Amelia’s Magazine | UGG Australia launches the I Do Wedding Collection and Piccadilly Flagship Store

UGG Canvas lucianna
Remember UGG? that much derided maker of *comfortable* booties worn by many a D-list celeb? Well, slowly and quietly UGG has undertaken a design transformation and grown up… I had an inkling of this when I was gifted a pair of wonderful sheepskin clog booties a few years ago that rapidly became my favourite footwear of the season, but things have moved on rapidly since then.

UGG Canvas Tawnie
UGG Australia Tawnie.

This season UGG Australia are really ramping things up a gear in the UK… what with the launch of the I Do wedding collection (pearlescent versions of the original boots) and the opening of a big new flagship store in Piccadilly, London. UGG Australia already has concept stores in Knightsbridge, Westfield London, Covent Garden and Manchester, and their new bridal collection will be available exclusively in these shops.

Ugg wedding_collection
ugg i do fluff flip flop

Whilst I find the I Do jeweled Bailey Button and sequinned Classic Sparkles boots to be of dubious taste I can imagine that a certain type of bride would absolutely love their combination of glitz and comfort in the run up to and aftermath of a big schmaltzy wedding. I will concede that the Fluff Flip Flop looks spectacularly cosy: UGG Australia pride themselves on using only the very best sheepskin and craft techniques for their products.

UGG Canvas women's lucianna
UGG Australia women’s Lucianna.

If you are still in any doubt as to the desirability of UGG shoes why not take a peek through this summer’s range: I’m particularly loving the Jolene and Lucianna styles. You can use the widget below to find the styles you like. Now, who’s taking me sailing?


    UGGÆ sheepskin boots are a must-have in any womanís wardrobe. Once you try them on, you wonít want to take them off. Tall or short, thereís a pair for you.


    Get your hands on a pair of men’s boots from UGGÆ for men – the hottest look for men this winter. Using only the finest materials, they give you a comfort that is like nothing else.


    Relax in style with a luxurious pair of menís sheepskin slippers from UGGÆ. With the legendary warmth and feel of UGG, you wear them in and out of the house.


    Slip on the luxurious feel of UGGÆ leather gloves this winter. With its famous sheepskin lining, itís the only way to keep your hands toasty and stylish.


    Make sure your UGGÆ Boots are genuine. Be wary of any websites selling discount UGGÆ boots. Visit the official UGGÆ Australia website for authentic UGG products.

UGG Australia womens evera canvas
UGG Australia women’s Evera Canvas.

UGG Canvas lo pro denim jacquard
UGG Australia lo pro Denim Jacquard.

This is a sponsored blog post, but please note I only ever write about products and services that I genuinely like and want to share with my readers.

Categories ,Bailey Button, ,Boots, ,Bridal, ,Classic Sparkles, ,Covent Garden, ,Evera Canvas, ,Flagship Store, ,Fluff Flip Flop, ,footwear, ,I Do, ,Jolene, ,Knightsbridge, ,lo pro Denim Jacquard, ,Lucianna, ,manchester, ,Piccadilly, ,Sheepskin, ,shoes, ,Tawnie, ,UGG Australia, ,Wedding, ,Wedding Collection, ,Westfield London

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