Amelia’s Magazine | LCF MA Fashion and the Environment graduate exhibition

mime-festival-ockhams-razor
Ockham’s Razor by Rosalie Hoskins

I’ll admit it. I’ve never been to much performance art or modern dance before. But let’s just say that my circumstances have somewhat changed of late and at the moment I am enjoying being introduced to new types of creativity.

So, prostate cheapest what’s with this Mime Festival stuff? Well, information pills if you thought that mime was all men in black pretending to grope a wall be ready to have your definition of mime challenged. It seems that mime nowadays is more a combination of contemporary dance and circus. It’s about story telling from an abstracted and expressionistic perspective. In a play you’ve got the constraints of character and storyline – well this modern form of mime is much more like creating a painting over time and space.

I went to my first mime festival performance with a completely open mind, but entirely unsure of what to expect. It’s good to be challenged! Staged in the sadly blighted ICA (threats of closure have been bandied about in the press) this was a truly bizarre tale from Russian troupe BlackSkyWhite – USSR Was Here. In what was to prove a staple the pre-show explanatory notes made absolutely no sense at all, so I just about managed to glean the idea that the ‘storyline’ was based on the brutal history of Russia.

mime-festival-blackskywhite
Blackskywhite by Rosalie Hoskins

The murky blackness of the stage was pierced by the coloured forms of two strange characters who occasionally merged and then separated, interacting in dysfunctional ways. The music and lighting (lighting, I was to learn, is THE key element in mime. God knows how these performers would survive without coloured gels) evoked the kind of freakshow mania I imagine you might have encountered in fairgrounds of yore, the type that could slowly induce madness, in me at least. I really couldn’t figure out how many people were performing, but thought that I counted at least three. Not until the end of the show did I discover that there were actually only two performers, so able to radically change their demeanour as to convince me of their multitude. Double headed? Wherein I presumed the dummy head was the one hanging sideways? Why yes. I was fooled. Clever puppetry such as a curiously adult head on a baby left me wondering where the full person was hidden. With the aid of cunning wide legged pants the two performers were able to mutate, wibbling into shortened gnome figures. Features so altered by elastic bands and hairnets completed my confusion. Despite this discombobulation I have to confess that half way through I was starting to think “When will this nightmare end?” It was not without some relief that an hour later the swirling red and green lights finally came to a halt. Clever for sure, but for a performance artist novice like me watching Blackskywhite was at times more of an arduous task to finish than an enjoyable experience. I think I may have started in at the deep end.

Ockhams Razor-The-Mill-2
Ockhams Razor-The-Mill-3
Ockhams Razor-The-Mill-4

Next up on my Mime Festival week smorgasbord was a trip to the Linbury Studio Theatre at the Royal Opera House in Covent Garden (get me), where it appears that there is an even split between people who dress up to the nines for their every operatastic outing, and those who slump along in their civvies. A background in circus was immediately obvious as the wonderfully named Ockham’s Razor performers sat perched deathly still atop giant bobbins as the audience filed in and dry ice swirled around. The centrepiece of this imaginative set was a vast wheel suspended centre stage and this excellent video put together by the troupe describes how the set informed the subsequent narrative of the performance. The five nimble performers scrambled with undue ease (and superb upper body strength) up ladders and along ropes in elegant procession, all the while making sure the wheel was turned. Until it all went intentionally wrong and the rapidly unwinding spools caused a dramatic panic. Yes, the premise of the ‘story’ was slim – the wheel of work goes round and round – but it was a great deal of fun to watch (one of the blokes was well fit which is always nice) and I grinned through the whole show. Plus I felt very pleased with myself for taking sneaky iphone pics which I then put together with my favourite panorama stitch application. Love that thing.

