Amelia’s Magazine | Cakes for Japan: tips for fundraising from Miss Cakehead


Lobster woman by Mina Bach

Reading the brochure only served to confuse me further ahead of my visit to Jerwood Space. The descriptively-named ‘Show’ seeks to examine “the integral role that performance plays within an artist’s practice and its subsequent representation in an exhibition context” … Okay, advice so it makes a little more sense now after I’ve seen it, side effects but only a little. It’s performance art, salve people – enter at your peril, but it will be like nothing you’ve seen before.

Watching Edwina Ashton dressed up as a lobster, slowly moving about the studio moving things, was something akin to a surreal experience. It was hard to know what to think as Ashton, whose lobster head was secured with a pair of pink fishnets, positioned egg cartons in a wood frame. What’s she doing? What’s going on? Is it supposed to be funny? Are we being filmed as part of a scientific experiment? In the days since the performance I am still nowhere closer to figuring it out.



Edwina Ashton

Edwina Ashton, whose performance is called ‘Peaceful serious creatures (lobster arranging)’, is interested in how matter becomes things, the leaflet says. It also quotes Gerard de Nerval, who used to talk his pet lobster Thibault for walks on the streets of Paris. Presenting the case for lobsters, he said: ‘I have a liking for lobsters. They are peaceful, serious creatures. They know the secrets of the sea, they don’t bark, and they don’t gnaw upon one’s monadic privacy like dogs do.’


Lobster by Caz Lock

‘Show’ also featured two other artists – one being Jack Strange in ‘Zip and zing’. This was two legs poking through holes in the wall, which I discovered by almost tripping over one of them in the crowded gallery. I’d worn my warm but scruffy cardigan for the cycle to Jerwood Space and was planning to put it in my bag for the gallery, but there was no need for that; it seems frayed knits are big with the performance art crowd. The same seems true for bold spectacles and beards, stationery necklaces and growing-out neon hair.


Crowd at Jerwood / Jack Strange

The final performance, Bedwyr Williams’ ‘Urbane Hick’, was a hit with the crowd, as the artist poked fun at his genre. ‘Performance art isn’t an earner,’ he pointed out, following up with statements such as: ‘Is there anything more self-righteous than a Londoner in a park,’ drawing laughter from the crowd. After all we were inclined to like him after he told us what he did to the last person who disapproved: he dipped a discarded Chupa-Chups into their drink. And no one wants that.

‘Show’ runs at Jerwood Space on the South Bank: 171 Union Street, London SE1 0LN, until 21st April. Free entry but booking is required. For more information see our listing.


Illustration by Natasha Thompson

This write has taken far, help far longer than it actually should have, ed which is no reflection on the beautiful collection I saw relatively on Wednesday morning several weeks ago. It’s completely down to inertia and mental blocks; utterly rubbish, viagra 60mg but there you go. So whilst the womenswear editors and buyers had jetted off to Milan it was left to the rest of us and a Mr Hamish Bowles to enjoy the delights of J.W. Anderson‘s show. It is worth noting that by now the glamour of most fashion shows had dulled a little and I was fast developing the urge to move rows forward to the front. I was no longer just grateful to attend but damn it do they not know who I am? Obviously they did, or rather they knew who I wasn’t and quite rightly plonked me in the fourth row. I quickly moved forward. Shame and modesty is wasted at these shows.  


Illustration by Aniela Murphy

As the lights dimmed the sound of an arctic gale blew through the show space, as if we weren’t chilly enough, before giving way to Nordic house. It was a great soundtrack and set the tone for a multi layered collection that showcased great talent and eye across both formal and casual wear. The palette was primarily navy and charcoal brilliantly punctuated with paisley prints, whites, and olive greens.  


All photography by Matt Bramford

The fact I struggle to define which element of the collection was strongest tells of its strength. In a large collection it is often easy to pick and choose what you like, with only 28 looks each one needs to stand on its own but also within the line up. J.W. Anderson has definitely achieved this with this collection; be it the new and exciting knitwear, the floor length kilts, panelled overcoats or hooded tailoring.  


Illustration by Gabriel Ayala

The knitwear was fresh, jumpers with missing front panels,  Scandinavian-inspired detailing or webbed bands to hold in place. No longer just tied loosely round the waist the bands held the jumper tight in around the knee. Cardigans in a fine gauge knit or latex were layered over each other adding another exciting element.  

A strong trend at fashion week this year has been panelled trenchcoats, both amongst the fashion elite and on the runway, and this was picked up on the Anderson catwalk. Anderson took it a step further creating fantastic midnight blue standalone jackets with printed quilted hoods.  


Illustration by Natasha Thompson

Overall London menswear day is fast becoming a force to be reckoned with. No longer a nominal notion tacked on the end but championing both established and upcoming designers. It’s a shame it still clashes with Milan and as such most of the press have left already. But with British and Irish menswear being championed by the likes of Anderson we have much to look forward to.

See more from Aniela Murphy and Natasha Thompson in Amelia’s Compendium of Fashion Illustration!

Cakes for Japan - Photography by Amelia Gregory
Cakes for Japan by Suzzle. All photography by Amelia Gregory.

If you think the weather has been bitterly cold and windy then spare a thought for the beleaguered Japanese… currently struggling to rebuild huge swathes of their nation after the massive earthquake and tsunami that hit just over a week ago.

Cakes for Japan - Photography by Amelia Gregory
I particularly loved these edible Japanese Kokeshi Dolls made out of coconut, this site white chocolate, buy information pills cranberries and condensed milk by Guerilla Cake Art.

