Amelia’s Magazine | London Fashion Week S/S 2012 Showroom Review: EcoLuxe London

'Ecolooks' EcoLuxe London Exhibition LFW SS12 by Maria Papadimitriou aka Slowly The Eggs

‘Ecolooks’ by Maria Papadimitriou aka Slowly The Eggs

I was hugely excited that during this London Fashion Week I had the opportunity not only to go and see but also exhibit at the EcoLuxe London exhibition that took place in a beautiful space on the ground floor of the Kingsway Hall Hotel almost next to the Vauxhall Fashion Scout’s Freemasons’ Hall. Ecoluxe London takes place twice a year during London Fashion Week and is a non-profit platform that promotes fashion related ecoluxury brands and aims to raise awareness of ecological issues with the public. Its organisers, information pills Stamo and Elena Garcia, who are sustainable womenswear designers themselves, featured over 40 brands this year and EcoLuxe London is growing every year – here’s only a few examples that took my fancy!

EcoLuxe London LFW SS12 Lucy Harvey Ethical Stylist

EcoLuxe London LFW SS12 Ethical Stylist Lucy Harvey and Hetty Rose

Ethical stylist Lucy Harvey styling shoe designer Hetty Rose with a Plastic Seconds headpiece and necklace.

Upon entering the exhibition visitors were greeted by superbly talented stylist Lucy Harvey and her assistant Charlie Divall, who offered to upstyle them with various pieces from the exhibitors’ tables and then photograph them and tweet about it. I thought in this way Lucy offered a really fun, interactive introduction to the exhibition and a great way of promoting both the designers’ and the visitors’ work.

EcoLuxe London LFW SS12 Lupe Castro wearing Supported by Rain and Plastic Seconds

Stylist Lupe Castro styled by Lucy Harvey with a Supported by Rain coat and a Plastic Seconds headpiece, photo by Charlie Divall

Walking further into the exhibition the first thing to catch my eye was a series of gloriously colourful raincoats by Maria Ampatielou’s new brand Supported by Rain – seen above. Made of recycled umbrellas and end-of-roll waterproof fabrics, these raincoats are not only beautiful but also cleverly fold into their own pockets or hoods, whose insides have remained dry, so that you can put them back into your bag without any soaked diary dramas!

STAMO EcoLuxe London LFW SS12 by Celine Elliott

By Stamo S/S 2012 by Celine Elliott

EcoLuxe London LFW SS12 STAMO belt

By Stamo, which featured in Amelia’s Compendium of Fashion Illustration, is another brand I enjoyed especially because of the theatricality in the designs and the extensive use of found and recycled materials whose original form is often retained – as seen in this bullet belt.

INALA LONDON EcoLuxe London LFW SS12 by Caire Kearns

INALA London S/S 2012 by Claire Kearns

My neighbour exhibitor Alani Gibbon of INALA London showed some designs which were a natural hit with me becuase of their bright colours, but they further impressed me with their cleverness and versatility. For example a hooded short dress could be turned around and worn as an all-in-one playsuit! Not to mention the use of pulped eucalyptus fabric which felt amazing to touch.

OUTSIDER Ecoluxe London LFW SS12 by Maria Papadimitriou aka Slowly The Eggs

Outsider Fashion S/S 2012 by Maria Papadimitriou aka Slowly The Eggs

I was thrilled to see the brand Outsider winning the JP Selects womenwear award at the end of the show as they stongly promote the notion that ‘ethical’ fashion should just look like very good fashion with their range of classic but very stylish designs.

HEMYCA EcoLuxe London LFW SS12 by Celine Elliott

Hemyca S/S 2012 by Celine Elliott

Hemyca is a multi award winning brand and I was most attracted by this beautifully tailored matching dress and coat.

LFW SS2012 Agnes Valentine Ecoluxe London by Maria Papadimitriou aka Slowly The Eggs

Agnes Valentine S/S 2012 by Maria Papadimitriou aka Slowly The Eggs

Along with Hemyca above, whom I was not aware of, it was great to discover my dream swimsuit designer Agnes Valentine! The brand sources fine italian eco fabrics and their designs are minimal and classic but with bold colours and very feminine indeed.

EcoLuxe London LFW SS12 Hetty Rose shoes

EcoLuxe London LFW SS12 Hetty Rose shoes worn by Alice Wilby

It was an honour to meet another ACOFI designer Hetty Rose whose fun bespoke shoes are made using vintage Japanese kimono fabrics, Alice Wilby from Futurefrock modelled this pair and did not want to take them off!

EcoLuxe London LFW SS12 Golden Grass Company clutch

Next to Hetty Rose I found the friendly couple behind the Golden Grass Company who design jewellery and accessories for native artisans in Brazil to make out of a naturally golden, light and durable fibre, which is grown without chemicals or pesticides, under fair trade standards – LOVED this clutch!

EcoLuxe London LFW SS12 Monique Luttin headpiece

Sharing a table with me was Monique Luttin who makes intriguing headpieces using offcuts or vintage fabrics and found objects – I particularly liked this bird scull one which has a tribal, ritualistic element to it.

