Amelia’s Magazine | Simeon Farrar, The Great British Summertime: New S/S 2012 Season Preview Interview

Simeon Farrar Spring/Summer 2012 by Madi Illustrates
Simeon Farrar S/S 2012 by Madi Illustrates

What began as an ‘art experiment’ by London-based Simeon Farrar has now turned into a successful fashion label; winning not only international acclaim but also the prestigious NEWGEN award three times along the way. Despite being crowned a fashion buyer favourite with stockists such as Liberty in the UK and many more in Paris, Tokyo, and Sydney (to name a few), Simeon hasn’t lost sight of his Fine Art training gained at the University for the Creative Arts in Farnham. Every collection begins with a philosophical root from which the designs and drawings develop and each one-off piece is then created with Simeon’s trademark dash of humour delivered through experiments with colour and print, done by hand in his Shoreditch studio.

Simeon Farrar
Simeon Farrar, all photographs courtesy of Iroquois PR

As someone who trained as a fine artist, what was it that made you want to turn your hand from canvas and paper to fabric?
I’ve always been into printmaking and I used to use a lot of screen-printing in my paintings. I would load them up with all sorts of images and paint over them to form multiple layers. I started putting some of these images on to t-shirts purely as another surface rather than as fashion. The first t-shirts were so loaded with paint like the canvases that they could never be worn. I got so into this that it soon evolved into fashion.

Simeon Farrar Spring/Summer 2012 by JL Illustration
Simeon Farrar S/S 2012 by Jason Lear

As a ‘non-fashion’ person, did you expect to make such a big impression when you first exhibited at London Fashion Week?
Absolutely not. I had no idea what people would think of me. I didn’t even have an order book so I guess I didn’t expect to write any orders. Suddenly I had all these people wanting to order this junk I’d made which I found all a bit weird. It was still an art experiment at that point.

Simeon Farrar Spring/Summer 2012 by Abi Hall
Simeon Farrar S/S 2012 by Abi Hall

What’s the most important lesson you’ve learned about being a designer and the way the world of Fashion works?
As an artist you develop a certain degree of snobbery towards anything that isn’t ‘Art’. I can safely say that I have been cleansed of that snobbery after being welcomed so openly into the fashion world. I’ve learned that it’s all a load of rubbish and an artist just does what ever he/she feels is the most honest path for their creativity and it doesn’t need a label to make it valid.

Neon Butterfly Chiffon Maxi
Butterfly Chiffon Maxi

Your ‘Kate Mouse‘ illustration has become a widely recognised and coveted t-shirt graphic. Why do you think it’s had so much success?
For me it was one of those magical moments when an image just works perfectly. I’d drawn the image for a nursery rhyme collection we were doing at the time and I wanted to do Three Blind Mice. So, to name the file on Photoshop I used ‘Kate Mouse’ so I would recognise it. Then it just clicked, like a light bulb coming on above my head. I think it’s been a success for the same reason. It’s not forced or contrived, just simple and genius. There’s been such a demand ever since her birth that she’s featured in every collection since, with various additions. She gets pimped up every season. Except this forthcoming A/W 2012.

Simeon Farrar Spring/Summer 2012 by Alia Gargum
Simeon Farrar S/S 2012 by Alia Gargum

What personally inspired you to create a ‘Kate Mouse’ t-shirt with Net-A-Porter especially for the Japan Earthquake relief appeal?
Two of my staff are Japanese and they have been with me for years so due to that I feel a certain closeness with Japan. We sell a lot in Japan, and since I began the label the Japanese have been so supportive and loyal to my brand that when the earthquake hit it felt like an opportunity to repay some of that. The Kate Mouse print was our obvious big hitter, so I thought it would make the most money if we offered it for the appeal. We did it by ourselves at first, offering a free t-shirt with every donation to Save The Children. That went very well but as we were paying postage we had to limit it to the UK only. My PR company Iroquois and I approached Net-A-Porter so we could take it further. They were amazing with how they took it up and offered so much percentage of the profit to the appeal. I was very impressed with their instant generosity.

Simeon Farrar Spring/Summer 2012 by Dana Bocai
Simeon Farrar S/S 2012 by Dana Bocai

Your current S/S 2012 collection not only has your own charming take on the uniquely temperamental British summer through neon colours, raindrop prints and a nod to the new Royalty, but a uniquely feel-good quote that runs throughout. How did the slogan ‘You Are My Silver Lining’ form in your head?
There is always a sense of romance in my collections, and no matter what the theme I always like to bring that in. I like the idea of someone being your Silver Lining. No matter what happens in life there is someone who’s very presence brings with it a sense of hope or a way out of darkness.

