Amelia’s Magazine | Fashioning the Future 2009 Awards

PLAS1

Following their super successful appearance at Barfly last week I made my way to a west London location to meet the Plastiscine girls. On the way, sales I’m trying desperately to remember my French from school to impress them. On a trip to Paris with my friend Ruth, shop there was no way we would have got by without my “C” grade, I’m sure I can think of something amazingly French to say. I arrive and briefly they are all there, hugs and an ipod charger are exchanged and then drummer Ana and bass player Louise are whisked off back to Paris. I’m sure they are going to have to get used to this whisking about business. So, I was on a very bizarrely patterned couch (see photo above) with lead singer Katty and guitarist Marine. I thought I’d open with my French skills…

Bonjour
K: Bonjour

Cava?
K: Cava merci, Vous parlez francais?

Non, that’s my limit
K: That’s good enough!

(Really?! That’s all that I could have come up with?! I should have revised more.)

You guys played Barfly last night, how do you find London crowds?
K: We really enjoyed the crowd yesterday because it was very busy, so we were really happy! We had a lot of friends in the crowd so they were dancing and jumping! It’s always good to have people reacting when you say something. In Paris people are so quiet, just at the back with their arms crossed and watching. They are interested but they just don’t move.

So it’s good to be here and have the crowd reacting.

There seemed to be a lot of French folks in the audience, That must have been nice?
K: Yeah, I was really surprised! When I asked, “Who is French tonight?” there were quite a lot of people shouting!

plass 019

So, How did your story begin?
K: Marine and I met in high school when we were 15 or 16. We started the band because we watched lots of bands like The Strokes and The White Stripes. We loved them, they had so much energy onstage, they were young and we thought we want to do the same thing. So we started the band and a few months after we were already doing some gigs in bars in Paris. We actually learnt our instruments on stage because we just wanted to play! We didn’t care if we could play, all we wanted was to play and get on stage and get into it!

So, you began by doing covers?
K: When we started we did a few covers, but we were very interested in doing our own songs. We did some covers from The Strokes and other bands for a while then we started doing our own songs, thats what really interested us more rather than covers.

A lot of your influences are English so do you guys find it more natural to write in English?
Both: Defiantly
K: Because all the songs we listen to are in English it is very natural to write in English, but sometimes we do write in French. We get direction from people saying we should say things this way because it’s a better way to say it in English. But yes, its natural because the music we like is English and American, we were never really into French bands

I read that French radio have restrictions (a percentage of French radio has to be French songs)
K: Yeah, so its quite difficult for us to be on the radio in France because we may be French but we sing in English. We are not in the same category as big international bands like the Artic Monkeys, But then we don’t sing in French so we don’t fit into that category either, so its quite difficult to be on the radio.

You worked on your album with top producer Butch Walker what was this like?M: We went to Malibu to record the album and it was amazing, it was really beautiful and we were in the this big house all together and in the morning we would go to record together or go swimming. Everyday we got to work together! It was interesting because it was the first time we were working with someone American. When we are French we don’t know if we would get along or have the right words to express, so we had a really long talk with him and he said what he likes and we said what we like. Butch is really passionate about music.

He’s worked with a wide range of people from Katy Perry to Weezer and now you guys
K: Yeah, he has done a lot of very big pop stars and he also works with acts because he really likes them, he’s done a lot of indie bands like Hot Hot Heat.
M: He was very honest, he said I do some stuff for money I do some stuff for passion and you are a passion for me.
K: He told us that from the first time he saw us playing on stage at Coachella he fell in love with us.

So what acts are you into right now?
M: Lots of stuff, lots of English acts, I love the Jamie T album, I think it’s amazing. I like Metronomy, Katty loves Florence and the Machine. Also I love Eagles of Death Metal, we went to see them in Paris. We like lots of old and new stuff.

“Bitch” was on “Gossip Girl”, this must have been a massive deal for you?

K: I think we didn’t really realize when we did it! It was such a big thing to do! When we saw it on the internet were like “that’s weird!”. We watch the programme, we know the characters and the story so when we arrived we wanted to know what was happening! We were playing on stage at a ball so we couldn’t hear what the actors were saying! It was nice because all the actors came to us to say “hello” and Leighton Meester who plays Blair came up with our album and she wanted us to sign it!

How did this come about because it’s as if the song was written for “Gossip Girl”?
M: No, its on the album so they heard it on the album it was picked out because it worked really well. We recorded it back in February.

