Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: The Ozwald Boateng Extravaganza

Bolshie AKA Baby-Leg Girl, shop by Antonia Parker.

Over at Fashion Scout there is yet another array of amazing new designers to trawl through. As I entered the upstairs room at the Freemasons’ Hall I was greeted by a girl with plastic roast chickens attached to her breasts and fanny. Perfect for Lady Gaga.

Those chickens, that spike-encrusted big-shouldered body suit, the top knot, something was ringing a very big bell. And it wasn’t the giant gold glittery Big Ben headpiece in the corner. I turned around and went “oh, it’s you!” For it was none other than Baby-leg Girl. Bolshie is 18 year old Rhiannon Jones, thrown out of her East Yorkshire school at the tender age of 15 years old and now residing in fashion centrale, Shoreditch.

Bolshie by Antonia Parker.

We noticed her everywhere last season, usually to be found obscuring our view with giant shoulders and hair – little did we realise that this daring and very ambitious fashionista has got her very own label a spot at Fashion Scout. She’s even made it onto the local BBC news. Now there’s two fingers up at her old school eh?

The collection is a massive mashup of contemporary culture, full of passionate bravado. Think Mickey Mouse ears on a police helmet, guns, watch-encrusted glittery jackets, a print that appears to feature Coca-Cola baby bottles and of course the odd Baby-Leg adornment. I wonder if she ever reads Super Super?
You can see her entire collection here. Keep a beady eye on this one. She’s still only a teenager for gawd’s sake.

James Hock
This is the third season for the ex-accountant from Australia. But that’s about all I know about James Hock, since his website is ridiculously economical with any biographical information. The Unloved is a bold and playful collection of entirely black and red garments, based on an emotional journey. “It is sadness with a flickering of hope but ultimately, it is about the acceptance of fate.” So says the press release. Sheer fabrics are adorned with Swarovski crystals and juxtaposed against huge asymmetrical harlequin shapes cut across pantaloons, mini crinolines, sharp-shouldered capes and hybrid trouser-shorts. Audacious and definitely not for the faint hearted. He is currently stocked in uber trendy shop Machine-A.

James Hock by Lisa Stannard.

Kirsty Ward
Kirsty Ward graduated from Central Saint Martins MA in 2008 since when she has been working with Alberta Ferretti in italy. S/S 2011 saw the launch of her own label at Fashion Scout but I remember well how astonished I was by her jewellery for David Longshaw last season. Her own collection features amazing sculptural creations that echo the lines of the body in sheer pastel panels shaped with exaggerated wire and piping. Many pieces have integral jewellery or are meant to be worn with her huge wire and crystal bead necklaces in shades of pale peach and mint green. She was wearing an earring necklace when I met her: dangling earrings that connect under the chin. I’d personally be incredibly worried about pulling my earlobes off if I wore this creation, but she rocked the look with admirable confidence. I think a bit of upcycling could definitely fit into her aesthetic and I did nonchalantly suggest that she could use some old wire coat hangers… Definitely a new designer to keep a firm eye on.

felice perkins kirsty ward
felice perkins kirsty ward
felice perkins kirsty ward
Kirsty Ward by Felice Perkins.

Special mention goes to Yong, who studied at Edinburgh College of Art and Design before passing through the hallowed years of an MA at Central Saint Martins. He makes clever and elegant dresses, advised by my old friend Jason Leung. I particularly liked the royal blue dress with amazing white ruffled embroidery, but I think I need to see more of these dresses worn to really appreciate them. In fact I’d like to see all of these designers on the catwalk. Here’s hoping…

Illustration by Stéphanie Thieullent

So then – the circus was finally over! The tent was in the process of being taken down, look designers were queuing for cabs with their collections in boxes, and the press made their individual ways home or to closing parties. But there was still one show to attend, which promised to be the most extravagant of them all… The final show on Wednesday and the closing spot for London Fashion Week S/S 2011 went to Mr Ozwald Boateng.

The invite won the award for the thickest, which gave details of this 25th anniversary celebration at the Leicester Square Odeon. I hadn’t had much time to think about it, but whispers were that it would be an all singing, all dancing display, and who was I to argue? I was gob-smacked when I showed up in Leicester Square to see that the cinema, famed for it’s glitzy premieres, had been covered in huge posters bearing the tailor’s name and fences had been erected to corden off fans desperate for a glimpse at a celebrity. What the hell was going on?!

