Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Jemma)


Illustration by Sandra Contreras

Jena.Theo, drug made up of Jenny Holmes and Dimitris Theocharidis, viagra order who met at the London College of Fashion, this web clearly want to be rock-chic at heart, and the show was like a highly anticipated gig with fashion editors literally fighting for seats (I’m not kidding it was crazy). So a bit of a manic start then!


Illustration by Gareth A Hopkins

The models sashayed down the catwalk whilst the clothes beautifully draped and flowed behind them and nothing was structured; it was very much a free-loving collection. A possible clanger came from the denim bubble coat (not as horrific as it sounds but still bad) and the look was slightly undone; maybe even unfinished but then maybe that’s what was intended.

The venue itself was pretty hardcore for 11am too with flashing coloured lasers spraying from the ceiling and a giant board lit up behind the models leaving us in no doubt as to what show we were at. They might as well have told us to get our rave on whilst referencing Valkyrie as the collection was aptly known.


Illustration by Gareth A Hopkins

Something always gets me though at these shows and it’s when the designers decide that ‘normal’ make up isn’t enough for their show, they need something a little kooky. Jena Theo decided that each model needed a black ‘Michael Stipe’ esque stripe across their eyes and to me it just wasn’t needed. Not that it particularly distracted from the clothes but it didn’t necessarily add anything either.


Illustration by Sandra Contreras

I’ll give them their due, after all it is their first on-schedule show this year but maybe next year the theatrical make up needs to be left out. Surely there’s enough of that in fashion!

You can saw more of Gareth A Hopkins’ illustrations in Amelia’s Compendium of Fashion Illustration.

Categories ,A/W 2011, ,Catwalk review, ,Covent Garden, ,Gareth A Hopkins, ,Jena.theo, ,London Fashion Week, ,Michael Stipe, ,onoff, ,Sandra Contreras, ,Valkyrie

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Helen)


The bearded lady by Genie Espinosa

It’s a bunch of freaks, generic shop really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, information pills really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, site really, visit this that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

Rachel Freire S/S 2011, and illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, recipe maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, prostate so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


A/W 2010, illustrated by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


A/W 2010, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.


S/S 2011, illustrated by Bex Glover

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples.

Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.

A sneak peek at some of the fabrics, techniques and colours Rachel’s preparing to show this week:


A/W 2010, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

Rachel’s original draqing for her collaboration with Neurotica:

All photography by Matt Bramford
Karina Yarv
Jena.Theo LFW A/W 2011, visit Illustration by Karina Yarv

I was ushered in through the door by a geezer of a Londoner chap, straight through to a high heeled officious lady. Then again to the very highest heels clinking their way to the front row to show me my seat. The FRONT ROW. This was pleasing to say the least. And there were bags on my seat. Bags filled with goodies. Splendid. The lady next to me was bouncing her baby on her knee, as said baby was knawing on a pain au chocolat. “Nice earmuffs” I said to the tiny fashionista, pointing towards the penguin earmuffs on her head. “To protect her from the sound. It can get very loud. But she does love it here. Loves the shows.” How much do I want a chilled out, cute baby like her? Also, cool mother! I know mothers who wouldn’t take their child to Tescos for fear of its screaming the flourescently lit shed down. I looked around properly, and saw straight backed women before me. Unsmiling, with notepads on their laps and twitter at their fingertips. No one was without a smart phone. Comfortingly others were holding cameras possibly at the same level as mine, not everyone had the enormous lensed beasts. This made me feel infinitely better about my black device with sand trapped in the lens from every holiday in the last three years and glitter from an explosion at a festival last year. It makes me slightly sad to see it sprinkle on my lap when I take the lens cap off. Nostalgic particles… To the left, I felt like I was getting an immense tan however from the mad, bright white, highly lit, flashing, mini bulb, sensation. It was just INTENSE; magic eye, transfixing, blinding… The lady next to me shielded the left hand side of her face for a bit. We briefly discussed the perils of giant screens of mini light bulbs. SUCH a drag. Then it all went dark and we were treated to intro music as the anticipation was allowed to be built. Dum, dum, dum….dum… dum. EXCITED. Most of the opposite front row remained attached to the twit or without expression.

Jena Theo Matilde SazioJena.Theo LFW A/W 2011, Illustration by Matilde Sazio

The darkness remained for a while, and I felt my heart start to beat harder. You know when as a child (/adult), at a theme park, you have just queued to get onto a ride that begins in the dark? You’re kind of scared but excited, not really sure how it will turn out? Yes, that. That was what it felt like. I was half expecting for the floor to drop and to experience a heart in my mouth sensation, as gravity stole my nerves. Child next door was heckling, all ready for the experience to begin. She’s not worried her mother assures me, as a seasoned show-goer why would she be? Well, indeed. This does not compare to my 80s Sussex upbringing. I spent being three and four devoted to my pink bomber jacket and all in one waterproof jumpsuit number. Was it the 80s? Was it me? Is there any hope? I apoligise, enough pondering! The show began.