EcoLuxe London LFW SS12 Palstic Seconds printer packaging pendand

And finally a piece from the Plastic Seconds recycled jewellery collection I exhibited made out of the plastic, colourful bits one finds when unpacking a new printer…

As Hannah Bullivant pointed out in a previous post on EcoLuxe London, hopefully sustainable practices in fashion design will become mainstream and the brands that are still termed ‘ethical’ will no longer have to exhibit in separate showrooms and sections such as EcoLuxe or Estethica. Hopefully soon.

All photography by Maria Papadimitriou unless otherwise stated.

Categories ,Agnes Valentine, ,Alice Wilby, ,By Stamo, ,Celine Elliott, ,Charlie Divall, ,Claire Kearns, ,Classic, ,Coat, ,design, ,designer, ,Dress, ,ecodesign, ,Ecoluxe, ,Elena Garcia, ,estethica, ,Ethical brands, ,fashion, ,Feminine, ,Freemasons’ Hall, ,Futurefrock, ,Headpiece, ,Hemyca, ,Hetty Rose, ,Inala London, ,jewellery, ,Kingsway Hall Hotel, ,London Fashion Week, ,Lucy Harvey, ,Lupe Castro, ,Maria Papadimitriou, ,minimal, ,Monique Luttin Millinery, ,Outsider, ,Outsider Fashion, ,Plastic Seconds, ,Pulped Eucalyptus, ,Recycled Materials, ,shoes, ,Slow Fashion, ,Slowly the Eggs, ,Supported by Rain, ,Swimwear, ,tailoring, ,Vauxhall Fashion Scout, ,vintage, ,Womenswear

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Amelia’s Magazine | London Fashion Week A/W 2011 Showroom Review: EcoLuxe

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, illness black, price black. Black in differing fabrics with differing reactions to light, but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body. She only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, this black, buy more about black. Black in differing fabrics with differing reactions to light, look but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body. She only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Madi.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?
Samantha Cole A/W 2011 by Avril Kelly
Samantha Cole A/W 2011 by Avril Kelly.

I am not a big fan of all black outfits so a show entirely consisting of unrelenting black is unlikely to be a winner with me. The Samantha Cole A/W 2011 collection Above and Beneath the Definitive Structure was all about black, patient black, black. Black in differing fabrics with differing reactions to light, but nevertheless black.

A succession of models – sporting futuristic up-dos and violent black eye make-up that stretched from lash to eyebrow – slowly filtered past us in the upstairs salon of Freemasons Hall. This might not have been so noticeable had the majority of us not just come from the Bunmi Koko show, where models had been sent down the catwalk at breakneck speed. People could be seen shifting in their seats, checking their watches, unused to this sudden slow down in a season of warp speed catwalking.

Samantha Cole A/W 2011 by Jane Young
Samantha Cole A/W 2011 by Jane Young.

The first models wore abstract linear prints etched onto squared off one-shoulder minidresses and boxy shapes that stood proud of the body. Leather crunched unforgivingly in all the wrong places and harsh catwalk lighting rendered black leather a pallid grey against the darkness of light absorbing black velvet. This had the air of clever ideas lost in translation.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Much more successful and flattering were form-hugging knitwear and velvet fabrics that wrapped sexily around bosoms and hips, a giant head-swallowing Elizabethan ruffled neckbrace and the last outfit of the show – an intriguingly cut maxi length dress, draped skirt swinging from a high waistline shaped away from the body.

Samantha Cole A/W 2011 by Madi
Samantha Cole A/W 2011 by Madi.

Strangely, she only showed one dress that featured her unique signature shape – exaggerated 3D hips.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

Samantha Cole is known for her desire to clothe the strong and empowered female, and we’ve previously interviewed her about some stunning work, and Matt Bramford was rightly impressed with her her show as part of On/Off a year ago. It’s clear that despite the copious use of black Samantha has some wonderful ideas, but sadly this collection was not as fabulous as it could have been.

Samantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia GregorySamantha Cole A/W 2011. Photography by Amelia Gregory
Samantha Cole A/W 2011. Photography by Amelia Gregory.

As our applause died down we could hear loud whooping as the models headed backstage. Three giggling ladies popped out to take a bow, followed by another lady on her own. Which one, I wondered, was the real Samantha Cole?

Fair+True and Reluxe illustration by Andrea Kearney

The EcoLuxe exhibition was held at the ultra chic One Aldwych Hotel, about it just across the road from Somerset House. Fresh from Esthetica, view I wondered if the designers holed up over at One Aldwych would be able to compete with the level of talent I’d witnessed over at Somerset House, discount but my questions were quickly forgotten as I descended the staircase at the hotel and saw the stalls.

Inevitably, there were a few brands and designers showcasing work that didn’t really float my boat, but I also saw some beautifully crafted clothes that really excited me. Here are just a few of my favourites.