Rather than complain at the futility of our ability to help, a plethora of inspiring grassroots fundraising initiatives have sprung up in record time. Many artists and illustrators have quickly put together projects to raise funds, and last week Miss Cakehead hosted the first Cakes for Japan at Maiden on Shoreditch High Street. Before the sale had even kicked off a whole host of copycat sales had sprung up around the country and even as far afield as Germany. I popped into the sale just as it opened and came away with a box of wonderful cakes: it was heartwarming to see not only the amazing creativity and generosity of the bakers but also the willingness with which people donated way above what was asked. I decided to catch up with the brains behind the idea, Emma Thomas, aka Miss Cakehead.

Cakes for Japan - Photography by Amelia Gregory
Vegan cupcakes from Ms Cupcake.

First creative cake project.
I work with Lily Vanilli quite a fair bit, and she has introduced me to lots of great cake makers, but we are now at the stage where people contact us too, which is awesome. Our first event was an edible art exhibition called Cake Britain, and then we put on Eat Your Heart Out. I think it helps that I can’t bake as I am not limited by possibilities of what can and cannot be done.

Cakes for Japan - Photography by Amelia Gregory

Cakes for Japan success.
Cakes for Japan was a unique viral idea which brought together a community of both hobby and pro bakers to make great cakes to raise money for the Japanese Red Cross, and we raised over £2000 in under 3 hours. Lots of upcoming events have been inspired by ours, which is amazing to see. The best part was seeing the kindness often missing from London life: everyone worked together and people queued in the rain to buy cakes. People bought one cake for £3 and told us to keep the change from £10, which was very moving.

Cakes for Japan
Beautiful hand painted biscuits on sticks from Nevie-Pie Cakes.

Making cakes special.
As a creative I have to deliver new concepts that will go viral so I am used to working this way on my own projects. I instantly realised that whilst a run-of-the-mill cake sale would work it would not have the viral element needed to capture people’s imagination. To be successful we needed to offer people something unique and different that would work even if we removed the fund-raising context. We hoped that Japanese people would appreciate Japan themed cakes – and they did. Our estimated reach was about 1 million people in just 5 days.

Cakes for Japan - Photography by Amelia Gregory

Time to bake.
I loved the fact that so many beautiful cakes were produced by both hobby & amateur bakers. It made me think that it is about time that I learnt how to bake too.

Cakes for Japan - Photography by Amelia Gregory
Gastrogeek baked & salted caramel cheesecake.

Cakes for Japan inspiration.
It was very inspiring to see people’s kindness and trust in strangers – even though most of us had never met we became a very close knit group, working together with one aim. The hardest bit was my nerves – first I worried that we would not have enough cake, and then I worried that no one would come and eat it. It was a very intensive 5 days run up, working 20 hours a day.

Cakes for Japan - Photography by Amelia Gregory
Green tea cookies.

Next cakey plans.
I want to do something with macaroons this year: I bought some for a friend at Christmas and it totally got me back into them. We are also putting on an Edible Autopsy, which will be a global first and pretty hardcore. We wanted to do an event which children could also enjoy whilst also raising money for charity… it will be a public cake autopsy conducted by a trained pathologist. The autopsy will educate people about the human anatomy whilst, once cut out, the cake will be handed around the audience for them to eat as the process continues. As with any autopsy, there will be blood, guts and gore – but in this instance it will taste delicious. For those who can stomach the experience this event promises to be the most unique eating experience they’ll ever experience.

Cakes for Japan - Photography by Amelia Gregory
Black sesame macaroons by Charmaine Mok.

Advice for those inspired by Cakes for Japan.
If you can find a free location then you can make it happen. The people who helped make Cakes for Japan possible were strangers this time last week. I am making myself available to anyone who wants my help.

Cakes for Japan - Photography by Amelia Gregory

So, what are you waiting for? Go forth and bake… you can learn how to make sushi cupcakes right here.

Categories ,Bloggers for Japan, ,Cake Britain, ,cakes, ,Cakes for Japan, ,Charmaine Mok, ,cupcakes, ,Earthquake, ,Eat Your Heart Out, ,Edible Autopsy, ,Emma Thomas, ,Fundraising, ,Gastrogeek, ,Guerilla Cake Art, ,Illustration Rally, ,japan, ,japanese, ,Japanese Kokeshi Dolls, ,Japanese Red Cross, ,Lily Vanilli, ,Maiden, ,Miss Cakehead, ,Molly Bakes, ,Ms Cupcake, ,Nevie-Pie Cakes, ,Shoreditch High Street, ,Sushi Cupcakes, ,Suzzle, ,Tsunami, ,vegan

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Amelia’s Magazine | Valentine’s Day 2012: Gift Ideas

Rebecca-Hendin Valentines bear
Art by Rebecca Hendin.

Yup, it’s that time of year, Valentine’s Day is nearly upon us again… and I’ve been inundated with press releases for any number of loosely affiliated products for weeks on end. Here, then, is my round up of some gift ideas… although I’d like to add that my favourite gifts are usually home made. Call me odd, but I like the thought that someone has put time into creating something – shopping does of course take time as well, but you could always put those hands to use instead of those legs. And if there’s time for neither there’s always the mouse to hand…. As to what to do on the big night: why not read my round up of Valentine’s related events (including classes where you can make your loved a little special something).

