Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Teatum Jones

Teatum Jones S/S 2012 by Faye West

On Friday afternoon I took myself up the Strand to the RSA‘s grand London venue, viagra 60mg a little past the Savoy. It’s a bloody nightmare trying to get up the Strand these days. You’re either barging tourists out of the way with your London Fashion Week tote bag or stopping to give them directions. I hate that Londoners have such a mean reputation when it comes to tourists so I always smile and say ‘yes, the Ly-SEE-um is just that way, m’love’ and save my expletives until they’re out of earshot.

Teatum Jones S/S 2012 by Emma Block

I was heading for a presentation by Catherine Teatum and Rob Jones – collectively Teatum Jones, who promise ‘effortless chic‘ and ‘contemporary elegance.‘ Well, they certainly served up heaps of this on Friday. I first heard about them six months ago when they were listed on the BFC’s emerging talent roster, so it was exciting to finally get the chance to check out their wares in person.

It’s so easy to get a presentation wrong. This miserable age of austerity that we’re currently living in has forced many designers to abandon the catwalk in favour of a static set-up, but you never really know what you’re going to get. Sometimes it’s a film screening, sometimes one model stooped and forlorn in a corner while people ‘yah, yah‘ around him or her. This was a good presentation, thankfully; an amazing one, in fact. I knew it was going to be good when a gentleman who wouldn’t look out of place on a runway thrust me a vodka martini. At last: a big ol’ drink.

The RSA‘s venue is quite something. Its Georgian interior couldn’t have been a better match for this stunning collection of exquisite clothes. The room where the presentation was held had huge ceilings, enormous fireplaces and period features; the pastel colours of the walls appearing as if they had been painted especially for the occasion. A mock sort of sitting room-like set had been constructed in the centre, and people filed around this voyeuristic set-up in practical silence. A soundtrack of the Flamingos’ I Only Have Eyes For You (the second time I’d heard that song that day – TREND ALERT) and Patsy Cline’s Three Cigarettes in an Ashtray almost made me weep – saved from tears only by the feeling of excitement that this design duo had got it so right.

Illustrator/contributor extraordinaire Emma Block and her live fashion illustrations

I should probably stop banging on about the bloody room and talk about the clothes, right? Well, they were equally flawless. A handful of models, positioned on a central island, moved slowly around various pieces of furniture in flowing frocks with huge trains. Each frock featured discreet digital prints in gorgeous muted pastel colours, and the models were styled with a hint of 1920s/30s glamour – full red lips, tight curls. They didn’t smile much (that would have ruined it) but as they playfully crept around the set, an imposing chandelier hanging above, it actually looked like they were enjoying themselves. Result!

Teatum Jones S/S 2012 by Faye West

These dresses were expertly cut and the craftsmanship was faultless – that’s another good thing about a presentation, it sorts the men from the boys (I mean, it exposes poorly made garments). Layers of fabric had been fused together in a slightly oddball fashion but this provided a perfect marriage of classic and contemporary. In their own words, there’s ‘structure and fluidity‘. I couldn’t have put it better myself, which is why I copied it.

A row of static mannequins along the window edge displayed the rest of the collection – more dreamy yet subtle colours mixed with vivid yellows. These pieces showed Teatum Jones‘ commercial flair, but the winners were the show pieces, best viewed with a martini through a fake window.

All photography by Matt Bramford

Categories ,1920s, ,1930s, ,Catherine Teatum, ,Emma Block, ,fashion, ,Faye West, ,London Fashion Week, ,Martinis, ,Matt Bramford, ,pastels, ,Patsy Cline, ,Presentation, ,review, ,Rob Jones, ,rsa, ,S/S 2012, ,Savoy, ,Strand, ,Teatum Jones, ,The Flamingos, ,Trace PR, ,Trace Publicity, ,Womenswear

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