Slogan Print Tote with Leather Handles
Slogan Print Tote with Leather Handles

Simeon Farrar Spring/Summer 2012 by Alejandra Espino
Simeon Farrar S/S 2012 by Alejandra Espino

What are your favourite colours to print in (at the moment) and why?
I loved using the neon colours in the S/S 2012 collection. I like printing images in neon then overlaying that with a black print and washing it all out so the greys defuse the neon a bit.

Simeon Farrar Spring/Summer 2012 by Mitika Chohan
Simeon Farrar Spring/Summer 2012 by Mitika Chohan
Simeon Farrar S/S 2012 by Mitika Chohan

What can we expect for A/W 2012 from Simeon Farrar?
For S/S 2012 we had a ghost print that did very well, so I’ve built the next collection round that. So I guess it’s a Haunted House collection. We’ve got lots of ghost drawings, howling wolves, that kind of thing. But, there’s also a romantic side to it. I’ve always been interested in the tragic side of vampires and the sense of undying love that runs through it. So I’ve brought a lot of that in to the collection. And for the first time, NO KATE MOUSE. I didn’t want to cheapen her and put some fangs on her or something. Kate Mouse is dead, you heard it here first.

Cloud Print Tote Bag
Cloud Print Tote Bag

Simeon Farrar Spring/Summer 2012 by Gareth A Hopkins
Simeon Farrar S/S 2012 by Gareth A Hopkins

Simeon Farrar’s current S/S 2012 collection is available to buy in store and online at a variety of stockists, and his forthcoming A/W 2012 collection will be exhibited at Tranoi this March.

Categories ,Abi Hall, ,Alejandra Espino, ,Alia Gargum, ,Autumn/Winter 2012-13, ,british summer, ,canvas, ,Creativity, ,Dana Bocai, ,drawing, ,Fine Art, ,Gareth A Hopkins, ,Haunted House, ,illustration, ,Iroquois, ,Jason Lear, ,Kate Mouse, ,liberty, ,london, ,London Fashion Week, ,Madi Illustrates, ,Mitika Chohan, ,Neon, ,Net-A-Porter, ,Newgen, ,painting, ,paris, ,Romance, ,royalty, ,Save The Children, ,screen-printing, ,shoreditch, ,Simeon Farrar, ,Spring/Summer 2012, ,sydney, ,T-shirts, ,tokyo, ,Tranoi, ,University of Creative Arts Farnham, ,Vampires, ,You Are My Silver Lining

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Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Ziad Ghanem

JASPER GARVIDA lfw s/s 2011 Rachel Clare Price
A selection of Jessie’s corsarges

Walking around Broadway Market, approved one cold wintery Saturday, feeling hungry and looking at all the delicious food I could ill afford, (oh the joys of being a student!). I came across a treasure trove of a stall run by the delightful Jessie and Buddug and instantly fell in love with their charming designs. Since this initial visit, I have returned time and time again to buy unique necklaces as birthday (incredibly successful!) gifts.

So you can imagine my delight coming across their Columbia Road shop, originally located in the upstairs of one the picturesque houses adorning the street. Jessie and Buddug have recently expanded ‘downstairs’, and in celebration of their success, I had the pleasure of interviewing the talented textile artists for Amelia’s Magazine.

I first noticed your designs at Broadway Market on Saturday, was this your first venture?

Buddug: We started broadway market after we graduated 5 years ago and got the shop 2 years ago.

What was your experience of the market? Do you still have a stall there?

Buddug: We still have a stall at Broadway Market, we feel it has grown so much since we started. It’s been cold and wet at times but it’s been great learning what people buy. Its been great socially too, speaking with our friends and customers.

As friends from home, what has it been like to work together?

Buddug: We met when we were on art foundation and always said we we would like to collaborate together in the future. We find it easier that we both do our own work and then display together because we both have different working hours.

You previously occupied an upstairs room in Columbia Road, how did the opportunity to expand into a downstairs space arise?

Buddug: We got offered a place at ground level by Bev who had the shop before us, she made handmade clothes and toys etc, she offered it to us before anyone else which was an honour and we jumped at the chance.

What was your experience of the Goldsmiths Textiles course (which sadly no longer exists?)

