Amelia’s Magazine | Neon AW10 at Sao Paulo Fashion Week- Exclusive Report

neon_i10_056_altaPhotography throughout courtesy of Raymond Chan /Ag. Fotosite

If one took a time machine wanting to meet his or her favourite 1940’s diva in a distant tropical forest, viagra order they would surely have been transported to Thursday’s Neon fashion show. Playing with our notions of glamour in a shiny, information pills yet colourful way, viagra the brand presented an exotic yet elegant and wearable collection.

neon_i10_051_alta

neon_i10_098_altaNeon was born as a side project of college friends Dudu Bertholini and Rita Comparato in 2002. When photographer J.R. Duran invited Dudu to create a swimwear story, Rita was invited to collaborate and the results were so thrilling they decided to keep going. As the demand for their specially handcrafted one-piece bathing suits grew, the brand began to mass produce and commission different artists to create explosive colourful graphic signature prints every season. In 2004, Caca Ribeiro joined them in collaboration.

neon_i10_049_altaThursday’s AW10 collection had the hunter and the hunted as a theme. Wool, tweed, leather, silk, chiffon, felt, flannel, tricot, faux-fur and African cotton were some of the materials sampled to build upon the already traditional loose silhouettes and feminine shapes such as pencil skirts, tailleurs, imponent coats and bodies. The combination of duck and butterfly prints and handcrafts of Kuna Indians from Panama was hugely successful and with a giant lion placed in the middle of the runway Neon built up a dreamy illusion of being in a modern jungle, where both animals and the clothing come to life.

Categories ,Caca Ribeiro, ,Dudu Bertholini and Rita Comparato, ,J.R. Duran, ,Mariana Guimaraes, ,Neon, ,Sao Paulo Fashion Week

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Amelia’s Magazine | Ronaldo Fraga AW10 at Sao Paulo Fashion Week- Exclusive Report

The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, prostate with the main inspiration behind their designs having always been music, technology and a cool lifestyle.

trit_i10_093_altaImages throughout courtesy of Triton

For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.

trit_i10_063_altaPrimarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.

trit_i10_001_altaThere were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.

trit_i10_084_altaTriton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.

trit_i10_015_alta
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, visit this with the main inspiration behind their designs having always been music, ask technology and a cool lifestyle.

trit_i10_093_altaImages throughout courtesy of Triton

For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, approved but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.

trit_i10_063_altaPrimarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.

trit_i10_001_altaThere were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.

trit_i10_084_altaTriton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.

trit_i10_015_alta
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, treatment with the main inspiration behind their designs having always been music, information pills technology and a cool lifestyle.

trit_i10_093_altaImages throughout courtesy of Triton

For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, medicine but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.

trit_i10_063_altaPrimarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.

trit_i10_001_altaThere were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.

trit_i10_084_altaTriton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.

trit_i10_015_alta
The third day at the Sao Paulo Fashion Week saw the show of one of the hippest brands among Brazilian youngsters. Triton has been showing at the biggest fashion week in Brazil for a while now, abortion with the main inspiration behind their designs having always been music, buy more about technology and a cool lifestyle.

trit_i10_093_altaImages throughout courtesy of Triton

For AW10 they invited CSS‘s lead singer Lovefoxxx (who used to work for the brand before becoming famous) to design not only some of the prints, but also the show’s soundtrack, which started dense and melancholic, with the sound of Crystalised, by English band The XX.

trit_i10_063_altaPrimarily inspired by the trendy Japanese area of Harajuku, Lovefoxxx, together with Triton’s designer Karen Fuke, created one of the most playful scenarios seen on the runways of Sao Paulo. With models made up to look like Gothic Lolita’s taking to the runway Triton superbly illustrated the epicentre of Japanese excesses to a Brazilian audience.

trit_i10_001_altaThere were so many patterns, so many shapes, so many references, that it was impossible to sort the designs in any distinct trend. The kooky prints referenced everything from spider webs and owls to mushrooms, teamed with heavy boots with super high heels which broke the romantic vibe. It couldn’t have ended better than with a rainbow coloured jumpsuit, making Luisa Lovefoxxx’s input and presence clear to all.

trit_i10_084_altaTriton’s AW10 show was a great example of creativity and coherence, from a brand to its public. No wonder it had one of the most amazing finales so far; with a standing ovation from the fashion-hungry crowd.

trit_i10_015_alta
rfra_i10_100_altaImagery throughout courtesy of Marcelo Soubhia / Ag. Fotosite

Being one of the most eagerly-awaited collections of every season of São Paulo Fashion Week, treatment it wouldn’t be inappropriate to think of Ronaldo Fraga’s fashion shows as art installations. Each season, about it the designer brings a new theme to the catwalk and makes up a world of beauty and dreams. His AW10 collection saw the German choreographer Pina Bausch as a muse because, in Ronaldo’s own words, “While you expect of Pina some kind of German discipline, she would put up a circus!”

rfra_i10_005_altarfra_i10_034_alta

Born in Brazil, Ronaldo graduated in Fashion Design and then finished a post graduation course at Parson’s School in NY. From there he travelled to London and undertook another degree at Central Saint Martins. His official debut as a fashion designer was in 1997 and he has been showing his collections at SPFW since 2001.

rfra_i10_020_altaDuring the AW10 men and women’s collection, everyone’s attention was caught by the play with forward and reverse. The models were hiding in their ambiguity having their faces covered with wigs and a mask placed on the back of their heads. They walked around wooden chairs with a purposeful rhythm, as if they were dancing.

rfra_i10_094_altaThe strongest highlights of the collection were the construction of several suits designed back to front, and the intense volume on the frilled shoulders and fringed coats. Silhouettes were loose and there was a clear kaleidoscope of colours that ranged from grey and black to bright warm tones such as yellow, pink, red, and orange. To top off what was a unique show the models came down from the catwalk to shake hands with random people in the audience.

rfra_i10_109_altaPina broke through the boundaries and barriers between dancers and audience and made a revolution in the concept of dancing. Without trying to understand Pina Bausch’s processes, Ronaldo just tried to have fun with it, delivering one the most entertaining show of the season.

rfra_i10_113_altaThe designer himself- Ronaldo Fraga.

Categories ,Central Saint Martins, ,Mariana Guimaraes, ,Parsons The New School for School of Design, ,Pina Bausch, ,Ronaldo Fraga, ,Sao Paulo Fashion Week

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