Rebecca-Hendin Valentines
Rebecca-Hendin Valentines shakespeare
Firstly, gorgeous prints from Rebecca Hendin, available from her website. A steal! And perfect for evermore.

madi illustration valentines
Amelia’s Magazine contributor Madi has produce this lovely card for all you lovers, available on Etsy.

carne-griffiths-severred-2011-ink-and-tea-on-bockingford-watercolour-paper-75x56cm
For the art lovers amongst you: Debut Contemporary recommend a selection of work from their stable of artists. I adore this beautiful rose painting by Amelia’s Mag contributor Carne Griffiths.

Meet in the Park at night Front Row Society
Front Row Society is a new ethical platform. I like their Meet in the Park at Night printed scarf by Philippines based designer Jennifer Dayrit.

Cleo Ferrin Mercury
Cleo Ferrin Mercury has designed some lovely hibernating animal printed silk neckerchiefs for the boys.

pip n stuff scrabblecufflinks
Also for the man in your life, I like these very simple upcycled scrabble cufflinks by Pipnstuff.

Rob Ryan Valentines soma gallery
I particularly love this year’s annual offering from the original romantic Rob Ryan: there’s something gloriously old fashioned about it which is especially charming. Yours for just £120 from Soma Gallery and it hasn’t sold out yet.

secret envelope you too can look like this
*you too can look like this*

I’ve never been given knickers and personally I’m fine with buying my own, but if your lady likes a bit more luxury in the nether region why not subscribe to Secret Envelope? A monthly subscription for these designer knickers could be just the ticket, available at a very reasonable price.

maggie semple Gift card
How about this for another bespoke idea? Maggie Semple promises to trace the history of a favourite garment, and present the outcome in a beautifully presented book. I like the way that this values treasured clothing: the antithesis of throwaway culture. And all it requires right now is a gift card addressed to your loved one.

hannah martin valentines
On the jewellery front, how about this gorgeous abstract signet ring by Hannah Martin, whose new work is on display at Darkroom – a great destination for unusual gifts.

Maiden rude cakes
Finally I’m not sure what I think about these ‘profane cakes’ from Maiden, but they might appeal to the particularly cynical amongst you. They will be on sale between Friday 10th until Tuesday 14th February at the Maiden shop on Shoreditch High Street. All cakes are made locally in Hackney by Cakey Muto

Find my recommended Valentine’s Day related events here.

Categories ,Cakey Muto, ,Carne Griffiths, ,Cleo Ferrin Mercury, ,Darkroom, ,Debut Contemporary, ,ethical, ,Front Row Society, ,gifts, ,Hannah Martin, ,Jennifer Dayrit, ,jewellery, ,Madi Illustration, ,Maggie Semple, ,Maiden, ,Pipnstuff, ,prints, ,Rebecca Hendin, ,Secret Envelope, ,shoreditch, ,Shoreditch High Street, ,Soma Gallery, ,Valentine’s Day

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Amelia’s Magazine | Valentine’s Day 2012: Gift Ideas

Rebecca-Hendin Valentines bear
Art by Rebecca Hendin.

Yup, it’s that time of year, Valentine’s Day is nearly upon us again… and I’ve been inundated with press releases for any number of loosely affiliated products for weeks on end. Here, then, is my round up of some gift ideas… although I’d like to add that my favourite gifts are usually home made. Call me odd, but I like the thought that someone has put time into creating something – shopping does of course take time as well, but you could always put those hands to use instead of those legs. And if there’s time for neither there’s always the mouse to hand…. As to what to do on the big night: why not read my round up of Valentine’s related events (including classes where you can make your loved a little special something).

Rebecca-Hendin Valentines
Rebecca-Hendin Valentines shakespeare
Firstly, gorgeous prints from Rebecca Hendin, available from her website. A steal! And perfect for evermore.

madi illustration valentines
Amelia’s Magazine contributor Madi has produce this lovely card for all you lovers, available on Etsy.

carne-griffiths-severred-2011-ink-and-tea-on-bockingford-watercolour-paper-75x56cm
For the art lovers amongst you: Debut Contemporary recommend a selection of work from their stable of artists. I adore this beautiful rose painting by Amelia’s Mag contributor Carne Griffiths.

Meet in the Park at night Front Row Society
Front Row Society is a new ethical platform. I like their Meet in the Park at Night printed scarf by Philippines based designer Jennifer Dayrit.

Cleo Ferrin Mercury
Cleo Ferrin Mercury has designed some lovely hibernating animal printed silk neckerchiefs for the boys.

pip n stuff scrabblecufflinks
Also for the man in your life, I like these very simple upcycled scrabble cufflinks by Pipnstuff.

Rob Ryan Valentines soma gallery
I particularly love this year’s annual offering from the original romantic Rob Ryan: there’s something gloriously old fashioned about it which is especially charming. Yours for just £120 from Soma Gallery and it hasn’t sold out yet.

secret envelope you too can look like this
*you too can look like this*

I’ve never been given knickers and personally I’m fine with buying my own, but if your lady likes a bit more luxury in the nether region why not subscribe to Secret Envelope? A monthly subscription for these designer knickers could be just the ticket, available at a very reasonable price.

maggie semple Gift card
How about this for another bespoke idea? Maggie Semple promises to trace the history of a favourite garment, and present the outcome in a beautifully presented book. I like the way that this values treasured clothing: the antithesis of throwaway culture. And all it requires right now is a gift card addressed to your loved one.

hannah martin valentines
On the jewellery front, how about this gorgeous abstract signet ring by Hannah Martin, whose new work is on display at Darkroom – a great destination for unusual gifts.