Jessie: I was at Goldsmiths, at a very tricky time, the course was going through a real denial period, as they were finding the debate about what to do with textiles and fine art really hard. Which made it hard for us as students and as someone who is passionate about cloth and textiles and most of all making, I found the course incredibly frustrating!

But I had very supportive parents; Primmy Chorley and I am close friends with Audrey Walker and Eirian and Denys Short. So I always had a huge back up behind me in the textile world. I did feel incredibly pulled between the two worlds though and I was lucky enough to come out fighting, determined to set up my own business and to carry on my making process.

Overall I am pleased I went through the Goldsmiths experience, as the academic and written side of it, (for me) has helped me today to think the way I do and pushed me in other ways.

What course did you study Buddug and what was your experiences?

I studied at London Guildhall (now London Metropolitan University)in Jewellery, silversmithing and other crafts. I enjoyed the experimenting with different materials. It was very much a hands on course.

Buddug’s designs for Urban Outfitters.

Buddug, what was it like to work for Urban Outfitters?

It was quite difficult working for URBAN OUTFITTERS, due to the ammount i had to make! and I waited a long time for payment!

Jessie, what role does recycling play in your practice? Why is it important to you and how did you first become interested in using recycled materials?

Recycled materials has and I believe will always be a huge part of my work, I like it that it creates a timeless feeling, I guess it started from the scrap books I made with my Mum when I was young and colleting and using found and recycled items for me creates a story, old clothes and books hold some kind of story and depth to them.

A detail from Jessie’s seating plan for her Wedding Collection.

And how did the wedding collection develop?

I was asked to create a whole wedding theme for a lady who used to buy my cards at Broadway Market, I handmade her invites, table names and a seating plan and really from here I got other customers and then early this year I designed some invites which were slightly quicker to make and I did a huge wedding show in London and its kind of gone from here I have made for several weddings this summer and I am already making for 2011-2012 weddings.

An enamel plate by Buddug.

Buddug, how did you start designing the Home Ornaments collection?

I’ve always been interested in developing the enamel process since university and always liked/inspired by objects mother and grandmother had in the kitchen, I invested in a bigger kiln, which was a challenge to make bigger things!

What materials do you like working with and why?

Jessie: Fabrics, worn clothing, paper they all hold such a good quality and are embedded with an excisting narrative

Designs by Jessie Chorley

Buddug: I’ve always tried to use things that are around me and be inventive with the materials i already have/been thrown away and in old/secound hand things, there’s such a quality in materials and making process and a added charm in old things and it’s actually nicer to use…

Broach by Buddug

I like to combine different materials metal and fabric. fabric and paper or wood…but i mostly enjoy metal and enamel. I really like the solidness of metal and the duribility of it as a raw material.

What was it like to make the stage set for: the launch of Laura Dockrill’s book Ugly Shy Girl and how did you became involved in this?

Buddug: I can’t remember were we met Laura Dockrill, but she asked if we were interested in doing the stage for her. It was quite a challenge because we didn’t know the size of the stage but the best thing was Jessie’s bunting it was really big and yellow!

Have you made or participated in Set Design before? Is this something you will continue to participate in?

Jessie: Yes for me it is a real passion, I love to create things and watch others create a story with the objects I make. A lot of quite random masks and house like boxes which I display in the shop are often borrowed for shoots, and I always like the outcome. For me styling our shop is like creating a stage set I love making it all different each week and then watching the customers come in and their response to it!

My degree show was also about staging and the response of the audience and the creator, for this I made a huge seven foot book which you could walk inside.

Buddug: I haven’t done much set design before, but wold love to, it’s been quite good having practice doing the shop window.

What are the inspirations for your collections?

Jessie: Story telling, people places and preserving memories creating beautiful things from lost or found objects.

Buddug My inspiration for my work is a collection of things I find and come across, I usually collect and draw in sketch books. Nature, a sense of home comforts and memories/naustalgic sences. It’a quite a mish mash of ideas and influencs.

Design by Buddug

We have a few pieces in the shop were we bring things together such as the fabric bows with enamel buttons, but we find it easier to make our own work and display together.

Do you both run and participate in the organisation of the workshops?

Jessie: No I run the workshops I have done for quite a few years now. For me I love to go out and meet other people and hopefully change the way they see the world through making, I have worked with a lot of charities, which is both frustrating and very rewarding at the same time, I am always touched by certain characters which can feed directly in to my work.

The whole workshop trend has gone huge now though and people expect so much more, and have so much more since places like hobby craft became so big and shows like The Knit and Stitch.

