Amelia’s Magazine | Ohh Deer Illustration Collective: an interview with Co-Founder Jamie Mitchell

Ohh Deer , Jamie Mitchell illustration

Ohh Deer is more than just a site that sells cool graphic tees, it’s a collective of young creatives featuring some of the most talented emerging illustrators out there. Founded in 2011 by Jamie Mitchell and Mark Callaby, Ohh Deer offers everything from greeting cards to homeware. In fact, Amelia ear-marked one of their lovely cushions (designed by William Branton) in her Christmas Gift Ideas 2012 post. More than just a quirky online shop, jam-packed full of juicy illustrated bits ‘n’ bobs, they also function a bit like a creative agency, working on briefs together (for clients like Universal Music) and helping promote each others work.

The band of merry pens that make up this fresh-faced brand have proven than two leads (of the pencil variety) are better than one with their great products and impressive roster of clients. Rather than brave a tough industry alone, Mark and Jamie decided to work together, bringing a whole host of other bright young things they admired on board too. There’s now a whole range of pencils involved, including Nicholas Darby, Alice Potter, Ruben Ireland, Miguel Mansur, Jamie Mills and Kris Tate. The site also stocks products by various other illustrators including Jack Teagle and Emma May to name but a few.

Ohh Deer, Jamie Mitchell illustration

The result is Ohh Deer, the equivalent of a sort of ‘super-freelancer’ with more time, talent, range and skills than one illustrator could muster alone. Fun, fresh, beautiful, honest, scary, relevant, Ohh Deer illustrations cover a lot of bases with their vast range of styles. Complete with a young, contemporary vibe, the company is straight out of the dreams of many a creative-type.

If you don’t already follow Ohh Deer on Facebook then you should, as it quickly becomes obvious that their brand-name gives them an edge for cracking all manner of social media-friendly and meme-happy jokes. This isn’t just a collective that follows visual culture, they’re part of it.

Ohh Deer , Jamie Mitchell illustration

Last year, to give my wardrobe an injection of all things illustration, I took out a subscription to the Ohh Deer T-shirt Club. This, like my Stack Magazines subscription, is one of my monthly indulgences. Whether it’s a design featuring a lemon with adorably bulgy eyes or kitchen utensils with attitude, these staples give my wardrobe, and my creativity, a boost each month. There’s so much stuff on the site I want that it would be impossible for me to list it all here, but currently I’m drooling over some lovely wooden neck-creatures , wishing I could buy ALL the stationery as well as lusting after a whole batch of other penned goodies that make me shiver with creative delight. They even have copies of Wrap in their shop, an illustration magazine which comes with 5 sheets of illustrated wrapping paper each issue.

With all this in mind, I spoke to co-founder Jamie Mitchell about how he came to setup the business and what Ohh Deer has in store for 2013.

Ohh Deer , Jamie Mitchell illustration

What gave you the impetus to start Ohh Deer?
The business was founded as a means to support myself and Mark. After a while we added several Illustrators to our collective and since then it’s blossomed. We’ve realised the potential to help other creatives and we’re determined to create something synonymous with contemporary Illustration.

What philosophy do you think is at the heart of the business?
The business feeds back a direct proportion of profit to the artist who’s work it is, and that’s how we like to do it. Ohh Deer as a business needs enough profit to grow, and be able to launch people to a higher level of recognition but our core aim is to support illustrators, and a lot of support for freelancers comes financially.

Ohh Deer
Ohh Deer
Ohh Deer

What kind of plans do you have for Ohh Deer in the future?
We’re now on the highstreet, and hopefully will be in Topshop and Paperchase nationwide soon. Our next step is to get the brand recognised internationally, and the same process will hopefully be applied to several amazing countries.

How did you go about picking illustrators to collaborate with?
The original selection of Illustrators were picked from people who’s work we admired on Twitter, these were people we were in regular contact with and whose work we would love to own. Since then we’ve added Illustrators and Artists to the roster who embody everything we love about the field. We all have a contemporary feel to our work, and we all work differently.

Ohh Deer, Jamie Mitchell illustration

You started Ohh Deer with Mark Callaby, do you both run the project full-time?
Me and Mark founded the company in 2011, and we run the company from a HQ in Loughborough. Full-time there’s also Laura and soon to be Ricky who will be doing lots of tech related wizardry.

You originally pursued a career in Architecture, is this something you might look back to in future?
I might drift back to Architecture for small projects, I still love to design space, but never for anything permanent, I imagine my career will be very varied, as design can change so much from one project to the next.

Hannah Richards, Ohh Deer

What are the influences of your own personal illustration style?
A childhood diet of David Attenborough.

What other projects are you working on right now?
Ohh Deer is where the majority of my time is spent, I’m completing Album artwork for a very talented Musician at the minute. I’m doing a piece for an exhibition in Oxford about ‘contemporary fairytales’, I’m doing some work for a company called Kigu, who make brilliant onesies. I’ve just started a collection of Dinosaurs (because I love them) but also because I’ve been asked by the Natural History Museum to produce contemporary Dino products. I had an interesting email in my inbox this week about wallpaper design, so that could be happening too soon. Ohh Deer products will soon be on sale in Topshop and Paperchase as well as Scribbler and hopefully some other high street chains – so our mission to create a ‘launchpad’ for the artists is definitely taking shape. Next it will be the world.

Drew Turner, Ohh Deer
Rebecca Potter, Ohh Deer
Kris Tate, Ohh Deer

How often do you put pen to paper?
I don’t get to draw all that often, I don’t have any free time at all, I’m working to be able to do more, by hiring a PA to manage some of the details, but I normally output a single Illustration every two months or so.

What’s the best aspect of starting up your own business?
Being your own boss. I’m unemployable – and by that I don’t mean I’m not professional, I just get restless, bored and disappointed with an unvarying list of jobs to do. I also love the ability to help support and nourish the careers of lots of awesome illustrators – our online following allows us to showcase work and host public facing competitions to see what other brilliant work is out there.

And the worst?
Not having enough hours in the day.

Jaco Haasbroek, Ohh Deer

What advice would you give to budding illustrators?
Say yes to everything – Don’t expect to make any money to begin with, and when you’ve got some projects under your belt, don’t let big companies bully you for cheap labour, you’re a very talented individual and don’t you forget it!

Ruben Ireland, Ohh Deer


The beautiful illustrations in this piece were provided by Jamie Mitchell. The Ohh Deer products are by a range of illustrators and you can find them all on the Ohh Deer website.

Categories ,Alice Potter, ,architecture, ,collective, ,contemporary fairytales, ,cushions, ,David Attenborough, ,dinos, ,draw, ,Emma May, ,Graphic Design, ,greeting cards, ,Homeware, ,illustration, ,illustrators, ,Jack Teagle, ,Jamie Mills, ,Jamie Mitchell, ,Kigu, ,Kris Tate., ,Mark Callaby, ,Miguel Mansur, ,natural history museum, ,Nicholas Darby, ,Ohh Deer, ,onesies, ,Online Shop, ,Paperchase, ,Ruben Ireland, ,Sandra Dieckmann, ,Scribbler, ,shop, ,T shirt Club, ,topshop, ,twitter, ,Universal music, ,William Branton, ,Wrap Magazine

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Amelia’s Magazine | Christmas Gift Ideas 2012: Cushions!

ooh deer pictor_cushion http://www.williambranton.com
Pictor cushion in super soft faux suede by William Branton for Ohh Deer.

Over the next few weeks I’ll be blogging all my best suggestions for a range of gifts, from homeware to jewellery to fine art prints to kids’ clothes… and to start off my round up I bring you my pick of cushions…

As a surface to display design in the home cushions are hard to beat, which is why you will find so many illustrators and textile designers currently churning them out. And they’re a great way to cheaply dress up your living room – so why not splash out on one, or two, for your loved ones. And then you’ll get to enjoy them too. Perfect!

ben the illustrator greenland multicoloured cushion
Ben the Illustrator believes that ‘good places make people feel good‘, whether you’re on the coast watching birds, or on the couch watching TV. His artwork is inspired by nature and his new homeware range is printed and hand-made in the UK, aided by his wife Fiona and manufactured ‘using unlimited volumes of colour and love‘. I love this Greenland design, inspired by Arctic dwellings.

kate marsden park hill cushion
The iconic Park Hill housing estate in Sheffield inspired this large square cushion by Kate Marsden, which is digitally printed on the front with black felt on the reverse.

Imogen-Heath-Dahlia-Cushion
Imogen Heath combines traditional artistry with digital technology to create print designs such as this bright Dahlia design.

shake the dust cheetah cushion
Shake the Dust is a new ethical design brand which sources, commissions and sells hand-made, luxury homeware and accessories: traditional skills are reinterpreted through modern eyes. This gorgeous Cheetah design was made in the Kingdom of Swaziland by Baobab Batik.

constructive studio faces_cushion
Craig Yamey of Constructive Studio created this beautiful calligraphic face print from his studio in Cockpit Arts, Holborn. Read more about the Constructive Studio collection here.

Donna Wilson oak tree cushion
No blog on cushions would be complete without mention of the all conquering Donna Wilson – I particularly like this shaped woollen oak tree. Something a bit different for the sofa!

Darkroom cushion Camille Walala
A little bit 80s, a little bit tribal,what’s not to love about Camille Walala‘s brilliant double sided cushion which was inspired by the wall paintings of South Africa’s Ndebele tribe? Part of the T-R-I-B-A-L-A-L-A collaboration with Darkroom.

howkapow white bear paul farrell cushion
I adore this White Bear/Black Bear two-sided cushion by Bristol-based illustrator, Paul Farrell, available from the great Howkapow design website run by husband and wife design team Cat and Rog.

ooh deer big_chill_jack teagle cushion
On Culture Label I found this characterful cushion designed by the inimitable Jack Teagle for Ohh Deer, who work with a host of illustrators to create lovely things.

Soma Ben Javens drum major mini cushion
Is it a cushion? Is it a plush toy? I’m going with the former for the purposes of this fab creation by Ben Javens on Soma Gallery. Each Drum Major cushion is carefully screen-printed in the UK using eco-friendly water-based inks, then stuffed and sewn by hand by Beast in Show in Oxford.

poppy and red ditsy flower cushion
A search of Society6 brought me to this lovely ditsy design by Irish design duo Poppy & Red.

Lu Flux Alphabet A cushion
For patchwork lovers: check out these fab alphabet cushions by ethical designer Lu Flux. They are all made from vintage fabrics sourced in Britain and no two are the same.

Urban-Cross-Stitch-Floral-Skull-BUST
For those of you who prefer to create your own: I’ve already bought one of these as a present – an amazing floral skull cushion by Urban Cross Stitch. Meet them in person at the Bust Craftacular.

lorna syson Bullfinch cushion
Finally, for a festive feel that will work all year around, how about these plump and handsome bullfinch adorned cushions by Lorna Syson, discovered last weekend at the Cockpit Arts open studios.

Look out for my next gift blog, coming soon.

Categories ,Baobab Batik, ,Beast in Show, ,Ben Javens, ,Ben the Illustrator, ,Black Bear, ,Bust Craftacular, ,Camille Walala, ,Cockpit Arts, ,Constructive Studio, ,Craig Yamey, ,Culture Label, ,Cushion, ,cushions, ,Dahlia, ,Darkroom, ,Donna Wilson, ,Drum Major, ,eco, ,ethical, ,Greenland, ,Holborn, ,Homewares, ,Howkapow, ,illustrator, ,Imogen Heath, ,Interior Design, ,Interiors, ,Jack Teagle, ,Kate Marsden, ,Lorna Syson, ,Lu Flux, ,Ndebele, ,Ohh Deer, ,Ooh Deer, ,Park Hill, ,pattern, ,Paul Farrell, ,Shake the Dust, ,Skull, ,Society6, ,Soma Gallery, ,T-R-I-B-A-L-A-L-A, ,Urban Cross Stitch, ,White Bear, ,William Branton

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