Maiden rude cakes
Finally I’m not sure what I think about these ‘profane cakes’ from Maiden, but they might appeal to the particularly cynical amongst you. They will be on sale between Friday 10th until Tuesday 14th February at the Maiden shop on Shoreditch High Street. All cakes are made locally in Hackney by Cakey Muto

Find my recommended Valentine’s Day related events here.

Categories ,Cakey Muto, ,Carne Griffiths, ,Cleo Ferrin Mercury, ,Darkroom, ,Debut Contemporary, ,ethical, ,Front Row Society, ,gifts, ,Hannah Martin, ,Jennifer Dayrit, ,jewellery, ,Madi Illustration, ,Maggie Semple, ,Maiden, ,Pipnstuff, ,prints, ,Rebecca Hendin, ,Secret Envelope, ,shoreditch, ,Shoreditch High Street, ,Soma Gallery, ,Valentine’s Day

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Amelia’s Magazine | My Big Fat Royal Wedding with East End Prints at Maiden

Maiden Big Fat Royal Wedding

You know an exhibition is a success when you come away having bought something that you absolutely didn’t need and didn’t plan to buy…. as I’ve just done at the Maiden shop in Shoreditch High Street, find run by Noah, cheapest here seen sitting on his Union Jack bedecked staircase.

Noah of Maiden and his Big Fat Royal Wedding
Noah of Maiden and his Big Fat Royal Wedding.

Maybe it’s the lover of kitsch in me, but there’s something about Royal Wedding memorabilia, both faux and real… that is just too too tempting. Thanks to Noah you no longer have to scour ebay for exciting royal themed gifts… because he’s gathered them all in one spot for your deletion, including mugs, decorated mirrors, annuals, teatowels, badges, plates…

Maiden Big Fat Royal Wedding
Maiden Big Fat Royal Wedding

Oh, and he’s also scavenged across the land to find exciting new artworks to celebrate this ridiculous event. I don’t think he’s really appealing to the blue-blooded royalists amongst us, featuring as his shop does, a selection of printed paper plates – limited edition, £5 a pop for Will with his alternative bride, Kate Moss, by Bark Design Ltd.

Maiden Big Fat Royal Wedding-BARK DESIGN LTD
Maiden Big Fat Royal Wedding-BARK DESIGN LTD
Maiden Big Fat Royal Wedding by Bark Design Ltd

Or by former Amelia’s Magazine illustrator Jess Wilson… a lady of wonderment creating delightful objects as always. Queen Kaffy. Love it.

Maiden Big Fat Royal Wedding-Jess Wilson
Maiden Big Fat Royal Wedding-Jess Wilson
Maiden Big Fat Royal Wedding. Commemorative plate by Jess Wilson

East End Prints are installed downstairs in an area where the Cakes for Japan sale was held, and which Noel tells me is open to anyone (for free) if they have a cool project they want to promote, providing he likes your idea of course.

Maiden Big Fat Royal Wedding. East End Bloc by Dr. D. £35 unframed.
One for the anarchists. East End Bloc by Dr. D. £35 unframed.

Maiden Big Fat Royal Wedding. High Tea by Arthouse. £80 for original artwork
High Tea by Arthouse. £80 for original artwork.

Maiden Big Fat Royal Wedding-Oh for fuck's sake! by Helen Lang
Oh for fuck’s sake! by Helen Lang.

I tell you, artists everywhere are having a field day over the wedding. And it’s not because they’ve suddenly become raving Royal fans, it’s because the kitsch potential is so bloomin’ huge. I’ve just been on the phone to Tatty Devine and discovered that they’re currently decking out their shop too. Look at these fab cameo brooches!

My dissertation was on kitsch. What can I say? I make no apologies and I will be popping new Royal Wedding stuff on here as I find it. Get in quick I say, before all the best stuff goes….

Full listing here.

Categories ,Arthouse, ,Bark Design, ,Bark Design LTD, ,Cakes for Japan, ,Dr. D, ,East End Prints, ,Helen Lang, ,Jess Wilson, ,Kate & Wills, ,Kate Moss, ,kitsch, ,Maiden, ,Memorabilia, ,Noah, ,Plates, ,Royal Wedding, ,Tatty Devine, ,Union Jack

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Amelia’s Magazine | London 2012: The XXX Olympic Games


Olympic Gymnastics by Lucy Palmer

Tonight’s the night. After what has quite possibly been the longest warm up for anything to happen ever, seven years in the making, the 30th Olympic Games launches tonight in spectacular style in East London with a lavish opening ceremony directed by Danny Boyle. I’ve only just recovered from my Diamond Jubilee excitement, too.

Now this might come as a massive surprise to my friends, but I don’t care much for sport. I do, however, love the Olympics. There’s something pretty magical about it, don’t you think? The dramatic opening ceremony, the fastest, strongest people in the world coming together in one place and Russian weightlifters walking into walls. I’m still terribly upset that Disco Dancing hasn’t been recognised as an Olympic sport, but I’ll be writing to the IOC again re: this oversight.


Olympic Snacking by Helena Maratheftis

Here, in no particular order, are a few things that have got me going so far:

• I (sort of) love that florists in Stoke-on-Trent are threatened with legal action by the International Olympic Committee for making replica rings out of tissue paper and Bostik.

• I love *grits teeth* listening to berks on the tube moaning about how busy the city is, as if London is a sleepy little hamlet suddenly invaded by Charlton Heston and the cast of Ben Hur. You’ve had seven years to moan about it, pals.

