Amelia’s Magazine | Amelia’s Compendium of Fashion Illustration: Open Design Brief

BoraAksu_gemma-milly
Bora Aksu A/W 2010 by Gemma Milly. See original post here.

***Please note that this brief is now closed: you can now order a copy of this book online by clicking here***

Well, what is ed it’s that time of year. I’m about to put together another book, more about which will hopefully hit the bookshops shortly before Christmas 2010. In the spirit of my last book, Amelia’s Anthology of Illustration, my new book will take a look at two things: inspired by some of the fantastic work that illustrators have been producing for the fashion section of Amelia’s Magazine online it will be a must-buy guide to the best up and coming fashion illustrators working today, and it will also, to a lesser degree, be a guide to the best new ethical fashion designers currently working in the UK WORLDWIDE.

So, read on to find out more about how you can be included in Amelia’s Compendium of Fashion Illustration:

I will be looking for a variety of styles of fashion illustration, but the final choice of who is included in the book will depend on a number of factors:

* Those illustrators who can demonstrably show that they are engaged with editorial fashion illustration. Priority will be shown to illustrators already contributing to Amelia’s Magazine online. If you aren’t already doing so then what are you waiting for? Get on twitter and start offering your services to myself @ameliagregory and to @MattBramf next time there is an open callout for illustrations.

* Those illustrators who can show that they have a good body of professional quality material. This does not mean that you have to be a professional (yet) so if you are still at college or only work on illustration in your spare time do not let this put you off. I will give your work the same chance as anyone else’s if you can demonstrate a good commitment to fashion illustration.

j_maskrey_lfw2010_03_bex_glover
J Maskrey A/W 2010 by Bex Glover. See original post here.

The way that you can demonstrate commitment is by submitting the following things to the open brief:

1. Six illustrations that you have done for fashion editorial purposes over the past year. These should include work for Amelia’s Magazine online, and for other companies if possible. You can also submit work done for your own personal use. Choose the 6 pieces that best reflect your style and please label the artwork accordingly when you submit lo res versions for the initial decision making process. You can include one or two pieces that aren’t strictly fashion as long as they show a similar style: e.g. illustrations of a band or other people based illustrations.

2. Three illustrations (exclusively for this open brief) depicting clothing from recent collections from your choice of one ethical fashion designer. Below are listed some of the designers that we will be considering for inclusion in the book (not yet definitive, and subject to change, so do check back in for an update) And please do go and research your own ideas wherever you live. Feel free to be as creative as you like – these aren’t going to be used commercially! These should showcase your favourite style of working to the best possible advantage. Please note that you may be asked to do some more illustrations of another ethical designer if the one you have chosen has been covered by more than one illustrator that I want to feature.

3. An illustration of yourself. Which will accompany your pages should you be chosen, obviously.

4. Proof of your commitment to professionalism in the form of your online presence: this should include a website, blog, facebook and twitter feed or similar. I feel that it’s so important for illustrators to network themselves on the internet that I am only going to include in my book those who demonstrably engage with social media in a major way. If you still aren’t doing so, well, you’ve got time! Quick, set up your online presence and get going for a few months before you send me your submission. It’s likely that I won’t be featuring anyone who isn’t following me on twitter.

5. A written piece describing how you work, why you chose the ethical designer you did and anything else you think is relevant to your pitch. This doesn’t need to be an example of perfect journalism, but I want to know that you have something interesting to say about your profession because I will be interviewing the chosen finalists. You should include a biography of current and future plans, the ways in which you engage with social networking and reasons for why I should include you in the book.

Pam-Hogg-white-dress-Lfw2010-Etiene Del Monte
Pam Hogg A/W 2010 by Etiene Del Monte. See original blog post here.

Other key things you need to know are:

You should always work to a large scale. The book will be the same proportions as my previous books, so it’s always a good idea to keep in your head the scale and proportions of my pages when working on new pieces for submission. I will run a mixture of double pages, single pages and pages with multiple images. For your main pieces please keep page dimensions in mind. A single page is 20cm x 24.5cm. Always work to 300 dpi at a large scale to ensure the best print quality.

The closing date for submissions is midnight on Sunday 18th July. Please send all submissions as lo res images at 72 dpi attached to an email titled SUBMISSION FOR AMELIA’S COMPENDIUM OF FASHION ILLUSTRATION as you really don’t want to risk me losing it in the flood of emails I receive daily.

You should also expect there to be a short list process for applicants who I am finding it hard to choose between. This may involve a second series of questions to answer, and you may have to produce a more specific piece of commissioned work to show you can respond to art direction well. It is more than likely that I will ask the chosen illustrators to produce more work for the book so that all the ethical designers I wish to feature are covered.

If you have found a new ethical designer that I don’t know about but are unsure as to whether they would be right for my book, then please do send me an email with a link to their website using this link, and do make sure that you join the accompanying facebook event so that you can keep up with my latest news, and because you’re down with social networking, right? I will be checking who joined the group when it comes to decision time… so don’t say I didn’t tell you.

Amelia’s Compendium of Fashion Illustration will be distributed internationally and available in all the best art bookshops. It’s the most fantastic way for you to get your work seen. So, what are you waiting for? I can’t wait to see what amazing creations you come up with….

Fashion Designers:
Ada Zanditon
Emesha
Beautiful Soul
Christopher Raeburn
Goodone
Tara Starlet
Ivana Basilotta
Anatomy
Henrietta Ludgate
Lu Flux
The North Circular
Julia Smith
Noir
People Tree designer collaborations
Wilfried Pletzinger
Tijana and Mila Popovic
Fin
Ciel
Makepiece
Minna
Edun
Izzy Lane
Junky Styling
By Stamo
From Somewhere
Max Jenny
Joy French
Wildlife Works
Viridis Luxe
Unicorn
Trash Couture
Prancing Leopard
Andrea Crews
Dem Collective
Howies
Righteous Fashion
Reflective Circle
Johanna Hofring
Anja Hynynen
Pia Anjou
Camilla Norrback

Jewellery (good for beauty/fashion illustration)
Oria
Fifi Bijoux
Ingle & Rhode designer collaborations
Cred designer collaborations
Joanna Cave

A good place to look for interesting new fashion designers is within the pages of this ‘ere Amelia’s Magazine, funnily enough. Remember, the chances of you appearing in this book are slim if you have never contributed to Amelia’s Magazine. That’s easy to remedy though – you’ve got nearly two months and we need illustrations all the time.
Start reading my Alternative Fashion Week series here.
For good examples of how we have used fashion illustration in Amelia’s Magazine already and to find other new designers start reading recent London Fashion Week blogs here.

Categories ,Ada Zanditon, ,Amelia’s Anthology of Illustration, ,Amelia’s Compendium of Fashion Illustration, ,Bex Glover, ,Blogging, ,Christopher Raeburn, ,ciel, ,Emesha, ,Etiene Del Monte, ,Facebook, ,Fashion Illustration, ,Gemma Milly, ,goodone, ,Julia Smith, ,Lu Flux, ,noir, ,Open brief, ,People Tree, ,Social Media, ,Tara Starlet, ,Tijana and Mila Popovic, ,twitter, ,Wilfried Pletzinger

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Eco Luxe Showroom Hipstamatic

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, sickness just across the road from Somerset House. Fresh from Esthetica, generic I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I quickly got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

Hemyca Dress.

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, doctor just across the road from Somerset House. Fresh from Esthetica, page I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I quickly got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW2011 preview Hemyca .

