Rolling Stone – AmeliasMagazine

Amelia’s Magazine | Master at work: Albert Watson

At the top of Marylebone High Street lurks a lingerie shop with attitude. Surrounded by fashion-favourite names and organic cafés, adiposity it’s both niche-market neighbour and rebellious relative. Meet Apartment C, treat ‘a fashion retailer that just happens to sell lingerie’. And a lot more besides.

Invited to join Apartment C’s owner Kenya Cretegny for a teacup of G&T, I arrive feeling excited, curious and thrilled to escape London’s relentless chills. While my eyes dart around the dramatic window-display, the door opens and I’m cocooned by an intense warmth that’s almost hypnotic. Falling further under Apartment C’s ‘spell’, I recline on a cherry-coloured chaise longue while Kenya explains her design-inspiration: “the home of Serge Gainsbourg” meets “the apartment of Coco Chanel at the Ritz”. Forget white-washed minimalism à la nearby boutiques. Here, it’s black walls, wax candles, red-tinted photographs and “a bit of taxidermy”, creating a boudoir-showcase for lacy, racy and eye-catching lingerie. Yet this is no ordinary ‘boudoir’; it’s grown-up and fashion conscious. No red-light-seediness or clichéd kitsch. Escapist? Definitely. And, deliciously naughty. But it’s also a place where you “feel free to stay and visit for a while”. Boys are welcome too.

A Central Saint Martins graduate, Kenya always envisaged Apartment C as a concept store, designing interiors herself, “right down to creating foam board models of the space”. First stop from the high street is the “Lounge”, where lingerie displays are instantly different, adorned with dramatic jewels and paper eyelashes. Walk through to the “Library” and discover a treasure-trove of accessories, swimwear, fashion books, trashy romance novels and G&T’s served from a retro 1930’s bar (an enviable eBay purchase). Furniture, generally, is a cool blend of Art Deco and 1960’s pieces, which seemingly never belonged anywhere else. I sense that the “Library” is Kenya’s favourite part; almost the inner workings of her imagination, to which you are granted access. Play along and purchasing possibilities are endless; who’s thinking about the rain, or recession now? With soft carpet underfoot and French perfumes spritzing the air, I’m soon agreeing with Kenya’s friendly team that I could happily move into this stylish apartment, I mean, shop.

So, which lingerie labels are seducing the Apartment C woman (or her G&T-fuelled lover on the chaise longue)? While “primary focus” is upcoming talent, Kenya and her team stocks “fashion-forward lingerie brands that [they] consider innovators”. A diverse selection, including Princesse Tam Tam, Stella McCartney, Lascivious, Fleur of England and Marlies Dekkers, appeals to many forms of femininity. Kenya shares insightfully: “women are multi-faceted and sometimes we want lingerie that is romantic, sometimes it’s fashion-focused and sometimes it’s sexy…and sometimes we just want to sit in something lovely and comfortable and have a cup of tea.” Save for a few ‘dominatrix’-style pieces, there’s nothing too intimidating about Apartment C, nothing too outrageously sexy. Even the mannequin ‘posing’ provocatively on the bar, appears refreshingly innocent. Particularly so, considering other, more overt versions of sexuality, which reinforce the psychology that women only wear lingerie for someone else. Kenya longs to change such attitudes. Wearing good underwear for yourself? “It’s like saying I love me. We all need a bit of that!”

Kenya has become a self-made ambassador for emerging lingerie designers, but her finely-crafted backdrop to the bras and bodices has likely led to equal recognition (namely, “Vogue’s favourite lingerie boutique”). Where did the concept for Apartment C originate? Copenhagen. “We heard the most glorious party… the tinkling of glasses, music playing softly in the background, the quiet rumble of voices and then deep, throaty laughter….the whole experience felt so decadent and wonderful and alive.” Ah, the mysterious ‘C’ refers to Copenhagen? Or, Cretegna? Neither. It’s based on Kenya’s discovery that people living in ‘Apartment C’ always seem to host the best parties! Kenya’s passion for her business is tangible, from meticulously arranged costume jewellery, to spacious changing rooms, to her personal style: “…dependent on my mood, and what kind of conversation I would like to have with the world on that particular day.” Well today, Kenya’s skinny leather trousers worn with A/W 2010 aplomb are pitch-perfect ‘Apartment C’. Feminine, but strong. Sexy, but not too much. Fashion-forward and charismatic, despite extraordinary surroundings. A fashion retailer that just happens to sell lingerie? I couldn’t agree more.
albert watson by rachel green
Illustration by Rachel Green

