Amelia’s Magazine | Fashion design inspired by the classics: An interview with Anna Popovich

Anna Popovich by Karolina Burdon

Anna Popovich by Karolina Burdon.

Anna Popovich grew up in Leicester and has taken a far from direct route into fashion, first studying Literature at King’s College London, before refining her style working as a model and an intern for the likes of Roksanda Ilinicic, then topping up her skills at London College of Fashion and Central St Martins. Her innovative Hackney based brand has recently decided to concentrate on selling direct to the public, offering affordably priced limited runs throughout the year straight through their website.

Fashion Illustration by Ivana Bugarinovic

Fashion Illustration by Ivana Bugarinovic.

How did you get from a degree in comparative literature to your own clothing brand?
It’s not the most obvious route is it! Sewing and making clothes has been something I’ve always enjoyed. My Grandmother gave me my first sewing lesson when I was three. It really didn’t occur to me that I could be a fashion designer and as I’d enjoyed literature at school it seemed a sensible choice for a degree. While I was studying I continued to make clothes for myself in my spare time and got involved with the drama society, making costumes for their productions. After my degree I worked in costume for various theatre and opera companies before interning for fashion designer Roksanda Ilincic. It was the latter experience which made me decide to become a fashion designer myself.

Anna Popovich Elizabeth-Shirt-Anthony-Skirt-Long and Mark Dress

What have been the biggest problems you have overcome so far and what have been your biggest triumphs?
I think the biggest problems I’ve had are probably the same ones anyone starting a business of any kind has. As well as having to get your head around tasks you may not be comfortable with, (for me this would be finance and marketing) you have to maintain a strong sense of self belief. I think it’s the latter that can prove the hardest! My biggest triumph has been convincing the lovely Emily Parrett to become a partner in the business, as managing director. Everything seems less daunting when there’s someone else to discuss, worry and celebrate things with. Other highlights have included making a dress in Liberty’s shop window and being invited to speak to a roomful of young designers at the UKFT’s Rise event for creative start-ups.

Anna Popovich by Julie Ritchie

Anna Popovich by Julie Ritchie.

How do you manage to juggle a career as a model alongside your role as a fashion designer?
With some difficulty! Things have improved greatly since I bought a bike as I’m always zipping between my studio, castings and shoots. It’s so interesting working with other fashion labels – I learn so much from the different ways they operate and I’ve been really lucky to get advice from some of the most talented people in the industry.

Anna Popovich by Gianluca Floris

Anna Popovich by Gianluca Floris.

You have decided to concentrate on a direct relationship with your customers: how is this reflected in the way that you work, for instance in the way that the garments are produced and sold?
We’ve recently made the decision to sell direct to customers either online or at events. Our garments are luxury but we want them to be accessible and we see this as the best way of achieving this. Although we understand why they have to do it we hate seeing our prices hugely inflated by retailers so they can take a cut and we don’t want to push our prices down by not paying properly for materials and workmanship or compromising on quality. At the moment most of our pieces are made to order in London but we are starting to stock pieces in more sizes (still made in London) to reduce the time customers have to wait for their order.

Anna Popovich ira dress, ira top

How does your love of classic design manifest itself in your ranges?
The inspiration for each collection is very different but there’re certain ideas which run through them all. From a very early age I’ve poured over images of the opulent dresses of the couture houses operating at the turn of the century – Worth, Poiret, Lanvin. I love the way these designers worked with fabric; draping, folding and embellishing. You’ll always find a bit of the drama of these pieces in my collections often combined with hints of classic menswear.

Anna-Popovich-by-Yelena-Bryksenkova

Anna Popovich by Yelena Bryksenkova.

What materials do you prefer to work with, and why?
The feel of a fabric is incredibly important to me and I love combining textures. Silks and soft wools have been my favourites but I’m seeing more and more great quality synthetic fabrics when I visit my suppliers. These fabrics can have the feel of natural fibres and be much more durable and easy to care for.

Anna Popovich Julius Coat Alexas Trousers -Anthony Dress

I love the combination of unusual colours, what inspired your latest collection?
This season I was inspired by the film Cleopatra staring Elizabeth Taylor and Richard Burton. The colour palette largely came from scenery and costumes in the film itself but there are also colours I chose which came from the research I did into the themes of the film such as the art of astrology.

