Now, I don’t generally get that excited about the launch of a new make up range, but I was most intrigued when I learnt (on the grapevine) about the new MAC Semi-Precious Collection. Why, you may well ask? Well, this large new beauty range boasts plenty of semi precious mineral ingredients and the final products are intriguing – a swirly shimmer of glistening particles that reflect the source of their creation. Time to find out a bit more….
Over at MAC HQ Jennifer Balbier and Nick Gavrelis are the brains behind the collection, inspired by trips to Brazil where the use of natural minerals in make up is much more commonplace. The minerals are pulverised into very small particles and then baked into the marbleised finishes that typify the collection. They were helped in their knowledge of the Brazilian beauty arena by Fabiana Gomes, who grew up in Curitiba and has worked with MAC since they opened their first store in Brazil in 2002. Beauty is super important in Brazil, so the launch of the Semi-Precious Collection clearly sees MAC with one eye on this huge emerging customer base.
MAC semi precious by Lorna Scobie.
But what about the really interesting stuff? The ingredients themselves? The finely milled gems which have been chosen for the Semi-Precious range are Bronzite, Black Tourmaline, Gold Pyrite and Lilac Lepidolite – each of which create beautiful jewel-like colours and are also believed to have some interesting properties.
Bronzite, the Stone of Courtesy, is a deep chocolate colour with golden swirls, believed to be energised by the Earth, thus improving metabolism and oxygenation at a micro level (wow, all that from wearing a pretty eye shadow!)
Black Tourmaline is iron rich and known as the Electric Stone because it conducts a gentle current – for this reason it’s believed to neutralise negative energies and enhance happiness in the wearer.
Gold Pyrite is very bright and metallic as anyone will know who has marvelled at Fool’s Gold. It’s the Fire Stone, sparking when struck against iron and steel. For this reason it’s associated with stamina and transforming intuition into logic and reasoned action. It also aids concentration and fosters open communication.
Lepidolite is a member of the Mica family. It is the Peace Stone, used to encourage openness and honesty. It is believed to dissipate pain when placed on the body, to relieve allergies and stabilise mood swings. If wearing a pretty lipstick can do this I’ll be damned, but there’s nothing like a bit of folklore to encourage sales.
MAC Semi Precious by Sally Jane Thompson.
Research was done by the MAC team in Canada and the minerals were mined by Solabia International – slogan Between Nature and Technology – then put together to echo the beauty of the Brazilian landscape in their laboratory just outside Milan. Solabia mines on the Mata Atlantica coast of Brazil where the four precious stones are found, following an ethical code of practice laid out by DNPM the Brazilian National Department of Mineral Production. I am assured that the process does not use large quantities of water.
The Semi-Precious stones are used in Mineralize eye shadow, blush and lipstick, though the new range also features body lotions as well as mascara and foundation. With names like Pure Magnificence, Natural Flare, and Geo Pink the geographical nature of the ingredients is always at the fore. I’ve been wearing the Golden Gaze on my eyes over the past few days and the way that the gold particles are swirled together with black gives a multi-layered finish that is very different to your average eye shadow: think sultry charcoal grey with a glinting hint of gold once on the eyelid – a subtle look that is totally suitable for daytime. I’ve also tried the Feeling Flush blusher, which is a perky pink colour on the skin. Be warned though, I needed very little of this to achieve a strong effect.
Mac Semi Precious by Claire Kearns.
MAC Semi-Precious was launched in the US & UK last week so it should be available at make-up counters near you very soon….
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