• I know that we’ll never compare to China and their fastidious approach to drumming at the opening of the 2008 Beijing games. Our highlights include a farmyard of animals, the Coronation Street theme tune and Boris Johnson slobbering as he waves a flag (I know I’ll be eating my words come 9pm).


Boris and Bradley by Angela Lamb


London 2012 by Katie Laura Wood

• I love the mindboggling stories of the piggish sponsors; the ludicrousness that McDonald’s are the only vendor allowed to flog chips. Please.


The Olympic Park by Sam Parr

• I love that we’re hosting the XXX Olympic Games. Arf.

• I love that we haven’t even performed the opening ceremony and we’ve already offended everybody in North Korea and Welsh footballer Joe Allen, who’s listed as English in the Olympic programme.

• I love how brands fall over themselves to be the official provider – Official Cereal Bar had me proverbially ROFLing. I’m just hoping that the Official Ironing Board Provider comes forward soon.

Nevertheless, no doubt we’ll look back at how wonderful the next few weeks ill inevitably be. In celebration of the Olympic and Paralympic Games on home turf, here’s a wonderful selection of illustrated images by some of our favourite contributors, and a few other surprises along the way!


Olympic Girl by Angela Keeler


Paralympian Aimee Mullins by Laura Hickman


Usian Bolt by Lucy Palmer


Olympic Hoola Hoopers by EdieOP


Olympic Hair by Isher Dhiman


Olympic Stadium by Sinead O Leary

You can rely on Maiden in Shoreditch to deliver something hilarious as an Olympics tie-in. Take your pic from unofficial Olympic bags and Great British tea towels…



Olympic tea-towels


Olympic Bags (unofficial…) by Toby Leigh. All products available at Maiden, Shoreditch

Good luck to all of the athletes involved. Enjoy the opening ceremony. Come on Team GB!


Olympic swimmers by Lucy Palmer

Categories ,Angela Lamb, ,beijing, ,Ben Hur, ,Bethan Wyn Williams, ,Boris Johnson, ,Bostik, ,Bradley Wiggins, ,Cereal Bars, ,China, ,Coronation Street, ,Danny Boyle, ,EdieOP, ,Helena Maratheftis, ,I’m renting my flat to a fat American family, ,IOC, ,Ironing Boards, ,Isher Dhiman, ,It only took me three hours to get to work this morning, ,Joe Allen, ,Katie Laura Wood, ,Laura Hickman, ,London 2012, ,Lucy Palmer, ,Maiden, ,Matt Bramford, ,Olympic Games, ,Olympics, ,Sam Parr, ,Sarah Bromley, ,shoreditch, ,Sinead O’Leary, ,Stoke-on-Trent, ,Tea Towels, ,Tess Redburn, ,Toby Leigh, ,Tote Bags, ,Veronica Rowlands, ,xxx

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Amelia’s Magazine | London 2012: The XXX Olympic Games


Olympic Gymnastics by Lucy Palmer

Tonight’s the night. After what has quite possibly been the longest warm up for anything to happen ever, seven years in the making, the 30th Olympic Games launches tonight in spectacular style in East London with a lavish opening ceremony directed by Danny Boyle. I’ve only just recovered from my Diamond Jubilee excitement, too.

Now this might come as a massive surprise to my friends, but I don’t care much for sport. I do, however, love the Olympics. There’s something pretty magical about it, don’t you think? The dramatic opening ceremony, the fastest, strongest people in the world coming together in one place and Russian weightlifters walking into walls. I’m still terribly upset that Disco Dancing hasn’t been recognised as an Olympic sport, but I’ll be writing to the IOC again re: this oversight.


Olympic Snacking by Helena Maratheftis

Here, in no particular order, are a few things that have got me going so far:

• I (sort of) love that florists in Stoke-on-Trent are threatened with legal action by the International Olympic Committee for making replica rings out of tissue paper and Bostik.

• I love *grits teeth* listening to berks on the tube moaning about how busy the city is, as if London is a sleepy little hamlet suddenly invaded by Charlton Heston and the cast of Ben Hur. You’ve had seven years to moan about it, pals.

• I know that we’ll never compare to China and their fastidious approach to drumming at the opening of the 2008 Beijing games. Our highlights include a farmyard of animals, the Coronation Street theme tune and Boris Johnson slobbering as he waves a flag (I know I’ll be eating my words come 9pm).


Boris and Bradley by Angela Lamb


London 2012 by Katie Laura Wood

• I love the mindboggling stories of the piggish sponsors; the ludicrousness that McDonald’s are the only vendor allowed to flog chips. Please.


The Olympic Park by Sam Parr

• I love that we’re hosting the XXX Olympic Games. Arf.

• I love that we haven’t even performed the opening ceremony and we’ve already offended everybody in North Korea and Welsh footballer Joe Allen, who’s listed as English in the Olympic programme.

• I love how brands fall over themselves to be the official provider – Official Cereal Bar had me proverbially ROFLing. I’m just hoping that the Official Ironing Board Provider comes forward soon.

Nevertheless, no doubt we’ll look back at how wonderful the next few weeks ill inevitably be. In celebration of the Olympic and Paralympic Games on home turf, here’s a wonderful selection of illustrated images by some of our favourite contributors, and a few other surprises along the way!


