Amelia’s Magazine | Eat Your Heart Out & The Pretox Potion – The world’s first adults only cake shop!


All photography by Matt Bramford

When Ellen from The Real Runway emailed me to ask if I’d like to go to an erotic/spooky cake launch, it took me about 4 seconds to answer. Eroticism? Cakes? Yes please!

The launch of The Evil Cake Shop was at the Maiden shop on Shoreditch High Street, It’s a grand little shop and the perfect place to dash into if you need a last minute gift (which I all too regularly do).

The queue stretched all along the pavement outside, and we were informed by people dressed in suggestive Halloween costumes that the basement, where the launch was, only held about ten people. I was absolutely baffled, but in the meantime, said folks walked up and down the line with cans of Alibi to keep our lips moist and a taster of some of the cupcakes. We missed the first batch, which featured a syringe stuck in the top containing absinthe. Dammit! However, what we did get was even better.

Cue ‘Two Girls, One Cupcake’ – a chocolate treat inspired by that video, featuring a huge dollop of edible faeces-looking icing on top. Well it was so incredible that I had to fight the urge to jump up and down. Two Girls, One Cupcake! Bahahaha!

The Evil Cake Shop is the brainchild of Miss Cakehead, purveyor of perverse cakes including vaginas with teeth. You heard me! You have to check out the website, which features an incredible shoot by Nathan Pask and costumes by Prangsta, who we featured recently. The idea behind the shop is to bring together these extraordinary cake-bakers, potion-makers and confectionary creators for an extra special Halloween treat. Inside, in the window, appeared these fab roadkill and dead-girl-in-bath cakes:

‘Is that CAKE?!’ we cried. Well, it is, believe it or not.

Downstairs, the dark dungeon glowed with red lights and was a showcase of the rest of the fabulous cakes on offer – all of which are infused with Alibi’s pretox goodness. The ‘dungeon’ is absolutely tiny and actually did only hold about ten people – pretty tricky to navigate, particularly as everything was so exciting to look at.


Cookies by Alice Rose


‘The naughtiest vegan cakes in town’ by Ms. Cupcake


Cakes by Holly & The Icing

Models were banished behind bars in Halloween costumes – a little bit awkward considering the tiny space, but fun nonetheless.

When you’d viewed all the cakes, a PVC-clad dominatrix gave you a cupcake and sent you on your way. I got a lime-flavoured ‘phlegm’ cake (above) described on the menu as follows:

Phlegm is a viscous liquid secreted by mucous membranes of mammalians. How about having some in a cupcake? Lime-infused cupcake with a hearty heaping of gob’. It was delicious.


Cakes by Jen Wong, featuring lists like ‘Buy chainsaw’ and ‘Kill somebody’


My personal favourites. Clockwise from top left: a penis, a vagina, a pierced nipple, a wound, zits and an eyeball. More works of art than cakes, designed by Holly Andrews


Spoky fingers by The Curious Confectioner

The cake shop is open to the public from today until Sunday only. They’re flogging 666 cakes per day, and when they run out, it closes, so get down there early – you won’t be disappointed.

PVC onesie optional. Happy Halloween!



Categories ,2 Girls 1 Cup, ,666, ,Alibi, ,Cake, ,Cakey Pigg, ,Cupcake, ,Ellie’s Cakes, ,eroticism, ,Hallowe’en, ,Holly & The Icing, ,Holly Andrews, ,Jen Wong, ,Maiden, ,Miss Cakehead, ,Ms Cupcake, ,Nathan Pask, ,Naughty, ,Prangsta, ,Pretox, ,PVC, ,shoreditch, ,The Curious Confectioner, ,The Evil Cake Shop

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Amelia’s Magazine | Eat Your Heart Out & The Pretox Potion – The world’s first adults only cake shop!


WAH Nails, approved illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails
I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes! Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music. To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful. The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua
Illamasqua’s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, prescription illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, what is ed you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, patient illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

Illustration by Gemma Sheldrake

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, adiposity illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

Illustration by Gemma Sheldrake

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


All photography by Matt Bramford

When Ellen from The Real Runway emailed me to ask if I’d like to go to an erotic/spooky cake launch, abortion it took me about 4 seconds to answer. Eroticism? Cakes? Yes please!

The launch of The Evil Cake Shop was at the Maiden shop on Shoreditch High Street, It’s a grand little shop and the perfect place to dash into if you need a last minute gift (which I all too regularly do).

The queue stretched all along the pavement outside, and we were informed by people dressed in suggestive Halloween costumes that the basement, where the launch was, only held about ten people. I was absolutely baffled, but in the meantime, said folks walked up and down the line with cans of Alibi to keep our lips moist and a taster of some of the cupcakes. We missed the first batch, which featured a syringe stuck in the top containing absinthe. Dammit! However, what we did get was even better.

Cue ‘Two Girls, One Cupcake’ – a chocolate treat inspired by that video, featuring a huge dollop of edible faeces-looking icing on top. Well it was so incredible that I had to fight the urge to jump up and down. Two Girls, One Cupcake! Bahahaha!

The Evil Cake Shop is the brainchild of Miss Cakehead, purveyor of perverse cakes including vaginas with teeth. You heard me! You have to check out the website, which features an incredible shoot by Nathan Pask and costumes by Prangsta, who we featured recently. The idea behind the shop is to bring together these extraordinary cake-bakers, potion-makers and confectionary creators for an extra special Halloween treat. Inside, in the window, appeared these fab roadkill and dead-girl-in-bath cakes:

‘Is that CAKE?!’ we cried. Well, it is, believe it or not.

Downstairs, the dark dungeon glowed with red lights and was a showcase of the rest of the fabulous cakes on offer – all of which are infused with Alibi‘s pretox goodness. The ‘dungeon’ is absolutely tiny and actually did only hold about ten people – pretty tricky to navigate, particularly as everything was so exciting to look at.


Cookies by Alice Rose


‘The naughtiest vegan cakes in town’ by Ms. Cupcake


Cakes by Holly & The Icing

Models were banished behind bars in Halloween costumes – a little bit awkward considering the tiny space, but fun nonetheless.

When you’d viewed all the cakes, a PVC-clad dominatrix gave you a cupcake and sent you on your way. I got a lime-flavoured ‘phlegm’ cake (above) described on the menu as follows:

Phlegm is a viscous liquid secreted by mucous membranes of mammalians. How about having some in a cupcake? Lime-infused cupcake with a hearty heaping of gob’. It was delicious.


Cakes by Jen Wong, featuring lists like ‘Buy chainsaw’ and ‘Kill somebody’


My personal favourites. Clockwise from top left: a penis, a vagina, a pierced nipple, a wound, zits and an eyeball. More works of art than cakes, designed by Holly Andrews


Spoky fingers by The Curious Confectioner

The cake shop is open to the public from today until Sunday only. They’re flogging 666 cakes per day, and when they run out, it closes, so get down there early – you won’t be disappointed.

PVC onesie optional. Happy Halloween!

Categories ,2 Girls 1 Cup, ,666, ,Alibi, ,Cake, ,Cakey Pigg, ,Cupcake, ,Ellie’s Cakes, ,eroticism, ,Hallowe’en, ,Holly & The Icing, ,Holly Andrews, ,Jen Wong, ,Maiden, ,Miss Cakehead, ,Ms Cupcake, ,Nathan Pask, ,Naughty, ,Prangsta, ,Pretox, ,PVC, ,shoreditch, ,The Curious Confectioner, ,The Evil Cake Shop

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