Anna Popovich SS14 by Slowly The Eggs aka Maria Papadimitriou

Anna Popovich SS14 by Slowly The Eggs aka Maria Papadimitriou.

What do you hope for the label in the future?
More of the same – we’re having a really great time!

Anna Popovich by Melissa Angelik

Anna Popovich by Melissa Angelik.

Categories ,Anna Popovich, ,Cleopatra, ,Emily Parrett, ,Gianluca Floris, ,hackney, ,interview, ,Ivana Bugarinovic, ,Julie Ritchie, ,Karolina Burdon, ,Kings College London, ,Lanvin, ,liberty, ,Maria Papadimitriou, ,Melissa Angelik, ,Poiret, ,Rise, ,Roksanda Ilincic, ,Roksanda Ilinicic, ,Slowly the Eggs, ,UKFT, ,Worth, ,Yelena Bryksenkova

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Amelia’s Magazine | Tom Vek introduces new album Luck: interview and review

tom vek by gianluca

Tom Vek by Gianluca Floris.

I was super excited to discover that Tom Vek has completed his third album Luck, which came out a few weeks ago on Moshi Moshi Records. I knew Tom Vek many years ago, when his career had just launched at the indie label where my flatmate worked, and Amelia’s Magazine had just begun – his music was part of the soundtrack to my life back then. Ten years later we are both still doing our thing, which is kind of nice to know. From the determined catchiness of Sherman (Animals in the Jungle) – which is accompanied by a deeply unsettling but brilliant video (below) – to the humour and bounce of The Tongue Avoids the Teeth, this new record is Tom Vek at his best: an album chock full of catchy songs featuring his trademark singsongy chat, all set against a backdrop of extravagant glitches. The lyrics may be inspired by the hardships and tribulations of modern life but the results are undeniably upbeat. I caught up with Tom to find out how life has been treating him…


Sherman (Animals in the Jungle)

It’s been ten years since you first burst onto the music scene with We Have Sound, and you’ve been quiet for quite some time since your second album, what have you been up to?
I released an EP with a friend from New York under the name Nothankyou, I also made an app that sorts out how shitty music looks on phones.

Tom Vek by Simon McLaren
Tom Vek by Simon McLaren.

What were the biggest inspirations behind Luck?
Reading Tom Wolfe’s The Bonfire Of The Vanities was a big reference point for Sherman, and added to my general musings about controlling your fate and stuff which runs through the record lyrically.

Tom Vek Luck album cover

How do you marry the song writing process with production?
It’s kinda combined really, I produce as I go along, it’s part of the writing now, because I’m looking for some kind of sonic interest before an actual song is put together.


Broke

Did you learn any new processes or instruments to make it? if so which ones…
Um, not sure, I learnt a load of stuff between the first 2, I think that’s why this album was quicker because I knew what I was doing in the technical sense. I bought a pitch pedal and put it on a lot of things.

How long did it take to create this record?
2 years I guess..

Tom Vek by Sonia_Melot

Tom Vek by Sonia Melot.

How much has luck (or otherwise) affected your life?
Well I don’t know really, I think that’s what the whole album muses over. I think I’ve had some extraordinary luck, and I’ve also worked extremely hard at some things which yield less of an impact, so there’s an odd relationship, I always have that “the more I practise, the luckier I get” line in my heard ever since I heard it as a child, but it’s odd because I haven’t really mastered anything particular musically, but maybe that regime has been practise in itself. My latest theory is it’s a karmic thing where you can work really hard on something and the luck you earn doesn’t necessarily come straight back but in a mysterious way, which is nice because then you lead a life of injustice and blessings, which rouses the existential I guess, keeps it interesting.

Who do you hope will listen to this record, and what will they be doing at the time?
That’s a funny question, that’s a little weird to think about, I don’t know really, I tend to have a little headphone time in the evenings, maybe that kinda thing, or in a car, music’s so great for driving to.

Tom Vek by Sonia Melot 2

You will be going on tour later this year – what can the audience expect from your latest live show?
3 guys trying their hardest to play all the bits, while I try to remember all the lyrics and ignore a load of people looking at me haha, they are funny things live, it just seems like a bit of a bizarre thing that I put myself through, good fun though and I’ll keep doing them so long as people want to hear sub-standard versions of the songs. I’m just kidding, the live shows are life-changing.

