Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Osman (by Amelia)

Osman A/W 2011 by Ellie Sutton.

Osman. Not a name that I’m overly familiar with, story cheapest although we have frequently written about designer Osman Yousefzada. He’s trained the likes of the super talented Henrietta Ludgate and when he showed as part of Fashion in Motion at the V&A we were there to admire his work.

Osman. Photography by Tim Adey.

Osman A/W 2011. Photography by Amelia Gregory.
Osman A/W 2011 by Holly Monger.

So it was that with enthusiasm I went to my first Osman show, drug dosage settling on the front row to much amusement as another contributor befriended the head buyer of Browns. Next along some buyers threw a hissy fit when asked to move in favour of Liberty, at which they threatened to leave the show and what’s worse, cancel their Osman orders. I do find these insights into the actual trade part of LFW most intriguing – buyers are massively important at the shows where large orders from key retailers really matter… namely the shows in the BFC tent. And it’s the Liberty and Browns of this world which are Gods, something which lesser shop buyers may discover the embarrassing way. Needless to say I kept my head down and stuck to admiring the ink splodge catwalk, protected the entire length by guards.

Osman A/W 2011. Photography by Amelia Gregory.
How much do I love this dress?!

Osman A/W 2011 by Ellie Sutton.

The Afghan designer is fabled for his clean, regal lines and this was much in evidence as the show opened with a stunning white and royal blue dress that mirrored the catwalk design, which in turn was inspired by a series of lightbox installations by the artist Catherine Yass. Satu Fox wrote in 2009 of Osman’s refusal to follow current trends and this still felt very true in a beautifully elegant show where pared down tailoring was absolutely the order of the day.

Osman A/W 2011. Photography by Amelia Gregory.
Osman A/W 2011 by Holly Monger.

Wide legged trousers, A-line maxi-dresses, a caped dress underscored with a splash of orange, beautiful marled grey boucle wool fabrics… and an intriguing gold apron outfit which opened at the back. I could imagine almost every outfit being worn and admired… there was no filler here. The show ended with a return to the royal blue splotch theme, this time across the breast area of a searing fuchsia maxi-dress. This was an extremely confident collection that explained to me precisely why Osman has the buyers salivating. Absolutely gorgeous. If only he hadn’t ruined it with that one piece of what I presume was fur… entirely unnecessary.

Osman A/W 2011. Photography by Amelia Gregory.
Fur? Or an interesting use of alpaca wool? We’re not sure, and nor is anyone else… I really do hope the latter.