Amelia’s Magazine | Supermarket Sarah at Selfridges

Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, find capsule I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, check cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has put together a stunning movie reminder of the launch party for ACOFI. With music provided by the wondrous 6 Day Riot, treatment I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, about it as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 Bethnal Green heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…


Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, doctor with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, link as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, information pills cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

Amelia’s Magazine hearts Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft has together this stunning movie reminder of the launch party for ACOFI, order with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, cialis 40mg as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI, sildenafil with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, buy as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, seek as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, case cakes by Lily Vanilli, health sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law
Sally Mumby-Croft at the ACOFI launch with Jonno and Matt. Illustration by Naomi Law.

Former Amelia’s Magazine art editor Sally Mumby-Croft put together this stunning movie reminder of the launch party for ACOFI with a little help from 6 Day Riot. I hope you enjoy a tour of Amelia’s Compendium of Fashion Illustration, approved as seen at the Bunker Cafe and Scout Hut at 123 Bethnal Green Road on Friday 28th January 2011. It features Susie Bubble, cakes by Lily Vanilli, sneak peaks inside the book and lots of sketching by the illustrators who helped out on the day.

YouTube Preview Image

I asked Sally a few questions about how she put the movie together:

What where you looking for when you filmed this?
When filming I’m often looking for the quiet moments in between moments of action, whether this be an illustrator lost in concentration, the movement of a pen, the simple action of making tea or a DJ pressing play. I wanted to capture the moments which were unique to an Amelia’s Magazine book launch.

What was your favourite moment of the party?
Apart from assisting Amelia and Matt Bramford with the set up in the morning and watching 123 heave under the number of guests who turned up for the book launch, my favourite moment of the party was when Amelia and Harriet (of Tatty Devine) cut the fantastic cake made by Lily Vanilli and we had a chance to taste the prettiest cake I’ve ever seen!

Sally Mumby-Croft. Photography by Liz Johnson-Artur.
Sally Mumby-Croft. Photography by Liz Johnson-Artur.

Who else have you made short videos for?
Recently I’ve been really lucky to work with the photographer and filmmaker Ben Toms, over the past three months I’ve worked on videos for JW Anderson, Edun and Craig Lawrence.



Outside of fashion film, I’ve worked with the fantastic team behind the upcoming documentary Just Do It: get off your arse and change the world and assisted on the editing of their Grow Heathrow short:

YouTube Preview Image

What else are you working on at the moment?
At the moment I am considering the possibility of revisiting interviews conducted with Xavier Zapata – with Hackney Residents who had been displaced by the Olympic Development in Stratford for my Goldsmiths degree show piece Edgeland: or possibly starting on a brand new short…

There’s a reason why I heart Sally big time. She’s incredibly talented, knowledgeable and she cares about the world around us. You can follow Sally on twitter here, and keep up with her on her Vimeo channel here.

Gabby Young at Selfridges, no rx illustrated by Sam Parr

The ‘Supermarket Sarah’ pop-up shop opened last month in Selfridges stationery department, here I attended Friday’s opening night to check it out. Press, visit web designers and shoppers celebrated the opening with Campari cocktails whilst enjoying an energetic acoustic set from Gabby Young.

Back in December 2009 I visited Poke Design Studios at The Biscuit Factory for Supermarket Sarah’s Christmas Extravaganza, on behalf of Amelia’s. A year on and Sarah has had wide press coverage, and has celebrity followers such as; Lily Allen, Lindsay Lohan, Tinie Tempah and La Roux. ‘Supermarket’ Sarah Bagner seems, however, unphased by all the attention and continues to do what she does best; sourcing an eclectic mix of quirky vintage finds and indie crafts, and displaying her discoveries in an inspiring and creative way. Starting out in her home in Portobello, Sarah would beautifully arrange her own walls with items to buy and serve customers tea and cakes. The launch of her website expanded her work outside of her living room and has allowed her to exhibit in a variety of locations. Using the website, customers can browse through the items displayed on real walls as part of styled stories.