Lastly, what do you remember most fondly when you look back to the time of your first release ten years ago?
Being around Brick Lane, where the indie label that we made We Have Sound with were based, I had a job around the area, and I’d pop out on my lunch breaks to go have a chat about printing flyers or something, and get CDs from the other labels in the office. Releasing music was a kinda mysterious thing, not so statistically scrutinised it is now, I’m so grateful I was able to release an album in the old music industry.

Luck by Tom Vek is out now on Moshi Moshi Music – go check it out!

Categories ,Brick Lane, ,Gianluca Floris, ,Luck, ,Moshi Moshi Records, ,Nothankyou, ,Sherman (Animals in the Jungle), ,Simon Mclaren, ,Sonia Melot, ,The Bonfire Of The Vanities, ,The Tongue Avoids the Teeth, ,Tom Vek, ,Tom Wolfe, ,We Have Sound

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Amelia’s Magazine | Tallulah Rendall introduces new album The Banshee and The Moon

Tallulah Rendall by Alison Day

Tallulah Rendall by Alison Day.

Musician Tallulah Rendall is a super talented woman with an indomitable vision that inspires; launching her self-released crowdfunded third album The Banshee and The Moon with a very personal photo album and an accompanying exhibition at the Rebecca Hossack Gallery. In this intimate interview she shares the making of her new album, plus what it takes to go for it alone.

Canary.

What inspired the lyrics of The Banshee and The Moon?
A huge transition in my life. After ten years of playing in bands, I decided that it was time to record an album on my own without the influence of creative collaboration. It was also at this time that I decided to move to Berlin. The move combined with my study of qi gong opened up many new possibilities and realizations. I spent hours alone playing bass, guitar and immersing myself in vocal harmonies. I didn’t have a piano so I would take myself off to the nearby piano shop to write. All these changes lead to my style of writing evolving. With my two previous albums, and EP’s unknowingly I had rested heavily on the obscure and often fantastical when it came too lyric writing. Metaphors about water nymphs, black seagulls amongst others.

Whilst I was writing this album there developed a sense of personal awareness and clarity that previously had been obscured. This arose in tandem with a story that I was exploring. The notion of the maiden, wise woman and crone as being three aspects of a woman that are always present within and this began to resonate deeply for me. I had never felt a connection to my own wise woman but I was beginning to grasp a sense of her within, and so wrote her story called The Banshee. The Banshee personified my wise woman. She was free, all knowing, vulnerable, powerful, wild, untamable all the aspects that I myself was aspiring to and above all she rode a beautiful wild steed across the heavens! She became my muse and the lyrics of this album tell both her story and my own journey to embodying her aspects within myself.

Tallulah Rendall photo 3

All photographs by Serena Bolton.

You have taken an unusual route to the release of your albums – what inspires your approach?
My mum used to run a nightclub called 7 1/2 in Portugal. When the revolution came she returned to the UK and set up a nightclub in Shepherd’s Walk called The Black Sheep which, then became 7 1/2. There are two aspects to this story that I love. The first is that this meant as a child I grew up with a basement full of amazing vinyl records which my mother had kept hold of and hours were spent listening and exploring the psychedelic artwork.

The other strand to the story is that she met many of the great musicians, from the Beatles, to The Stones, Cliff Richard.. and the story I love best is the day an unknown musician pitches up at her venue in London bargaining to use the venue as a rehearsal space for the two weeks leading up to the venue opening. They reach an agreement on the understanding that he would then play the first two weeks for free. Low and behold ‘Hey Joe’ goes to number one in the UK charts the night before the club opens and my mum has Jimi Hendrix playing her venue for her opening night and for free for the next two weeks. Allegedly, there are pictures somewhere of mum playing the broom with Jimi Hendrix..

So I guess the basement stash of vinyl was the main strand that inspired the concept of the books. I loved the artwork and am myself an artist. When it came to exploring how I wanted my albums to be released, I just wasn’t satisfied with a cd in a plastic case or a download, to me that lost so much of the story behind the musician and the music. And so I began to cultivate this concept of a song inspiring a piece of art, and then filming the creation of both processes. This naturally led to me: writing about the songs, the stories behind them, and the way of an independent musician, through crowdfunding, self-doubt and determination.

