Amelia’s Magazine | Made You Look Kickstarter Campaign

Made you Look-Work by Anthony Burrill 5
Made You Look is a documentary about the contemporary DIY graphic arts scene in the UK, lovingly put together by Anthony Peters of Imeus Design. Via candid interviews with top British creatives, publishers and agency owners the film explores how people are turning towards analogue means of creating things, even though we are living at the height of the digital era. The film is due for limited theatrical release in 2015 and will be premiered at a major UK Arts festival. I asked Anthony to write me an exclusive piece about his project, so read on, be inspired, and back the project here: this is a film that deserves to do well.

Made You Look is a documentary that began life in mid 2013 as a film about the DIY scene in UK graphic design and illustration. We take the rich graphic arts scene for-granted now but back in the early 2000’s there were very few key figures, and many of those people are now held in high regard.

Made you Look-Work by Ben The Illustrator 2
Ben The Illustrator.

Made you Look-Work by Anthony Burrill4
Made you Look-Work by Anthony Burrill stickers
Anthony Burrill.

Made you Look-Work by Nobrow Books
Nobrow Books.

Along the way a different story began to emerge, there seemed to be an unusually large amount of artists using traditional methods of making things. Letterpress, linocuts, screenprinting, live drawing, riso, papercraft… all these methods and many more were now increasingly popular.

Made you Look-Work by Helen Musselwhite
Helen Musselwhite.

Made you Look-Work by Ed Cheverton
Ed Cheverton.

Made you Look-Work by Brecht Vandenbroucke print for Nobrow
Brecht Vandenbroucke print for Nobrow.

So our subtext became our core story, and using candid interviews with artists such as Anthony Burrill, Hattie Stewart, Helen Musselwhite, members of Peepshow collective, Ian Stevenson, Ben O’ Brien and Kate Moross we managed to create a story which discusses the perils and pitfalls of creativity in the digital age.

Made you Look-Work by Andrew Rae
Made you Look-Andrew Rae
Andrew Rae.

Made you Look-Print Club London 2
Print Club London.

So many of us are living our lives skipping from screen to screen, viewing the world through a pixelated filter, creating things that only ever exist on hard drives. It’s the height of the digital era, yet many cultural movements are taking things back to basics, we have slow culture movements and craft based movements popping up all over the place. These movements aren’t really about nostalgia, rather a way to stay connected to the tactile, real world that exists beyond the screen.

Made you Look-Will Hudson It's Nice That
Will Hudson, It’s Nice That.

Made you Look-Pete Fowler
Pete Fowler.

We do live in an incredible age. Regardless of what medium an artist uses, its fair to say that very few contemporary creatives could have a career without the trappings of the internet, and this is where the tension lies in the film.

Made you Look-L&Y 2004
Look & Yes 2004.

Made you Look-kate Moross
Kate Moross.

Its beautiful to hear the surprising responses from some artists when asked seemingly naïve questions such as ‘how would you feel if the internet was switched off forever tomorrow?

But of course we won’t spoil the film by sharing any of these answers yet!

Made you Look-Hattie Stewart
Hattie Stewart.

Made you Look-Ben The Illustrator
Ben The Illustrator.

We have had an incredible response to our trailer, with over 30,000 views, and have had invitations to film festivals and to educational Q&A screenings across the globe.

We are now running a Kickstarter campaign to be able to find the resources to finish the film. We have a few final bits of filming to do, plus post production tasks like Grading and audio post work. We would also love to be able to license music from artists like Bibio, CFCF, ISAN & Zoon Van Snook as well as having a score composed by Mathieu Karsenti.

Look us up if you would like to be part of the film!

Made you Look-Anthony Burrill _ Adams of Rye 2
Anthony Burrill, Adams of Rye.

Made you Look-Adrian-Johnson
Adrian Johnson.

So what are you waiting for? Get involved and help make Anthony’s film a great one.

Categories ,Adrian Johnson, ,Andrew Rae, ,Anthony Burrill, ,Anthony Peters, ,Ben O’ Brien, ,Ben the Illustrator, ,Bibio, ,Brecht Vandenbroucke, ,CFCF, ,Creativity, ,diy, ,documentary, ,Ed Cheverton, ,film, ,Hattie Stewart, ,Helen Musselwhite, ,Ian Stevenson, ,Imeus Design, ,ISAN, ,It’s Nice That, ,Kate Moross, ,Kickstarter, ,Kickstarter Campaign, ,Look & Yes, ,Made You Look, ,Mathieu Karsenti, ,Nobrow Books, ,Peepshow, ,Pete Fowler, ,Print Club London, ,Will Hudson, ,Zoon Van Snook

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