Illustration by Claire Kearns
Swedish fashion house Dagmar launched in the Spring of 2005 and its uncompromising new take on luxury has captivated fashion audiences around the world. Swedish hip-sisters Kristina, prostate Karin and Sofia have a combined CV to make the most fatigued fashion fan salivate (Lacroix, par exemple) and since the launch they’ve notched up a respectable amount of Swedish and international fashion awards.
Illustration by Gareth A Hopkins
Previous collections have married effortless glamour with fine tailoring, and their A/W 2011 collection sees them opt to work some eco-friendly elements into the mix. Hooray for that.
Dagmar A/W 2011
Here’s a quick run-down of how the girls at Dagmar are taking the impact of the fashion industry on the planet seriously:
Real fake fur
Dagmar A/W 2011, illustrated by Charlotte Hoyle
Dagmar present high quality fur without any nasty inhumane slaughtering and skinning of animals. Dagmar achieve a healthier fur by shearing sheep mohair and weaving it into a cotton base. The result is a luxurious, warm, soft fur coat; bolero style with cropped sleeves or mid-length.
Organic denim
Illustration by Claire Kearns
Dagmar’s denim is processed in cooperation with local communities in Brazil, using only certified sustainable social projects which are monitored for ethics and provide employment for locals. The denim is also super soft thanks to a unique hypo-allergic, biodegradable treatment using the Brazilian cupuaçu fruit.
Lyocell – eco-friendly fibres
Illustration by Helena Maratheftis
For jersey, Dagmar make use of Lyocell – a regenerated fibre that’s better for the environment. Again, soft as you like it, it retains Dagmar’s luxurious brand ethic. Win!
Illustration by Helena Maratheftis
The A/W 2011 collection features some fabulous floor-sweeping numbers which make use of the fabrics discussed above. I particularly like the organic nature of the designs – twists and turns flatter the figure – and there’s a mix of body-con elements and more drippy numbers. There’s a strong sense of youth in this collection but classic gowns add a more grown-up element, and with their ethical choices, what’s not to like?
Categories ,A/W 2011, ,Amazon, ,Body-con, ,brazil, ,Charlotte Hoyle, ,Claire Kearns, ,Cupuaçu, ,Dagmar, ,denim, ,fashion, ,Fur, ,Gareth A Hopkins, ,Helena Maratheftis, ,Karin, ,Kristina, ,Lacroix, ,Lyocell, ,sheep, ,Sofia, ,sweden
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