As a fashion capitol, London loves looking for the next big thing.
Season after season fashion stars of the future ascend in the strangest of places: spontaneous off-schedule shows, worn-down warehouses, hidden headquarters. The freshest, often cash-strapped design talent explodes onto the scene with experimental aplomb, giving little more than an eccentric knowing nod to the establishment.
This September seems no different. FaCshion is a two-day exhibition for trade buyers and consumers looking for that elusive fashion edge. Held perhaps predictably in The Old Truman Brewery, on the 13th and 14th of September FaChion invite new & brilliant designers working across knitwear, lingerie, footwear and accessories, to showcase their wares to the world, at a fraction of the cost normally involved in staging a memorable catwalk show.
The event, determined to rip up London’s fashion rule book once again, is billed as a brilliant way for buyers to source new collections and shoppers to source a design hit.
Sensing a change in shopping sensibilities for the upcoming season, the organisers are keen to expose the ethical edge of the event. An array of modern design heroes from the eco age are lined up to attend. Recycled jewellery and reworked vintage nestle against second hand style and organic cotton pieces. With emerging brands like Lalesso and TraSsh already challenging the design status quo, this event aims to show how conscious clothing continues to shake up the hard-ass fashion clichés that haunt the industry.
Two days spent at FaCshion, dipping in and out of the stalls and catching a catwalk show, reintroduces London’s fashionista to the idea of experimenting. Designers are selected for their fresh approach, excellence and innovation.
FaCshion are currently looking for more designers to exhibit at the two day event, so if you feel you have what it takes and are interested in submitting your work, check out the website for more details on how to participate. For the rest of you – why not come and look again at what British talent can create. You might even find the next big thing.
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