I was excited to see that Fashion Conscience, my favourite ethical online retailer, had a stand. I got chatting to their PR rep about how to encourage more mainstream use of ethical design principals and how to close the gap between the high end ethical and the affordable everyday ethical. Fashion Conscience, in my humble opinion, are beginning to fill this gap, but there is still some way to go. The Fashion Conscience stall was showcasing the work of two of my favourite labels, ReLuxe and Fair+True:

Reluxe oozes cool. The designs are fresh, colourful, relaxed and crucially AFFORDABLE. They use recycled fabrics which means many garments are completely unique, or in limited supply due to the limitations of the fabric. I have fallen in love with this slightly bonkers neon striped skirt and am just waiting for pay day to purchase it (don’t beat me to it!) Brands like Reluxe and Fair+True (below) make me excited and hopeful that ethical businesses CAN make it in to the middle market mainstream, can be affordable and can have mass appeal. YES.

Knitted Skirt by Reluxe. Photo via Fashion Conscience.

Fair+True are a brand new Fairtrade company that also make lovely, brightly coloured sporty brights that I would love to wear. All pieces are fairly made in the UK or Africa or created from sustainable and organic fabrics. LOVE.

Fair + True illustration by Fritha Strickland

I hadn’t  heard of Lowie and I’m most disappointed by this because I  loved their stuff. Their AW 2011  clothing and hand knitted accessories were brightly coloured and gorgeous. I adored their Turkish socks, ear muffs, cloche hats and cardigans. Their SS 2011 collection was also beautiful with some really interesting shapes and details.


Turkish socks by Lowie. Illustration by Faye West

I liked the moody colours, tailoring and detailing of HEMYCA‘s clothes. Their focus is on fine tailoring, with an emphasis on the waist, which I always love. Ethically, HEMYCA has an ‘Organic Tailoring’ range and manufactures all their garments in London, promoting local businesses and cutting down on carbon dioxide emissions.

AW 2011 preview. Hemyca

I briefly saw Sanyukta Shrestha’s wedding accessories and dresses. However, it wasn’t until I saw models wearing the dresses online after the event that I truly appreciated their beauty. In fact I had a mouth a-gape, heart a-flutter moment when I saw this floor length, pleated dress with low cut back. It’s made from 100% organic silk and organic fair traded cotton sateen. If I could get married again (to the same man, I hasten to add!) it would be in this dress. Oh my. Head. Over. Heels.

Sanyukta Shrestha Wedding Dress illustration by Fritha Strickland

I always expected to be impressed by Esthetica and Eco Luxe, but I didn’t expect to be blown away, but I was.  I left both the show rooms with my brain whirring, a bag stuffed full of promo material, a camera full of more images than I knew what to do with and having talked at a million miles an hour to so many interesting and inspiring people. Eco Luxe has doubled in size since last year in what I assume  is a reflection of the increasing acceptance and awareness of ethical design. As ethical design and shopping with conscience become more mainstream,  I hope that ethical clothing designers wont be sectioned off in their own separate rooms. Instead they will be showcasing alongside all the other  London Fashion Week designers; proving that fashion with a conscience is not the exception, but the norm. One day indeed.

Categories ,Affordable Fashion, ,African Prints, ,Andrea Kearney, ,Eco Luxe, ,Ecoluxe, ,esthetica, ,Fair+True, ,Fashion Conscience, ,Faye West, ,Fritha Strickland, ,Hannah Bullivant, ,Hemyca, ,Knitted Skirt, ,LFW AW10/11: Women’s Wear Preview, ,London Fashion Week, ,Number One Aldwych, ,Reluxe, ,Sanyukta Shrestha, ,Somerset House, ,Turkish Socks

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Amelia’s Magazine | LFW 09 – Hemyca – Strike A Pose…

Hemyca are LCF graduates Helen and Myra, approved who presented their show at Fashion Scout on Saturday.

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With a welcomed change to the norm, buy more about models walked around the audience, who were seated back to back, with a selection of full-length mirrors for said models to strike a pose in. And boy, did they know how to strike a pose!

Dressing models in sexy and salacious outfits clearly had a massive effect, as the girls strutted and sashayed around the hall, oozing confidence – stopping to admire themselves and their outfits in the mirrors as if they were alone.

Revealing silk and satin numbers in graphic prints plunged from the shoulders and framed the chest, stopping way down at the waist in that naughty way that only confident clothing can.

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Playful play-suits also hinted at kink, with thin, loose straps, finished with leather belts tied in chunky knots…

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…while other playsuits were neatly tailored, with a nod to Dame Viv

Exquisite tailoring in sheer materials fitted perfectly around the model’s shape, with delicate floral patterns emerging from inside providing a considered balance and taming down the more raunchy outfits, which were quickly sexed up with leather evening gloves…

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…while body-concious graphic-print dresses carried the kink to the end.

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Overall, a very assured collection which celebrates the natural silhouette and encourages playful naughtiness.

Photography by Matt Bramford

Categories ,british fashion council, ,Fashion Scout, ,Hemyca, ,London Fashion Week, ,London School of Fashion, ,Somerset House

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