Amelia’s Magazine | Swatch True Colours – A look at the entries


Illustration by Gareth A Hopkins

Well things haven’t changed for me much over the last twenty years. I yearned for a Swatch watch when I was a boy, mind decease and I’m yearning for one now. I never actually got one – well, sickness visit web that’s what happens when you’re brought up in a mining village and there are more important things in life, here prostate like food, for example. Anyway, who cares? Swatch have recently launched their New Gent collection – a painfully sophisticated selection of watches for gentlemen who appreciate a discreet, slick timepiece with style.


Illustration by Antonia Parker

To celebrate the launch (and promote it, of course) the Swiss watchmakers have collaborated with some of the biggest fashion magazines to pitch stylists, photographers and fashion editors against each other. The result is a fabulous selection of shoots, published in said magazines, with readers given the opportunity to vote for their favourite.

Without any particular brief, the results are breathtaking and very, very different. Here’s a round up of my faves:

Wallpaper*

Wallpaper‘s ‘Hanky Panky’ shoot is inpired by the plight of 1970s gay casual-sex seekers to find an ‘appropriate’ match. A fascinating subject, I have actually no idea what the different placements mean (honestly, guv’nor – but Wikipedia does throw some light on the situation) but the team at Wallpaper, overseen by fashion director Sebastien Clivaz, have used the phenomenon to great effect.

This gent, on the left, apparently is a submissive gentleman who is fond of sexual practises such as fisting, piercings, S&M, military sex and masturbation only (somebody needs to make his mind up, love…) You can’t go wrong with a bit of camp cowboy styling.

Open Magazine

I love love love Open Magazine’s vibrant colours and hint of eroticism. A pair of flexible friends writhe on top of each other in various poses (but this ain’t gymnastics).

The watches on the models go unnoticed, but this is rectified with backdrops of said watches, blatant in the background. And if that girl can really get a Swatch around her neck, she needs to eat more.

Vice Magazine



In a shock move, Vice‘s entry is a little subdued, but I love their stark shoot featuring up-and-coming musicians. Lots of different photographs feature, from different angles, with Jeremy Shaw, Polina Lapkovskaja and Hugo Capablanca sporting a couple of watches each…

Cleo Magazine


Cleo’s option makes great use of wonderful illustrations. Chiho’s dreamy water-colours envelop their models, blending with body art influenced by the magazine’s Singaporean roots, photographed by Skye Tan.

Tom Magazine


Tom’s quirky offering is all about food. 6 models are pictured gorging on a selection of East Asian treats whilst nonchalantly wearing a variety of the watches. I really like the candid format and saturated colours of Dean Lee’s photographs.

WAD Magazine


I love WAD‘s quirky and eccentric shoot, featuring modern gentlemen in a mix of twee tweeds. These dandies wear a mix of Scandinavian and British tailored items. You don’t see much of the watches, but who cares? These photographs are great!

Kinki Magazine


Kinki‘s offering is probably the most unique, and utilises coloured powders that have been splashed all over models’ faces. It’s a really conceptual shoot and stands out from the rest.

ID Magazine


ID Magazine makes use of ‘streetstyle’ photography, using prolific fashion blogger Bryanboy and accessories designer Fred Butler as subjects. The layouts also feature this pair casually going about their businesses wearing armfuls of Swatch watches, as you do.

To see the rest of the entries and to vote in the competition, visit the Swatch website (where you can also check out some of the fantastic videos produced to accompany the shoots!)

Categories ,Asia, ,Bryanboy, ,Chiho, ,Cleo Magazine, ,Cowboy, ,fashion, ,Fred Butler, ,Gymnastics, ,Hanky Panky, ,Hugo Casablanca, ,ID Magazine, ,Jeremy Shaw, ,Kinki Magazine, ,Magazines, ,New Gent, ,Open Magazine, ,Polina Lapkovskaja, ,Singapore, ,Skye Tan, ,streetstyle, ,styling, ,Swatch, ,Switzerland, ,Tom Magazine, ,Vice Magazine, ,video, ,WAD Magazine, ,Wallpaper, ,Watches

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Amelia’s Magazine | Graduate Fashion Week 2010: International Show

An androgynous Autumn/Winter collection kicked off Northbrook college’s graduate show with Rhea Field’s take on tuxedos with a twist. The nude and black palette teamed with the surprising use of latex injected just the right amount of femininity to the aptly named ‘About A Boy’ collection. Polka-dot pussy bow blouses in ultra girly chiffon were given the tailored treatment with perfectly-pleated trousers and black lace-up boyish brogues; bow-ties were oversized or sugary pink and shirts were sequin-splattered in a perfect contradictory fashion. ? 

