Amelia’s Magazine | London Fashion Week SS/08: COS

It was all about cool and sophisticated on the COS runway this season, on the hot Saturday morning last weekend at the Royal Horticultural Hall. This season COS was obsessed with ‘clean’ looks, and opted for stark and minimalist Scandinavian aesthetics. They drew inspiration from the modernist design influences of Danish and Scandinavian designers from the 1950’s and 60’s, focusing on architectural qualities and sleek proportions.

The models came down the catwalk with Nordic looking tans and glowing eye makeup, logically dressed with muted-coloured frocks of various shades of grey and beige, inky blues, crisp white and some highlights of bright tangerine, mustardy yellow and baby pink. For the girls easy fitting, short dresses with narrow belts highlighting the waistline, with subtle plays on volume and rich, textured fabrics. The menswear was full of sharp, figure-tracing frocks with skinny trousers barely reaching the ankle and jackets cropped to the hip; a sexy variation was the shorts and blazer grey schoolboy number. Overall, though not excessively exciting, there were some clever and useful staples that are definitely worth a thought… especially considering the good quality materials and reasonable prices.

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