Amelia’s Magazine | Hokolo: Designs for the Home – an interview with Jen Taylor

Hokolo-Yeshen Venema Photography
In just a few short years London based architect turned designer Jen Taylor has built a brilliant brand for the home, encompassing bright colours and bold patterns that have been influenced by her unique multicultural outlook. Time to meet the lady behind Hokolo (which is an amalgamation of the words Hong Kong and London.)

Hokolo-Jen portrait
How long did you work as an architect, and what were the best (or most enjoyable) parts of your former career?
I graduated in 1999 and quit my full time job beginning of 2012. I have worked on many projects over the 12 years but not all projects got built. To be able to follow a project from early design stage through to completion is pretty amazing. Design is just a small element of architecture, I actually really enjoyed working with different trades on site, developing construction details, learning how materials come together. To be able to walk into a building that I helped built is a pretty special feeling.

How has your training as an architect informed your approach to product design?
As an architect I love working with materials and considering how things come together. Now running my own design practice, I adopt the same ethos and process, turning initial concepts into tangible products.

Hokolo-Yeshen Venema Photography
What initially brought you to the UK and why did you decide to stay and make this your home?
As a typical 15 year old, I thought I was invincible, independent and dreamt of an adventure abroad so I begged my parents to send me to school in the UK. Oh boy, I was so wrong, I was really home sick and it took me a good 6 months to settle in! In 1997 I moved to London ( I studied in Surrey, Kent and Sheffield before) for my post graduate diploma in architecture and for the first time felt like I have found a city I can really relate to and feel at home. London is so full of energy and opportunities, really diverse and I just love it, I will never get bored of London, for me it’s the best city on the planet.

Hokolo-Yeshen Venema Photography
How often do you return to Hong Kong and what kind of things inspire your aesthetic sensibilities when you visit?
As my family lives in Hong Kong we try to go back once a year. In recent years there has been an increase focus on the arts and culture in Hong Kong. The West Kowloon Cultural District is one of the largest cultural projects in the world, blending art, education and open space. The M+ building, will be a world class Museum for Visual Culture, when complete in 2018. Growing up in Hong Kong we had very little exposure to art and culture so it is very exciting to see this big shift happening. There is also more sensibility towards our heritage, old buildings being restored rather than being pulled down. Last summer we visited PMQ, which used to be a police married quarters, now a creative hub with studios and shops. As my husband is also an architect, we are both very interested in architecture and urban living. Mei Ho House was one of the first social housing block constructed in the 1950s and is now a museum documenting the development of Hong Kong housing policies and in turns the way of life through the decades. In a fast moving city where most people see Hong Kong as a financial hub and consumer haven, it’s really good to reflect back to our history and culture. It’s funny that I have become a tourist in my own hometown. I particularly love all the reference back to the 50s 60s period of old Hong Kong and you can now see that nostalgia filtering through interior designs in cafes and retro vintage shops popping up in Hong Kong. It’s the coexistence of old and new which I always love.

Hokolo-Yeshen Venema Photography
When I first encountered your brand you were making baby clothes – what prompted the move into interior design and what kind of products do you most enjoy designing?
The very first pattern I designed was the crown and orb while I was doing a screen printing course in Brixton. At the time our son was 3 and I thought it might be nice to print my design on a T-shirt for him. It was how it all started with children clothes but I soon realised many people who like my designs do not have children. My patterns were never really designed for children, it was the products the patterns were on that were limiting. So I started printing my designs on accessories and homeware which appeal to a broader audience. Design and interior is much more aligned with my architecture background, I was actually a bit clueless with fashion, so that was definitely the right move.

So far the products I enjoy most are the woollen products, the knitted scarves, woven blankets and fabric. The designs started off as simple geometric surface patterns, I then worked closely with textile designers to develop the designs. My manufacturers are based in Scotland and depending on the loom they use my surface patterns will be adapted according. We will test out different weave structures. Although computers are used at the design stage, we can only see the final results when the sample blanket comes out from the loom. There are some degree of trial and error to get the desired results. I just love the tactile quality of wool and the reference to the traditional textile heritage of this country.