Diana Alves drew her inspiration for ‘Parallel Fashion’ from contemporary architecture. To achieve her shapes she made a 3D pyramid from paper which she mounted on a mannequin. She then proceeded to create her abstract garments using this concept, find teamed with clever tailoring to create her sharp shouldered woollen jackets and satin and silk taffeta zip detailed dresses. ? 

Anna Louise Moxon focused on body proportions in her graphics inspired collection ‘Illustration Subfocus’. With the use of prints she followed contours of the body to create full and feminine silhouettes. Her interesting designs are inspired by special effects in films, symptoms in particular CGI (computer generated imagery) and 3D animation. The retro colour palette of monochrome, dosage grey and red combined with the futuristic concept and use of layered textures and prints make for a really interesting and forward-thinking collection.  ? 
After a extremely brief 30-second interval it was Manchester’s University of Salford’s chance to shine, and shine, one designer in particular, quite literally did. 

Alex Dubell began the show with ‘Modern Hysterics’,the first of three collections inspired by the surprising choice of soap opera Coronation Street, of which he says “just as in reality, life in ‘the street’ can be chaotic with events that are both dramatic and well hidden”.

He has chosen to represent this drama by the medium of extremely exaggerated and structured shoulders in a sparkly midnight blue palette which he describes as “the ‘out of touch’ moments that we all experience, which Coronation Street has dramatised so effectively for many years”. ? 
Emma Lidell had a more futuristic vision judging by her collection ‘Grey Matter’ which does what it says on the tin. The show had a sports-luxe feel to it, courtesy of her use of marl jersey, but presented a twist with a heavy use of Perspex moulding and transparent ‘astronaut’ style skirts. She describes her collections as “garments evoking ambiguous intelligent thought”.

Danielle Ferguson presented the audience with the second Corrie based collection of the night, this time the inspiration came off the back of a particular storyline in her favourite programme rather than the show in general. The collection is named ‘My inner child’ and is based on Sarah Louise Platt’s teenage pregnancy and how becoming a mother at such a young age can force a person into adulthood. ? 

She describes her creations as “both playful and grown up” demonstrated in the her full length adult romper-suit, cute cropped printed blouse which she teamed with a huge teddy bear skirt and a classy ankle length camel coat paired with a teddy bear ears hat. She also shows a penchant for polka-dots which can be found throughout the collection, on both demure scarves and a fitted top with overly-structured pleated sleeves reminiscent of a pretty bow.

Closing the show in spectacular fashion was Charlotte Lee Taylor whose collection ‘Bioluminescent Abyss’  was inspired by the black icy world beneath the sea, a world 13,000 feet beneath the surface untouched by the sun’s rays.

Charlotte invoked this bizarre and dark environment and the electric forms that light it with her midnight-black organza garments, which included a thigh-skimming transparent cage dress and a full length hooped cocoon style dress, the collection was mesmerizing enough without the final collective walk of the models down the runway, when a selection of each outfit burst into glowing halos of light, giving us mere humans a glimpse of the electrifying and mesmerizing world under the sea, never before seen by human eyes. Until now.

Anna Piercy, troche UCA Epsom, generic Illustrated by Lisa Billvik

Well well well the kids certainly know what they’re doing at Graduate Fashion Week this year. Sunday kicked off day one of shows for the creatively minded at our very own Earl’s Court and believe me these are the McQueens of the future.

