Amelia’s Magazine | London Fashion Week S/S 2011 Exhibition Review

On any average, hospital non LFW weekend, pilule you might find me at one of London’s plethora of craft fairs, sales vintage markets or fetes, and what I’m always really impressed by is how wonderfully sellers exhibit their wares. Running a handmade products company myself, I know how testing it can be lugging a dollshouse across town in order to sell handmade stationery from its little rooms;but I’m always convinced its worth it when buyers comment on how much they like the stall set up. So I was surprised and decidedly disappointed to see that many of the exhibitors in Somerset House made little effort to do more than lay their goods out on a table. When buyers and journalists are looking at tens of jewellery sellers in one location on one day, exhibitors really need to do everything they can to make their stall stand out. As creative, inventive individuals, you’d imagine they’d jump at the chance to decorate their own little space, but many simply hung their clothes or spread their pieces out on a surface. So I’m dedicating this post to those who really made an effort, creating settings that reflected their work and really caught my eye. Presentation is no less important on a stall than it is on a catwalk!

Bark jewellery had a traditional British feel,designed by Miwako Yoshioka ; incorporating vintage sheet music and old mannequins in her display.

Comfort Station also excelled themselves with their delicate necklaces exhibited on antique books assembled on the wall.

Illustration by Rachel de ste Croix

Jacey Withers‘ collection channeled a sort of nautical highway woman; using treasure boxes and other props to present necklaces bearing intricate pirate’s chests, stingrays, shells and rifles.

Illustration by Rachel de ste Croix

In the Hedonism room curated by Stephen Jones, hats like Mister Smith’s were beautiful, but none so elaborately displayed as Piers Atkinson’s hat ‘garden’ with wonderful floral headpieces, novelty fascinators and some less ostentatious veiled hats with beautiful embroidery.

Zoe and Morgan had an amazing set up; their walls lined with mugshots of ‘criminals’ wearing their jewellery. Instead of using models they’d used friends of theirs and even invited you to have your won mugshot taken- here I am! Full points for effort and ingenuity.

Categories ,bark, ,comfort station, ,hats, ,jacey withers, ,jewellery, ,lfw, ,millinery, ,mister smith, ,piers atkinson, ,S/S 2011, ,Somerset House, ,zoe and morgan

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