You have a great relationship with nylon can you tell us a little more about this?
K: Marvin Scott Jarrett ,the editor in chief at nylon, he is so passionate about music and he always puts a lot of bands in the magazine. I think he wanted to launch a label and so he did it with Nylon, Nylon Records. We are the first band signed because he really liked us and I think he thought we were a good image for the magazine. He knew of us because in Paris fashion week we were on the cover of a magazine, from this he got in touch with our label, at the time which was Virgin, he contacted us we came to NYC to play at a party for the magazine. Then when we came back again he had the idea for the label and wanted to sign us.

So you spend a lot of time here and in NYC, would you ever relocate? K: We would love to live in New York! We all love it there! I think people are amazing with us there because sometimes here when people see four girls on stage in a rock band it is weird for them, like there is something fake, something wrong with it, but in NYC they are just like that’s cool its just four girls rocking and they don’t care.

M: Also, I think that in NYC everybody is doing something interesting. We were only there for a few months we already made such good friends and there’s so much going on so much different music. I think it would be good for the band living in NYC for a bit, for inspiration.
K: You walk in the street and you just feel good there, I don’t know what it is. Its such a big city but you still feel safe.

I follow u guys on twitter and I noticed you had a meeting with Topshop today, You guys are obviously into your fashion, Who are your style icons?
K: Yeah we got it all myspace/facebook/twitter there a blog that marines writes on.
M: Yeah we like fashion because we are girls. I love david bowie from the ziggy stardust period
K: I love Debbie Harry, she’s got it all the music the style, she’s amazing

The same thing could be said about these girls, they have the style, they have the music, they also seem to have it all. I glance and notice the smudge of a stamp on my hand from the entry last night, this reminds me that I have not even bothered to wash for our meeting today never mind attempting to dress nicely. I don’t think there is much point in trying around these girls though. They are naturally chic (I think it’s a French thing) with a playful grunge twist. I’m in love with them for the fact that they just decided to pick up interments to be onstage; from viewing them at The Barfly they all seem to be perfectly at home this platform. These beauties armed with the energy and attitude they bring to their performances, their catchy rock/pop tracks and their effortless style is a winning combination for these pop/grunge goddesses to begin a French revolution.

Single “Barcelona” is available now and the album “About Love” is due out early 2010.
On Ying Lai THImage featuring the work of On Ying Lai photographed by Tomer Halfon.

Last night I was lucky enough to be invited to attend the Fashioning the Future 2009 Awards held within the swanky top floor of the Mayor’s HQ; London City Hall. Organised by the London College of Fashion’s Centre for Sustainable Fashion, viagra the FFA competition was created especially to award both home grown and international students whose work strives to work towards and highlight sustainability within the fashion industry. Building upon the momentum and success of the awards debut last year, last night saw the FFA celebrate and promote the next generation of emerging talent in eco and sustainable fashion, by awarding students in five categories.

Hosted by the lovely Caryn Franklin; fashion commentator and broadcaster, most memorable to me for her stint on the BBC’s The Clothes Show back in the ‘90s, other speakers included Professor Frances Corner MBE; Head of the London College of Fashion, Dilys Williams; Director of Centre for Sustainable Fashion and Lucy Siegle; broadcaster and journalist.

PrizeGiversPrizegivers (L-R): Lucy Siegle, Paul de Zylva, Jo Wood and Duncan Goose. Photography by John Alex Maguire.

With the theme for 2009 being water Lucy Siegle talked us through why this was such an important concept in light of the global water shortage. Some of the horrendous facts and statistics Lucy spoke about really changed my perception of the fashion industry and jolted me and many others in attendance to re-evaluate our personal approaches to fashion and the throw-away culture that we are now so accustomed to. I think what was most scary was how we, as a consuming society are not made aware of the shocking waste of water which is unfortunately currently a bi-product of the industry. Whilst I’m sure the information is out there online and readily available it was great to be able to learn something that I can hopefully pass on to you, loyal readers and everyone I know.

For those who aren’t already in the know here are some of the scariest statistics. Currently 200million litres of water are used globally per second. It is estimated that only 6-10% of this water is used within the home, with industries consuming the remainder. 40% of the global population currently live with limited access to water, whilst 40billion gallons of water is used in the production of fashion each year in the UK alone. Most shocking of all it is estimated that by 2025 over 1.8billion people will not have enough water to survive.