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, recipe just across the road from Somerset House. Fresh from Esthetica, I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, viagra just across the road from Somerset House. Fresh from Esthetica, I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, sildenafil just across the road from Somerset House. Fresh from Esthetica, I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, order just across the road from Somerset House. Fresh from Esthetica, viagra approved I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw what waited for me.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, cost just across the road from Somerset House. Fresh from Esthetica, I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw the stalls.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, sickness just across the road from Somerset House. Fresh from Esthetica, I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, but my questions were quickly forgotten as I descended the staircase at the hotel and saw the stalls.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.
Kyla La Grange by Anna Casey
Kyla La Grange by Anna Casey.

A couple of weeks ago I met with angsty new folk popstrel Kyla La Grange at her management offices in central London. Her slight figure was easily missed as I walked through to the glass walled meeting room, dosage but I greeted her warmly when she came through to join me. Kyla la Grange performed on my hastily assembled Climate Camp (RIP) stage at Glastonbury last summer, gamely playing a beautiful semi-acoustic set in the sweltering summer heat. Today she releases her first official single – the anthemic Walk Through Walls – so let’s find out a bit more about this intriguing new musician…

Kyla La Grange at Glastonbury 2010 on the Climate Camp stage
Kyla La Grange at Glastonbury 2010 on the Climate Camp stage. Photography by Amelia Gregory.

Kyla La Grange by Rukmunal Hakim
Kyla La Grange by Rukmunal Hakim/YesGo Illustration.

She may look very young but don’t be fooled by Kyla’s youthful exterior – she’s actually a 24 year old Cambridge University graduate. It wasn’t until her uni years that she finally found the guts to make music, performing at an open mic acoustic night called Songs in the Dark. “It was a good place to cut my teeth.” The process was very organic. She met other musicians, formed a few bands and played in some Battle of the Bands competitions. “Basically it was all very low pressure.” She loved studying philosophy, and admits that she misses the academic stimulation. “Being at Cambridge was like living in a magical piece of history… but I am incredibly grateful to be making music now.”

Kyla La Grange by Rebecca Strickson
Kyla La Grange by Rebecca Strickson.

When the outside world of work beckoned she found herself working long hours in a high end bar, making it hard to go into the studio every morning and be creative. That and the odd bit of secretarial work kept her afloat until she was discovered by management company ATC via Rollo of Faithless fame, who discovered her songs on Myspace. She is eager to emulate the likes of Mumford and Sons and do things her own way, without the controlling hand of a label. “ATC let their artists go away and get on with it. They don’t view me purely as a money making machine; they are in it for the long haul. But I don’t anticipate selling a lot of records, ever,” she blithely tells me.

Kyla La Grange at Glastonbury 2010 on the Climate Camp stage
Kyla La Grange at Glastonbury 2010. Photography by Amelia Gregory.

The last year has been devoted to the creation of her debut album which so far hosts “too many songs” including the luscious Vampire Smile, a darkly beautiful blast of longing. But she’s in no rush. “The album will come out as and when it’s finished; the worst thing I could do would be to rush its release.” She expects it will finally see the light of day in early 2012.

YouTube Preview Image
Vampire Smile.

All Kyla’s influences come from “sad music”. Having been introduced to Cat Power by a former boyfriend, You Are Free is a constant presence in her life alongside Joni Mitchell and Leonard Cohen. But she also likes a lot of modern bands – Elliott Smith, Bright Eyes, Yeasayer, Matthew And The Atlas, Marcus Foster, Alex Winston and Band of Horses. “I only write because I’m often quite sad…” she tells me. “I don’t think I’d write if I was a genuinely happy person.” In the age old tradition of the angst-ridden artist, writing music has become Kyla’s best form of catharsis, “like running into a big open field and screaming until you feel better.” It’s as if she feels an unstoppable need to release her feelings out into the open.

Kyla la Grange by Gemma Smith
Kyla la Grange by Gemma Smith.