I am currently organising my Christmas workshops which will be in November in North London. I will have some day workshops creating simple gift wrap and gifts.

Jess Chorley

Buddug Jess does a lot of workshops, I’m yet to start, but it might be something I would be interested in doing when I’m a bit older.

What’s next for Jess Chorley and Buddug?

Buddug: At the moment we are preparing for christmas, thinking of making stocking filler ideas and promoting our little shop. Nothing too big, taking up projects as they come along…

To find out more please visit: www.jessiechorley.com, www.buddug.com and www.jandbtheshop.com

We started broadway market after we graduated 5 years ago and got a shop 2 years ago.

We still have a stall at Broadway Market, medical we feel it has grown so much since we started. It’s been cold and wet at times but it’s been great learning what people buy. Its been great socially too, prescription speaking with our friends and customers.

We got offered a place at ground level by Bev who had the shop before us, she made hand made clothes and toys etc, she offered it to us before anyone else which was an honour and we jumped at the chance.

We met when we were on art foundation and always said we we wold like to collaborate together in he future.We find it easier that we both do our own work and then display together because we both have different working hours.

What was your experience of the Goldsmiths Textiles course (which sadly no longer exists?)

Jessie
I was at Goldsmiths at a very tricky time the course was going through a real denial period they were finding the whole debate to do with textiles and fine art very hard which made it hard for us a students so as someone who is passionate about cloth and textiles and most of all making I found the course incredibly frustrating! But I had very supportive parents Primmy Chorley and I am close friend with Audrey walker and Eirian and Denys Short so I always had a huge back up behind me in the textile world. I did feel incredibly pulled between the two words though and I was luck enough to come out fighting and to be determined to set up my own business and to carry on my making process. But overall I am please I went through the Goldsmiths experience as the academic and written side of it for me has helped me today to think the way I do and pushed me in other ways.

BUDDUG
I studied at London Guildhall (now London Metropolitan University) Jewellery, silversmithing and other crafts. I enjoyed the experimenting in different materials, it was very much a hands on course.

BUDDUG

it was quite difficult working for URBAN OUTFITTERS, due to the ammount i had to make! and I waited a long time for payment!

What role does recycling play in your practice? Why is it important to you and how did you first become interested in using recycled materials?

Jessie

Recycled materials has and I believe will always be a huge part of my work I like it that it creates a timeless feeling, I guess it started from the scrap books I made with my Mum when I was young and colleting and using found and recycled items for me creates a story, old clothes and books hold some kind of story and depth to them.
How did the wedding collection develop?
I was asked to create a whole wedding theme for a lady who used to buy y cards at Broadway Market, I hand made her invites, table names and a seating plan and really from here I got other customers and then early this year I designed some invites which were slightly quicker to make and I did a huge wedding show in London and its kind of gone from here I have made for several weddings this summer and I am already making for 2011-2012 weddings.

BUDDUG
(home ornaments)
I’ve always been interested in developing the enamel process since university and always liked/inspired by objects mother and grandmother had in the kitchen, i invested in a bigger kiln, and was a challenge to make bigger things!

What materials do you like working with and why?
Jessie
Fabrics, worn clothing, paper they all hold such a good quality and are embedded with an excisting narrative

BUDDUG
I’ve always tried to use things that are around me and be inventive with the materials i already have/been thrown away and in old/secound hand things, there’s such a quality in materials and making process and a added charm in old things and it’s actually nicer to use…

I like to combine different materials metal and fabric. fabric and paper or wood…but i mostyl enjoy metal and enamel. i really like the solidness of metal and the duribility of it as a raw material.

BUDDUG
I can’t remmeber were we met Laura Dokrill, but she asked if we were interested in doing the stage.It was quite a challenge because we didn’t know the size of the stage but the best thing was jessie’s bunting it was really big and yellow!

Have you made or participated in Set design before? Is this something you will continue to participate in?

Jessie:

Yes for me it is a real passion I love to create things and watch others create a story with the objects I make a lot of quite randon masks and house like boxes which I display in the shop and people ofter borrow them for shoots, and I always like the outcome. For me styling our shop is like creating a stage set I love making it all different each week and then watching the customers come in and there responsis to it!
My degree show was also about staging and the response of the audience and the creator, for this a made a huge seven foot book which you could walk inside of.

BUDDUG
I haven’t done much set design before, but wold love to, it’s been quite good having practice doing the shop window.

