Amelia’s Magazine | LFW 09 – Hemyca – Strike A Pose…

Hemyca are LCF graduates Helen and Myra, approved who presented their show at Fashion Scout on Saturday.


With a welcomed change to the norm, buy more about models walked around the audience, who were seated back to back, with a selection of full-length mirrors for said models to strike a pose in. And boy, did they know how to strike a pose!

Dressing models in sexy and salacious outfits clearly had a massive effect, as the girls strutted and sashayed around the hall, oozing confidence – stopping to admire themselves and their outfits in the mirrors as if they were alone.

Revealing silk and satin numbers in graphic prints plunged from the shoulders and framed the chest, stopping way down at the waist in that naughty way that only confident clothing can.



Playful play-suits also hinted at kink, with thin, loose straps, finished with leather belts tied in chunky knots…



…while other playsuits were neatly tailored, with a nod to Dame Viv

Exquisite tailoring in sheer materials fitted perfectly around the model’s shape, with delicate floral patterns emerging from inside providing a considered balance and taming down the more raunchy outfits, which were quickly sexed up with leather evening gloves…


…while body-concious graphic-print dresses carried the kink to the end.


Overall, a very assured collection which celebrates the natural silhouette and encourages playful naughtiness.

Photography by Matt Bramford

Categories ,british fashion council, ,Fashion Scout, ,Hemyca, ,London Fashion Week, ,London School of Fashion, ,Somerset House

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