Initially I approached a label to see if they were interested in the concept and signing my first album/book Libellus but the response is why would we take a risk on an unknown artist. They thought it was going to be a really expensive process, which whilst it does cost more than a download to make in actual fact because the concept behind the projects is creative collaboration, everyone involved in the creation of the books has worked for free and in actual fact because I have released my albums as books and sold them for £15 I have been able to survive as an Independent musician at a time when most labels have been struggling to find ways of inspiring music lovers to by music. I am now hoping to find a label open to this way of creating music.

Tallulah Rendall by Gianluca Floris

Tallulah Rendall by Gianluca Floris.

What kind of subject matter features in the accompanying book, and what is your favourite bit?
The Banshee And The Moon text narrates the story behind the journey from my band disbanding and my decision to record an album on my own and to play all the instruments on the record. It tells of my move to Berlin, my unexpected travels to India and then how I have ended up in the depths of Devon. Included also are the stories behind the individual songs, and the black and white photographs that were created in response to the songs. A huge thank you to Serena Bolton, Ben Heron, Akio, Paris Ackrill and Jim Kroft for collaborating with me and for taking such beautiful pictures.

I don’t really have a favourite bit of the story to be honest because every part of the story was integral to where I am now in my life. But if I had to pick one I would chose the picture of The Horse, taken by Serena Bolton and the quotation:
In silence the teachings are heard; In stillness the world is transformed.Lao Tse, Tao Te Ching

Well and meeting Ben of course!

Tallulah Rendall photo 2

What have been the highlights and pitfalls of crowd funding the album?
Crowdfunding is one of the most extraordinary experiences I have encountered. It challenges your self-belief beyond comparison but if you can get through that it is one of the most nourishing experiences. When I first began crowdfunding in 2006 for my first album, Libellus, no one had heard of it so it was pretty challenging but I had three amazing patrons and that gave me a head start.

For my second album Alive, I crowdfunded through Pledge Music. This was around 2010 I think and it was still a very new concept so hours were spent explaining to each person that I was not taking their money; it was an exchange. They could buy a piece of art, hire me for a gig, or commission a song. The fact that I was running the campaign through Pledge helped validate it but it was still three months solid work and at the end of it if I didn’t raise all the funds I wouldn’t receive any of the money so it was beyond stressful.

For this latest crowdfunding project for The Banshee And The Moon I decided that I would run it off my own website so to alleviate the stress of the potential of not receiving any of the funds if I didn’t reach my target. I asked all those who had been involved in previous campaigns and they all trusted I would deliver, and so it began. And ten months later it finished… It was a huge amount of work and because the financial situation had changed so much globally it was tougher than previously to get the large amounts. What in turn happened was nearly 95% of people who had backed me previously with smaller amounts backed me again but by giving 200% more that the first time.

It was extraordinary. I would receive and still do receive daily emails, Facebook messages from pledgers encouraging me on. And now that the album/book editions have been sent out to pledgers the response have been incredible and many have reduced me to tears.

These responses make everything worthwhile the ten thousand hours spent crowd funding, recording, writing to press, battling with printers….

Thank you @tallulahrendall for the amazing gift that is The Banshee And The Moon. Music to my ears and inspiration for my eyes. You are a wondrous womanLeonora (UK)

thank you so much for sending over your new piece of art – I’m totally blown away, your book is so, so very beautiful my dear!!!!! Congrats & “Very well done”, wonderful chosen photos, I love them all! And I think they fit very well to each song!Pete (Germany)

Dear Tallulah, thank you so much for this wonderful album and the personal words in it! It looks gorgeous and I hardly dare to touch it to avoid any fingerprints on this beautiful cover. Discovering my name after finishing to read your very interesting and touching text made me very proud. It is a great feeling having been allowed to be a small part of this impressing project. I wish you a perfect launch party. You really deserve it!Frank (Germany)

Dear Tallulah, I have just received my copy of your book and album today. Am flattered that it is both personally signed and that I’m noted among your supporters (delighted to be so). I shall treasure this always. Many thanks, Andrew xx”

WOW, FANTASTIC, THANK YOU- Absolutely stunning” (Gill)

Tallulah Rendall photo

Can you tell us more about the accompanying exhibition to launch the album?
Rebecca Hossack and I met at a family exhibition last year. My younger Nick is an artist, and my other brother Max is a magician. We decided to put on an event together and I met Rebecca there, and she expressed a love for what I was creating and suggested we do something in the future. So in January this year I sent a message outlining my exhibition concept not really thinking I would get a yes. But I did. I am still slightly shocked that it is happening, but it is and it has grown like I could not of foreseen.