The same build up ensued that I was oh-so used to by now – a heaving queue that descends into mush as soon as the gates are opened and a catfight to get in. Celebrities like Michelle Williams, Piers Morgan (!) and Joe McElderry were given the A-list treatment while we were herded in, catching a rare close-up glimpse of Amber Rose‘s enormous bosom as I shuffled past her.

Hilariously, I had been assigned the very last seat on the very last row – Z-47. Gee, thanks OB! I decided not to get too upset and took my seat, and was happy to discover a baby bottle of Moët & Chandon in the popcorn holder with one of those cheap flutes that you ram in the top so you can neck it quicker. Could be worse, I thought to myself, and I was desperate for an alcoholic drink. I admired the man who played guitar under the spotlight while I drank and thought that I could quite easily slip into a coma in this dark, relaxing atmosphere.

One hour and fifteen agonising minutes after the show was scheduled to start, the lights finally dimmed. I can only imagine that by now the guitarist had either worn down his fingers or ran out of tunes. The cinema screen came alive with a trailer for A Man’s Story; a forthcoming film about Boateng’s life. A who’s who of Hollywood including Will Smith and Laurence Fishburne waxed lyrical about the quality, craftsmanship and unique vision of Boateng and the film featured archival footage of life changing events, including the Brixton riots and the opening of Boateng’s store on Savile Row.

Ozwald Boateng was born in 1960 to Ghanian parents in North London. A combination of a laborious job in IT and his mother’s influence as a seamstress forced Boateng to reconsider his future, and he began selling his mother’s designs on Portobello Road. He quickly rose up the fashion ranks, being the first tailor to show in Paris and the first black tailor to launch on Savile Row. He’s also credited with bringing the famous sartorial street into the 21st century with his vibrant use of colour, modern cuts and Hollywood clientele.

Illustration by Stéphanie Thieullent

When the film trailer had finished, the real show began on a purpose-built runway below the cinema screen. The audience went MENTAL as one by one models appeared, strutted to the front, and then waited at the back – some in pairs, some in groups, many solo.

They just kept on coming, and at varying points when they had collected at the back, they marched forward again. It was utterly mesmerising, even from my appalling seat (which might as well have been in the Odeon Sheffield, I was so bleedin’ far away).

Illustration by Stéphanie Thieullent

The spectacle and celebration of such an event was immense, but it’s difficult to say much about the clothes when the models appear as tall as Lego men. I was hoping for a sort of retrospective of Boateng’s illustrious collections but it seemed most were very recent, and a quick Google search reveals it was the S/S 2011 collection with elements of last season’s, presumably because nobody creates a collection of 100 pieces required for a show of this scale.

Despite being miles away, I could see on the real-time projection on the cinema screen that each pair of trousers, each blazer and each different coat had been made to perfection. The fit was perfect, the cut was stylish but retained elements of sartorial old-English dress, and the collection itself was peppered with Boateng’s signature vibrant colours, inspired by his ancestry. Bright hues of purple, yellow, green and blue appeared as a welcome break from more traditionally coloured suits, and the use of aesthetic materials such as leather showed Boateng’s flair as a fashion forward thinker.

It was over in a flash. The finale featured all the models in a big love-in heap – hunky Tyrone Wood made an appearance, as did Richard Branson’s son Sam who was almost but not entirely as hunky. When they had exited the stage, Boateng appeared with his father to wild applause, whoops, cheers and the odd tear. Yes, including me. I will sob at anything – it’s all been about tits and tears this fashion week. Although, I have to say, I did once cry at DIY SOS, so my threshold is considerably low…

Congratulations, OB. Here’s to the next 25 years!

All photography by Matt Bramford

Categories ,Amber Rose, ,Joe McElderry, ,Leicester Square, ,London Fashion Week, ,Michelle Williams, ,Moët & Chandon, ,Odeon, ,Ozwald Boateng, ,Piers Morgan, ,S/S 2011, ,Sam Bronson, ,Savile Row, ,Stéphanie Thieullent, ,Suits, ,tailoring, ,Tyrone Wood

Similar Posts: