Amelia’s Magazine | Style Passport: An interview with fashion retail website entrepreneur Sarah Walter

Sarah Walters by Gemma Cotterell
Sarah Walter by Gemma Cotterell.

Style Passport is the brainchild of Sarah Walter, formally a fashion director at Marie Claire, now retail entrepreneur. Realised as a one stop shop for the ultimate holiday wardrobe, Style Passport champions many smaller designers and artisan makers. I caught up with Sarah to find out how she got into the internet business, how her previous career has impacted her work and what she recommends for the ultimate vacation look this season.

Style Passport Matthew Williamson silk print utility dress blue
Matthew Williamson silk print utility dress in blue.

Hi Sarah, I believe I did a short work experience stint in the fashion cupboard when you were still at Marie Claire… what drew you to working in magazines during the first part of your career?
Did you really? How did you find that experience? I too started in a cupboard in a fashion department at Vogue, it still seems to be the only way to break into the business. Why was I drawn to magazines? Well, when I started they were wildly creative with photo shoots taking up 20 pages and really extending the editors’ and photographers’ imagination. Coming from art college this merged my two great loves – art and style – so was the perfect career path for me.

Nicole Fahri by Chloe Douglass
Nicole Fahri Easter patchwork print shirt dress. Illustration by Chloe Douglass.

How did becoming a mother inspire your career swerve into retail?
I experimented in retail just before I had my first daughter and found the whole experience pretty interesting. Not only was I trying to create something interesting to wear but then I got to see if it was actually bought and worn by someone. My daughters became experts in spotting a dress or bag I had created and we all shared the same excitement. It’s pretty addictive actually. Oh, and the pay is generally much better.

Fiona paxton coral and wood necklace £175 style-passport
Fiona Paxton coral and wood necklace.

How has your experience of working on fashion editorials influenced the way that you approach retail?
Creating a story in a magazine has all the same elements as creating a window in a shop or a page on a web site. All need a good idea to start with, then great creative and copy that hooks you in. The fact that more and more editors have left magazines in recent years to move into e-commerce and retail just shows you how blurred these worlds are now, whereas 20 years ago there were distinct barriers. The internet and technology has changed and will continue to change everything.

Style Passport Belize Rajasthan Ombre sequin top charcoal
Cool Change Belize Rajasthan Ombre sequin top in charcoal.

What factors do you consider when looking for a new brand to stock on the website?
Well, we start by thinking ‘Where is she going and what does she need to take with her to ensure she has the easiest and most stylish trip possible?‘ We love colour (we do mostly think of holidays in colour, not black and white, don’t we?), print and items that are easy to fold up, so jersey features strongly and unstructured jackets too. Some brands particularly scream ‘holiday’ like Matthew Williamson and Antik Batik; you can literally imagine yourself on the beach when you see them. We have a broad price architecture too, it’s very much the Fashion Editors‘ choice, so we try to choose what you can get for a reasonable amount of money (Armor Lux bretons for example are perfect, you don’t need to buy a designer version).

Matthew Williamson multi coloured column digital blossom jersey dress by Shy Illustrations
Matthew Williamson multi coloured column digital blossom jersey dress. Illustration by Shy Illustrations.

What have been your most exciting discoveries when hunting down new labels? Are there any particular finds which stick in your mind?
I’m very excited about Visconti & du Reau gladiators which will be on the site in March. Sam and I saw them in Paris and literally dropped everything on the spot.

Matthew Williamson style-passport
Matthew Williamson hat, an exclusive collaboration with Style Passport.

Where do you source your artisanal goods from, and why are these products so exciting to you?
Artisanal goods to me have always been the holiday ‘finds’ which tell the stories of your adventures and create your personal style. They are personal and remind us of the best times in our lives. We find our artisanal items from our own travels and now increasingly, artisans approach us with their goods and we love to find out about them and bring their stories to our customers.

Tam Tam one piece noir swimsuit Style Passport
Tam Tam one piece noir swimsuit and Vida Vida embroidered leather clutch.

How do you balance your stock of expensive high end products with more affordable items?
It’s all determined by our approach to style. Items on the site are there because they are loved and we believe they are worth the money. Sometimes it’s a designer piece that will make all the difference and sometimes a trusted basic or artisanal find. To me, this combination is true style.

Matthew Williamson by Isher Dhiman
Matthew Williamson oversized digital blossom cutout t-shirt. Illustration by Isher Dhiman.

How do you decide which beauty brands to promote on Style Passport?
Again, we try to focus on brands we love which support our travel ethos. We have to have suncream and mosquito spray so our customers really can come to us and get their bag packed in one place.

Style Passport mood board 1
Style Passport mood board.

