Marios Schwab A/W 2011 by Gareth A Hopkins.
Marios Schwab was definitely the most friendly of the three Fashion East designers who came to Moscow with us: never underestimate the power of a simple smile my friends. He made the effort to chat with other attendees of the British Council initiative and we also spent quite a lot of time talking to his delightful sales agent Yiannis, site who sells the Marios Schwab collection through the Rainbow Wave showroom.
Marios Schwab A/W 2011 by Amber Cassidy.
As someone who predominantly works on the press side of fashion the trip to Russia was a really great way to find out more about other aspects of the fashion business, more about especially the importance of a good sales agent, and how many stockists is deemed a good thing: something which I gleaned from chatting with fashion consultant Toby Meadows and PR maestro Michael Salac of Blow PR.
Marios Schwab A/W 2011, all photography by Amelia Gregory.
Marios Schwab is the most well known of the Fashion East designers and as such he had the prime late spot on Sunday 3rd April, and a gigantic catwalk in a much larger conference hall at Mercedes-Benz Fashion Week Russia. Due to some complications dealing with an all Russian hair and make up team the show ended up starting over an hour late, but we didn’t mind… by this point the whole British Council crew were getting on like a house on fire, and I had an interesting conversation with a girl who teaches oligarch children. Not sure where I stand on the ethics of teaching oil barren brats but how jealous am I? I would love to see inside those mansions.
I imagine that even the most seasoned of designers might have baulked at the sheer size of the massive catwalk but the show worked a treat. Marios Schwab makes beautiful tailored dresses that manage to be both eminently clever and yet highly sellable. For this show the A/W 2011 collection was styled with slicked back hair and glossy bare make up, and if there was any trouble achieving these looks it wasn’t obvious in this incredibly confident showing.
Using a palette of muted beiges, creams, russet reds, forest green, mustard and black, Marios showed exactly why the details are so important. Everything was finely considered, from the beautiful hip buckles to the beaded ribbing that emphasised a womanly shape on breasts and shoulders. He may be still in the early stages of his career but this is a man to watch. Charming, talented and destined for very great things.
Marios Schwab A/W 2011. All photography by Amelia Gregory.
Categories ,Amber Cassidy, ,Blow PR, ,British Council, ,catwalk, ,Fashion East, ,Gareth A Hopkins, ,lfw, ,London Fashion Week, ,Marios Schwab, ,Mercedes-Benz Fashion Week Russia, ,Michael Salac, ,Moscow, ,oil, ,Oligarch, ,pr, ,Practicum: British Fashion, ,Rainbow Wave, ,Russia!, ,Sales, ,tailoring, ,Toby Meadows, ,Yiannis
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