What are the inspirations for your collections?

Jessie:
Story telling, people places and preserving memories creating beautiful things from lost or found objects.

BUDDUG
My inspiration for my work is a collection of things I find and come across, i usually collect and draw in sketch books. Nature, a sense of home comforts and memories/naustalgic sences. It’a quite a mish mash of ideas and influencs.

We have a few pieces in the shop were we bring things together such as the fabric bows with enamel buttons, but we find it easier to make our own work and display together.

Do you both run and participate in the organisation of the workshops?

Jessie
No I run the workshops I have done for quite a few years now for me I love to go out and meet other people and to hopefully change the way they see the world through making, I have worked in a lot of charities which is both frustrating and very rewarding at the same time, I always touched by certain characters which can feed directly in to my work.
The whole workshop trend has gone huge now though and people expect so much more, and have so much more since places like hobby craft got so big and shows like the Knit and Stitch.

I am currently organising my Christmas workshops which will be in Nov in North London I will have some day workshops creating simple gift wrap and gifts.

BUDDUG
Jess does a lot of workshops, I’m yet to start, but might be something I would be interested in doing when I’m a bit older.


Immodesty Blaize wearing Ziad Ghanem AW 2010, buy illustrated by Krister Selin

At Fashion Week in February, flailing after a weekend of shows and struggling to even stand up, I was dragged to a late evening show by previous fashion editor Sally Mumby Croft. ‘You’ll LOVE it!’ she exclaimed. I couldn’t say no, could I? So off we popped to see the Autumn/Winter 2010 collection of one Ziad Ghanem.

Wow. I had never seen anything like it in my life, and it was, by and large, the highlight of my fashion week (and my year, probs.) Ziad Ghanem is a trained couturier, which smacks you in the face when you first see his clothes. It almost feels a little disrespectful to call Ghanem’s creation ‘clothes’ – such a meaningless word to describe these works of art.


Photography by Matt Bramford

I couldn’t wait to find out more about the designer. The name sounded so familiar; it turned out I’d bought a Ziad Ghanem t-shirt a few years ago in a sample sale. I was delirious!

The show featured the most beautiful creations, modelled by tattooed models of all shapes and sizes, with a breathtaking finale featuring Immodesty Blaize. The show was a lesson in how to undress, and Immodesty certainly did – with the final show piece being three dresses, each removed to reveal the next. The audience went crazy, as did I.

I’ve been waiting since February to have a chat with Ziad about his collection and what the future holds, and last week, I finally got the chance.


Ziad Ghanem, illustrated by June Chanpoomidole

Hi Ziad! What are you working on at the moment?
I am working on my new collection for spring/summer 2011. I am making a film for it…

What is it about fashion and making beautiful clothes that keeps you hooked?
I love to dress people. I am ever so grateful to my models and to my supportive clients. They are my muses. I also love the fact that I can do what ever I wish and I don’t have to listen to any fashion ‘rules’ that the industry forces on other designers.

You work both in ready-to-wear and couture. Do you have a preference?
I would rather work in couture. I understand it more.


Ziad Ghanem couture, illustrated by Joana Faria

What techniques do you use? Are the array of embellishments and features handmade?
Most features are hand made, especially in couture – we always use traditional methods.I love printing and beading. I am a trained couturier.

Your astounding AW2010 show was the highlight of my fashion week, by far. Can you tell us a bit about it? Were you pleased with the outcome?
Thank you, I was very pleased – I am so happy with all the positive feedback. I want everybody to know that you made my day.

The finalé featuring Immodesty Blaize and the 3-piece ensemble was incredible. How did this collaboration come about?
My collection was about the art of dressing and undressing. On catwalks, particularly in the fashion shows of the 1950s, models really worked the outfits. I wanted a burlesque artist to undress – they do it best. I didn’t want it to be about nudity – it is about the art of undressing. I met Immodesty and asked her to model in my show and I am very grateful that she did. She is an amazing performer and artist.






Photography by Matt Bramford

The models you used were incredibly diverse, as if each piece had been tailored to an individual. We also see recurring models, like Jme and Polly Fey, throughout your work. What’s the story behind your models?
I love working ‘in family’ I only use models that understand and read my work. My models are artists that want to wear and perform in my clothes. I let the model be themselves and I ask and take their opinion into consideration.
My shows are a platform and a chance for people I love to show off. I love helping and I love getting help back. It is the secret of a healthy society.