Olympic Girl by Angela Keeler


Paralympian Aimee Mullins by Laura Hickman


Usian Bolt by Lucy Palmer


Olympic Hoola Hoopers by EdieOP


Olympic Hair by Isher Dhiman


Olympic Stadium by Sinead O Leary

You can rely on Maiden in Shoreditch to deliver something hilarious as an Olympics tie-in. Take your pic from unofficial Olympic bags and Great British tea towels…



Olympic tea-towels


Olympic Bags (unofficial…) by Toby Leigh. All products available at Maiden, Shoreditch

Good luck to all of the athletes involved. Enjoy the opening ceremony. Come on Team GB!


Olympic swimmers by Lucy Palmer

Categories ,Angela Lamb, ,beijing, ,Ben Hur, ,Bethan Wyn Williams, ,Boris Johnson, ,Bostik, ,Bradley Wiggins, ,Cereal Bars, ,China, ,Coronation Street, ,Danny Boyle, ,EdieOP, ,Helena Maratheftis, ,I’m renting my flat to a fat American family, ,IOC, ,Ironing Boards, ,Isher Dhiman, ,It only took me three hours to get to work this morning, ,Joe Allen, ,Katie Laura Wood, ,Laura Hickman, ,London 2012, ,Lucy Palmer, ,Maiden, ,Matt Bramford, ,Olympic Games, ,Olympics, ,Sam Parr, ,Sarah Bromley, ,shoreditch, ,Sinead O’Leary, ,Stoke-on-Trent, ,Tea Towels, ,Tess Redburn, ,Toby Leigh, ,Tote Bags, ,Veronica Rowlands, ,xxx

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Amelia’s Magazine | East End Prints launches at the East London Design Show


Hang on, information pills by Fiona Watson. All images courtesy of East End Prints.

After a few hours of wandering wide-eyed between the stands at the East London Design Show, advice you start to wonder why anyone would ever go to Oxford Street for their Christmas shopping. The event, viagra sale running since 1994, claims to be London’s ‘alternative department store’, but the East London Design Show is much more innovative than any High Street I’ve ever visited. Not to mention that it offers a range of affordable, unique products – from illustrators, jewellers and designers of furniture, fashion, homeware and beyond.

This was also the big night for Helen Edwards, who was launching her new print publishing company, East End Prints. Having run pop-up shops through the East End Arts Club for the past four years, she is now taking her love for print to the next level.


Skull, by Bangkokney Belle

‘With East End Prints I have curated a collection of work. I get to source it, I publish it, and I am much more in control of the outcome,’ says Helen. ‘At the East End Arts Club we would send out briefs to artists, and get varying quality work back, if that doesn’t sound too harsh,’ she laughs. Over 100 prints from 40 emerging as well as established printmakers are available from the shop, representing Helen’s favourites from her ten years in the industry. ‘I gained a lot of loyalty from working with the Arts Club. It’s a two-way symbiotic relationship, working with artists.’


Found reds, Anthony Zionos

Prints start at £25. ‘I believe in art for all, so I wanted to make it affordable. I also wanted to give the works longevity, so many have open-ended print runs.’ The works in the collection are very varied, but Helen says she doesn’t like ‘grotesque’ art; ‘You have to live with it on your wall, don’t you. I believe art should have humour. I like the fun and edgy stuff.’


Rock out!, by Anthony Peters

A wander around the East London Design Show means discovering one treasure after another. With many local London designers present, the love for this city is clear in many of the works, such as Vic Lee’s intriguing prints of London neighbourhoods. ‘People Will Always Need Plates’ has a range of kitchen wares with elegant industrial motifs, while Natalie Reed’s ‘Little Object’ encompasses stunning, very simple silver jewellery. I was also drawn to the Reiko Kaneko stall, displaying a very clever range of handmade bone china from Staffordshire. Adding to the unusual and crockery was a selection of Christmas baubles so excellent I might just have to get a tree to have an excuse to buy them.

The Anonymous Shop also displayed a clever range of Christmas cards, as well as printed soft furnishing. One of its themes was the‘Yorkshire nectar’, an idea stemming from designer Alex’s great-great grandfather. His idea of a moment of bliss was a quiet pint of bitter, explained Alex. But we will each have our own idea of what makes our Yorkshire nectar, said Alex, be it a quiet drink, going to the theatre or just a walk. Sounds like a good recipe for holiday bliss to me.


For your pleasure, by Amy Douglas

Visit East End Prints online, or at this weekend’s East London Design Show, Shoreditch Town Hall, 380 Old Street, London EC1. East End Prints is running a pop-up shop between 9th and 12th December at Maiden, 188 Shoreditch High Street, London E1. For more information see our listing.

Categories ,Christmas, ,East End Arts Club, ,East End Prints, ,East London Design Show, ,Helen Edwards, ,Little Object, ,london, ,Maiden, ,Natalie Reed, ,People will always need plates, ,Reiko Kaneko, ,shoreditch, ,Shoreditch Town Hall, ,The Anonymous Shop, ,Vic Lee

Similar Posts:






Amelia’s Magazine | Eat Your Heart Out & The Pretox Potion – The world’s first adults only cake shop!


WAH Nails, approved illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails
I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes! Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music. To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful. The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua
Illamasqua’s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, prescription illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, what is ed you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, patient illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

Illustration by Gemma Sheldrake

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


WAH Nails, adiposity illustrated by Yelena Bryksenkova

Unless you’ve been under a rock, you’ll have seen me banging on about Future Beauty: 30 Years of Japanese Fashion at the Barbican. I did a mammoth post about the exhibition last week; it’s one of my favourite fashion exhibitions ever, and I couldn’t wait to go back for a second look.

