Amelia’s Magazine | Leutton Postle: London Fashion Week S/S 2014 Digital Presentation Review

Leutton Postle S/S 2014 by Lynne Datson

On Saturday afternoon I popped into Canon‘s digital space at Somerset House with fifteen minutes to spare to see fashion’s hottest duo – Leutton Postle. Whilst Amy Gwatkin‘s S/S 2014 film was projected onto the wall, the luxury knitwear label’s model India sat elegantly in a corner fingering Mills & Boon novels.

All photography by Matt Bramford

Large scale, freehand illustrations come to life for S/S 2014. The crudeness of doodling and the simplicity of bold, vibrant shapes are transformed through Jacquard knits and raised embroidery. On white garments, starting as blank canvases, layers of neons are manipulated to create striking, unique pieces that you won’t find anywhere else on the London Fashion Week schedule. This season, plastics carrying the rich designs were juxtaposed with the softness of cottons, on wrap-around skirts, dresses and trousers.

Leutton Postle S/S 2014 by Lynne Datson

Amy Gwatkin‘s hypnotising film, shot in a quaint, typically English home, marries Martin Parr‘s cynical view of Middle England with the comedic vox pops of British favourites like Creature Comforts. India, the model, moves between rooms adorned with lowbrow decorations and soft-furnishings popular with old ladies (the film was set in one of the twosome’s neighbour’s homes) while musing on eccentricities of everyday life. The dulcet tones of the voiceover are in stark contrast to the surroundings in which they are delivered. Fashion films are brilliant, I thought, as I made my way through cocktail number three.