Ockhams Razor-The-Mill-1

Last up was possibly the most interesting piece of mime – a piece called Rankefod performed by a single lady, of indeterminate age, but certainly not in the first flush of youth. (I’ve since discovered that she is in fact over 50. Quite staggering considering what she is able to achieve physically.)

mime-festival-kitt-johnson
Kitt Johnson by Rosalie Hoskins

Kitt Johnson is apparently an ex athlete and her command of her body was quite enthralling: an hour spent in her company at the ICA went a lot faster than the first time around. Starting alone in the centre of the spartan stage for many moments she made use of just a few jutting back muscles and flicks of her legs to evoke the early stages of evolution, as interpreted through her body. At first I thought she was wearing just a pair of hotpants, but I then deduced that her plaited hair was actually conjoined with some cave woman-esque shorts. Despite her naked breasts there was nothing remotely sexual about her presence, which through sometimes barely perceptible movements gradually became more animalistic. Described as a “loner” on her website, Kitt Johnson was something of a revelation. I might yet be a convert to this performance art marlarkey.

mime-festival-ockhams-razor
Ockham’s Razor by Rosalie Hoskins

I’ll admit it. I’ve never been to much performance art or modern dance before. But let’s just say that my circumstances have somewhat changed of late and at the moment I am enjoying being introduced to new types of creativity.

So, order what’s with this Mime Festival stuff? Well, viagra 40mg if you thought that mime was all men in black pretending to grope a wall be ready to have your definition of mime challenged. It seems that mime nowadays is more a combination of contemporary dance and circus. It’s about story telling from an abstracted and expressionistic perspective. In a play you’ve got the constraints of character and storyline – well this modern form of mime is much more like creating a painting over time and space.

I went to my first mime festival performance with a completely open mind, store but entirely unsure of what to expect. It’s good to be challenged! Staged in the sadly blighted ICA (threats of closure have been bandied about in the press) this was a truly bizarre tale from Russian troupe BlackSkyWhite – USSR Was Here. In what was to prove a staple the pre-show explanatory notes made absolutely no sense at all, so I just about managed to glean the idea that the ‘storyline’ was based on the brutal history of Russia.

mime-festival-blackskywhite
Blackskywhite by Rosalie Hoskins

The murky blackness of the stage was pierced by the coloured forms of two strange characters who occasionally merged and then separated, interacting in dysfunctional ways. The music and lighting (lighting, I was to learn, is THE key element in mime. God knows how these performers would survive without coloured gels) evoked the kind of freakshow mania I imagine you might have encountered in fairgrounds of yore, the type that could slowly induce madness, in me at least. I really couldn’t figure out how many people were performing, but thought that I counted at least three. Not until the end of the show did I discover that there were actually only two performers, so able to radically change their demeanour as to convince me of their multitude. Double headed? Wherein I presumed the dummy head was the one hanging sideways? Why yes. I was fooled. Clever puppetry such as a curiously adult head on a baby left me wondering where the full person was hidden. With the aid of cunning wide legged pants the two performers were able to mutate, wibbling into shortened gnome figures. Features so altered by elastic bands and hairnets completed my confusion. Despite this discombobulation I have to confess that half way through I was starting to think “When will this nightmare end?” It was not without some relief that an hour later the swirling red and green lights finally came to a halt. Clever for sure, but for a performance artist novice like me watching Blackskywhite was at times more of an arduous task to finish than an enjoyable experience. I think I may have started in at the deep end.

Ockhams Razor-The-Mill-2
Ockhams Razor-The-Mill-3
Ockhams Razor-The-Mill-4

Next up on my Mime Festival week smorgasbord was a trip to the Linbury Studio Theatre at the Royal Opera House in Covent Garden (get me), where it appears that there is an even split between people who dress up to the nines for their every operatastic outing, and those who slump along in their civvies. A background in circus was immediately obvious as the wonderfully named Ockham’s Razor performers sat perched deathly still atop giant bobbins as the audience filed in and dry ice swirled around. The centrepiece of this imaginative set was a vast wheel suspended centre stage and this excellent video put together by the troupe describes how the set informed the subsequent narrative of the performance. The five nimble performers scrambled with undue ease (and superb upper body strength) up ladders and along ropes in elegant procession, all the while making sure the wheel was turned. Until it all went intentionally wrong and the rapidly unwinding spools caused a dramatic panic. Yes, the premise of the ‘story’ was slim – the wheel of work goes round and round – but it was a great deal of fun to watch (one of the blokes was well fit which is always nice) and I grinned through the whole show. Plus I felt very pleased with myself for taking sneaky iphone pics which I then put together with my favourite panorama stitch application. Love that thing.