I have managed to get sponsorship from Grosvenor events, Sipsmith and Chase Vodka (big thank you to them) so each night there is an event from 6-9pm showcasing the art and from 7-8pm I will be performing songs from the album.

There will be 14 black and white photographs in the exhibition and each one is accompanied by a QR code streaming the song that inspired the creation of the image.

The performances are seated in keeping with the intimacy of a living room tour.

Last year I spent four months on a Living Room Tour travelling around the UK and Germany playing in summerhouses, a castle, a kitchen, sitting room, gardens a warehouse. Each night was hosted by a fan and they invited the guests. The nights were run by donation and so it was free entry, just bring a bottle or a dish. The response was incredible and totally inspiring. I had become slightly jaded after too many unpaid gigs in shit venues and had decided to explore other options which led to this tour. (I am now organising a new living room tour for 2014 so if you are interested in hosting please message me tallulahrendall@gmail.com).

The concept of donation seemed to open up a whole new way. The response was people gave what they felt the performance deserved and the result was I earned more over this period than ever before. Plus I was able to play long two-hour sets rather than 20 mins in a shit venue so it felt in balance.

But back to the exhibition at Rebecca Hossack runs from Wednesday 28th May to Saturday 31st May and will be open each day from 10am, and then in the evenings are the events from 6-9pm. I am trying to keep a tab on numbers so we have enough seats so am encouraging people to reserve them in advance from this link.

Talullah Rendall by Gareth A Hopkins

Talullah Rendall by Gareth A Hopkins.

You have been moving around a lot, where are you currently living and what brought you there?
The depths of Devon, in a wild valley next to a beautiful clear river and untouched oak forest. It is amazing. I needed to recharge after the touring and crowdfunding and to focus on getting this project out into the world. I was conscious that my health was so poor and after routinely being on antibiotics six or seven times a year because of a really poor immune system I knew that I need to make some changes which I have and the result is no antibiotics for two years major improvement

I also didn’t want to take on a PR & marketing company and so I have been doing everything myself. To keep some sense of balance it has been fantastic being able to focus entirely on the project and nourishing being able to step out into the wilds from my doorstep.

Your next tour will be hosted by fans, how do you find the right venues?
It is more about the people than anything because once in the space I can adapt it to work for the set up.

With the living room tour I did last year I had no idea until I walked in the door what the room would be like, which kept it really exciting. Also the audiences were completely different at each event. What was incredible was that it didn’t matter if it was accountants, artists, mothers, kids, or any age, my experience from all audiences except the one night I did where everyone was really just interested in getting as fucked as possible as quickly as possible, that was fair from enjoyable, but aside from that my experience was that once everyone was settled in a comfy spot I could tell the stories and sing the songs with a real open heart and everyone (except the one night of wasters) really connected with that. So it really is more about my willingness to step into any space and be as open and honest as possible.

What can the audience expect from a live show, and why do you enjoy creating a spectacle?

It is interesting because my live show has changed hugely. I love the fantastical of dressing up, lighting, film visuals but also for me now more than ever I don’t feel like I need the costume to hide behind.

So now it really is about creating beautifully lit and inspiring spaces, it’s about connecting with the audience on a level that hopefully empowers them to believe in their own creativity and vision.

My intention is to sing the songs from my heart and share what I have created without expectation.

I am proud of what collectively has been achieved, there are hundreds of people involved in enabling The Banshee And The Moon to come to life and right now it is all about celebrating just that.

Celebrating a dream becoming a reality, and my hope is that with each performance or each reading or listening of the book that people will be inspired to allow their own creative vision to have a space in their life.

Categories ,album, ,Alison Day, ,Alive, ,Canary, ,Crowdfunding, ,Gareth A Hopkins, ,Gianluca Floris, ,interview, ,Lao Tse, ,Libellus, ,Living Room Tour, ,Pledge Music, ,Rebecca Hossack Gallery, ,Serena Bolton, ,Tallulah Rendall, ,Tao Te Ching, ,The Banshee and The Moon

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