You’ve spoken of plans to expand the website to include menswear and kidswear – what else would you like to do with Style Passport in the future?
One step at a time! We would love to eventually have our own label associated with the best travel items, so let’s see what happens.

Style Passport mood board 1
Style Passport mood board.

What have been the best and hardest parts of going it alone with your own business?
The best is creating what you want in the way you want to and surrounding yourself with hugely passionate, talented people. The worst is raising money to drive forwards and getting the call at 1am when the alarm goes off in the warehouse.

Style Passport mood board
Putting it all together: Style Passport looks.

Lastly, what are the three most important things to pack: for a hot destination?
1. A scarf that keeps you relaxed on the plane, is nice enough to wear out at night, can be doubled and belted to make a skirt and of course used as a beach coverup or a hair protector…… I can go on about scarves for ever.
2. Great sunglasses. Nothing makes you feel more glamorous and in the mood like these. Plus, after a long journey they cover puffy and tired eyes.
3. Your favourite dress. Dresses are the easiest way to get dressed as most decision making is removed. For me they are the most versatile of items. Very little work is required to take the same dress from a market shop (basket, flats, headscarf) to a dinner (heels, lipstick, ear rings).
Some of my key holiday looks are included in this blog. For S/S 2013 I’d go for a Matthew Williamson blue shirt waister dress, an Indonesian sarong – always a sarong, the gladiators in lizard and neon by Visconti & du Reau and a Seafolly Goddess swimsuit which just fits and improves every body that it is put on. 

And for a winter holiday this season?
A down coat. ADD and Barbour are great. Light, warm and stylish.
Lip salve – the cold really affects your lips. Carmex is the original and best in my view and the yellow pot is very friendly.
Base layers. American Vintage cotton fitted longjohns and roll necks should be the first thing you put on after your underwear.

Thanks Sarah! It’s so interesting to hear from someone who has created a successful retail experience. Do visit Style Passport to discover more great holiday ideas.

Categories ,ADD, ,American Vintage, ,Antik Batik, ,Armor Lux, ,Barbour, ,Beauty, ,Carmex, ,Chloe Douglass, ,Cool Change, ,fashion, ,Fashion Editors, ,Fiona Paxton, ,Gemma Cotterell, ,Hoilday, ,Holiday Wardrobe, ,interview, ,Isher Dhiman, ,Key holiday looks, ,Marie Claire, ,Matthew Williamson, ,Nicole Fahri, ,S/S 2013, ,Sarah Walter, ,Seafolly Goddess, ,Shy Illustrations, ,Style Passport, ,summer, ,Swimwear, ,Tam Tam, ,Vida Vida, ,Visconti & du Reau, ,vogue, ,Winter

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jayne Pierson

Jaeger A/W 2011 by Joana Faria
Jaeger, information pills I’m afraid, diagnosis is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, information pills a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, viagra I’m afraid, sales is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, cure I’m afraid, about it is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, shop I’m afraid, medications is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger is a traditional brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now and after a prolonged period in the doldrums he has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. The collection was a delicious mix of autumnal colours: blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathering around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality that won’t go out of fashion in a hurry.
Jayne Pierson A/W 2011 by Ellie Sutton
Jayne Pierson A/W 2011 by Ellie Sutton.

For Jayne Pierson I raced into town alone – yet another early morning show for which we only had one ticket, cheap enticingly printed on pearly grey paper. This despite a very nice mention of our support in the accompanying press release – thankyou whoever thought to mention us, approved it’s appreciated! We did in fact catch up with Jayne just prior to her show, and you can read the interview here. The invite and goodie bag were not, however, an indicator of a colourful show but rather the favoured shade of make-up. Kingdom of Shadows began on a black note and carried on in the same vein, broken up only by a curious grey and beige striped taffeta that is something of a Pierson signature but would not have looked out of place on curtains or a sofa in a certain type of house.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson Kingdom of Shadows by Kerri-Ann Hulme
Jayne Pierson’s Kingdom of Shadows by Kerri-Ann Hulme.

Jayne Pierson formerly worked in the music business and this show felt deeply imbued with the remnants of an 80s rock sensibility. A gothic Victorian kind of rock, with swaggering shoulders and bunched bustle skirts. The models sported messy up dos, pallid faces with lilac lips and pin sharp shapely heels. Black tailored jackets featured inset patent fabric shoulders and cuffs, leather minidresses cowl-necked atop rubberised leggings. The sudden introduction of striped silk was balanced with patent detailing on collar, waist and cuffs – a jaunty pillbox hat set askance.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson by Laura Mullins
Jayne Pierson A/W 2011 by Laura Mullins.