UWE Bristol showcased some beautiful structured puffball dresses from Georgina Kitchen teamed with knee high socks and see-through metallic partitions. Jessie Potter had a clear vision too, healing showing off an appliquéd felt and wool collection in a 70s pallet of mustard and burgundy with pom-pom headdresses. Jessica Hart clearly had the most funm however – showing a pastel based range of graphic prints that Lady Gaga would feel sheepish in. Necklaces were gigantic, as were pockets, in what was a playful and crisp collection, complete with bow headbands of course. (Read more about UWE Bristol’s show here – with even MORE illustrations!)


Jessica Hart, illustrated by Jenny Goldstone

I was not expecting the standard of design as seen at UCA Epsom University’s show after though. Think of Pilgrim’s, 50s housewives, teddy boys, Julia Roberts in Mona Lisa Smile and a dash of kids TV and you’re half way there. This was a serious clash of icons creating a surprisingly good statement for the University.

But amongst the host of talent there were some definite faces of the fashion future to watch, and a surprising amount of menswear. Remember you heard it here first.

Lucinda Ailes: One so patriotic, not to our fair Blighty mind, but all things American were emblazoned on everything through an array of stars and stripes. Models sported devoted shorts, leggings and maxi dresses but all was kept thoroughly wearable by grey mix-and-match pieces to wear back with the collection.

Katie Barret: A different kind of heritage was displayed in Barret’s show of menswear pieces. Thoroughly Scottish and proud of it, models sported full kilted dresses as well as the traditional skirts. The whole feel was very rugged using natural fabrics and even slightly drab colours. But each look was spiced up with a hint of tomato red, whether it be in a top or the waist detailing of said kilt instantly adding an extra something to the look.

Antonia Lloyd: Another one for the boys but this time not quite so manly. Lloyd made sure the boys sparkled in glittered tuxedo style shirts and knickerbockers to be proud of. There was something quite romantic about the look, with buttons done up to the neck and a palette of muted greys and navies.

Beata Gebka: I told you there were pilgrims and it came from Gebka’s show. Models sported traditional style long dresses accessorized with cloches and capes. As unwearable as it sounds, the pieces were surprisingly covetable, finished off with black ribbon detailing and even bib fronts. This may just be the new look come autumn and one that features heavily around the key muted pallet of greys and navies again.

Stency Kidega: Frills frills and more frills was what Kidega must have been dreaming of. They were added to the shoulders of jackets and the necklines of coats but wherever they were placed they looked beautiful. Kidega pulled off a very tailored collection, which isn’t always the most interesting, but the corset detailing on the dresses and the aforementioned jackets made sure that it was. Delicious.

Eve McDonald: McDonald definitely has a 50s housewife buried inside her otherwise she wouldn’t be able to produce such stunning floral shirts. But she’s also hiding a Teddy Boy too, as pieces were mixed with checked trousers and long shorts. Finished off with floral headscarves tied in oversized bows I almost wanted to pull on my espadrilles and listen to some good old Rock ‘n’ Roll.

Anna Piercy: It’s Piercy who brought the piece de résistance of the whole night for me. Piercey managed to create a collection based entirely around oversized letters. Seriously. Not that much to hear but the fabrics still flowed into beautiful a-line dresses with cut-out detailing. Even more intelligent was the use of panelling and sequins to create letters from the arms and body of a dress. And the finale – Piercey’s models came together to spell out the word ‘RANDOM.’ It was and yet I still liked it.


Illustrations by Lisa Billvik

How nice though that we got to see the faces behind the fashion as each designer (embarrassingly for most but certainly not all) walked the catwalk with one of their models. It was cheers and ovation all round from the crowd and do you know what…. they thoroughly deserved it.

Hear, hear!


Anna Sergunova, look illustrated by Aniela Murphy

It may have been the first ever International Show at Graduate Fashion Week, viagra but the designers did all they could to leave a lasting impression on London; collections came courtesy of universities spanning Europe with one show from students as far as Singapore.

The show launched with a strong start with Wolfgang Jarnach from the Akademie Mode & Design in Munich, his dark collection was made up of voluminous skirts and shoulders teamed with striking tailored jackets, topped off with a dramatic Count Dracula style cape.