So I was delighted to attend the Beauty Party last Thursday. The name flooded my mind with images of middle-aged women guzzling Lambrini and exchanging salacious stories while passing underwear around a living room on a cul-de-sac somewhere in Huddersfield. The roster of participants was pretty alluring, though – Alex Box, Charlie le Mindu and WAH Nails to name a few.


All photography by Matt Bramford

I went to a Viktor & Rolf event like this a couple of years back and it isn’t the easiest thing to navigate – you have to seek out the various special events – they’re usually tucked away. In tiny rooms behind the exhibition itself, each of the aficionados of beauty had set up their wares. Nails, make-up and hair were covered. What exactly was I going to get anything out of this? I have very little hair, I bite my nails, and I rarely wear make-up. ‘This is for girls,’ I thought to myself. Well, here’s a little round-up of the night’s events:

Charlie le Mindu

Illustration by Gemma Sheldrake

I’d subconsciously blocked Charlie le Mindu out of my mind after fashion week’s debacle. I feel lucky to be alive after that display, and I thought I had at least six months to recover before braving his (what will undoubtedly be fabulous) show for A/W 2011. Thankfully there wasn’t an arse or tit (or, er, y’know – the other bit) insight this time.

Charlie had created, especially for the occasion, a sculptural creation from human hair that descended from the roof and featured a rider’s helmet with a huge, yellow horse tail that dropped to the ground. On its own, it was beautiful; hanging motionless from the ceiling, it looked like magic. Attendees were able to slip underneath the creation and have their photograph taken, with hilarious results… Some were too short, some were too tall, some just couldn’t make it balance on their heads, but oh, what fun!


Look, it’s Amelia’s Magazine illustrator Naomi Law!


It’s Jenny, who isn’t an illustrator, but a friend nonetheless.

WAH Nails

I love how WAH Nails have single-handedly made nail art cool again. Their incredible designs have had so much press and attention since their debut in 2009. Most recently, they were part of the Eley Kishimoto Flash-On Week pop-up at the Shoreditch Studios, transforming nails with the iconic Flash pattern. Sadly, between the two of them, no matter how quickly the duo revamped nails it was clear the girls I’d gone with weren’t going to get a look in. The list to put your name on was full after fifteen minutes!

Still, it was fascinating to watch the designs come to life.

Alex Box

Illustration by Emmeline Pidgen

I’ve been a fan of Alex’s for a while but I wasn’t sure what to make of a make-up demonstration. A world-famous make-up artist demonstrating her skills in make-up at the front of a cinema, for an hour and a half? Oh, go on then I thought – what’s the worst that can happen? It turns out it was one of the most mesmerising things I (and my pals) had ever seen. Resplendent in a vintage floor-sweeping red frock and fashion glasses that would make half of Shoreditch envious, Alex began creating the first look to the sound of haunting classical music.

To see how quickly she works and how naturally it seems to flow was utterly hypnotising, and surprisingly relaxing. The first look was a Marie-Antoinette inspired ghostly creation, complete with a headpiece and fabrics that were added at the end – absolutely beautiful.

The same poor model then had her face wiped before Look Two began – a more playful look with vibrant colours and jazzy fabrics. ‘Sometimes you have to go against the rules,’ relayed Alex, to a room full of gripped onlookers. A truly wonderful experience.

Illamasqua

Illamasqua‘s team of make-up artists were on hand to provide makeovers. I couldn’t see much of what was going on here because a gaggle of excited teenage girls surrounded them in the hope of a dab of powder from one of these ‘world-famous’ experts. Nothing to see, here.

Of course amongst all this was a chance to see the incredible exhibition again, and it was equally as wonderful as the first time. I’d definitely recommend these evenings, and ooh look – there’s one tonight, starring Fred Butler amongst others!

See all the details here.


All photography by Matt Bramford

When Ellen from The Real Runway emailed me to ask if I’d like to go to an erotic/spooky cake launch, abortion it took me about 4 seconds to answer. Eroticism? Cakes? Yes please!

The launch of The Evil Cake Shop was at the Maiden shop on Shoreditch High Street, It’s a grand little shop and the perfect place to dash into if you need a last minute gift (which I all too regularly do).

The queue stretched all along the pavement outside, and we were informed by people dressed in suggestive Halloween costumes that the basement, where the launch was, only held about ten people. I was absolutely baffled, but in the meantime, said folks walked up and down the line with cans of Alibi to keep our lips moist and a taster of some of the cupcakes. We missed the first batch, which featured a syringe stuck in the top containing absinthe. Dammit! However, what we did get was even better.

Cue ‘Two Girls, One Cupcake’ – a chocolate treat inspired by that video, featuring a huge dollop of edible faeces-looking icing on top. Well it was so incredible that I had to fight the urge to jump up and down. Two Girls, One Cupcake! Bahahaha!

The Evil Cake Shop is the brainchild of Miss Cakehead, purveyor of perverse cakes including vaginas with teeth. You heard me! You have to check out the website, which features an incredible shoot by Nathan Pask and costumes by Prangsta, who we featured recently. The idea behind the shop is to bring together these extraordinary cake-bakers, potion-makers and confectionary creators for an extra special Halloween treat. Inside, in the window, appeared these fab roadkill and dead-girl-in-bath cakes:

‘Is that CAKE?!’ we cried. Well, it is, believe it or not.