Devore lacy velvet also made an appearance, not to mention a terribly racy see through crop top and leggings. I particularly liked the large but lightly draped silver jewellery by Fiona Paxton, who fuses Indian artisanship with a British punk sensibility and Bauhaus design. A corseted jumpsuit that hit the catwalk in a tipsy fashion was less desirable: the poor dresser must have got a shafting but I blame the model’s lack of boobs. What’s the point of a shaped bodice if there’s nothing to put in it?

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory
Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory.

Jayne took her bow on the catwalk accompanied by a celebrity model – which no one knew. I had to check in with the PR to find out who she was but I can’t for the life of me remember – apparently she was a Welsh singer.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory
Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory.

There were some beautiful ideas in Kingdom of Shadows; especially the strong shoulders and nipped in waists that recalled my fondest decade, the 80s. And I adored the carefully constructed bustle dress that bore the influence of Jayne’s time with Vivienne Westwood. But yet again there was all that pesky black, which will never ever be my favourite fashion colour. Here’s hoping that next season might see the reintroduction of colour again. Go on Jayne, please!

Categories ,80s, ,bauhaus, ,Ellie Sutton, ,Fiona Paxton, ,gothic, ,Indian, ,Jayne Pierson, ,Kerri-Ann Hulme, ,Kingdom of Shadows, ,Laura Mullins, ,onoff, ,punk, ,Victorian, ,Vivienne Westwood

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Amelia’s Magazine | Fiona Paxton: London Fashion Week S/S 2013 Preview Interview

Fiona Paxton Green dress - Yasuko necklace
Fiona Paxton is a jeweller who works with the fine art of tambour beading to create bold earrings, necklaces and bracelets. I spoke with her about her intriguing career and her eye-catching designs.

You started out as a textile designer: how did you make the transition to making jewellery?
I wanted to launch my own collection and the initial idea was fringed scarves with fine chains. During the design and sampling process I tried some scarves with the chains looping around. It then just snowballed from there – I showed a few people the samples and the reaction was incredible. I just built on the original designs each season and broadened the collection. I have had to learn everything along the way and I still am.

Fiona Paxton by Claire Bartrop
Fiona Paxton by Claire Bartrop.

Can you tell us a bit more about your life as textile designer: who did you work for and what was the most exciting thing you created?
I worked freelance when I left the Royal College of Art for many different companies. It was great experience but I wanted to learn from other designers and be part of a team. I worked for Michiko Koshino for 3 years designing her catwalk prints. The opportunity then came to be the Art Director of a new textile design studio. We worked with all of the major international fashion houses creating prints and embroideries for their collections. It was very exciting and great to work with so many creative people over the years.

Fiona Paxton Blue dress- Gia necklace
Where did you learn how to work so intricately with beads?
When I worked in my last job we worked with Indian beaders. I learnt a little bit but really I have learnt as I have gone along. Working with the beaders watching how they work and learning to interpret the designs.

Fiona Paxton by Tara Anne Bush
Fiona Paxton by Tara Anne Bush.

You have been inspired by travel, what is the most beautiful place you have visited? And how has that found a home in your designs?
Travel is very inspiring and from a fashion point of view it is not necessarily the most beautiful that inspires. People watching is great and seeing how people dress and the style of different cities is what I find inspiring. How people mix and wear clothes and jewellery. Visiting New York gives me a huge buzz, Paris during show times is amazing and Hong Kong is great for the mix of High fashion in such a vibrant setting.

Fiona Paxton green
Who are the artisans who create your collections? And what is the process of working with them?
They are all trained tambour beaders. I draw out my designs on paper and then they are traced onto the fabric or leather we are using. They then work with the beads to build up the designs, I usually spend time working with them to ensure it is how I envisaged it but many times they suggest different ways or how I imagined it proves too difficult so we compromise and adapt the original idea.

Fiona Paxton necklace
What inspired your latest A/W 2012 collection?
It was inspired by a mix and clash of cultures. Japanese mixed with an African feel and colour clash. Grace Jones was the inspiration and the colour was the really important thing. Intense dark with hot colours. I really like the idea of rich tropical inspired colours for Winter.

fiona_paxton_by_angela_lamb
Fiona Paxton by Angela Lamb.

How do your men’s collections differ?
I think you can be bolder and stronger in your statement.

You’re a big fan of Bjork – what other music is on your stereo right now?
Continuing the Icelandic theme Sigur Ros has also been a favourite over the summer but the alt-J album is flawless and the best album I have bought in ages.

Fiona Paxton yellow blue
What can we expect for next season? Any hints?
A real change in direction which is very exciting. The whole colour palette is radically altered and inspiration has taken me in quite a different direction.

Categories ,Alt J, ,Angela Lamb, ,Claire Bartrop, ,Fiona Paxton, ,Michiko Koshino, ,Royal College of Art, ,sigur ros, ,Tambour beading, ,Tara Anne Bush

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