In an equally theatrical fashion came Vicole Lang’s collection, which racked up the most air miles for GFW, coming in from the Lasalle College of the Arts in Singapore. The show kicked off with a distinctly fetishism theme opening with a PVC bandage body suit, but seemed to become more gradually demure with each outfit, until the stunning Balenciaga-esque spiked and padded dress closed her a collection in show-stopping fashion.

After Vicole’s electrifying garments, a much needed cool off came courtesy of Lidya Chrisfen’s collection which swished down the runway to the calming sounds of an ebbing tide. The neutral palette, twisted rope detailing and seashell embellishments brought to mind shipwrecks and desert islands, whilst the daringly cut, printed maxi dresses injected a touch of red-carpet glamour to the collection.

Wearability was an apparently unimportant factor for a number of the international designers, as spectators at Earl’s Court witnessed recurring ‘head coverings’ as opposed to headwear from several collections. This theme was kicked off by Linda, hailing from Singapore’s LaSalle College of the Arts, who sent a seemingly ‘blind’ model down the runway in a denim hooded thigh-skimming mini dress, which zipped up balaclava style to the top of her head.


Linda, illustrated by Lisa Billvik

The concept continued in Anna Sergnova’s collection, whose medieval-inspired garments were dreamt up in the halls of Saint Petersburg’s State University of Technology & Design. Four of her six garments completely covered the model’s faces with knight style armour, metal visors and chain-mail helmets, teamed with gauntlets and protective Balmain style padded hips and shoulders. Unfortunately the safety of the models was somewhat blighted by the towering heel-less wedges in which they were precariously balancing on as they walked the runway.

Things only got stranger when Amsterdam Fashion Institute student, Floor Kolen’s creations took to the stage, she too showed a penchant for covering the eyes, this time through the medium of masks, rather scary looking plastic bird masks to be precise. She also took the acrylic route for a selection of her garments and accessories including a moulded bust style T-shirt, plastic feet shoes and demi-gloves which only covered the front part of the hand, but would nethertheless render the wearer helpless.


Floor Kolen, illustrated by Maria del Carmen Smith

It is often the English that are often regarded as the most eccentric people in the world; but maybe it is time to rethink this stereotype, because actually stranger things can and certainly do happen – just ask the international designers at GFW. 

Images courtesy of catwalking.com

Categories ,Academie Mode & Design, ,amsterdam, ,Amsterdam Fashion Institute, ,Anna Sergnova, ,Count Dracula, ,Earls Court, ,Floor Kolen, ,Graduate Fashion Week 2010, ,International Show, ,Lasalle College of the Arts, ,Lidya Chrisfen, ,Linda, ,london, ,Munich, ,PVC, ,Saint Petersburg, ,Singapore, ,State University of Technology & Design, ,Vicole Lang, ,Wolfgang Jarnach

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Amelia’s Magazine | Graduate Fashion Week 2011 Gala Awards Show: Womenswear Knitwear and Tailoring

GFW Charlotte Waters by Claire Kearns
Charlotte Waters by Claire Kearns.

Now for the real meat of the Graduate Fashion Week Gala Awards show… the womenswear on show. Here are those designers who concentrated on tailoring, more about textures and knitwear.

Graduate Fashion Week Gala show Charlotte Waters 2011Graduate Fashion Week Gala show Charlotte Waters 2011Graduate Fashion Week Gala show Charlotte Waters 2011Graduate Fashion Week Gala show Charlotte Waters 2011Graduate Fashion Week Gala show Charlotte Waters 2011
Charlotte Waters of Salford showed a dark and moody collection with plenty of texture and knit. Intelligent Evolution was inspired by obsolete technology such as cassettes. Grunge with a modern twist – loved the over sized fibrous shoes.

Graduate Fashion Week Gala show Cindy M Warsono 2011Graduate Fashion Week Gala show Cindy M Warsono 2011Graduate Fashion Week Gala show Cindy M Warsono 2011Graduate Fashion Week Gala show Cindy M Warsono 2011Graduate Fashion Week Gala show Cindy M Warsono 2011
Cindy M Warsono by Hayley Warnham
Cindy M Warsono by Hayley Warnham.