Illustration by Madi Illustrates

The retro-inspired Selfridges store layout holds shelves of vintage china trinkets, playful plastic jewellery and quirky gifts and accessories, all organized into the walls four sections; Super Stuff, New Designers, Vintage and Gallery where Sarah presents a designer she admires. Currently the Gallery space presents the work of Eley Kishimoto. The collection of printed accessories include; iPhone covers, textiles, limited edition screen printed books, and even a skateboard.

Sarah’s hand-picked selection of designers are given the opportunity to have items displayed in the Supermarket-style ‘gallery’. Carefully thought out curation and styling mean each piece compliments each other, contributing to the personal nature of the ‘Supermarket Sarah’ shopping experience. It was great to see the interactivity at play between customer and product; this interactivity is also achieved on the Supermarket Sarah online platform.


Illustration by Danni Bradford

My favourite pieces included; cross stitch badges from Ma Magasin, Mell Elliot’s Lady Gaga paper doll and Strawberry Creme Nouveau‘s rubber moulded biscuit brooches. John Booth’s eccentric bag charms, Nick White fake tattoos, Katy Leigh‘s painted egg cups, and YCN‘s ‘Light up your mood’ light switch stickers, all also deserve a mention. And other great designers involved include Tatty Devine, Patternity, Donna Wilson, Lynn Hatzius, Swedish Blonde Design and Rina Donnersmarck.


All photographs by Ester Kneen

Bringing a sense of Portobello Market to London’s central shopping location. ‘Supermarket Sarah’ at Selfridges gives tourists a sense of what the London vintage and craft scene is all about. Congratulations to all involved!

Categories ,Campari, ,Danni Bradford, ,Donna Wilson, ,Eley Kishimoto, ,Fake Tattoos, ,gabby young, ,John booth, ,Katy Leigh, ,Lady Gaga, ,Lynn Hatzius, ,Ma Magasin, ,Madi Illustrates, ,Mel Elliot, ,Nick White, ,Patternity, ,Portobello, ,Rina Donnersmarck, ,Sam Parr, ,Sarah Bagner, ,Selfridges, ,shopping, ,Strawberry Creme Nouveau, ,Supermarket Sarah, ,Swedish Blonde Design, ,Tatty Devine, ,vintage, ,YCN

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Amelia’s Magazine | Supermarket Sarah meets Fred Butler for London Fashion Week 2009

I’ve been on the road with Climate Rush, more about erectile with 3 horses, erectile a couple of caravans, cheapest plenty of publicity and a heck of a load of energy. We’ve been on a mission to raise awareness about the threat of climate change.

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On the tour of the rural South West, the group has been focusing on solutions to the looming climate chaos and towards positive initiatives rather than looking to attack the corporations and government. The starting point of the month-long journey was the village of Sipson, under threat from the third runway we talked to concerned locals and held activity days for the community.

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At an impromptu kids activity, we made some amazing potato faces sourcing all the veg from the Green plot allotment.cr8.jpg
…which also provided our meals for the 3 days we camped, thanks to the dedication of some of the local residents.

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We also held a tea party and provided daily evening entertainment for the local community.
Peggy Sue, who recently headlined the Secret Garden party, was a highlight. Our caravan stage was a unique experience for the locals and the band alike, and with a full moon over us it was a night to remember.
Climate Rush have roped in a range of guests to join them along the route with climate scientists, comedians, politicians and plenty more special guests. Workers from the Vestas wind turbine factory who were sacked after it closed down came to offer their experiences and views as well as representatives from the welsh climate camp. Locals also showed their grievances and it was heartening to see how people can become so radicalised when the threat from corporate expansion and climate change affects them.
Today we are in Aylesbury and have held our very own Green fair in the centre of the town, with screen printing, music and free fruit, we’ve chatted to a fair few locals and hopefully spread our message a little further. Caroline Lucas, the Green party MP,also joined us to speak to the locals about the threat of climate change and outlined the importance of community led action and debate.