Going back to your SS2010 collection, there was a strong sustainability ethic with recycled couture and a reaction to consumerism. Are these issues important to you?
Yes. I respect the world and the planet I live in. I am anti-fur and anti-cruelty to people and animals. I want happy people to work with my clothes so I am anti-sweatshop labour. But, I am realistic in knowing where to draw the ethical line.

Your inspiration over the past few seasons has been cited as anything from Victoriana to the Middle East. Can you talk us through where your inspiration comes from, and how it translates to the catwalk?
I am inspired by many cultures and I love music and films.I want be a film maker when I grow up. At the moment I’m still a baby playing dressing up… hahahahaha!


Ziad Ghanem AW 2010, illustrated by Naomi Law

We’ve recently had a chat with Marnie Hollande about the film on which she collaborated with you. Where you happy with the result? What was the aim of this film?
Marnie is a wonderful artist and a lovely person. I am more than happy and thankful for her work and talent. There will be more and more to come. She is a lady… and I want apologise about the dirty talk in my studio. I blame Aiden Connor, my assistant…!

What can we expect from Ziad Ghanem SS2011?
Romance and a carnival of print and a performance. I love it when my clothes perform and my models always do a great job. 
Plenty of organic silk. A very simple silhouette

What does the future hold for Ziad Ghanem?
The present is wonderful I can hear and feel my self breathing and nothing can replace that. The future is a bonus and I welcome it with open arms.


Ziad Ghanem AW 2010, illuustrated by Amy Martino

To see our review of Ziad’s autumn/winter show, click here, and to see more photographs, click here.

Categories ,1950s, ,A/W 2010, ,Aiden Connor, ,Amy Martino, ,Burlesque, ,couture, ,fashion, ,film, ,Immodesty Blaize, ,Jme, ,Joana Faria, ,June Chanpoomidole, ,Krister Selin, ,London Fashion Week, ,Marnie Hollande, ,Middle East, ,Naomi Law, ,Nudity, ,performance, ,Polly Fey, ,print, ,Ready-to-wear, ,Romance, ,Sally Mumby-Croft, ,Undressing, ,Victoriana, ,Ziad Ghanem

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Amelia’s Magazine | An interview with couturier Ziad Ghanem


Immodesty Blaize wearing Ziad Ghanem AW 2010, illustrated by Krister Selin

At Fashion Week in February, flailing after a weekend of shows and struggling to even stand up, I was dragged to a late evening show by previous fashion editor Sally Mumby Croft. ‘You’ll LOVE it!’ she exclaimed. I couldn’t say no, could I? So off we popped to see the Autumn/Winter 2010 collection of one Ziad Ghanem.

Wow. I had never seen anything like it in my life, and it was, by and large, the highlight of my fashion week (and my year, probs.) Ziad Ghanem is a trained couturier, which smacks you in the face when you first see his clothes. It almost feels a little disrespectful to call Ghanem’s creation ‘clothes’ – such a meaningless word to describe these works of art.


Photography by Matt Bramford

I couldn’t wait to find out more about the designer. The name sounded so familiar; it turned out I’d bought a Ziad Ghanem t-shirt a few years ago in a sample sale. I was delirious!

The show featured the most beautiful creations, modelled by tattooed models of all shapes and sizes, with a breathtaking finale featuring Immodesty Blaize. The show was a lesson in how to undress, and Immodesty certainly did – with the final show piece being three dresses, each removed to reveal the next. The audience went crazy, as did I.

I’ve been waiting since February to have a chat with Ziad about his collection and what the future holds, and last week, I finally got the chance.


Ziad Ghanem, illustrated by June Chanpoomidole

Hi Ziad! What are you working on at the moment?
I am working on my new collection for spring/summer 2011. I am making a film for it…

What is it about fashion and making beautiful clothes that keeps you hooked?
I love to dress people. I am ever so grateful to my models and to my supportive clients. They are my muses. I also love the fact that I can do what ever I wish and I don’t have to listen to any fashion ‘rules’ that the industry forces on other designers.

You work both in ready-to-wear and couture. Do you have a preference?
I would rather work in couture. I understand it more.


Ziad Ghanem couture, illustrated by Joana Faria

What techniques do you use? Are the array of embellishments and features handmade?
Most features are hand made, especially in couture – we always use traditional methods.I love printing and beading. I am a trained couturier.

Your astounding AW2010 show was the highlight of my fashion week, by far. Can you tell us a bit about it? Were you pleased with the outcome?
Thank you, I was very pleased – I am so happy with all the positive feedback. I want everybody to know that you made my day.

