In today’s over-saturated electro market it would be easy to dismiss Simian Mobile Disco as just another bleep and whistle DJ duo. However, stomach troche if the reaction of the Hoxton Bar crowd was anything to go by it would seem that what we have on our hands is a bona fide rave outfit.
I’m not talking lamé leggings and novelty over-sized jewellery here (although the room wasn’t short of any of that), but in a scene that’s more about the fashion than the music SMD stand out as one of the few acts who understand what the phrase ‘Rave’ actually means.
A sweaty, hands-in-the-air music industry crowd is a rare sight, and while many tried the obligatory arms folded, ‘contemplating the relevance of the sound look’, it wasn’t long before the irresistible combination of the spectacular light show and pounding, dance heavy hooks and beats had everyone moving like it was 1992.
With all the retina burning, multi-coloured strobe action and the fact that I was stuck behind a couple of six-footers, it was difficult to catch a glimpse of Misters James Ford and Jas Shaw, although it was clear from the head-bopping shadows on stage that these two were enjoying their music just as much as their sweaty disciples. As things reached their climax with the brilliant It’s the beat, there was barely a still foot to be seen and with the whole night taking on a distinctly retro air it was long before the ‘ironic’ old skool hand movements made an appearance, probably in a bid to disguise the fact that GASP, they were actually enjoying dance music. Like it or not, SMD had brought out the Bez in all of us.