Amelia’s Magazine | Sir Paul Smith can do no wrong

A couple of weeks back Amelia’s Magazine were thrilled to be invited to the Paul Smith showroom to have a sneak preview of the SS10 collection. Exactly as I’d imagined the new ranges featured Paul Smith’s usual cacophony of bright colour and were peppered with ethnic inspired patterns and florals galore.


With several projects on the go at the moment Sir Paul is one busy bee, having recently supported the exhibition of British artist Rob Clarke at his store within the departure lounge at Heathrow’s controversial Terminal 5. Presently Paul Smith Jeans are about to launch a limited edition T-shirt to celebrate the release of artist Sam Taylor-Wood’s directorial debut; ‘Nowhere Boy’, with a percentage of the sale price going straight to Maggies Charity Appeal, which hopes to raise £3million to fund a new cancer treatment centre at Newcastle’s Freeman Hospital.


Image courtesy of Paul Smith

Continuing the artistic theme he will also be staging a ‘Hockney Christmas’ at his Albemarle Street furniture store exhibiting a selection of David Hockney prints in the run up to Christmas (1-24th December). As if all of the aforementioned projects weren’t enough, the upcoming festive season will see Sir Paul putting his signature stamp (in organic ink) on a limited edition bottle in collaboration with Evian water.

With so many projects in 2009 there seems to be no end to the power of both Paul Smith’s brand and talents. So you may be wondering what Sir Paul could possibly have left in store for us in 2010? In short, quite a lot. With numerous new stores to open, collections and diffusion lines to design for and a wealth of creatives to collaborate with there will always be something new to look forward to.


Highlights from next summer’s collections included a beautiful series of ladies bowler hats made in collaboration with renowned hat makers Christys’ London. Made from 100% wool these beauties are available in blue, pink, black, red and fawn, and are inspired by the dapper dressing style of the men documented in the photographic book ‘Gentlemen of Bacongo’.


Bright tribal inspired show necklaces were also present having featured heavily on the London Fashion Week catwalk back in September. Vibrant wooden beads in red, orange, blue and yellow take their inspiration from Africa and are designed to be worn in a dramatic layered effect ensuring they’re the centre piece of any outfit.


The main theme running throughout Sir Paul’s SS10 collection was menswear for women reflected through checked suits, flat mannish brogues and bowler hats. Expect a multitude of beautiful African inspired tribal and animal prints designed and styled to be layered and worn with intent to clash!

Categories ,Christys’ London, ,David Hockney, ,Evian, ,Freeman Hospital, ,Gentlemen of Bacongo, ,Heathrow Airport, ,Maggies Charity, ,Nowhere Boy, ,Paul Smith, ,Rob Clarke, ,Sam Taylor-Wood, ,Terminal 5

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