Amelia’s Magazine | Fashion East and NEWGEN Menswear Installations: London Fashion Week A/W Presentation Review


Sibling A/W 2012 by Gabriel Ayala

The Fashion East and NEWGEN installations were a riot of colour, innovation and design again this season. I always have the best intentions on menswear day to see everything – the schedule is quite thin in a morning and leads you into a false sense of security that you can casually amble around taking in every designer in your stride. Serenity soon turns to chaos about 1pm though – the installations open, they’re rammed, and all of a sudden there are back-to-back catwalk shows dotted around town.

So in typical Matt stylee I raced around the installations in between shows, juggling my camera, a glass of plonk and a bunch of handouts in unison. Here’s my whistle-stop tour of both the Fashion East and Newgen designers:

Christopher O’Brien
Christopher O’Brien‘s name wasn’t one I’d heard of before, but I was captivated by his devilishly good looks and, more importantly, his A/W 2012 collection. His innovative crinkled cotton in white, navy and aqua across jackets and shirts really stood out.

Kit Neale

Kit Neale A/W 2012 by Krister Selin

In a separate room, Kit Neale‘s presentation was one of the highlights. A mixture of models stood and sat across wooden platforms, wearing Kit’s weird and wonderful digital-print fabrics. Matching jackets and trousers came in garish patterns, styled with scarves and backpacks. Across the room, a video of models performing karaoke to Elvis hits in front of a sparkly curtain played – one of my favourite digital presentations of this season.

Dr Noki’s NHS
In typical Noki fashion, his two models were adorned in all sorts of recycled materials: back-to-front New Era caps (a Noki staple), faces covered with t-shirts and comic book illustrations, which had my pal Gareth A HopkinsAmelia’s Magazine contributor and comic perv – proclaiming that he was on trend long before Noki was; a fact I wholeheartedly agree with.

Sebastian Tarek
Lovely, lovely shoes.

Sibling

Sibling A/W 2012 by Gabriel Ayala

On menswear day I find myself desperate to see what Sibling will present each season. Last year’s fairground-inspired collection bowled me over. This ‘Marked Man‘ collection drew inspiration from ‘the relationship between a protective matriarch and her beloved – but wayward – son’. Queue glittery knits, tattoo imagery, a bleeding heart motif – this design trio certainly know how to interpret a theme. My favourite pieces were those that carried the leopard print knits – just incredible. To accompany their presentation, Sibling produced a stunning video installation that featured three models behind bars. Three screens acted as contemporary prison windows, where guests could sit opposite, listen to white noise down phone lines, and generally absorb the atmosphere. It was pretty affecting stuff. The three screens worked as a whole, with models moving between windows and animations occurring at the same time. Even visiting children enjoyed it.

T.Lipop
I’m a big fan of T.Lipop‘s contemporary sartorial splendour and this season was no exception. A fashion expedition – models wore contemporary tailoring and were styled with ice-cold beards and eyebrows. There’s a full review of the T.Lipop catwalk show to come soon…

William Richard Green
Last but not least, William Richard Green gave the modern man more ways to mix up his wardrobe. Jackets displayed expert craftsmanship, adorned with large white buttons, reworking classic staple items into statements for A/W 2012. An inimitable mix of wearable pieces and conceptual items (overcoats teamed with polkadot trousers and New Balance trainers), garments in this collection are sure to become future classics and I’d gladly wear any of it.

It was pretty exhausting – not least because one had to manoeuvre around Champagne gluggers like an assassin just to take a photograph – but it’s always worth it.

Categories ,A/W 2012, ,AW12, ,Christopher O’Brien, ,Dr Noki, ,Fashion East, ,Gaarte, ,Gabriel Ayala, ,Gareth A Hopkins, ,Kit Neale, ,Krister Selin, ,London Fashion Week, ,Marked Man, ,Matt Bramford, ,menswear, ,Newgen, ,NHS, ,Sebastian Tarek, ,Sibling, ,Somerset House, ,t.lipop, ,William Richard Green

Similar Posts:






Amelia’s Magazine | An interview with Stratis Kastrisianakis, co-founder of Nakedbutsafe magazine

nakedbutsafe front cover-NATALIA-ZAKHAROVA
Nakedbutsafe magazine is a beautiful new arts, fashion and photography magazine with a conscience, produced in Greece, printed in the UK at Principal Colour, and available worldwide. Co-founder Stratis Kastrisianakis explains the thinking behind the creation of his new publication in more depth:

Nakedbutsafe dreaming of another world
Nakedbutsafe dreaming of another world
What does Nakedbutsafe mean and how did you decide upon the name for your new magazine?
Nakedbutsafe means that our magazine tries to be ‘naked’ from any form of ties and connections to standard industry pressure points like PRs etc… which makes it highly independent. I think readers don’t trust magazines and the media in general any more because there is no more news, only commerce. Magazines today (including many so called independent ones) are just sales platforms for major brands. As a freelance photographer I witnessed last minute calls from major brands in Paris to an otherwise quite credible publication, asking for clothing items to be used on the cover shoot even when they had nothing to do with the theme of the shooting. Additionally ‘naked’ means naked from any form of post production that cannot be done in the dark room. This could have made the magazine feel a bit nostalgic, but this is not the case. We celebrate photography and our research into young artistic and photographic talent shows that there is a strong trend towards not using post production. We want our fashion photographers to enjoy the process of taking photos in the moment, and not to rely on the lab. Naked is also naked from any fear of press censure. We encourage freedom and the breaking of boundaries every day, not just in the magazine. The choice of name was a natural decision from the state of mind we found ourselves in at the start of 2011.