Hokolo-Yeshen Venema Photography
You have recently launched a range of woven textiles – how are these put together and where are they made up?
See above. The cushions are then made up in London by Working Well Trust, a vocational training social enterprise working with mental health patients. The lampshades are made up by independent makers in England and I have a couple of upholsterers based in South London helping me with the vintage chairs.

What new products do you have planned?
I am currently working with Make International on a range of ceramic tableware based on the English Breakfast collection. I will also be sourcing mid-century chairs (has always been a hobby of mine) and restoring them with beautiful fabric (both Hokolo and other designs)

I understand you are curating a special exhibition of products designed by architects, can you tell us more?
We are a collective called Katalog, currently we are 8 designers who are also architects. Some of us are still practising architecture. I first had the idea of doing a group show after meeting fellow designers at fairs and events when we realised we are all architects, they are so many of us! A couple of them are my ex-colleagues who started designing products as a creative outlet from the daily stressful job. As we all came from a similar design background we shared a distinctive design aesthetic. I am hoping to curate more shows with different designers taking part in the future. The architecture scene is very small and we often crossed path with other design disciplines, it’s exciting to collaborate and share our passion. The first show is at the Gallery at Craft Central, 33-35 St. John’s Square, 23-28 June.

What have been the highlights of Hokolo so far?
I am a people person, it’s amazing how many people I have met since setting up Hokolo who have inspired and shaped the directions of the brand, many I am now working closely with. From designers, manufacturers, retailers, customers, bloggers, journalists to mentors, I am so grateful for everyone’s support.
Looking back on the Sunday morning I created my first pattern on the iPad I have never thought in the following 3 years I would have developed a strong collection of products which have made a lot of people smile along the way. I love seeing photos of my customers using Hokolo products and then one day I bumped into someone using the Hokolo tote bag on the tube, I couldn’t resist approaching the lady and said hi. I might have made her jump!

Categories ,Craft Central, ,English Breakfast, ,Hokolo, ,Hong Kong, ,Interior Design, ,Jen Taylor, ,Katalog, ,Make International, ,Mei Ho House, ,West Kowloon Cultural District, ,Working Well Trust

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Amelia’s Magazine | An interview with illustrator, textile designer and author Jane Foster

Jane Foster toucan
Jane Foster is an illustrator, textile designer and author based in Devon. She and her husband run a studio in which she designs, prints and sells a range of products in her distinctive style. On top of all this, she has recently found time to share her talent through a series of craft book and help classic children’s book character Miffy celebrate her 60th birthday. Jane’s success as an illustrator is down to the unique, joyful style of her work. A mix of clean shapes and lines, bold colours and playful, charming characters makes each of her creations something truly special which you can’t help but smile at! With this being such a busy and exciting time for Jane, I couldn’t wait to find out more about her inspiration, process and plans for the future.

Jane Foster owl
Can you tell us a bit about you and your work?
I’m a self taught illustrator who also screen prints, sews and collects fabric. My initial career was in music – I studied the violin at music college for 5 years, followed that by a 1 year PGCE and then taught music for 15 years before changing my career.

Jane Foster mugs
Can you tell us about your creative process? How do you document ideas and then take them forward to end products?
I always carry a note book in my bag and usually sketch and think about future ideas when I’m in a cafe. I’m very good at going to cafes on my own in order to do this, and most of my designs would have been sketched in a cafe somewhere before I then return to my studio to work on a neater version on better paper. I work with fine black line pens and my designs are then scanned into a computer in order to then be transferred onto acetate and then exposed onto a silk screen for screen printing.