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Climate Rush are ending their journey at Totness at the end of the month, it is a ‘Transition Town’ model where the community has looked at how to live in a post-oil world and it feels like a fitting way to end the journey, especially with the motto “Deeds not words” used by the climate suffragettes.
If you can’t make it to Totness, fear not, there are a host of place you can catch up with the group, they are planning to hold a demo at Oxford airport to protest against the planned airport expansion and will also be in Bristol for the International Peace day as well as joining in with‘Co-mutiny’ hosted by the city. Check the website for the whole route and I really recommend joining them at some point. There is always space around the fire, blankets to go around and a great learning and rewarding experience to have. Never thought I would be learning how to put a bender tent up or learning how to groom a horse in the few days I’ve been with Climate Rush.

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As always the police have been keeping a watchful eye and often seem to know more about our plans than we do ourselves. Luckily the rambling Climate Rush party haven’t yet ruffled too many feathers apart from the long line of cars and lorries we manage to accumulate behind the 5 mile an hour caravans. But watch this space to see how things progress and are getting on later on this month.
Supermarket Sarah is a lovely online shop with an intriguing alternative homepage to the usual multiple image interface popular with online shopping websites. The website loads a picture of Sarah’s living room wall decorated with vintage and recycled items looking for a new home. After having great fun perusing the wall and hovering the mouse over bottles transformed into lamps and carefully selected vintage dresses. The viewer can select their favourite item, viagra approved by clicking the mouse and hey presto! be taken into Sarah’s shop to examine the chosen item. The wall display changes regularly and is often themed check out the red and white version of the Sarah’s Wall!

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For Fashion Week September 2009 Fred Butler, designer extraordinaire has designed Supermarket Sarah’s wall. Amelia’s Magazine are particularly excited to see the result having previously featured Fred Butler’s innovate designs. View her film for February’s London Fashion week here. .

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Hello Sarah! Where did the inspiration for Supermarket Sarah come from?

It’s a supermarket with a personality. I guess it’s a fun spin on consumer culture. In today’s world of homogenous brands this is a shop where items have no sell-by date and everything is a one of a kind. It’s my selection of weird and wonderful things and great young talent.

I worked as a creative online and really wanted to touch and feel the real world again. I started doing Portobello market and loved meeting people and really interacting with the world again. I was also assisting top stylists and getting a feel for my own style. My boyfriend Henrik Delehag is an artist and helped me to find my voice.
For Fashion week I asked the extraordinary props stylist and accessories designer, Fred Butler, to guest curate my supermarket wall and I’m so excited with the result. It is a blast of colour and creativity! I aim for my wall/homepage to occasionally be a canvas for artists that I admire and I couldn’t have hoped for anyone else to kick-start the guest curation. The ‘Browse’ section will continue to be populated with my finds and new designers.

In today’s world of homogenous brands Supermarket Sarah is all about putting a fun spin on consumerism. All items are a ‘one of a kind’ with a story to tell. Fred’s work really resonates with me, as her creativity is idea based and full of humour. I felt Fred’s work really fitted with the Supermarket Sarah ethos as she often works with recycled every day objects like J-cloths and sponges to create beautifully crafted work. I love these hairpieces By Fred Butler for Kate Phelan / Tim Walker.

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They are made of recycled J-cloths. They are such fun and beautifully crafted. I think when you work with odd materials like this, attention to detail is so important otherwise it might just look like rubbish. This is definitely my kind of recycling!
What makes Fred so unique is that she is conceptually brilliant but is also is an amazing crafter. A true creative genius!

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We have some super guest curators and super Sarah walls coming up so keep checking in! I aim for the wall/homepage to act as a gallery that will keep changing with the idea being to inspire and surprise users on every visit. There is no time limit on the walls online presence. Some may be up for a day; some might be available to view for a month, the idea being that you have to be quick as items sell out. The ‘browse’ section will be populated regularly and acts like the inside of the shop. We have a great Art Wall coming up to coincide with Frieze Art Fair.

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Art Director Fred Butler is a props stylist and accessories designer based in London. See examples of her designs in the above still from La Roux’s latest video. Her fashion collection A/W08 won official sponsorship for A/W09 and Fred will officially be opening Fashion week on the 18th September at 10 Downing Street! Find Fred here.

Categories ,consumerism, ,Fred Butler, ,La Roux, ,LFW, ,online, ,shopping, ,Supermarket Sarah

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