Ockhams Razor-The-Mill-1

Last up was possibly the most interesting piece of mime – a piece called Rankefod performed by a single lady, of indeterminate age, but certainly not in the first flush of youth. (I’ve since discovered that she is in fact over 50. Quite staggering considering what she is able to achieve physically.)

mime-festival-kitt-johnson
Kitt Johnson by Rosalie Hoskins

Kitt Johnson is apparently an ex athlete and her command of her body was quite enthralling: an hour spent in her company at the ICA went a lot faster than the first time around. Starting alone in the centre of the spartan stage for many moments she made use of just a few jutting back muscles and flicks of her legs to evoke the early stages of evolution, as interpreted through her body. At first I thought she was wearing just a pair of hotpants, but I then deduced that her plaited hair was actually conjoined with some cave woman-esque shorts. Despite her naked breasts there was nothing remotely sexual about her presence, which through sometimes barely perceptible movements gradually became more animalistic. Described as a “loner” on her website, Kitt Johnson was something of a revelation. I might yet be a convert to this performance art marlarkey.

mime-festival-ockhams-razor
Ockham’s Razor by Rosalie Hoskins

I’ll admit it. I’ve never been to much performance art or modern dance before. But let’s just say that my circumstances have somewhat changed of late and at the moment I am enjoying being introduced to new types of creativity.

So, pills what’s with this Mime Festival stuff? Well, about it if you thought that mime was all men in black pretending to grope a wall be ready to have your definition of mime challenged. It seems that mime nowadays is more a combination of contemporary dance and circus. It’s about story telling from an abstracted and expressionistic perspective. In a play you’ve got the constraints of character and storyline – well this modern form of mime is much more like creating a painting over time and space.

I went to my first mime festival performance with a completely open mind, healing but entirely unsure of what to expect. It’s good to be challenged! Staged in the sadly blighted ICA (threats of closure have been bandied about in the press) this was a truly bizarre tale from Russian troupe BlackSkyWhite – USSR Was Here. In what was to prove a staple the pre-show explanatory notes made absolutely no sense at all, so I just about managed to glean the idea that the ‘storyline’ was based on the brutal history of Russia.

mime-festival-blackskywhite
Blackskywhite by Rosalie Hoskins

The murky blackness of the stage was pierced by the coloured forms of two strange characters who occasionally merged and then separated, interacting in dysfunctional ways. The music and lighting (lighting, I was to learn, is THE key element in mime. God knows how these performers would survive without coloured gels) evoked the kind of freakshow mania I imagine you might have encountered in fairgrounds of yore, the type that could slowly induce madness, in me at least. I really couldn’t figure out how many people were performing, but thought that I counted at least three. Not until the end of the show did I discover that there were actually only two performers, so able to radically change their demeanour as to convince me of their multitude. Double headed? Wherein I presumed the dummy head was the one hanging sideways? Why yes. I was fooled. Clever puppetry such as a curiously adult head on a baby left me wondering where the full person was hidden. With the aid of cunning wide legged pants the two performers were able to mutate, wibbling into shortened gnome figures. Features so altered by elastic bands and hairnets completed my confusion. Despite this discombobulation I have to confess that half way through I was starting to think “When will this nightmare end?” It was not without some relief that an hour later the swirling red and green lights finally came to a halt. Clever for sure, but for a performance artist novice like me watching Blackskywhite was at times more of an arduous task to finish than an enjoyable experience. I think I may have started in at the deep end.

Ockhams Razor-The-Mill-2
Ockhams Razor-The-Mill-3
Ockhams Razor-The-Mill-4

Next up on my Mime Festival week smorgasbord was a trip to the Linbury Studio Theatre at the Royal Opera House in Covent Garden (get me), where it appears that there is an even split between people who dress up to the nines for their every operatastic outing, and those who slump along in their civvies. A background in circus was immediately obvious as the wonderfully named Ockham’s Razor performers sat perched deathly still atop giant bobbins as the audience filed in and dry ice swirled around. The centrepiece of this imaginative set was a vast wheel suspended centre stage and this excellent video put together by the troupe describes how the set informed the subsequent narrative of the performance. The five nimble performers scrambled with undue ease (and superb upper body strength) up ladders and along ropes in elegant procession, all the while making sure the wheel was turned. Until it all went intentionally wrong and the rapidly unwinding spools caused a dramatic panic. Yes, the premise of the ‘story’ was slim – the wheel of work goes round and round – but it was a great deal of fun to watch (one of the blokes was well fit which is always nice) and I grinned through the whole show. Plus I felt very pleased with myself for taking sneaky iphone pics which I then put together with my favourite panorama stitch application. Love that thing.