It’s only around the time I’ve finished asking my questions that Albert Watson seems to start warming to me. I was only given ten minutes with the photographic legend, ed author of over 250 cover shots for Vogue, page Rolling Stone and Time magazines, endless fashion and advertising shoots, and iconic film posters such as ‘Kill Bill‘ and ‘Memoirs of a Geisha‘. But when the Scotsman starts talking there is no stopping him, even though people are circling around for his attention. He motions me over to the photos on the wall, telling me how he chose it all – the printing techniques, the paper, the frames, everything. ‘Platinum prints are forever,’ explains Watson, ‘they don’t age, they don’t fade.’

Ruente Monte

Albert Watson likes to be in control of the artistic process, and he was given more opportunity to do this than usual with his commission for the Macallan, the exclusive Scottish single-malt whisky. Last night the beautiful black and white images were shown in the stunning Pimlico auction house Phillips de Pury. It’s only a shame the public won’t get the chance to see them – the works leave on a four month world tour today.

Albert Watson by Avril Kelly
Illustration by Avril Kelly

With such a wide range of work under his belt, I ask Watson what is his favourite kind of project. But he won’t be made to choose: ‘I like all of it. If I were doing celebrities every day I would hate it, and if I were doing landscapes every day I would hate it. I like the mix of things. The main thing I did for years was fashion.’ He pauses. ‘In the end I wasn’t so interested in the fashion and the celebrities, it was about the pictures.’

Gonzalez Byass Bodegas

In September Watson was awarded the prestigious Royal Photographic Society’s Centenary Medal, a lifetime achievement award. A shy but proud smile spreads across his face when I bring this up. Watson is responsible for some truly iconic celebrity shots, such as Mick Jagger as a leopard and Alfred Hitchcock with a goose, but many people don’t necessarily know him by name. Is this a good or a bad thing?

‘Ah, I don’t care!’ laughs Watson. ‘I care if you like the pictures!’ We get sidetracked talking about something else, but Watson comes back to this point later, unprompted: ‘Sometimes people might not know my name, but those I’d like to know me, they do.’ So it’s deliberate, this low profile then, I ask? ‘No!’ Watson exclaims, before adding: ‘But I’m not that interesting. I just work a lot.’

Watson is notoriously hard working, set to go to Marrakesh the day after the Macallan show, then it’s Paris, then Moscow, all before taking what he says is an unusually long Christmas break in two weeks’ time. ‘On a usual day I may work till 9pm, then I go home and have a meal and go to bed, so I can get up in the morning and work till 9pm the next day. I concentrate on the work.’

Teodoro Fernandez Montes – Elder Statesman, Forestal Peninsular SL Cantabria

I ask Watson what advice he would give to budding artist readers of Amelia’s Magazine. He answers with certainty: ‘You have to be working every single day, at what you want to do. If you work six days and have a day off, then you need to do something – think about your work, do a sketch, go to an exhibition – something, on that day too. You need to be on.’

Albert Watson by Werner Fismer
Illustration by Werner Fismer

Watson’s images for Macallan show a young couple’s journey from Spain, where the oaks that make the barrels for the whisky are grown, up to Scotland and the distillery. All black and white, the images are a mixture of wide-sweeping landscape shots, intriguing close-up details, and some incredible portraits of veterans of the whisky trade. Those of more generous means can buy the prints alongside special edition bottles of the whisky, including a limited range of customised bottles from 1946. This is the year Watson met his wife Elizabeth, when they were both four years old.

Easter Elchies House, The Macallan Estate

This is the second time Macallan has employed a photographer to illustrate its product, starting with Rankin in 2008. ‘We gave Albert complete creative freedom to represent the brand. He has created this art noir roadtrip, showing the process from beginning to end,’ says Ken Grier, director of malts at the Edrington Group, which encompasses Macallan. ‘We wanted to create something treasured and beautiful to look at.’ Grier says he has already prepared next year’s project. He won’t say what it is, but promises: ‘It will again be completely different.’