I wonder what has prompted such a downbeat personality. “Some people just have a default mode,” she explains. “They wake up and feel a bit black inside.” She admits that this is something she has battled for a long time but insists that her mood is not affected by the outside world… she just tends to feel down most of the time. “Most people fall into one of two camps – they are either upbeat or see life from behind a big grey cloud. Everyone is a product of their genes and their experiences when they are young.” But she is absolutely clear that she doesn’t blame her parents for the way she has turned out. “Even though I wasn’t a very happy child my parents were both fantastic.” Her parents had been involved in the anti-apartheid movement in South Africa before settling in Watford, and she felt very different from everyone else at her school. “Kids can be vicious.” They were massive music fans, between them inspiring her to listen to many different genres. “Dad loved folk, blues and country. Mum loved classical, rock and indie.” She now lives between Stockwell and Vauxhall. “I like the mix of people and place, the beautiful old squares next to housing estates… it’s unpretentious.”


Just click here to hear Walk Through Walls.

I wonder if such a sensitive personality will still be able to write songs from the heart if she becomes famous. She has thought about this. “I don’t think the drive to write songs will be lessened just because people like them,” she says, “it’s not the only reason I write. I think all the best artists write primarily to get something out of the experience and I want to convey raw honest emotion because that makes the most meaningful music.”

Kyla La Grange in February 2011
Kyla La Grange in February 2011. Photography by Amelia Gregory.

It comes as no surprise that lyrics are hugely important to Kyla, although she likes the odd “non-sensical song by The Beatles.” She can’t really describe her writing process, although it is the part she loves the most. “It’s such a strange, solitary thing. You get so swept up in what you’re feeling, engrossed in emotion.” She can’t tell me what comes first, melody or lyric. “They tend to come together.”

Kyla doesn’t want to be pigeon-holed into any musical movement, so it’s no surprise to find that she lists herself as Black Metal/Children/Grindcore on Myspace. “There have been so many genres flung at me but I never think about what I belong to – the songs just come out.” I think she has a kind of dark indie pop sensibility that is all her own, and not fitting in to any musical clique suits her well. “I suppose my music is a bit all over the place, like me.” She gets thoroughly annoyed by the suggestion that women must fit into any type of separate musical category. “Music is not a sport so why do there need to be different categories and awards?”


Kyla La Grange performing on the Climate Camp stage at Glastonbury.

I ask her whether she is in general quite a solitary person, although I think I already know the answer. “Definitely. I’m not terribly good with people and I much prefer talking one to one. Groups of people are scary.” But she has grown accustomed to working with her band of four and she’s easy and down to earth when talking to me, even if an overwhelming undertow of sadness never quite leaves the room.

You can access a free download for Walk Through Walls from SoundCloud right here. The official launch party is at Notting Hill Arts Club tomorrow night, Tuesday 8th March, with the brilliant Daughter providing a support set and DJing from the Maccabees. After that she’s off to SXSW in Austin, Texas to play the Neon Gold show and she’s sure to be playing some festivals in the UK this summer. Make sure you catch Kyla La Grange soon, before she hits the big time.

You can read my review of Kyla’s performance at Glastonbury last summer here.

Categories ,Alex Winston, ,Anna Casey, ,ATC, ,austin, ,Band of Horses, ,Bright Eyes, ,Cambridge University, ,Cat Power, ,Climate Camp, ,Daughter, ,elliott smith, ,Faithless, ,Gemma Smith, ,glastonbury, ,Indie, ,Joni Mitchell, ,Kyla la Grange, ,leonard cohen, ,Maccabees, ,Marcus Foster, ,Matthew And The Atlas, ,Mumford and Sons, ,Neon Gold, ,noir, ,notting hill arts club, ,pop, ,Rebecca Strickson, ,Rollo, ,Rukmunal Hakim, ,Songs in the Dark, ,SoundCloud, ,South Africa, ,Stockwell, ,sxsw, ,texas, ,Vampire Smile, ,vauxhall, ,Walk Through Walls, ,Watford, ,Yeasayer, ,YesGo Illustration

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