The most valuable thing I learnt was that ‘water is threaded throughout the journey of a garment’ and is used in copious amounts to grow the cotton, spin the yarn, dye, print, produce and even transport the finished article. I learnt how important it is for every individual to take responsibility for their garments as shockingly we as the consumers waste more than the 40billion litres of water used in production by endlessly washing and drying our clothes during their lifespan– proving that the responsibility in part lies with us. For these reasons the FAA is hugely important as without it there would be no one to encourage students to research their production methods and techniques and to challenge the way in which fashion is currently produced, and to strive for a better option. Each winner demonstrated that being sustainable does not mean compromising on style or quality.

Zoe Fletcher SMImage featuring the work of Zoe Fletcher photographed by Sean Michael.

Enterprise and Communication Initiative for a Future Fashion Industry Award
Winner: Zoe Fletcher

Runners up: Ruby Hoette and Julia Crew

Karina Michel SMImage featuring the work of Karina Micheal photographed by Sean Michael.

Role of Materials in a Sustainable Fashion Industry Award
Winner: Varun Gambhir
Runner up: Karina Micheal
Systems for a Sustainable Fashion Industry Award
Winner: Mary Hanlon

Miriam Rhida 3 THImage featuring the work of Miriam Rhida photographed by Tomer Halfon.

Design for a Thriving Fashion Industry Award
Winner: Miriam Rhida

Runner up: Eleanor Dorrian-Smith and On Ying Lai

Emma Rigby 2 SMImage featuring the work of Emma Rigby photographed by Sean Michael.

Water – The Right for All Citizens of this Planet Award
Winner: Emma Rigby

Runner up: Anne Prahl.

You can see the full selection of work from Fashioning the future 2009 at the LCF Fashion Space Gallery until 11 December for free.

Categories ,Anne Prahl, ,BBC, ,Caryn Franklin, ,Centre for Sustainable Fashion, ,City Hall, ,Creative-Idle, ,Dilys Williams, ,Eleanor Dorrian-Smith, ,Emma Rigby, ,Fashion Space Gallery, ,Fashioning the Future 2009 Awards, ,Frances Corner MBE, ,Julia Crew, ,Karina Micheal, ,London College of Fashion, ,Lucy Siegle, ,Mary Hanlon, ,Miriam Rhida, ,On Ying Lai, ,Ruby Hoette, ,The Clothes Show, ,Varun Gambhir, ,Zoe Fletcher

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Amelia’s Magazine | Graduate Fashion Week 2011 Gala Awards Show: The Winners

Graduate Fashion Week Gala show 2011-Rory Longdon
Rory Longdon was a worthy winner of the Graduate Fashion Week 2011 George Gold Award. Okay, order it’s a gold award, order I geddit already.

Just over two weeks ago I was invited to attend the Gala show for the Graduate Fashion Awards. I’ve not been back to the student fashion shows since I graduated 15 years ago (gulp). Back then they were held in the Islington Business Centre and I don’t remember much about them at all – I had already decided that my future did not lie in catwalk shows and so I only had a static stand to show off my printed textiles designs… which I had honed in the knowledge that I would prefer to pursue a career in illustration. Isn’t it funny how the circle turns? I never have been able to get away from fashion… but then again nor have I abandoned illustration. I could never have predicted then just how my life would have panned out in the years since.

Joey and Sam Faiers TOWIE by Munroe Bergdorf
Joey Essex and Sam Faiers from TOWIE. Photo by Munroe Bergdorf.

It’s been a shaky year for the Graduate Fashion Show brand – the sponsorship that was needed for it to continue was finally taken on by George at Asda at the last minute. Select guests were treated like royalty – the cast of TOWIE may not be considered the height of style in most forward thinking fashion circles but they were feted like true celebrities at the Gala show. Myself and Naomi? We couldn’t get past the cordons in the middle of the Earl’s Court conference centre for a drink and a natter with friends beforehand (I tried unhooking the cordon, the security was not very amused). Inside the TOWIE crew primped and preened, basking in the attention. Sound familiar? Exactly the same fiasco for Matt Bramford last year. So instead we tried our luck at the brightly coloured George stand, to no avail, though their PR was happy to give me their spiel, drink in hand. More than one woman was wearing the same dress… but then that’s the dangers of mass fashion for you.

Graduate Fashion Week Gala show 2011-George

Inside the Gala show area notable bodies from the fashion world were relegated to the fifth row, whilst TOWIE agents hogged front row seats. (There was one next to me, I did my research later.) Luckily I was able to snag one at the last minute or there would be no photos here for you. All of this preamble pretty much sums up the atmosphere of the Gala show, which was all about the glitz and the razzmatazz. The mannered presenting from Clothes Show stalwarts Jeff Banks (complete with inappropriate comments) and his cohort Caryn Franklin (for whom I have a very large soft spot) was at times incredibly painful.