Jane Foster teapot
You choose to screen print your products by hand. Is there any reason you choose to produce them this way?
It might not necessarily be the most cost effective way, as owning all your own screens etc. can be very costly, but I love the whole process. I find it very satisfying and therapeutic. I love the way every print can be slightly different, I like the way the ink sits slightly proud on the paper and I like experimenting with short runs for prototypes. Doing all the processes here is very liberating as I can design something in the morning and in theory, have it exposed on to a screen within the same day to then screen print on to fabric or paper in the evening.

Jane Foster lion drawing
Jane Foster lions
You say your work is influenced by Scandanavian design. How did you come across this sort of design and what is it that appeals to you about it?
My parents loved Scandinavian design in the 70s so I think they were a huge influence. My mum loved bold designs in primary colours, even at a time when Laura Ashley flowers might have been the trend. She shopped in Habitat and Heals and had a few Marimekko duvet covers. I like the freshness and simplicity of Scandinavian design – it’s not overly fussy and it’s often geometric.

Jane Foster ABC
What else inspires you? Are there any artists, places or objects from which you draw a lot of inspiration?
Fabric from the 50s and 60s inspire me, especially those designed by Lucienne Day and early Heals designers. I draw inspiration from ceramics, vintage children’s illustrations, like the work of Alain Gree and Dick Bruna, and also from the internet – Pinterest!

Jane Foster miffy bag
What is your studio like?
We now have a studio at home in our garden that we have just spent the past 5 months building. It’s a wonderful light and airy space, white walls and floors and full of colourful fabrics, prints and handmade toys!

Jane Foster cat apple plush
If you could see into the studio of any artist (dead or alive) who would you choose and why?
Probably Henry Mattise – I love his use of colour, especially his huge collages like his famous ‘Snail’. I think he seemed like a wonderful, interesting character and I would love to have a snoop around his studio!

Jane Foster Miffy cushion
You have produced a few products using the classic children’s character Miffy. What appealed to you about this character? And why did you choose to use it in your designs?
I grew up with Miffy books and started to collect them. Over the last ten years, I was lucky enough to source several pairs of Miffy curtains from Holland dating from the 70s. I made some cushions and bags for my daughter and a few friends and more recently, started to sell some of these items on my Etsy shop. I have always loved the simplicity of Dick Bruna’s Miffy books and think he has a real skill at not making his work too complicated. I love his simple use of outline and colour and think he’s a genius to create a character who seems timeless and is still incredibly popular today all over the world. I really enjoy combining Miffy fabric with my own fabric and 70s vintage fabrics to create purses, bags and cushions. I’ve been fortunate to sign a contract with Miffy headquarters to allow me to sell handmade Miffy items. It’s Miffy’s 60th Birthday this year so I shall be making 60 limited edition items to sell in July!

Jane Foster creative craft with kids
You have recently released your second book Creative Craft With Kids. Can you tell us a bit more about it and what inspired you to write it?
I was fortunate enough to sign a 3 book deal and this was my second one. My first book Fun With Fabric was really for adults so I thought it would be great to make my second book dedicated to projects to make with and for kids. My daughter is now 7 so I’ve had plenty of experience being creative with her these past few years so wanted to share some of my enthusiasm and ideas with others.

Jane Foster 123
Finally, what is next for Jane Foster? Any creative projects or future goals you would like to mention?
I’ve the first of my 2 pre-school children’s books out this May which is very exciting. A 123 book and an ABC book. These are published by Templar. My designs are going to be added to kitchen textiles, placemats, coasters, fine bone china mugs and glasses. These are produced by the company Make International. I’m also working on some secret commissions for next Christmas which you will discover towards the end of the year.

Shop Jane Foster products here, and see more on her blog here.

Categories ,60th Birthday, ,Alain Gree, ,Author, ,Creative Craft With Kids, ,Devon, ,Dick Bruna, ,etsy, ,Fun With Fabric, ,Greg McIndoe, ,Habitat, ,Heals, ,Henry Mattise, ,illustrator, ,Jane Foster, ,laura ashley, ,Lucienne Day, ,Make International, ,Marimekko, ,Miffy, ,Pinterest, ,Scandinavian design, ,Templar, ,Textile Designer

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