Jena.Theo_LFW_MattBramford_006 Jena.Theo_LFW_MattBramford_007Jena.Theo_LFW_MattBramford_008Jena.Theo_LFW_MattBramford_004Jena.Theo_LFW_MattBramford_003
Photography by Matt Bramford

I was pleased to see that what was being presented was completely wearable. Definitely in London. Perhaps less so in Bristol – it was slightly ‘too’ urban for the West Country. However, if I had a choice (and el cash), some of those pieces would be getting worn in Falfael King and that secret bar we’ve been meaning to go to for a while… at least supper club. Or – ah see, I kind of want to move to London again. Don’t get the wrong impression of Briz, I beg you. Anyway digressing again- the show was very charcoal, black and cream orientated. The models all had black stripes across their eyes and otherwise bare faces. This made them look like mysterious, moody superheros. I liked it, as it really set of the simple coloured, pieces; the models all expressionless (course), their masks and the movement of the light or dark pieces worked together perfectly. It felt like we were on the sea, with norwegian heroines. Swishing slowly about, their heels never falter, their gaze exact, the path has been set and the grey skies are dappled with stars, as the storm takes hold. These strong warriors will take us with their capes flowing behind them, their hair dancing in the wind.

Jena.Theo Valkyrie by Matilde Sazio
Jena.Theo LFW A/W 2011, Illustration by Matilde Sazio

My favourite piece was one with an almost bustling at the back, flowing down to the ground, in one swipe. The front was a mini, the back was the drama, the fantasy. I would love to wear this one standing at the front of a ship. Not a ferry, a ship. The collection; Valkyrie, refers to a band of celestial female figures who decide to die in the field of battle. So 300, in a sense, but with women. Strong, ethereal women.

Jena.Theo_LFW_MattBramford_002Jena.Theo_LFW_MattBramford_001 Jena.Theo_LFW_MattBramford_005
Photography by Matt Bramford

Jena.Theo have managged to combine the mythology with the urban reality. Fantasy has been embraced, with opulence in mind, the designs are sumptuous, yet strong. Fit for women going into battle with the ice of Scandinavia and the luxuriousness of a cashmere bustle behind them. And why not mix up the hemlines, paint black across our eyes and march like amazonian creations girls. We are women. Watch us gracefully, cooly and quietly move, like we believe we are mighty. We are. For designs that were indeed simple, they were deserving of their sparkling lights.

Categories ,bristol, ,Ethereal, ,fashion, ,Front Row, ,Helen Martin, ,hero, ,Jena.theo, ,Karina Yarv, ,Lights, ,london, ,London Fashion Week A/W 2011, ,Matilde Sazio, ,Matt Bramford, ,Norway, ,scandinavia, ,Ship, ,twitter, ,urban, ,Valkyrie

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Helen)


The bearded lady by Genie Espinosa

It’s a bunch of freaks, generic shop really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, information pills really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, site really, visit this that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

Rachel Freire S/S 2011, and illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, recipe maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, prostate so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


A/W 2010, illustrated by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


A/W 2010, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.


S/S 2011, illustrated by Bex Glover

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples.

Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.

A sneak peek at some of the fabrics, techniques and colours Rachel’s preparing to show this week:


A/W 2010, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

Rachel’s original draqing for her collaboration with Neurotica:

All photography by Matt Bramford
Karina Yarv
Jena.Theo LFW A/W 2011, visit Illustration by Karina Yarv