Graduate Fashion Week Gala show 2011-Lauren Brown & Sophia Sabados, UCA Epsom
Graduate Fashion Week 2011 review-Lauren Brown & Sophia SabadosGraduate Fashion Week 2011 review-Lauren Brown & Sophia Sabados
I was excited to see Lauren Brown & Sophia Sabados – students from UCA Epsom (where I have lectured) – win the Media and Design Award (presented by Grace Woodward) for their magazine.

A myriad of famous guests (Sophie Ellis-Bexter – new album to promote, the Sugababe Heidi Range, Carole White, she of Premier modelling agency fame) were led onstage to present awards as this year’s crop of excitable graduates whooped and a-hollered. It was nice to hear everyone in such a celebratory mood… but when one of the presenters declared that she hoped all graduates would go into paid jobs straight away I couldn’t help but have a little bit of a snigger.

Graduate Fashion Week Gala show Christina Economou 2011
International Award winner Christina Economou of the Istituto Marangoni, Paris.

Graduate Fashion Week Gala show Dominique Kral 2011Graduate Fashion Week Gala show Dominique Kral 2011
Zandra Rhodes Catwalk Textiles Award winner Dominique Kral of Northbrook College Sussex.

Graduate Fashion Week Gala show Wong Jee Chung 2011Graduate Fashion Week Gala show Wong Jee Chung 2011
Stuart Peters Visionary Knitwear Award winner Won Jee Chung of Nottingham Trent University.

Oh my days… here I am all these years down the line and I’ve yet to figure out how I can make a proper living out of my fashion textiles degree. It’s a lovely sentiment, but it’s just not the reality of the fashion industry. This is a place where only the most dedicated survive… or those with rich/famous parents. Unless you pursue a career in the mass fashion industry. A degree in fashion is now about so much more than just design, and the UK is still the world industry leader for well trained young fashion creatives in all kinds of fashion related disciplines. There was an element of realism in the recommendation to look to industry for jobs, presumably an effort to quash too many unrealistic ‘next McQueen’ expectations. Since I graduated the choice of degrees which train people to work in the fashion industry has multiplied massively. It’s now possible to pursue a plethora of different avenues such as styling and promotion which really weren’t available when I went to university back in the early 90s. All of this corresponds with a massive growth in our insatiable desire to consume mass fashion… do you see a connection? My, how I struggle with this industry at times.

Graduate Fashion Week Gala show Felix Wolodymyr ChablukSmith 2011Graduate Fashion Week Gala show Felix Wolodymyr ChablukSmith 2011
Menswear Award winner Felix Wolodymyr Chabluk Smith of Edinburgh School of Art.

Graduate Fashion Week Gala show Marrisa Owen 2011Graduate Fashion Week Gala show Marrisa Owen 2011
Womenswear Award winner Marrisa Owen of University of Central Lancashire.

Graduate Fashion Week Gala show Rory Longdon 2011Graduate Fashion Week Gala show Rory Longdon 2011
George Gold Award winner Rory Longdon of Nottingham Trent University.

The Gala show awards closed in a huge tumble of gold foil more suited to a crucial key change at a boy band concert. Oh how times have changed. I wish this year’s graduates all the best. More on the winners and other show finalists coming up shortly.

Graduate Fashion Week Gala show 2011-Rory Longdon finale

Categories ,Carole White, ,Caryn Franklin, ,Christina Economou, ,Dominique Kral, ,Edinburgh School of Art, ,Felix Wolodymyr Chabluk Smith, ,Gala Show, ,George at Asda, ,George Gold Award, ,GFW, ,Grace Woodward, ,Graduate Fashion Awards, ,Heidi Range, ,Islington Business Centre, ,Istituto Marangoni, ,Jeff Banks, ,Joey Essex, ,Lauren Brown, ,Mass fashion, ,Media and Design Award, ,Menswear Award, ,Munroe Bergdorf, ,Northbrook College Sussex, ,Nottingham Trent University, ,paris, ,Peters Visionary Knitwear Award, ,Premier, ,Rory Longdon, ,Sam Faiers, ,Sophia Sabados, ,Sophie Ellis-Bexter, ,Sugababes, ,The Clothes Show, ,TOWIE, ,UCA Epsom, ,Womenswear Award, ,Won Jee Chung, ,Wong Jee Chung

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