It’s funny seeing the different crowds the different shows draw. The morning started off at the Margaret Howell studio, where the British establishment of fashion journalists turned out to see her A/W 09 collection. It was very, well Margaret Howell, country cosy, duffel coats, blues/greys, some cute over the knees socks and silks mixed with wools. A well put together, safe collection.


I was, excitingly, sitting opposite Alexandra Shulman though, which did take up most of my attention. British Vogue has been wiping the floor with American Vogue in recent times, and it was thrilling to be in such close proximity to her, lets face it, what fashion journalist doesn’t secretly want to be editor of Vogue?
Now onto the different crowd part. Across town, in a swanky church in Marylebone, a full scale production was taking place in aid of the Qasimi A/W 09 show. Not so much journalism elite, more, well Simon Le Bon. But his presence was so to be explained as the show began…
Melinda Neunie was also there and here’s her review of the show:
“I must say the Qasimi team managed to pull in quite an impressive crowd. Their pre-show champagne reception outside the beautiful St Mary’s Church was ablaze with bold prints and bright colours, with attendees clearly taking advantage of the nicer weather.

The catwalk show was equally remarkable. Set against an exotic woodland backdrop, Qasimi propelled us into a world of fantasy, romance and passion with their A/W 09 collection. The all black luxury range exuded wealth, elegance and sophistication through sumptuous cashmere and Italian silks complete with gleaming outsized diamond accessories.

An opera sound track opened the show alongside a fantastically poised Erin O’Connor clad in a sculptured corset gown and extravagant feathered headdress. The model was closely followed by Lily Cole, Yasmin Le Bon and Jade Parfitt.
Draping gowns, corset tops and intricate stitching dominated the show, which was closed by the spectacular Carmen Dell’Orifice who couldn’t help but give us a cheeky bum shake on her way out.”


We didn’t recognise final model Carmen Dell’Orifice but everyone else did as she got whoops and cheers as she sashayed down the catwalk. The show was not at all what I was expecting, but it was epic! Seeing those famed models in the flesh, the dramatic music and, as Music Editor Prudence put it, the general Zoolander quality of it made it entertaining in the extreme.
Similar Posts:
- London Fashion Week S/S 2011 On Schedule Womenswear Preview, Part Two: The Pioneers
- London Fashion Week: Day Three
- London Fashion Week: Qasimi
- LFW 09 – Ziad Ghanem – catwalk counterculture
- London Fashion Week A/W 2010: Menswear Preview