I was ushered in through the door by a geezer of a Londoner chap, straight through to a high heeled officious lady. Then again to the very highest heels clinking their way to the front row to show me my seat. The FRONT ROW. This was pleasing to say the least. And there were bags on my seat. Bags filled with goodies. Splendid. The lady next to me was bouncing her baby on her knee, as said baby was knawing on a pain au chocolat. “Nice earmuffs” I said to the tiny fashionista, pointing towards the penguin earmuffs on her head. “To protect her from the sound. It can get very loud. But she does love it here. Loves the shows.” How much do I want a chilled out, cute baby like her? Also, cool mother! I know mothers who wouldn’t take their child to Tescos for fear of its screaming the flourescently lit shed down. I looked around properly, and saw straight backed women before me. Unsmiling, with notepads on their laps and twitter at their fingertips. No one was without a smart phone. Comfortingly others were holding cameras possibly at the same level as mine, not everyone had the enormous lensed beasts. This made me feel infinitely better about my black device with sand trapped in the lens from every holiday in the last three years and glitter from an explosion at a festival last year. It makes me slightly sad to see it sprinkle on my lap when I take the lens cap off. Nostalgic particles… To the left, I felt like I was getting an immense tan however from the mad, bright white, highly lit, flashing, mini bulb, sensation. It was just INTENSE; magic eye, transfixing, blinding… The lady next to me shielded the left hand side of her face for a bit. We briefly discussed the perils of giant screens of mini light bulbs. SUCH a drag. Then it all went dark and we were treated to intro music as the anticipation was allowed to be built. Dum, dum, dum….dum… dum. EXCITED. Most of the opposite front row remained attached to the twit or without expression.

Jena Theo Matilde SazioJena.Theo LFW A/W 2011, Illustration by Matilde Sazio

The darkness remained for a while, and I felt my heart start to beat harder. You know when as a child (/adult), at a theme park, you have just queued to get onto a ride that begins in the dark? You’re kind of scared but excited, not really sure how it will turn out? Yes, that. That was what it felt like. I was half expecting for the floor to drop and to experience a heart in my mouth sensation, as gravity stole my nerves. Child next door was heckling, all ready for the experience to begin. She’s not worried her mother assures me, as a seasoned show-goer why would she be? Well, indeed. This does not compare to my 80s Sussex upbringing. I spent being three and four devoted to my pink bomber jacket and all in one waterproof jumpsuit number. Was it the 80s? Was it me? Is there any hope? I apoligise, enough pondering! The show began.

Jena.Theo_LFW_MattBramford_006 Jena.Theo_LFW_MattBramford_007Jena.Theo_LFW_MattBramford_008Jena.Theo_LFW_MattBramford_004Jena.Theo_LFW_MattBramford_003
Photography by Matt Bramford

I was pleased to see that what was being presented was completely wearable. Definitely in London. Perhaps less so in Bristol – it was slightly ‘too’ urban for the West Country. However, if I had a choice (and el cash), some of those pieces would be getting worn in Falfael King and that secret bar we’ve been meaning to go to for a while… at least supper club. Or – ah see, I kind of want to move to London again. Don’t get the wrong impression of Briz, I beg you. Anyway digressing again- the show was very charcoal, black and cream orientated. The models all had black stripes across their eyes and otherwise bare faces. This made them look like mysterious, moody superheros. I liked it, as it really set of the simple coloured, pieces; the models all expressionless (course), their masks and the movement of the light or dark pieces worked together perfectly. It felt like we were on the sea, with norwegian heroines. Swishing slowly about, their heels never falter, their gaze exact, the path has been set and the grey skies are dappled with stars, as the storm takes hold. These strong warriors will take us with their capes flowing behind them, their hair dancing in the wind.

Jena.Theo Valkyrie by Matilde Sazio
Jena.Theo LFW A/W 2011, Illustration by Matilde Sazio

My favourite piece was one with an almost bustling at the back, flowing down to the ground, in one swipe. The front was a mini, the back was the drama, the fantasy. I would love to wear this one standing at the front of a ship. Not a ferry, a ship. The collection; Valkyrie, refers to a band of celestial female figures who decide to die in the field of battle. So 300, in a sense, but with women. Strong, ethereal women.

Jena.Theo_LFW_MattBramford_002Jena.Theo_LFW_MattBramford_001 Jena.Theo_LFW_MattBramford_005
Photography by Matt Bramford

Jena.Theo have managged to combine the mythology with the urban reality. Fantasy has been embraced, with opulence in mind, the designs are sumptuous, yet strong. Fit for women going into battle with the ice of Scandinavia and the luxuriousness of a cashmere bustle behind them. And why not mix up the hemlines, paint black across our eyes and march like amazonian creations girls. We are women. Watch us gracefully, cooly and quietly move, like we believe we are mighty. We are. For designs that were indeed simple, they were deserving of their sparkling lights.

Categories ,bristol, ,Ethereal, ,fashion, ,Front Row, ,Helen Martin, ,hero, ,Jena.theo, ,Karina Yarv, ,Lights, ,london, ,London Fashion Week A/W 2011, ,Matilde Sazio, ,Matt Bramford, ,Norway, ,scandinavia, ,Ship, ,twitter, ,urban, ,Valkyrie

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Amelia’s Magazine | Event: Mr Jones Watches launches The Masters of Time

The Compass Road by Iain Sinclair illustrated by Faye West

The decision to wear one of Mr Jones’ Watches is to accept the designer’s challenge to a modern concept of time being a series of fixed units, remedy through which the day is neatly compartmentalised. A concept most succinctly visualised by the watch The Average Day watch. This piece was originally produced for The Muses. The watch-face illustrates the average activities undertaken at particular points throughout the day. The information was digested from sources researching how time is spent by an average person throughout the day. The hours are replaced by words; 6pm becomes social life and 11am becomes work.

