Amelia’s Magazine | She and Him, Premiere of their New Video

She and Him

She and Him are cool eh? Zooey Deschanel in the vintage clothes I would love in my collection and marvelous fringe, pilule and Matt Ward, wearing his sunglasses and nonchalance. They’re also very happy sounding, which is great when strolling along a beach or beetling about in an open top car. But also when our beloved month of January is upon us, and we don’t reside in the Southern Hemisphere. Joyous music can be very important for SAD (seasonal affective disorder) fighting. Like Angel Delight, oh so sweet, it’s a joy to surround ourselves with sunny sounding high notes and chorus ‘badadadaaaas’. Ah swimming in a dessert bowl. Together these two create dreamy, poppy, nostalgic music that’s gentle, pleasant and cute as a button.

So, as a sunny treat, here we have the premiere of the new video for She & Him’s ‘Don’t Look Back’ (Merge US, Domino Records UK) directed by Jeremy Konner.

She & Him – Don’t Look Back from Merge Records on Vimeo.

Ward says on their website: “There are a lot of people who write music so that they can take their audience to a dark night of their own soul or to get something really heavy off their chest. I don’t think Zooey looks at music that way, and I think that’s a huge part of where her songwriting is coming from. Certain people write songs to make other people feel good. When I think about some of my favorite singers, like Sam Cooke or people of that generation, I think that they saw their gift as the ability to make people feel better, to feel happy. It’s contagious to be around people like that.” Delightful indeed.

Categories ,Angel Delight, ,Domino Records, ,Dreamy Pop, ,Helen Martin, ,Jeremy Konner, ,Matt Ward, ,Merge Records, ,Nostalgia, ,Sam Cooke, ,She and Him, ,single, ,video, ,vintage, ,Zooey Deschanel

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