I wasn’t massively keen on La Salle College of the Arts Singapore graduate Cindy M Warsono‘s collection of bulky cream hoodies and tight trousers.

Graduate Fashion Week Gala show Jaskiran Hare 2011Graduate Fashion Week Gala show Jaskiran Hare 2011Graduate Fashion Week Gala show Jaskiran Hare 2011
Jaskiran Hare of Kingston University showed a monochrome collection based on traditional tailoring turned inside out and back to front.

Graduate Fashion Week Gala show Jungo Kuroiwa 2011Graduate Fashion Week Gala show Jungo Kuroiwa 2011Graduate Fashion Week Gala show Jungo Kuroiwa 2011Graduate Fashion Week Gala show Jungo Kuroiwa 2011
Jungo Kuroiwa of UCA Epsom favoured a very black approach as well: layered tailoring and lace all mixed up together to create interest.

GFW-Rory-Longdon_by_AlisonDay
Rory Longdon by Alison Day.

Graduate Fashion Week Gala show Rory Longdon 2011Graduate Fashion Week Gala show Rory Longdon 2011Graduate Fashion Week Gala show Rory Longdon 2011
Rory Longdon went for subdued black and silver in his knitwear collection – but even a colour lover like me could admire these beautifully constructed garments – up close they were just amazing. Not for nothing did he win the overall Gala Award. He goes on to study an MA in Fashion Womenswear at the RCA this September.

Graduate Fashion Week Gala show Lyudmila Lane 2011Graduate Fashion Week Gala show Lyudmila Lane 2011Graduate Fashion Week Gala show Lyudmila Lane 2011Graduate Fashion Week Gala show Lyudmila Lane 2011Graduate Fashion Week Gala show Lyudmila Lane 2011Graduate Fashion Week Gala show Lyudmila Lane 2011
Lyudmila Lane of UCA Rochester stuck to lighter greys and orange in pleated shapes for Endless Sequence, medications inspired by the sculptures of Peter Jansen. The garments didn’t always work – I was much more interested in her intriguing shoes.

Graduate Fashion Week Gala show Rachel Cogley 2011Graduate Fashion Week Gala show Rachel Cogley 2011Graduate Fashion Week Gala show Rachel Cogley 2011Graduate Fashion Week Gala show Rachel Cogley 2011Graduate Fashion Week Gala show Rachel Cogley 2011
Rachel Cogley from University of Birmingham must surely have been inspired by Charlie Le Mindu – her fun collection borrowed heavily from his avante garde design aesthetic. Nonetheless I enjoyed her crazy big shouldered plaited hair coats and the poodle bag which matched both wig and coat.

naomi-law-gfw-gala-ume-sacraine
naomi-law-gfw-gala-ume-sacraine
Ume Sacraine by Naomi Law.

Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011Graduate Fashion Week Gala show Ume Sacraine 2011
It was back to black for Ume Sacraine of De Montford University… who started with a panelled mini dress before moving on to a whole range of intriguing fringed, embossed and gnarled textures in a sombre palette.

Graduate Fashion Week Gala show Won Jee Chung 2011Graduate Fashion Week Gala show Won Jee Chung 2011
Finally, Won Jee Chung showed more monochrome, this time intarsia knit and a strangely unflattering bulky hooded top with sheer palazzo pants.

Categories ,Alison Day, ,black, ,Charlie le Mindu, ,Charlotte Waters, ,Cindy M Warsono, ,Claire Kearns, ,De Montford University, ,Endless Sequence, ,GFW, ,Graduate Fashion Week, ,Grey, ,Hayley Warnham, ,Intelligent Evolution, ,Jaskiran Hare, ,Jungo Kuroiwa, ,Kingston University, ,knitwear, ,La Salle College of the Arts, ,Lyudmila Lane, ,monochrome, ,Naomi Law, ,Peter Jansen, ,Rachel Cogley, ,Rory Longdon, ,Singapore, ,tailoring, ,Textures, ,UCA Epsom, ,UCA Rochester, ,Ume Sacraine, ,University of Birmingham, ,Womenswear, ,Won Jee Chung

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