Amelia’s Magazine | Get volunteering with Fashion Awareness Direct

2009 Fashion Futures 1 - Project with teenagers in Newham_012009 Fashion Futures 1 – Project with teenagers in Newham

“FAD” is shorthand for ‘Fashion Awareness Direct,’ a registered charity since 2005; although it was successfully managed as a company from 1997. Its ethos focuses on making ‘the person central to design, promoting respect to the wearer and integrating art and culture into fashion’. I think this is a fabulous way of amalgamating fashion and oneself – allowing inner confidence as you wear the outfit, with the pieces representing you as an individual. To produce these designs FAD run a variety of professional fashion workshops, for ages 13 – 25, as well as inspirational industry days and even high profile catwalk events.  These are split into five main schemes: the Fairtrade Fashion Club, Fashion Futures 1, Fashion Futures 2, FAD Competition and FAD volunteering.

2009 FAD Competition - Winner Ana Belen Merono, Nottingham Trent2009 FAD Competition – Winner Ana Belen Merono of Nottingham Trent University

2009 FAD Competition - Winning outfit2009 FAD Competition – Winning outfit

 Every year FAD put on a competition, with the winner getting to show at Vauxhall Fashion Scout as part of London Fashion Week – an amazing achievement! 2009’s winner was Ana Belen Merono, a fashion student from Nottingham Trent University. The brief for the year was ‘Urban Holographic,’ with a suggestion of working on ideas around ‘Retrofuturism’ and ‘space tourism’. Candidates were invited to create ‘fashionable uniforms for galactic hosts/hostesses,’ a very original project I think. Ana’s designs were two outfits, as with all the finalists. One of which featured a structured jacket incorporating an ‘Op-Art’ design, and the other combining a ‘cosmic cloud’ dress with ‘armour’ style layers. Her creations earned her a unanimous vote, with the prize including £2,000 and a work placement with well-respected designer Paul Costelloe – who was also a judge on the panel. 

Fashion Futures 2_2009 FAD Junior Award Winner - Katerina Drury, 18, from New CrossFashion Futures 2_2009 FAD Junior Award Winner – Katerina Drury, 18, from New Cross

Runners up focused on shapes and patterns based on the solar system, as well as ‘space suit’ ideas. The FAD Frontline is the panel of judges that votes on the designs, and it always consists of leading industry personalities – last year it included the editor of, the Director of Vauxhall Fashion Scout, and designer William Tempest.  Throughout FAD students have gained experience in the industry, and have also had their work displayed in exhibitions and even on live catwalks – invaluable experience for those looking for a future in fashion!  Look out for the catwalk final of the 2010 competition on Monday 22nd February at Vauxhall Fashion Scout.

Fashion Futures 2 2009 - Finalist Joel Boyd, 18 from CatfordFashion Futures 2 2009 – Finalist Joel Boyd, 18 from Catford

FAD has its own volunteering scheme – whether you’re a business or individual, you can help out! If you’re an ‘industry volunteer’ perhaps you could donate some materials, or run a workshop. As a ‘young volunteer’ you can learn more about the fashion world whilst mentoring other FAD students in skills you’re well practiced in.  FAD’s records demonstrate that they have worked with as many as 4,000 young people from secondary schools through to university students. These projects are considered a strong link into the industry, even gaining the Chairman’s Award at the London Educational Partnership Awards, so it’s a great chance to get involved with something worthwhile. FAD looks for volunteers in all areas, such as Industry Experiences, Placements, Teaching, Sponsorship and the Media.

Fashion Futures 2 2009 - Finalist Kesoon Chance, 17, from HackneyFashion Futures 2 2009 – Finalist Kesoon Chance, 17, from Hackney

Finally a quote from Dolly Jones, editor of, on the benefits of working with FAD:
“I think in these awful times of economic drama, there’s a tendency to think there’s no room for new talent.” She hopes that projects like these will help “weed out the mediocre” and find those “truly talented newcomers”. You can volunteer and sign up to FAD through their website:

Categories ,Ana Belen Merono, ,Camilla Sampson, ,Dolly Jones, ,FAD, ,FAD Competition, ,FAD volunteering, ,Fairtrade Fashion Club, ,Fashion Awareness Direct, ,Fashion Futures 1, ,Fashion Futures 2, ,London Educational Partnership Awards, ,Nottingham Trent University, ,Paul Costelloe, ,Vauxhall Fashion Scout, ,, ,William Tempest

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Amelia’s Magazine | Designer Spotlight: Joelle Jerome hits the ground running

joellejerome 3Imagery throughout courtesy of Joelle Jerome, ambulance photographed by Steph Ross.

Where/ what did you study?
I studied at Northampton University on a BA Fashion Course, stuff graduating in 2007.

Did you always know you wanted a career within fashion?
No. I’ve always wanted to do something creative apart from a brief spell of wanting to be an accountant and I’ve always loved clothes but it wasn’t till I was about 16 or 17 after a visit to Spitalfields market that I decided. I was very inspired and from that day onwards I knew I wanted to set up my own label.

joellejerome 8What have you been up to since graduating? /When did you establish the Joelle Jerome label?
My first job after finishing University was for a Lingerie and Nightwear supplier. Alongside this I continued to work on my own designs, discount showing at Alternative Fashion Week in 2008. When I was made redundant later in 2008 alongside doing some freelance work I decided to follow my dream and set up the Joelle Jerome label.

As you know Amelia’s magazine likes to promote and highlight designers who use both fair trade and eco processes their designs, how does Joelle Jerome approach ethical design?
I source my fabrics from a local warehouse who specialise in remnant deadstock fabrics, therefore cutting down on waste which I feel is a massive problem in this throwaway society we live in today. I like to keep as much as I can local. My manufacturers are also just a two minute walk down the road.

joellejerome 4

Do you have a career highlight so far?
It’s the simple things that have been highlights for me so far, like selling my first dress. A new singer on the scene called Eleanor Seabird was one of the first customers to visit my online shop and also sang at my launch night. Also gaining interest from retailers who want to stock my line is great. It’s so hard for small labels these days so it’s great to know that there’s so much support out there.

What kind of woman/customer do you design for?
Women who know their own style and don’t feel the necessity to follow trends other people have set for them, but to make their own.

joelle jerome2

Can you tell our readers what your inspirations were for your SS10 collection?
The collection is called ‘batsandcats’. It has many contrasting elements with a dark grungy side mixed with a pretty girly innocence. I was very inspired by the character of Enid in the film and comic book Ghost World.

What are you looking forward to in the next decade?
Meeting lots more people and building on the Joelle Jerome label. Hopefully taking it internationally whilst retaining its UK roots. I also have a few other ventures (top secret at the moment, sorry) and collaborations I would like to do. I want to beat this credit crunch I got a little caught up in. View the Joelle Jerome collection here.

joellejerome 6

Categories ,Alternative Fashion Week, ,Eleanor Seabird, ,Ghost World, ,Joelle Jerome, ,Northampton University, ,Spitalfields Market

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Amelia’s Magazine | London Fashion Week: English Eccentrics ‘Miss Magritte Met a Vampire’