Grier hands me a glass of neat, ten year old whisky, and not being a massive whisky fan I sip it tentatively. But there is no need to worry – the drink is excellent. Smooth, deep and soulful, just like the photographs surrounding us on the walls.

See more of Albert Watson’s work here. Two new books of Watson’s have just been published: ‘Strip Search’, photos from Las Vegas, and ‘UFO: Unified Fashion Objects’, a selection of fashion photos. You can have your own work judged by Watson by entering the Macallan Masterclass.

Written by Jessica Furseth on Thursday December 2nd, 2010 4:02 pm

Categories ,Albert Watson, ,alfred hitchcock, ,Kill Bill, ,Memoirs of a Geisha, ,Mick Jagger, ,Phillips de Pury, ,photography, ,Rankin, ,Rolling Stone, ,Royal Photographic Society, ,scotland, ,spain, ,Strip Search, ,The Macallan, ,Time Magazine, ,UFO, ,vogue, ,Whisky

Amelia’s Magazine | Interview: Caitlin Rose

A selection of Jessie’s corsarges

Walking around Broadway Market, pill online one cold wintery Saturday, for sale troche feeling hungry and looking at all the delicious food I could ill afford, (oh the joys of being a student!). I came across a treasure trove of a stall run by the delightful Jessie and Buddug and instantly fell in love with their charming designs. Since this initial visit, I have returned time and time again to buy unique necklaces as birthday (incredibly successful!) gifts.

So you can imagine my delight coming across their Columbia Road shop, originally located in the upstairs of one the picturesque houses adorning the street. Jessie and Buddug have recently expanded ‘downstairs’, and in celebration of their success, I had the pleasure of interviewing the talented textile artists for Amelia’s Magazine.

I first noticed your designs at Broadway Market on Saturday, was this your first venture?

Buddug: We started broadway market after we graduated 5 years ago and got the shop 2 years ago.

What was your experience of the market? Do you still have a stall there?

Buddug: We still have a stall at Broadway Market, we feel it has grown so much since we started. It’s been cold and wet at times but it’s been great learning what people buy. Its been great socially too, speaking with our friends and customers.

As friends from home, what has it been like to work together?

Buddug: We met when we were on art foundation and always said we we would like to collaborate together in the future. We find it easier that we both do our own work and then display together because we both have different working hours.

You previously occupied an upstairs room in Columbia Road, how did the opportunity to expand into a downstairs space arise?

Buddug: We got offered a place at ground level by Bev who had the shop before us, she made handmade clothes and toys etc, she offered it to us before anyone else which was an honour and we jumped at the chance.

What was your experience of the Goldsmiths Textiles course (which sadly no longer exists?)

Jessie: I was at Goldsmiths, at a very tricky time, the course was going through a real denial period, as they were finding the debate about what to do with textiles and fine art really hard. Which made it hard for us as students and as someone who is passionate about cloth and textiles and most of all making, I found the course incredibly frustrating!

But I had very supportive parents; Primmy Chorley and I am close friends with Audrey Walker and Eirian and Denys Short. So I always had a huge back up behind me in the textile world. I did feel incredibly pulled between the two worlds though and I was lucky enough to come out fighting, determined to set up my own business and to carry on my making process.

Overall I am pleased I went through the Goldsmiths experience, as the academic and written side of it, (for me) has helped me today to think the way I do and pushed me in other ways.

What course did you study Buddug and what was your experiences?

I studied at London Guildhall (now London Metropolitan University)in Jewellery, silversmithing and other crafts. I enjoyed the experimenting with different materials. It was very much a hands on course.

Buddug’s designs for Urban Outfitters.

Buddug, what was it like to work for Urban Outfitters?

It was quite difficult working for URBAN OUTFITTERS, due to the ammount i had to make! and I waited a long time for payment!

Jessie, what role does recycling play in your practice? Why is it important to you and how did you first become interested in using recycled materials?