Nakedbutsafe your joy is my low
Nakedbutsafe your joy is my low
Nakedbutsafe your joy is my low
Who is behind Nakedbutsafe? Can you tell us a short history about its creation?
Myself (Stratis Kastrisianakis) and my partner Manos Samartzis are the creators and driving force behind the magazine. We do everything in house from design to proofing, and from art curating to monitoring distribution and sales. Happily we are blessed with many talented friends and old collaborators that jumped on the idea of giving a hand to a project that started out shy but now is a full time commitment. One day in december 2010 myself and Manos were so frustrated by a commission that we decided NOT to work for these kind of publications any more. So nakedbutsafe was born out of frustration. Then we started a task of entering into a world that already seems so natural, even though it was all news to us back then. We chose to work with consultants and not actual collaborators so we could keep the schedule under control (it is hard to ask people to work for free under pressure) and so that we would not offend anyone’s artistic expression by rejecting them. Nakedbutsafe is 100% an in house process with 95% of its material shot especially for us. Today things have changed dramatically. Every day we get requests from artists and collaborators of every kind that want to be part of nakedbutsafe. This is all very exciting. Our new roster is a very selected list of young and emerging talent in their fields.

Nakedbutsafe-morgan-smith
Your press release speaks about living life with intellectually fulfilled integrity, how is this best manifested in the magazine’s content?
Our take on lifestyle aims to show people that we are humans with brains and not just simple forms of life who react to outside influences. We do not need toys and wealth to live a rich life. Wealth comes from bettering our lives. There are alternatives out there that will create conditions for a new experience. We don’t just need things to show off to other members of our circle. Our planet is a wonderful thing and it is ours. Freedom from needing stuff but encouraging new experiences is our biggest tool towards independency from the media promoted garbage that fills our lives. This is clearly stated in many parts of our magazine – we want it to be a magazine that is read and not just a coffee table item. Magazines are not decorative items.

Nakedbutsafe-natalia-zakharova-fashion
Nakedbutsafe-natalia-zakharova-fashion
Nakedbutsafe-natalia-zakharova-fashion
How difficult has it been to launch a magazine in Greece in this time of financial crisis?
Amazingly difficult and challenging. But also this is one of the reasons why we manage to keep editorial integrity. Once you hit the bottom you can only go up. Also the anger that exists inside everyone in Greece right now has transformed itself into a creative force.

Nakedbutsafe-after-every-party-i-die
Nakedbutsafe-after-every-party-i-die
I love the statement that you ‘appreciate illustrators, but not the ones who call themselves photographers’. Why is it so important to you to use images that are not airbrushed?
See my previous answer for part of this explanation. All readers, even non industry ones, are so familiar with post production that they have lost their trust in the colours of a sunset, of a fruit and eventually the beauty of human form. It’s a crime. We are living in the era of temporary plastic surgery through imagery.

Nakedbutsafe let it fall
Nakedbutsafe is published in English. What was the decision about this, and where can you buy the magazine?
English is the most commonly spoken language and the one that suits most of our international team. It was a decision based on practicality. In the future we want to have multilingual articles in the magazine (in their original form) as well as in English, but this will not be the case anytime soon. Pineapple Media and Comag International are the people behind our global reach. We have somehow limited printing numbers (under 15,000 copies) so our reach is global but targeted. In January 2012 we will have full details of where to buy nakedbutsafe but for the moment please check out Where to Buy on our website.

Nakedbutsafe-Magda-Langrova-1
Have there been any difficulties in ensuring global distribution, if so what have you learnt?
Yes. As always a new craft brings excitement and also problems which need to be dealt with. Not knowing the actual distribution locations until the magazine is already in the stores was news to us. Now we know and it’s ok. We are not an urgent magazine to buy in terms of news.

Nakedbutsafe all signs point to no
Why is it important to you to create a magazine from 100% sustainable sources?
I will reverse the question; why is not so important for everyone else? There is too much intellectual garbage out there, never mind actual garbage. Let’s all be sustainable – it will make everyone happier.

Nakedbutsafe-shepperd-6
Nakedbutsafe-shepperd
How did you discover Principal Colour and why did you decide to use them to print Nakedbutsafe?
Their take on natural and ecological printing was a big attraction, but I also like that Principal Colour is run with an informal mood that is in line with the playful (but still extremely serious) character of nakedbutsafe. They are amazing and I have no hesitation in recommending them to others. I received their press proofs by mistake for issue 1 and there was no difference in quality between mine and theirs.

To read the rest of this article hop on over to the Principal Colour tumblr blog.

Categories ,art, ,brazil, ,Circle of Transformation, ,Comag International, ,eco, ,Greece, ,magazine, ,Maike Ludenbach, ,Manos Samartzis, ,Nakedbutsafe, ,Ned Sewell, ,photography, ,Pineapple Media, ,principal colour, ,Print Design, ,Stratis Kastrisianakis, ,sustainable

Similar Posts: