No Equal clothing are a company who don’t pander to press agendas and celebrities, instead they are refreshingly focused on working with new and exciting design talent and helping charities.
They also know how to throw a party – and it was good cause central. In the first room of The Russian Club Studios was a display of logoed t-shirts and hoodies, made in collaboration with three emerging illustrators– Yann Le Bec, Thibaud Herem and Jean Jullien.
10% of the sales – not just profit – of this No Equal apparel are being donated to three charities, which No Equal Clothing are supporting, Kidsco, Addaction and XLP. To mix up the mediums and give some background to the collaborations, there was also a video installation showing the three artists at work.
In the second room, as part of their desire to champion new designers, No Equal clothing held a silent auction (of which all profits go to Kidsco, Addaction and XLP) for the London College of Fashion. Seven of LCF’s undergraduate students working for the college’s Centre for Sustainable Fashion created collections that were environmentally and ethically conscious and these were being sold.
The auction is also a possible reason for the eclectic mixture of guests. East London kids hung out with men in suits (in separate groups obviously) in the sparse concrete venue created an unusual atmosphere, you could have been in an underground club, art gallery or exclusive couture shop.
The students collections were varied and interesting, Michela Carraro (pictured below) used hemp based fabrics sourced from small family run businesses to create a romantic chiffon-esque collection, while Manon Flener created deconstructed / reconstructed garments made of pieces of fabric pieced together with studs. She says her motivation for the collection was to reduce waste in fashion; each piece can be put together in a different way to make many garments.
Supporting the Fashioning the Future programme at LCF, which encourages designers to think about the environmental imapct of their work, No Equal clothing are actively championing eco-friendly designers of the future and with their own clothing label, bucking the greedy fashion trend by giving a percentage of profits to charity. Good work all round.
Categories ,Addaction, ,Fashion, ,Jean Jullien, ,Kidsco, ,London College of Fashion, ,Manon Flener, ,Michela Carraro, ,No Equal Clothing, ,Thibaud Herem, ,XLP, ,Yann Le Bec
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