The Average Day, Photograph by Chris Overend. The Muse for this particular watch was Jonathan Gershuny, Director of the Centre for Time Use Research and who Mr Jones stipulates has “750,000 time-use diaries.”

Continuing to dispense with Western Modernity’s accepted measurement of time, Mr Jones developed Cyclops, a watch with no hour, minute or second hands. Instead a circular disk mimics the movement of shadows across a sundial, as the passage of time is meditatively documented. Encouraging the wearer to reevaluate their relationship to capitalist time in which every precious second counts.

Cyclops

On Wednesday 3rd November 2010 Mr Jones’ Watches launched The Masters of Time a collaboration with five unique professionals who share an unique and personal concept of time.

During the launch Iain Sinclair, author and psycho-geographer, Greame Obree, record breaking cyclist and artist Brian Catling discussed the ideas behind their watches and the process of negotiating whilst collaborating with Mr Jones. The final two watches were developed with Comedian William Andrews, and DJ Tom Middleton.

Iain Sinclair Photograph by Emilie Sandy

Iain Sinclair’s (Author of Hackney That Red Rose Empire) Compass Watch relates to 90 minutes of film time, rather than your usual TV time of 60 minutes. Sinclair discussed the relation of time to walking, the layers created as time passes both between an event and the walker’s presence, within the walker’s own time.

Iain Sinclair – Compass Road interview from Mr Jones on Vimeo.

Fittingly Sinclair’s watch replaces the units of time with authors whose experience was shaped both by the influence of both geographic location and a complex understanding of time. In his 15 minutes Sinclair discussed the breakdown of the poet John Clare after the enclosure of the landscape to JG Ballard’s experiences as a prisoner of war before his arrival in Suburban England.

Compass Road by Iain Sinclair and Mr Jones Watches

The performance artist and sculptor Brian Catling, introduced the ideas behind Dawn West Dusk East via an art historical slide show. Original paintings and performances explored and expanded on the concept of ‘the Cyclops’. The watch –in the words of the artist- was designed to be “enigmatic, subtle and poetic.” The single rotation of this exquisite design is a silent request to return to a slower pace. The dial gradually measures the 12 hours between Dawn and Dusk.

Brian Catling Photograph by Emilie Sandy

The final speaker of the evening was the twice claimant of the toughest cycling challenge The Hour – a race between the cyclist, distance and the clock. Fittingly the title chosen for Graeme Obree’s timepiece is The Hour. As the hand rotates each hour reveals a different word encouraging the wearer to question emotions experienced during a variety of daily activities. Obree described The Hour as the best, worst, most exhilaratingly painful amount of time imaginable, each second a step closer to achieving or failing a lifelong obsession.

The Masters of Time launch was a fantastic introduction to an individuals complex relation to time. Sadly William Andrews and Tom Middleton were unable to attend, their watches The Last Hour and BPM played with the idea of ‘death’ on stage and a DJ’s relation to the beats per minute respectively. BPM comes complete with a specifically designed animation to help the nocturnal DJ keep count of each record’s BPM prior to the moment of a live mix.

Tom Middleton Photograph by Emilie Sandy

William Andrews Photograph by Emilie Sandy

William Andrews The Last Laugh functions as a symbol of the performer’s need for the last laugh and a momento mori, a reminder that life is brief as time flashes past on the moving teeth of the skull illustrated watchface

The Last Laugh by William Andrews and Mr Jones Watches

Mr Jones Watches are available from the website or you can visit Mr Jones Design, Unit 1.11, Oxo Tower Wharf? Southbank London SE1 9PH.
Compass Road and The Last Laugh are available today.

Categories ,artist, ,Author, ,BPM, ,Brian Catling, ,Comedien, ,Compass Road, ,Concept, ,Cyclist, ,Cyclops, ,Dawn West Dawn East, ,dj, ,Emilie Sandy, ,Graeme Obree, ,hours, ,Iain Sinclair, ,minutes, ,Mr Jones Watches, ,Oxo Tower, ,Pip Pip, ,seconds, ,The Average Day, ,The Hour, ,The Last Laugh, ,Time, ,Tom Middleton, ,watch hands, ,William Andrews

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