In the words of Public Enemy – “Don’t believe the hype”. This is my mantra for all fashion shows following the Ann-Sofie Back show. My first warning was when they served tiny little portions of mushroom risotto out to the waiting audience. I hate mushrooms, order buy and they had no alternative. It was a bad omen, but I was prepared to excuse as the venue was pretty cool. The Topshop show space in the University of Westminster was a vast warehouse with as much potential as Andy Warhol‘s Factory. Then the lights dimmed, the music started and I knew we were all doomed for the next 20 minutes. First the music: it literally didn’t make any sense. It was a comedy sound-scape that could well have been the backing music to a Laurel and Hardy film. It had no rhythm, no progression and no point.
Then came the clothes. Ann-Sofie Back gave us a collection inspired by OK! and Heat. No, I’m not joking, these are the actual words that she uses in the press release. Any designer that references Britney Spears “pixelated crotch” as inspiration is one that needs sectioned.
All the clothes looked as if the hem had come down, got caught in a revolving door and then been chewed by a dog. Apparently this was homage to Kate Moss’s disintegrating Dior dress at the opening night of The Golden Age of Couture at the V&A. On one particular dress the unravelled hem attached to silver anklets around the models leg. Oh, and some of the models had garters around their thighs. It was all a bit wife-swapping-in-the-suburbs for my liking.
If Ann-Sofie Back is determined to use the C-list celebrities as her inspiration, then who does she hope to dress other than these fame hungry vultures that haunt the weekly gossip magazines? Just as Britney inspired Justin Timberlake‘s Cry Me A River, this collection made me want to weep. Ann-Sofie is definitely not bringing sexy Back.

Alexei of JoFo with a terribly inaccurate flier outside the Liverpool Barfly. (Ed’s Note: There is no one called John or Johnny Foreigner in the band.)

Johnny Foreigner have, approved like so much British Beef reared talent of late, had huge amounts of exposure and press without as of yet releasing an album. However on the back of this near- perfect little EP Arcs Across the City I would say all the digital chatter is fairly justified. JoFo essentially play noisy, cluttered and down right chaotic indie pop at its best, never allowing themselves to forget that it is imposing rhythmic vocals that are needed to win an audience over.

The opener Champagne Girls I Have Known hurtles into view in a way which epitomises the frenzied feel of the band, messy guitar and sporadic drumming opening up, and then getting into swing with a controlled form of chaos. What makes the song – and indeed the band – truly special, is the perfectly balanced duel vocals of Alexei and Junior which compliment each other beautifully. There are perhaps even elements of the ignoble Mark E. Smith in the haywire shouting, the words sounding occasionally uncontrolled and existing independently of their creators. Balancing this on the other hand are the wonderfully melodic lines and segments that arrive out of the clutter, on Suicide Pact, Yeah the vocals sound particularly fine, with a perfect little refrain appearing as girl and boy come together to sing “I’ve got nothing to lose“. The self cited influences of Dismemberment Plan and Q and Not U are glaringly present but JoFo are by no means simply an amalgamation of the two, creating as they have a genuinely unique sound, same but different if you will.

Johnny Foreigner sound as though they have somehow captured the musical zeitgeist at this present time, components from hand clapping to synthesisers to glockenspiel are all present however where lesser bands might use these tools in a derivative or tired way, JoFo integrate many elements together in a manner which is not at all forced. Almost in parallel to fellow new comers Los Campesinos! it feels as though they have been coming for a long time, an amalgamation of trends of the current time, drawing on so many influences yet somehow remaining fresh.


Photograph by Christel Escosa

Upon one very monotonous day in college, pharmacy I received a call from my partner in crime ranting some inaudible words, but my ears pricked up when I heard the words ‘Skins Premiere Party‘. Much to the envy of all my companions I discovered that yes, I indeed was going to the infamous Skin’s party in London town and you my friend, are not; cue smug face. My mindset was expecting a wild dancing orgy full of drugged delirious crazed ape faces due to excess consumption of everything wrong under the sun, courtesy of those captivating E4 TV ads which suck me in like some sort of turbo powered straw.