The finalé featuring Immodesty Blaize and the 3-piece ensemble was incredible. How did this collaboration come about?
My collection was about the art of dressing and undressing. On catwalks, particularly in the fashion shows of the 1950s, models really worked the outfits. I wanted a burlesque artist to undress – they do it best. I didn’t want it to be about nudity – it is about the art of undressing. I met Immodesty and asked her to model in my show and I am very grateful that she did. She is an amazing performer and artist.






Photography by Matt Bramford

The models you used were incredibly diverse, as if each piece had been tailored to an individual. We also see recurring models, like Jme and Polly Fey, throughout your work. What’s the story behind your models?
I love working ‘in family’ I only use models that understand and read my work. My models are artists that want to wear and perform in my clothes. I let the model be themselves and I ask and take their opinion into consideration.
My shows are a platform and a chance for people I love to show off. I love helping and I love getting help back. It is the secret of a healthy society.

Going back to your SS2010 collection, there was a strong sustainability ethic with recycled couture and a reaction to consumerism. Are these issues important to you?
Yes. I respect the world and the planet I live in. I am anti-fur and anti-cruelty to people and animals. I want happy people to work with my clothes so I am anti-sweatshop labour. But, I am realistic in knowing where to draw the ethical line.

Your inspiration over the past few seasons has been cited as anything from Victoriana to the Middle East. Can you talk us through where your inspiration comes from, and how it translates to the catwalk?
I am inspired by many cultures and I love music and films.I want be a film maker when I grow up. At the moment I’m still a baby playing dressing up… hahahahaha!


Ziad Ghanem AW 2010, illustrated by Naomi Law

We’ve recently had a chat with Marnie Hollande about the film on which she collaborated with you. Where you happy with the result? What was the aim of this film?
Marnie is a wonderful artist and a lovely person. I am more than happy and thankful for her work and talent. There will be more and more to come. She is a lady… and I want apologise about the dirty talk in my studio. I blame Aiden Connor, my assistant…!

What can we expect from Ziad Ghanem SS2011?
Romance and a carnival of print and a performance. I love it when my clothes perform and my models always do a great job. 
Plenty of organic silk. A very simple silhouette

What does the future hold for Ziad Ghanem?
The present is wonderful I can hear and feel my self breathing and nothing can replace that. The future is a bonus and I welcome it with open arms.


Ziad Ghanem AW 2010, illuustrated by Amy Martino

To see our review of Ziad’s autumn/winter show, click here, and to see more photographs, click here.



Categories ,1950s, ,A/W 2010, ,Aiden Connor, ,Amy Martino, ,Burlesque, ,couture, ,fashion, ,film, ,Immodesty Blaize, ,Jme, ,Joana Faria, ,June Chanpoomidole, ,Krister Selin, ,London Fashion Week, ,Marnie Hollande, ,Middle East, ,Naomi Law, ,Nudity, ,performance, ,Polly Fey, ,print, ,Ready-to-wear, ,Romance, ,Sally Mumby-Croft, ,Undressing, ,Victoriana, ,Ziad Ghanem

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Amelia’s Magazine | An Interview with Ethical Fashion Designers Makepiece


Illustration by June Chanpoomidole

While Spring turns to Summer, viagra dosage London Fashion Week AW10 may fade in our memories, viagra dosage but the designers that drew us in certainly won’t. One such designer that caught my eye at the Esthetica exhibition was ‘Makepiece’. The concept and techniques used were so intriguing that we couldn’t resist interviewing the owner, try Beate Kubitz.

 Why did you choose to focus on eco-fashion? Why is it so important to you? 
Clothes are important to me.  I think what you’re wearing tells other people a lot about you, who you are and how you feel about yourself.  I don’t like the idea that something that makes me look great was complicit in damaging the environment or the people who made it.  You don’t want your favourite t-shirt to be dripping with pesticides, cause a water shortage or to be sewn up in a sweat shop.  But unless you’re very careful, it might be. 
There’s something wrong with the latest trend ‘buy, wear, chuck’ mentality – it’s a bit neurotic and it’s definitely bad for the planet.  We try and make clothes that are significant to the women that wear them and that they can feel really good about. 

