Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration: Open Design Brief

Bora Aksu A/W 2010 by Gemma Milly. See original post here.

***Please note that this brief is now closed: you can now order a copy of this book online by clicking here***

Well, what is ed it’s that time of year. I’m about to put together another book, more about which will hopefully hit the bookshops shortly before Christmas 2010. In the spirit of my last book, Amelia’s Anthology of Illustration, my new book will take a look at two things: inspired by some of the fantastic work that illustrators have been producing for the fashion section of Amelia’s Magazine online it will be a must-buy guide to the best up and coming fashion illustrators working today, and it will also, to a lesser degree, be a guide to the best new ethical fashion designers currently working in the UK WORLDWIDE.

So, read on to find out more about how you can be included in Amelia’s Compendium of Fashion Illustration:

I will be looking for a variety of styles of fashion illustration, but the final choice of who is included in the book will depend on a number of factors:

* Those illustrators who can demonstrably show that they are engaged with editorial fashion illustration. Priority will be shown to illustrators already contributing to Amelia’s Magazine online. If you aren’t already doing so then what are you waiting for? Get on twitter and start offering your services to myself @ameliagregory and to @MattBramf next time there is an open callout for illustrations.

* Those illustrators who can show that they have a good body of professional quality material. This does not mean that you have to be a professional (yet) so if you are still at college or only work on illustration in your spare time do not let this put you off. I will give your work the same chance as anyone else’s if you can demonstrate a good commitment to fashion illustration.

J Maskrey A/W 2010 by Bex Glover. See original post here.

The way that you can demonstrate commitment is by submitting the following things to the open brief:

1. Six illustrations that you have done for fashion editorial purposes over the past year. These should include work for Amelia’s Magazine online, and for other companies if possible. You can also submit work done for your own personal use. Choose the 6 pieces that best reflect your style and please label the artwork accordingly when you submit lo res versions for the initial decision making process. You can include one or two pieces that aren’t strictly fashion as long as they show a similar style: e.g. illustrations of a band or other people based illustrations.

2. Three illustrations (exclusively for this open brief) depicting clothing from recent collections from your choice of one ethical fashion designer. Below are listed some of the designers that we will be considering for inclusion in the book (not yet definitive, and subject to change, so do check back in for an update) And please do go and research your own ideas wherever you live. Feel free to be as creative as you like – these aren’t going to be used commercially! These should showcase your favourite style of working to the best possible advantage. Please note that you may be asked to do some more illustrations of another ethical designer if the one you have chosen has been covered by more than one illustrator that I want to feature.

3. An illustration of yourself. Which will accompany your pages should you be chosen, obviously.

4. Proof of your commitment to professionalism in the form of your online presence: this should include a website, blog, facebook and twitter feed or similar. I feel that it’s so important for illustrators to network themselves on the internet that I am only going to include in my book those who demonstrably engage with social media in a major way. If you still aren’t doing so, well, you’ve got time! Quick, set up your online presence and get going for a few months before you send me your submission. It’s likely that I won’t be featuring anyone who isn’t following me on twitter.

5. A written piece describing how you work, why you chose the ethical designer you did and anything else you think is relevant to your pitch. This doesn’t need to be an example of perfect journalism, but I want to know that you have something interesting to say about your profession because I will be interviewing the chosen finalists. You should include a biography of current and future plans, the ways in which you engage with social networking and reasons for why I should include you in the book.

Pam-Hogg-white-dress-Lfw2010-Etiene Del Monte
Pam Hogg A/W 2010 by Etiene Del Monte. See original blog post here.

Other key things you need to know are:

You should always work to a large scale. The book will be the same proportions as my previous books, so it’s always a good idea to keep in your head the scale and proportions of my pages when working on new pieces for submission. I will run a mixture of double pages, single pages and pages with multiple images. For your main pieces please keep page dimensions in mind. A single page is 20cm x 24.5cm. Always work to 300 dpi at a large scale to ensure the best print quality.

The closing date for submissions is midnight on Sunday 18th July. Please send all submissions as lo res images at 72 dpi attached to an email titled SUBMISSION FOR AMELIA’S COMPENDIUM OF FASHION ILLUSTRATION as you really don’t want to risk me losing it in the flood of emails I receive daily.

You should also expect there to be a short list process for applicants who I am finding it hard to choose between. This may involve a second series of questions to answer, and you may have to produce a more specific piece of commissioned work to show you can respond to art direction well. It is more than likely that I will ask the chosen illustrators to produce more work for the book so that all the ethical designers I wish to feature are covered.

If you have found a new ethical designer that I don’t know about but are unsure as to whether they would be right for my book, then please do send me an email with a link to their website using this link, and do make sure that you join the accompanying facebook event so that you can keep up with my latest news, and because you’re down with social networking, right? I will be checking who joined the group when it comes to decision time… so don’t say I didn’t tell you.

Amelia’s Compendium of Fashion Illustration will be distributed internationally and available in all the best art bookshops. It’s the most fantastic way for you to get your work seen. So, what are you waiting for? I can’t wait to see what amazing creations you come up with….

Fashion Designers:
Ada Zanditon
Beautiful Soul
Christopher Raeburn
Tara Starlet
Ivana Basilotta
Henrietta Ludgate
Lu Flux
The North Circular
Julia Smith
People Tree designer collaborations
Wilfried Pletzinger
Tijana and Mila Popovic
Izzy Lane
Junky Styling
By Stamo
From Somewhere
Max Jenny
Joy French
Wildlife Works
Viridis Luxe
Trash Couture
Prancing Leopard
Andrea Crews
Dem Collective
Righteous Fashion
Reflective Circle
Johanna Hofring
Anja Hynynen
Pia Anjou
Camilla Norrback

Jewellery (good for beauty/fashion illustration)
Fifi Bijoux
Ingle & Rhode designer collaborations
Cred designer collaborations
Joanna Cave

A good place to look for interesting new fashion designers is within the pages of this ‘ere Amelia’s Magazine, funnily enough. Remember, the chances of you appearing in this book are slim if you have never contributed to Amelia’s Magazine. That’s easy to remedy though – you’ve got nearly two months and we need illustrations all the time.
Start reading my Alternative Fashion Week series here.
For good examples of how we have used fashion illustration in Amelia’s Magazine already and to find other new designers start reading recent London Fashion Week blogs here.

Categories ,Ada Zanditon, ,Amelia’s Anthology of Illustration, ,Amelia’s Compendium of Fashion Illustration, ,Bex Glover, ,Blogging, ,Christopher Raeburn, ,ciel, ,Emesha, ,Etiene Del Monte, ,Facebook, ,Fashion Illustration, ,Gemma Milly, ,goodone, ,Julia Smith, ,Lu Flux, ,noir, ,Open brief, ,People Tree, ,Social Media, ,Tara Starlet, ,Tijana and Mila Popovic, ,twitter, ,Wilfried Pletzinger

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