My comrade and I arrived at an old, beaten-down theatre with an exterior attacked by florescent chip-shop style skins banners. Armed with three drinks tokens, I spied with my little eye my first celebs, Michael Bailey (Sid) and April Pearson (Michelle). One to get star struck all too often, even by Paul O’Grady, I decided to opt out of the risk of much personal embarrassment and headed upstairs for the premiere screening of the first episode from series two. The derelict but grand pavilion with wooden steps for seats housed us skins devotees and after a tedious wait the exclusive screening started with screaming fans to my left and my right. The long-awaited episode captured everything a rebellious young’n could and would do, and was greeted with an enthusiastic response all round. But personally, I was more interested in working my dancing shoes – I did not put on my hooker heels to watch a giant TV screen, and was the first to scramble my way out to the main room when it’d finished in search for music and alcohol.

The Teenagers opened the live performances, but perhaps since it was so early on in the night the audience seemed to have unjustly fallen asleep in their drinks. The troopers still made the most of a bad situation and hammered away at their instruments with exuberance and by the end of their performance, I was beginning to wonder if all the publicity was one big scam.

Hats off to the fighting Teenagers for dealing with this crowd (see girl on far left)

Next to brave the merciless audience was MC/Beat boxer/Multi vocalist Kila Kella, and I’m not sure whether it was his high-pitched vocals, or perhaps his ‘give Justin a run for his money’ beatboxing talents, but he finally got a response from the audience! Hurrah! The hype-man he was, stirred the animals within and there was no turning back; the party had started at last and we all didn’t give a toss about our bleary eyed disco dancing. Mylo and Kissy Sell Out took over for the rest of the night and served up tunes that had zealous effects over my body as I proceeded to thrash my cheap wine-fuelled body around without any breaks, which left me feeling rather delicate come Sunday afternoon. Kaya Scodelario and Mitch Hewer aka Effy and Maxxie, left their celebrity status’ behind and joined in the fracas, living up to their controversial on-screen characters.

When all the other weaklings that couldn’t take the heat had left by midnight, my trustful crunker and I were still raving like the Skins kids we are at heart ‘til closing time. No I did not participate in an orgy, no I did not sniff any of the white stuff, and no I did not dry hump all the boys on the dance floor – but an evening, which started out rather placid, spiralled into an alcohol-induced mental rave like no other, topped off with a somnolent night bus journey home, cheese on toast and toilets filled with said cheese on toast.

In reference to Catherine’s (fashion ed) Public Enemy slip-in, when it comes to Skins parties – do believe the hype.

Apologies for the poor focus but this photo was the best depiction of the crazy monkeys of the nightime

Sur-re-al: (adj) suggesting or having qualities associated with surrealism, stuff for example, approved bizarre landscapes and distorted objects.

Surrealist, viagra indeed! For English Eccentrics‘ a/w 08 show, time almost stood still. In true Dali style, clocks warped, chandeliers shattered, and cogs exploded. ‘Miss Magritte’ was bitten.

Schoolgirl pleated skirts worn with hold-up stockings were far from childish. Top hats, bells, knives, clocks, revolvers, and birdcages emblazoned the buttoned up silk blouses in white and old rose. Borrowed, black bowler hats from Rene Magritte‘s masterpiece ‘Son Of A Man’ defined the crisp, white shirt collars, infested with ants. Large, black silk ties were knotted, like your grandfather would have, perfectly.

Hair was slick, gelled, and parted to the side, and occasionally, black spiders crawled through it. Metal cogs decorated the black patent, stiletto heels. Short, velvet dresses in deadly nightshade and slate grey were layered over white Edwardian shirts, and cropped, thick knits in grey/white layered over corseted waists and little shorts.

Chandelier prints made with crystals and beading adorned magenta mini dresses with long sleeves. Necks were decorated with jewels, an elegant touch to the cobwebbed lace and black, hooded coat, which gave a more gothic vibe. The moon shone bright on the cyanide blue silk dresses, whilst silhouettes of the night were pierced with white lightening bolts. The clock struck midnight and time became lost in a fantasy. A fantasy that drove innocence away, bringing tainted behavior to its audience.




Categories ,Fashion London Fashion Week English Eccentrics Surreal Style Tie Hair Dress Jewels

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