The Greengaged event organisers (left to right) Sophie Thomas (co-founder, thomas.matthews), David Kester (CEO, Design Council), Sarah Johnson of [re]design and Anne Chick (Director, Sustainable Design Research Centre, Kingston University)
As the girls were busy planning their outfits and getting their hair done I grabbed my notepad, A-Z and sandwiches and off I trundled in seek of the Design Council. I won’t bore you with the details of my nightmare journey, but all I will say is that London Transport and I have been the least of friends this week. My galloping through Covent Garden and colliding with dawdling tourists payed off and I eventually arrived at my destination to be greeted with a sticky name badge, coffee and biscuits. I poured myself a quick fix and pulled up a pew in the rather minimalist, swish function room (what else was I expecting?!).
Simon Terry of Anglepoise
With pen and paper poised I sat and listened attentively as the first speaker opened the lecture on the sustainability of Product and Fashion Design. As the managing director of the lighting and manufacturing company Anglepoise, Simon Terry stressed the importance of that “a product should be a pleasure to use” not purely an aesthetic beauty. When addressing the query of how they as designers of the future can help to change the conscience of a consumer Terry spoke of the term ‘world view.’ Within this he outlined that it is not possible to make a consumer conform, instead you must enter their awareness (or world view) through their own agenda.
Cressida Granger, founder of DeWeNe a product design company mirrored these thoughts with their motivation in creating designs consumers ‘need’ not purely desire. Designs are based on utility and function over the ‘look’ of a product, very different to her background career with lava lamp company Mathmos. ‘Hook and Go’, one of their more popular product lines works with the current climate of shopping bag reduction, using a recycled steel trolley with wheels to transport shopping. Carrying up to 8 bags (32 kilos) of produce this design aims to reduce our carbon footprint, decreasing the need to use the car around town.
Hook…. and go
A future addition is the ‘eco cooler’ worked on by David Weatherhead of the Royal College of Arts. Working with a terracotta dish and bowl, water is dispensed into the dish below which then evaporates and acts to cool the contents of the bowl. Designed for the preservation of our fruit and veg, Granger hopes that this will encourage consumers to use smaller fridges, thus dramatically cutting down our demand on energy. Keen to work with an ethically friendly product line, Granger has set up two places of manufacture, allowing the customer to decide for themselves what is high on their agenda. The cheaper option is made in India and imported, whereas the more expensive same design is constructed in Wales by the social project Crafts for All which employs people with physical and mental complaints.
The eco cooler by David Weatherhead
Closing this talk was Tom Fishburne of the Method product company. The brainchild of an American product designer and scientist, this product line has only recently cropped up on British shores. They have quite a charming story behind the birth of their cleaning product company…. once upon a time Adam (the scientist) considered why we are encouraged to use registered pesticides (which in turn pollute) when we clean? Meanwhile the product designer was shopping and realised the disgusting array of nasty shaped and coloured cleaning products and began making thoughts on how to develop these. I am a little sceptical of the story (it is a bit cheesy and convenient) but, there is no doubt Method have found a gap in the market with 95% of current cleaning products refusing to bridge into the 21st mentality of green products. Non toxic and sourcing natural ingredients is absolutely the way we should be cleaning.
The natural ingredient Method product line
In much similarity to the ideas expressed by Terry and Granger, Fishburne spoke of the need of how to shape clients. You can’t make the consumer consume less, instead you have to make them smarter. They are certainly achieving this, with product lines established in John Lewis, Tesco’s, Sainsbury’s and of course online.
Insightful, inspiring and free… to all those designers out there, get your free spaces on the last few days of the workshops here!!
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