Recycled materials has and I believe will always be a huge part of my work, I like it that it creates a timeless feeling, I guess it started from the scrap books I made with my Mum when I was young and colleting and using found and recycled items for me creates a story, old clothes and books hold some kind of story and depth to them.

A detail from Jessie’s seating plan for her Wedding Collection.

And how did the wedding collection develop?

I was asked to create a whole wedding theme for a lady who used to buy my cards at Broadway Market, I handmade her invites, table names and a seating plan and really from here I got other customers and then early this year I designed some invites which were slightly quicker to make and I did a huge wedding show in London and its kind of gone from here I have made for several weddings this summer and I am already making for 2011-2012 weddings.

An enamel plate by Buddug.

Buddug, how did you start designing the Home Ornaments collection?

I’ve always been interested in developing the enamel process since university and always liked/inspired by objects mother and grandmother had in the kitchen, I invested in a bigger kiln, which was a challenge to make bigger things!

What materials do you like working with and why?

Jessie: Fabrics, worn clothing, paper they all hold such a good quality and are embedded with an excisting narrative

Designs by Jessie Chorley

Buddug: I’ve always tried to use things that are around me and be inventive with the materials i already have/been thrown away and in old/secound hand things, there’s such a quality in materials and making process and a added charm in old things and it’s actually nicer to use…

Broach by Buddug

I like to combine different materials metal and fabric. fabric and paper or wood…but i mostly enjoy metal and enamel. I really like the solidness of metal and the duribility of it as a raw material.

What was it like to make the stage set for: the launch of Laura Dockrill’s book Ugly Shy Girl and how did you became involved in this?

Buddug: I can’t remember were we met Laura Dockrill, but she asked if we were interested in doing the stage for her. It was quite a challenge because we didn’t know the size of the stage but the best thing was Jessie’s bunting it was really big and yellow!

Have you made or participated in Set Design before? Is this something you will continue to participate in?

Jessie: Yes for me it is a real passion, I love to create things and watch others create a story with the objects I make. A lot of quite random masks and house like boxes which I display in the shop are often borrowed for shoots, and I always like the outcome. For me styling our shop is like creating a stage set I love making it all different each week and then watching the customers come in and their response to it!

My degree show was also about staging and the response of the audience and the creator, for this I made a huge seven foot book which you could walk inside.

Buddug: I haven’t done much set design before, but wold love to, it’s been quite good having practice doing the shop window.

What are the inspirations for your collections?

Jessie: Story telling, people places and preserving memories creating beautiful things from lost or found objects.

Buddug My inspiration for my work is a collection of things I find and come across, I usually collect and draw in sketch books. Nature, a sense of home comforts and memories/naustalgic sences. It’a quite a mish mash of ideas and influencs.

Design by Buddug

We have a few pieces in the shop were we bring things together such as the fabric bows with enamel buttons, but we find it easier to make our own work and display together.

Do you both run and participate in the organisation of the workshops?

Jessie: No I run the workshops I have done for quite a few years now. For me I love to go out and meet other people and hopefully change the way they see the world through making, I have worked with a lot of charities, which is both frustrating and very rewarding at the same time, I am always touched by certain characters which can feed directly in to my work.

The whole workshop trend has gone huge now though and people expect so much more, and have so much more since places like hobby craft became so big and shows like The Knit and Stitch.

I am currently organising my Christmas workshops which will be in November in North London. I will have some day workshops creating simple gift wrap and gifts.

Jess Chorley

Buddug Jess does a lot of workshops, I’m yet to start, but it might be something I would be interested in doing when I’m a bit older.

What’s next for Jess Chorley and Buddug?

Buddug: At the moment we are preparing for christmas, thinking of making stocking filler ideas and promoting our little shop. Nothing too big, taking up projects as they come along…

To find out more please visit: www.jessiechorley.com, www.buddug.com and www.jandbtheshop.com

A selection of Jessie’s corsarges

Walking around Broadway Market, dosage one cold wintery Saturday, feeling hungry and looking at all the delicious food I could ill afford, (oh the joys of being a student!). I came across a treasure trove of a stall run by the delightful Jessie and Buddug and instantly fell in love with their charming designs. Since this initial visit, I have returned time and time again to buy unique necklaces as birthday (incredibly successful!) gifts.