Ockhams Razor-The-Mill-1

Last up was possibly the most interesting piece of mime – a piece called Rankefod performed by a single lady, of indeterminate age, but certainly not in the first flush of youth. (I’ve since discovered that she is in fact over 50. Quite staggering considering what she is able to achieve physically.)

mime-festival-kitt-johnson
Kitt Johnson by Rosalie Hoskins

Kitt Johnson is apparently an ex athlete and her command of her body was quite enthralling: an hour spent in her company at the ICA went a lot faster than the first time around. Starting alone in the centre of the spartan stage for many moments she made use of just a few jutting back muscles and flicks of her legs to evoke the early stages of evolution, as interpreted through her body. At first I thought she was wearing just a pair of hotpants, but I then deduced that her plaited hair was actually conjoined with some cave woman-esque shorts. Despite her naked breasts there was nothing remotely sexual about her presence, which through sometimes barely perceptible movements gradually became more animalistic. Described as a “loner” on her website, Kitt Johnson was something of a revelation. I might yet be a convert to this performance art marlarkey.

The inaugural round of graduates from London College of Fashion’s new MA course entitled Fashion and the Environment, sildenafil exhibited their findings this weekend within the Southbank Centre’s Queen Elizabeth Hall.

P2012400Image courtesy of Rachael Oku depicting the work of Shibin Vasudevan.

The students have taken a variety of approaches to tackle their environmental concerns with the fashion industry, some more successful than others. I wasn’t totally convinced by the practicality and wearability of Shibin Vasudevan’s shirts made from the contents of a hoover bag, though they were very visually stimulating. I was really excited by a number of projects including Shibin’s as his idea was highly innovative.

handheadheartHandheadheart collection image, courtesy of Anna Maria Hesse.

Anna Maria Hesse utilised her background in knitwear and deep interest in sustainable fashion to produce a collection entitled ‘handheadheart’ that discourages consumerism. Her beautifully subtle, draped garments are made to be worn in a variety of ways – so a top is a dress is a skirt. Her thinking is thus: the more ways you can wear one garment, the less garments you need to buy, and they are timeless, the opposite of disposable fashion. Both the traceability and sourcing of the raw materials used are important to Hesse, who uses only pure alpaca wool farmed sustainably within the UK – resulting in luxuriously soft and hardwearing fibres. The resulting garments are beautiful and wearable, and most importantly have been created to last a lifetime.

handheadheart2Handheadheart collection image, courtesy of Anna Maria Hesse.

I was impressed with both the concept and design behind Julia Crew’s collection of man bags labelled i.did.nee.ken (taken from the Scottish colloquialism meaning ‘I didn’t know’). Taking a threefold approach to the design process, Julia has ensured each product fits the criteria of a) durable design b) responsible sourcing and c) sustainable lifestyle. Essentially the bags are made to last, they have a low environmental impact and they can be used as part of a sustainable lifestyle. Designed with the concerns and requirements of a cyclist in mind, the i.did.nee.ken accessories are urban, utilitarian, and feature beautiful soft leather combined with waxed canvas, with graphical touches such as the reflective material around zips – ticking every box a cyclist could ask for.

backpackBackpack courtesy of Julia Crew, photographer Sally Cole.

Another project that interested me was that of Energy Water Fashion. With an aim to create directional garments made from lovely fabrics such as Lamb’s wool and Merino, Energy Water Fashion creates garments that are naturally odour resistant therefore requiring less washing and general maintenance. The designer, Emma Rigby’s environmental concerns relate to the exorbitant figures regarding how much water we use in laundering our clothes (mentioned at length in Amelia’s magazines coverage of the LCF Centre for Sustainable Fashion’s Fashioning The Future Awards, where Emma Won the prestigious award in the Water category). Successfully designing a capsule wardrobe that offers real solutions in reducing our water consumption, there seems no end to Emma’s talents.

P2012385Emma Rigby presentation, photographed by Rachael Oku.

By staging exhibitions like this for the public, it’s good to know that Fashion colleges and indeed designers alike are addressing the need to develop more sustainable, less environmentally impacting methods. There are now a growing number of fashion labels devoted to seeking out cleaner, greener processes, which is great to see. I am continually impressed by two companies in particular whose truly sustainable approach and great designs mean consumers don’t have to choose between looking good and staying true to their environmental conscience and ethics.

Outdoor lifestyle brand Howies produce simple, functional pieces and pay attention to the little details. They use only the best in organic cotton, hemp and sustainable materials such as Merino and Lamb’s wool. The second brand is fair-trade fashion label People Tree, who offer a wide range of affordable fashion forward garments with a continual offering of designer collaborations including Richard Nicholl, Jessica Ogden and Bora Aksu to name but a few. This season, to appeal to a younger audience Emma Watson of Harry Potter fame has collaborated on a range, of which I have my eye on the organic cotton blue and white stripe Breton top (only £25!).

breton-stripe-topBreton stripe top by People Tree, image courtesy of PR shots.

So, until these talented, forward thinking MA graduates gain backing and start producing their collections for real, there are options – getting less limited by the day.

Categories ,Anna Maria Hesse, ,Bora Aksu, ,Emma Rigby, ,Emma Watson, ,Energy Water Fashion, ,Fashioning The Future Awards, ,Hannah Poole, ,Harry Potter, ,howies, ,i.did.nee.ken, ,Jessica Ogden, ,Julia Crew, ,LCF, ,LCF Centre for Sustainable Fashion, ,MA Fashion & the Environment, ,People Tree, ,Queen Elizabeth Hall, ,Richard Nicholl, ,Shibin Vasudevan, ,Southbank centre

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Amelia’s Magazine | Fashioning the Future 2009 Awards

PLAS1

Following their super successful appearance at Barfly last week I made my way to a west London location to meet the Plastiscine girls. On the way, sales I’m trying desperately to remember my French from school to impress them. On a trip to Paris with my friend Ruth, shop there was no way we would have got by without my “C” grade, I’m sure I can think of something amazingly French to say. I arrive and briefly they are all there, hugs and an ipod charger are exchanged and then drummer Ana and bass player Louise are whisked off back to Paris. I’m sure they are going to have to get used to this whisking about business. So, I was on a very bizarrely patterned couch (see photo above) with lead singer Katty and guitarist Marine. I thought I’d open with my French skills…

Bonjour
K: Bonjour

Cava?
K: Cava merci, Vous parlez francais?

Non, that’s my limit
K: That’s good enough!

(Really?! That’s all that I could have come up with?! I should have revised more.)

You guys played Barfly last night, how do you find London crowds?
K: We really enjoyed the crowd yesterday because it was very busy, so we were really happy! We had a lot of friends in the crowd so they were dancing and jumping! It’s always good to have people reacting when you say something. In Paris people are so quiet, just at the back with their arms crossed and watching. They are interested but they just don’t move.

So it’s good to be here and have the crowd reacting.

There seemed to be a lot of French folks in the audience, That must have been nice?
K: Yeah, I was really surprised! When I asked, “Who is French tonight?” there were quite a lot of people shouting!

plass 019

So, How did your story begin?
K: Marine and I met in high school when we were 15 or 16. We started the band because we watched lots of bands like The Strokes and The White Stripes. We loved them, they had so much energy onstage, they were young and we thought we want to do the same thing. So we started the band and a few months after we were already doing some gigs in bars in Paris. We actually learnt our instruments on stage because we just wanted to play! We didn’t care if we could play, all we wanted was to play and get on stage and get into it!

So, you began by doing covers?
K: When we started we did a few covers, but we were very interested in doing our own songs. We did some covers from The Strokes and other bands for a while then we started doing our own songs, thats what really interested us more rather than covers.

A lot of your influences are English so do you guys find it more natural to write in English?
Both: Defiantly
K: Because all the songs we listen to are in English it is very natural to write in English, but sometimes we do write in French. We get direction from people saying we should say things this way because it’s a better way to say it in English. But yes, its natural because the music we like is English and American, we were never really into French bands

I read that French radio have restrictions (a percentage of French radio has to be French songs)
K: Yeah, so its quite difficult for us to be on the radio in France because we may be French but we sing in English. We are not in the same category as big international bands like the Artic Monkeys, But then we don’t sing in French so we don’t fit into that category either, so its quite difficult to be on the radio.

You worked on your album with top producer Butch Walker what was this like?M: We went to Malibu to record the album and it was amazing, it was really beautiful and we were in the this big house all together and in the morning we would go to record together or go swimming. Everyday we got to work together! It was interesting because it was the first time we were working with someone American. When we are French we don’t know if we would get along or have the right words to express, so we had a really long talk with him and he said what he likes and we said what we like. Butch is really passionate about music.

He’s worked with a wide range of people from Katy Perry to Weezer and now you guys
K: Yeah, he has done a lot of very big pop stars and he also works with acts because he really likes them, he’s done a lot of indie bands like Hot Hot Heat.
M: He was very honest, he said I do some stuff for money I do some stuff for passion and you are a passion for me.
K: He told us that from the first time he saw us playing on stage at Coachella he fell in love with us.

So what acts are you into right now?
M: Lots of stuff, lots of English acts, I love the Jamie T album, I think it’s amazing. I like Metronomy, Katty loves Florence and the Machine. Also I love Eagles of Death Metal, we went to see them in Paris. We like lots of old and new stuff.

“Bitch” was on “Gossip Girl”, this must have been a massive deal for you?

K: I think we didn’t really realize when we did it! It was such a big thing to do! When we saw it on the internet were like “that’s weird!”. We watch the programme, we know the characters and the story so when we arrived we wanted to know what was happening! We were playing on stage at a ball so we couldn’t hear what the actors were saying! It was nice because all the actors came to us to say “hello” and Leighton Meester who plays Blair came up with our album and she wanted us to sign it!

How did this come about because it’s as if the song was written for “Gossip Girl”?
M: No, its on the album so they heard it on the album it was picked out because it worked really well. We recorded it back in February.

You have a great relationship with nylon can you tell us a little more about this?
K: Marvin Scott Jarrett ,the editor in chief at nylon, he is so passionate about music and he always puts a lot of bands in the magazine. I think he wanted to launch a label and so he did it with Nylon, Nylon Records. We are the first band signed because he really liked us and I think he thought we were a good image for the magazine. He knew of us because in Paris fashion week we were on the cover of a magazine, from this he got in touch with our label, at the time which was Virgin, he contacted us we came to NYC to play at a party for the magazine. Then when we came back again he had the idea for the label and wanted to sign us.

So you spend a lot of time here and in NYC, would you ever relocate? K: We would love to live in New York! We all love it there! I think people are amazing with us there because sometimes here when people see four girls on stage in a rock band it is weird for them, like there is something fake, something wrong with it, but in NYC they are just like that’s cool its just four girls rocking and they don’t care.

M: Also, I think that in NYC everybody is doing something interesting. We were only there for a few months we already made such good friends and there’s so much going on so much different music. I think it would be good for the band living in NYC for a bit, for inspiration.
K: You walk in the street and you just feel good there, I don’t know what it is. Its such a big city but you still feel safe.

I follow u guys on twitter and I noticed you had a meeting with Topshop today, You guys are obviously into your fashion, Who are your style icons?
K: Yeah we got it all myspace/facebook/twitter there a blog that marines writes on.
M: Yeah we like fashion because we are girls. I love david bowie from the ziggy stardust period
K: I love Debbie Harry, she’s got it all the music the style, she’s amazing

The same thing could be said about these girls, they have the style, they have the music, they also seem to have it all. I glance and notice the smudge of a stamp on my hand from the entry last night, this reminds me that I have not even bothered to wash for our meeting today never mind attempting to dress nicely. I don’t think there is much point in trying around these girls though. They are naturally chic (I think it’s a French thing) with a playful grunge twist. I’m in love with them for the fact that they just decided to pick up interments to be onstage; from viewing them at The Barfly they all seem to be perfectly at home this platform. These beauties armed with the energy and attitude they bring to their performances, their catchy rock/pop tracks and their effortless style is a winning combination for these pop/grunge goddesses to begin a French revolution.

Single “Barcelona” is available now and the album “About Love” is due out early 2010.
On Ying Lai THImage featuring the work of On Ying Lai photographed by Tomer Halfon.

