Amelia’s Magazine | Amelia’s ACOFI Launch Party by Hels

123 Bethnal Green Road, decease illustrated by Naomi Law

The build up for the Amelia’s Compendium of Fashion Illustration launch party was immense. The #ACOFI hashtag on Twitter went mental in the run up, viagra buy with people planning their outfits and talking about meeting for the first time. The invites had all been sent, help Amelia’s kitchen was impossible to manoeuvre due to boxes piled high with goodies and 123 Bethnal Green Road‘s Scout Hut had been transformed.

Jenny Robins applies her make up surrounded by ACOFI goodie bags…

The day started as I rushed to Amelia’s with 8 potential outfits and a tote bag full of press releases. When I arrived, Amelia looking ever so slightly drained (having had about 4 minutes sleep in the previous week) and after responding to yet more emails asking for an invitation and picking nail varnish (for Amelia, not me) Ross from 123BGR arrived with his van. Contributor Sally turned up laden with her camera equipment, and we loaded everything into the van – box after box of Dr.Hauschka goodies, Moleskine notebooks, Tatty Devine necklaces, postcards, Amelia’s Magazine Issue 10, sh*tloads of ACOFI books and Amelia’s Nina Dolcetti shoes.

The atmosphere at 123 Bethnal Green Road was a a bit of a farce, as we unloaded the van, took everything downstairs and started to unpack it all. It was a bit intense, but I just couldn’t stop giggling. How were we going to make up 200 goodie bags each containing nearly 20 items? Well, we got on with it with a bit of shouting and my fair share of sweating.

Holly from Make Lemonade, illustrated by Joana Faria

As the final Pukka tea sachet went into the last bag and Lily Vanilli arrived with her mindblowing ACOFI-inspired cake, the first few guests arrived including a very prompt Holly from Make Lemonade. I legged it to the top of the 123 building to get changed, and by the time I returned the tea party was in full swing. It was bloody packed, with illustrators creating images of guests and tea being served in gorgeous miss-matched vintage teacups and Felicity from Dr.Hauschka giving hand massages. Those who were lucky enough to enjoy her skillz came away from her table with the appearance of taking mild narcotics and I was desperate to get in there myself but just didn’t get the chance.

Rosie and Harriet of Tatty Devine, illustrated by Zarina Liew

Joana Faria sketches a guest

Amazing treats by Lily Vanilli

In between flirting with journalists and taking photographs I enjoyed a green spiced-chai Pukka tea with cinnamon and star anise and my fair share of Lily Vanilli’s delicious pearlescent scones. Thank God there wasn’t a bloody cupcake in sight. I hate cupcakes at these events; they’re impossible to eat and on more than one occasion I’ve ended up wearing more around my mouth than I’ve actually eaten: not a good luck when schmoozing peers.

Adorngirl, illustrated by Abby Wright

The gorgeous Gabby Young and Stephen, illustrated by Zarina Liew

Susie Bubble’s covetable Dr. Martens

Amelia with stylist Rebekah Roy

Ellen Grace Jones from The Real Runway

Felicity from Dr. Hauschka gives a guest a relaxing massage

It’s Amelia’s parents!

Such a diverse range of guests came through the door, from high-end fashion glossies to Amelia’s parents (not that they’re not high-end, of course, but you know what I mean!)

The daytime bit was over in a flash, and it was a mad dash to throw all the vintage teacups into the sink before heading upstairs, where yet more guests arrived and the cavernous Scout Hut soon became packed wall-to-wall with illustrators, their guests, the fashion press and a host of other creative types.

Amelia’s amazing Nina Dolcetti shoes

The fabulous 6 Day Riot then blew the crowds away with their folky fun, before the Pipettes DJed to much dancing while I took photographs, met even more of the fabulous illustrators who have worked so hard over the last year to make Amelia’s Magazine what it is, and consumed my fair share of Vodka O and Adnams beers. My thanks goes to the Pipettes and later Will from the Mystery Jets (who played us out surrounded by honeys) for playing Single Ladies twice. My only explanation for my ludicrous shape-throwing is that I was so relieved to finally be on the dancefloor that I, y’know, sort of let go a bit. I also blame the sugar rush from Lily Vanilli’s incredible ACOFI-inspired cake.

Were these hired dancers…?!

Amelia with Nicola from Beautiful Soul

I could go on, but here are my top ten ACOFI moments (in no particular order)

1. When Amelia’s Joanna Cave earrings turned up at the 11th hour. Stunning!

2. When Amelia acquired tourettes and told me, as I descended the 123 stairs, that I looked ‘dreadful…erm, DREADFUL? I mean amazeballs!’ (Not verbatim, but you get the picture…)

3. When I told Gareth A Hopkins that somebody had come to the daytime do with a toilet seat on their head and he believed me.

4. When fashion photographer Liz Johnson-Artur took a picture of stylist Sabrina Bangladesh and the flash was so bright that her squeals could be heard in Walthamstow.

5. When I threw myself at the wall trying to be Beyoncé for Maggie Angus‘ benefit…

6. The great cover samples disappearance mystery, which later turned up in Amelia’s Nina Dolcetti shoebox. Well, this wasn’t exactly a favourite moment, but I wanted to mention it anyway…

7. Eating the cake.

8. Having my first taste of Vodka O and ginger ale, and then watching Nick from Forward PR (who was my only rival in the dance stakes) giving out ‘New York’ measures (no wonder I could barely stand up and everybody reported dreadful hangovers on Twitter the next day…)

9. When 6 Day Riot asked the crowd to join them on a chorus singing ‘Yadda yadda ya’ and lead singer Tamara said ‘I know we’re in East London, but come on!”

Sally Mumby-Croft filming

10. Suggesting that contributor Sally’s video edit would turn out like that scene in Love Actually where he films the wedding (more of a dream than a suggestion…)

Lovely guests… (from top) Illustrator Aniela Murphy and her boy, Jo Cheung and June Chanpoomidole, fashion designer Lira Leirner and Illustrator Faye West with the foxy red Chanel lips.

Finally, of course – so I guess number 11 – meeting all the wonderful illustrators and fashion types who I’ve got to know so well on Twitter and seeing them in the flesh! Glorious!

Can we do it again, please?

Read Amelia’s review of the launch party here, check out the in-store Eco Pop Up shop at 123 Bethnal Green Road (as part of the ACOFI fun) here, watch the illustrators talk all about the work on our YouTube channel AND buy the book here!

London by Avril kelly2
Bright city lights of London and 123 Bethnal Green Road by Avril Kelly

Vrooosh and we’re in. After a National Express journey from Bristol at 4.10pm we arrived immersed in the mighty traffic of London. From twit updates, dosage I was aware that the Amelia’s Magazine London team had spent the morning working hard whilst I’d been sat at my rectangular Apple.

 Gareth A Hopkins Mattt Bramford

The lovely Matt Bramford, find Amelia’s Fashion Editor working hard with a smile. Illustration by Gareth A Hopkins

Getting off the beloved bus, we tubed to Bethnal Green Road, missing our bikes with all our hearts after we discovered we had got off at the wrong tube stop and had to walk the length of the road. When we got to 110 -ish I put on my heels and immediately inflicted a new set speed of slow on us. Then after apparently vacantly walking past the venue, we about turned and eventually arrived at 123 Bethnal Green Road at 8pm. And there we are- in.

Illustration of 6 Day Riot by Mina Bach

It’s buzzing and I can see the feathered headdress and hear the sound of glorious music coming from the stage. 6 Day Riot are on stage and everyone is loving it. “Drink!” Vodka O flowing, blue bottled Adnams beers in hand – mutter to Charlie, he can’t hear me, the walls are bright and the buzz is loud. But we are smirking at each other, as the swirl of this internal world is clearly alleviating our hours of bus lethargy. There are beautiful outfits from where I want to find out, and make up perfection. I’m loving the wedges, flowing skirts, vintage fabrics and beautiful piled up and flowing hair. Breathing art of their own kind, everyone I want to know and only until midnight to do it. Um, let’s CHAT. Ze atmosphere is perfect for le chat… Bonjour…


Charlie and I by Abby Wright – This illustration was a present for our families (I know) – but now you can see us both. In art form!

I meet Jess Furseth because we are looking at each other like we know each other, but don’t. It’s like online friend dating. How could this all go minus the screen? It’s fine of course. We natter about the world then pop downstairs with my curly haired man. There we meet Hannah Bullivant and her husband. Chat, chat, banter, banter – her husband is from Jersey too. Cue lots of Jersey yabbering then Jess, Hannah and I discuss the power of the word etc. There are tea cups about the place from earlier’s tea, cake and illustration session, and a comfy Chesterfield sofa for a second of sitting. This is when I briefly meet Amelia’s Dad. It’s all in the eyes! Lovely man.

Akeela pic of me

Picture of moi by Akeela

Boosh and we’re chatting outside. Banter, banter. Then downstairs and the Lily Vanilli cake is being cut. I have a bite of Charlie’s and the white chocolate and sweet cake melts like pink heaven in my mouth. He swipes it away from my chops. Chat, chat. “Hello Amelia!” She’s wearing an amazing cape and gorgeous shoes. So nice to see her. “Fabulous PARTYY!”

ACOFI cake illustration by Danielle Shepherd

CAKE! by Danielle Shepherd. Made by Lily Vanilli.

Illustration of Amelia, lady of the night, by Abby Wright

Chat to a couple of bloggers and see some of the splendid illustrators I speak to everyday. Everywhere I turn is enthusiasm and love for ART! Whilst Charlie is talking about his hair (apparently) to a table of chaps, I had a peek inside a goodie bag. With the purchase of ACOFI, one could have a fabulous tote bag with a Tatty Devine necklace, Dr Hauschka products, Pukka tea, a Moleskine notebook and other goodies inside. I bestowed on the goodies the necessary “ooohs” and “ahhhs” as I pulled out product after postcard after teabag. It was literally a combination of all my favourite things. Splendid!

Gareth A Hopkins Sallly Mumby Croft copy

Contributor Sally Mumby- Croft snapping away. Illustration by Gareth A Hopkins

Squeal at Matt Bramford before spending the rest of the evening throwing shapes with Chazaroo, Hannah, her husband and the lovely Jess. C.L.A.S.S.I.C. tunes are spun out from The Pipettes and the Mystery Jets DJ. We take breaks outside and before long it all becomes a spinny blur of joy.

Stylish people dancing, picture by Matt Bramford

The Pipettes by Avril Kelly

The Pipettes by Avril Kelly


Hannah Bullivant in the thrust of a move.

It would have been super to have chatted to EVERYONE, but to be honest I adored spending the evening with three fantastic new (now real-life – that’s right writers and Jersey 2) friends. That’s what it was about for me, relaxed fun and an appreciation for the creative and beautiful. I’m proud to be a part of Amelia’s Magazine and all who sail in her.

Photo by Annie Mole, flickr

Excitable, energised, excellently enjoyable. Ends.

Categories ,6 Day Riot, ,Abby Wright, ,Adnams, ,Amelia Gregory, ,Amelia’s Dad, ,Danielle Shepherd, ,Gareth A Hopkins, ,Hannah Bullivant, ,Helen Martin, ,Jess Furseth, ,Lily Vanilli, ,Matt Bramford, ,Mystery Jets, ,Sally Mumby-Croft, ,The Pipettes, ,Vodka O

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