Downstairs, the dark dungeon glowed with red lights and was a showcase of the rest of the fabulous cakes on offer – all of which are infused with Alibi‘s pretox goodness. The ‘dungeon’ is absolutely tiny and actually did only hold about ten people – pretty tricky to navigate, particularly as everything was so exciting to look at.


Cookies by Alice Rose


‘The naughtiest vegan cakes in town’ by Ms. Cupcake


Cakes by Holly & The Icing

Models were banished behind bars in Halloween costumes – a little bit awkward considering the tiny space, but fun nonetheless.

When you’d viewed all the cakes, a PVC-clad dominatrix gave you a cupcake and sent you on your way. I got a lime-flavoured ‘phlegm’ cake (above) described on the menu as follows:

Phlegm is a viscous liquid secreted by mucous membranes of mammalians. How about having some in a cupcake? Lime-infused cupcake with a hearty heaping of gob’. It was delicious.


Cakes by Jen Wong, featuring lists like ‘Buy chainsaw’ and ‘Kill somebody’


My personal favourites. Clockwise from top left: a penis, a vagina, a pierced nipple, a wound, zits and an eyeball. More works of art than cakes, designed by Holly Andrews


Spoky fingers by The Curious Confectioner

The cake shop is open to the public from today until Sunday only. They’re flogging 666 cakes per day, and when they run out, it closes, so get down there early – you won’t be disappointed.

PVC onesie optional. Happy Halloween!

Categories ,2 Girls 1 Cup, ,666, ,Alibi, ,Cake, ,Cakey Pigg, ,Cupcake, ,Ellie’s Cakes, ,eroticism, ,Hallowe’en, ,Holly & The Icing, ,Holly Andrews, ,Jen Wong, ,Maiden, ,Miss Cakehead, ,Ms Cupcake, ,Nathan Pask, ,Naughty, ,Prangsta, ,Pretox, ,PVC, ,shoreditch, ,The Curious Confectioner, ,The Evil Cake Shop

Similar Posts:






Amelia’s Magazine | Eat Your Heart Out & The Pretox Potion – The world’s first adults only cake shop!


All photography by Matt Bramford

When Ellen from The Real Runway emailed me to ask if I’d like to go to an erotic/spooky cake launch, it took me about 4 seconds to answer. Eroticism? Cakes? Yes please!

The launch of The Evil Cake Shop was at the Maiden shop on Shoreditch High Street, It’s a grand little shop and the perfect place to dash into if you need a last minute gift (which I all too regularly do).

The queue stretched all along the pavement outside, and we were informed by people dressed in suggestive Halloween costumes that the basement, where the launch was, only held about ten people. I was absolutely baffled, but in the meantime, said folks walked up and down the line with cans of Alibi to keep our lips moist and a taster of some of the cupcakes. We missed the first batch, which featured a syringe stuck in the top containing absinthe. Dammit! However, what we did get was even better.

Cue ‘Two Girls, One Cupcake’ – a chocolate treat inspired by that video, featuring a huge dollop of edible faeces-looking icing on top. Well it was so incredible that I had to fight the urge to jump up and down. Two Girls, One Cupcake! Bahahaha!

The Evil Cake Shop is the brainchild of Miss Cakehead, purveyor of perverse cakes including vaginas with teeth. You heard me! You have to check out the website, which features an incredible shoot by Nathan Pask and costumes by Prangsta, who we featured recently. The idea behind the shop is to bring together these extraordinary cake-bakers, potion-makers and confectionary creators for an extra special Halloween treat. Inside, in the window, appeared these fab roadkill and dead-girl-in-bath cakes:

‘Is that CAKE?!’ we cried. Well, it is, believe it or not.

Downstairs, the dark dungeon glowed with red lights and was a showcase of the rest of the fabulous cakes on offer – all of which are infused with Alibi’s pretox goodness. The ‘dungeon’ is absolutely tiny and actually did only hold about ten people – pretty tricky to navigate, particularly as everything was so exciting to look at.


Cookies by Alice Rose


‘The naughtiest vegan cakes in town’ by Ms. Cupcake


Cakes by Holly & The Icing

Models were banished behind bars in Halloween costumes – a little bit awkward considering the tiny space, but fun nonetheless.

When you’d viewed all the cakes, a PVC-clad dominatrix gave you a cupcake and sent you on your way. I got a lime-flavoured ‘phlegm’ cake (above) described on the menu as follows:

Phlegm is a viscous liquid secreted by mucous membranes of mammalians. How about having some in a cupcake? Lime-infused cupcake with a hearty heaping of gob’. It was delicious.


Cakes by Jen Wong, featuring lists like ‘Buy chainsaw’ and ‘Kill somebody’


My personal favourites. Clockwise from top left: a penis, a vagina, a pierced nipple, a wound, zits and an eyeball. More works of art than cakes, designed by Holly Andrews


Spoky fingers by The Curious Confectioner

The cake shop is open to the public from today until Sunday only. They’re flogging 666 cakes per day, and when they run out, it closes, so get down there early – you won’t be disappointed.

PVC onesie optional. Happy Halloween!



Categories ,2 Girls 1 Cup, ,666, ,Alibi, ,Cake, ,Cakey Pigg, ,Cupcake, ,Ellie’s Cakes, ,eroticism, ,Hallowe’en, ,Holly & The Icing, ,Holly Andrews, ,Jen Wong, ,Maiden, ,Miss Cakehead, ,Ms Cupcake, ,Nathan Pask, ,Naughty, ,Prangsta, ,Pretox, ,PVC, ,shoreditch, ,The Curious Confectioner, ,The Evil Cake Shop

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