Last night I was lucky enough to be invited to attend the Fashioning the Future 2009 Awards held within the swanky top floor of the Mayor’s HQ; London City Hall. Organised by the London College of Fashion’s Centre for Sustainable Fashion, viagra the FFA competition was created especially to award both home grown and international students whose work strives to work towards and highlight sustainability within the fashion industry. Building upon the momentum and success of the awards debut last year, last night saw the FFA celebrate and promote the next generation of emerging talent in eco and sustainable fashion, by awarding students in five categories.

Hosted by the lovely Caryn Franklin; fashion commentator and broadcaster, most memorable to me for her stint on the BBC’s The Clothes Show back in the ‘90s, other speakers included Professor Frances Corner MBE; Head of the London College of Fashion, Dilys Williams; Director of Centre for Sustainable Fashion and Lucy Siegle; broadcaster and journalist.

PrizeGiversPrizegivers (L-R): Lucy Siegle, Paul de Zylva, Jo Wood and Duncan Goose. Photography by John Alex Maguire.

With the theme for 2009 being water Lucy Siegle talked us through why this was such an important concept in light of the global water shortage. Some of the horrendous facts and statistics Lucy spoke about really changed my perception of the fashion industry and jolted me and many others in attendance to re-evaluate our personal approaches to fashion and the throw-away culture that we are now so accustomed to. I think what was most scary was how we, as a consuming society are not made aware of the shocking waste of water which is unfortunately currently a bi-product of the industry. Whilst I’m sure the information is out there online and readily available it was great to be able to learn something that I can hopefully pass on to you, loyal readers and everyone I know.

For those who aren’t already in the know here are some of the scariest statistics. Currently 200million litres of water are used globally per second. It is estimated that only 6-10% of this water is used within the home, with industries consuming the remainder. 40% of the global population currently live with limited access to water, whilst 40billion gallons of water is used in the production of fashion each year in the UK alone. Most shocking of all it is estimated that by 2025 over 1.8billion people will not have enough water to survive.

The most valuable thing I learnt was that ‘water is threaded throughout the journey of a garment’ and is used in copious amounts to grow the cotton, spin the yarn, dye, print, produce and even transport the finished article. I learnt how important it is for every individual to take responsibility for their garments as shockingly we as the consumers waste more than the 40billion litres of water used in production by endlessly washing and drying our clothes during their lifespan– proving that the responsibility in part lies with us. For these reasons the FAA is hugely important as without it there would be no one to encourage students to research their production methods and techniques and to challenge the way in which fashion is currently produced, and to strive for a better option. Each winner demonstrated that being sustainable does not mean compromising on style or quality.

Zoe Fletcher SMImage featuring the work of Zoe Fletcher photographed by Sean Michael.

Enterprise and Communication Initiative for a Future Fashion Industry Award
Winner: Zoe Fletcher

Runners up: Ruby Hoette and Julia Crew

Karina Michel SMImage featuring the work of Karina Micheal photographed by Sean Michael.

Role of Materials in a Sustainable Fashion Industry Award
Winner: Varun Gambhir
Runner up: Karina Micheal
Systems for a Sustainable Fashion Industry Award
Winner: Mary Hanlon

Miriam Rhida 3 THImage featuring the work of Miriam Rhida photographed by Tomer Halfon.

Design for a Thriving Fashion Industry Award
Winner: Miriam Rhida

Runner up: Eleanor Dorrian-Smith and On Ying Lai

Emma Rigby 2 SMImage featuring the work of Emma Rigby photographed by Sean Michael.

Water – The Right for All Citizens of this Planet Award
Winner: Emma Rigby

Runner up: Anne Prahl.

You can see the full selection of work from Fashioning the future 2009 at the LCF Fashion Space Gallery until 11 December for free.

Categories ,Anne Prahl, ,BBC, ,Caryn Franklin, ,Centre for Sustainable Fashion, ,City Hall, ,Creative-Idle, ,Dilys Williams, ,Eleanor Dorrian-Smith, ,Emma Rigby, ,Fashion Space Gallery, ,Fashioning the Future 2009 Awards, ,Frances Corner MBE, ,Julia Crew, ,Karina Micheal, ,London College of Fashion, ,Lucy Siegle, ,Mary Hanlon, ,Miriam Rhida, ,On Ying Lai, ,Ruby Hoette, ,The Clothes Show, ,Varun Gambhir, ,Zoe Fletcher

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