How did the Makepiece brand begin?  
I’ve been keeping sheep for seven years now, met Nicola six years ago and Makepiece is now five. 
We’re located in Todmorden, a small town in the Pennines. It’s beautiful and has a long history of wool production so it feels like the right place to be doing it.  The landscape is scattered with mills built in the nineteenth century – but wool was being spun and woven in cottage industries and then transported to market or the Piece Halls on ponies travelling on packhorse tracks which still crisscross the moors. 

What techniques do you use in your clothing?
Knitting – with some knitted felt.  The important thing is stitch design – Nicola is the queen of 3D stitches that really sculpt the garments and give them their drama as well as their details. She uses hand operated knitting machines which give her scope to develop a stitch then apply it in loads of different ways so that it works on the body. Our knits tend to be more three-dimensional because they’re designed like this. Also, all our knits are fully fashioned (knitted to shape rather than cut out of a piece of knitted cloth) which looks better and wastes less yarn. 

What materials do you use in your clothing?
Wool – some of it undyed brown wool from our Shetland sheep, others fine Bluefaced Leicester wool, from the UK flock and English alpaca and mohair.


Illustration by Becky Glover

What was the inspiration behind your most recent collection? 
Romance, definitely. Nicola got married in the summer and the sense of romance seems to have seeped into and permeated the collection. There are lots of ruffles, little frills, translucency and volume – but not just ephemeral prettiness, really lovely things that you can adapt and keep forever. 

Do you have a favourite piece in the current collection? If so, what is it and why? 
There are a few things that are really adaptable – like the Manifold cardigan which has a ribbon tie which can be used to ruche it up to bolero length or left loose so that it’s a long, elegant cardigan. Our little Foxglove shrug also works as a summer scarf and the Manifold dresses can be styled in loads of ways so they let the wearer use her imagination. 

What are your future aims for the Makepiece brand?
We’ve really been growing our website so that people all over the country can buy our clothes but we’d like to be in more stores, for the people who are less confident with internet shopping or who like to try things on. 

Is it harder or easier to sell eco-fashion? Is there a lot of competition?
Because we make everything in the UK it’s more expensive to manufacture so that means that we have to do a good job in helping people understand.

What is so individual about the Makepiece brand?  
Style, humour and our flock of Shetland sheep.  We go from mud to mascara in a twinkling of an eye – never forgetting the roots of our fashion but always looking for beauty and grace in our designs. We try and be sustainable throughout the business – from the way we farm the sheep with the lowest impact possible (we’re just about to become part of a scheme to help protect twite – which is one of the most endangered British bird species) to buying green energy for the studio, recycling everything we can, using public transport as much as possible (I took our last collection to London Fashion Week on the train from Yorkshire – in the most enormous trunk – it was quite a feat), I even do some of the farming on my bike.   

The good thing about wool is that it is more or less a by-product from sheep farming so it’s not using up land or resources that should be in food production – and on upland farms like mine creating good grazing and farming sheep is one of the few productive things you can do (I tried vegetables once, but it was not a success!).  Compared to cotton, for example, which uses over 15% of the pesticides used in the world and vast amounts of water – so much that the irrigation of cotton has shrunk the size of the Aral Sea in Uzbekistan, wool is farmed much more sustainably (particularly in the UK where we have to look after the land as well as the animals and the government monitors your impact on the environment). 

Because we make everything so locally we avoid the CO2 emissions from shipping things vast distances. We also employ people in our community and use a local dyer who has to comply with European dyeing regulations – the REACH standards; no azos, no heavy metals and irritants, effluent is stringently monitored so no emissions into the water system, and so on. 
We also only use recycled and sustainable paper in our labelling and packaging. 

You can find the brand at: www.makepiece.co.uk and selected eco-fashion stores.

Categories ,A/W10, ,Aral Sea, ,Beate Kubitz, ,environment, ,estethica, ,Ethical Fashion, ,fashion, ,Felt, ,knitting, ,London Fashion Week, ,Makepiece, ,Pennines, ,Romance, ,Shetland sheep, ,Todmorden, ,wool

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Amelia’s Magazine | Valentines Open Brief: Submissions Part 2

REALITY_BITES_Eugenia Tsmilkis
Valentine’s Day is nearly upon us! Here are the rest of the submissions for my Valentines Open Brief, see more here, and see the ones which were chosen by East End Prints to appear in their True Romance exhibition here. I hope you’ll all be feeling the lurve this weekend.

Eugenia Tsimiklis (above)
Reality Bites: This film has significance for me as a romantic comedy because it encapsulated awkward post-university faltering relationships. It’s a movie about connecting with people, being emotionally vulnerable and a search for identity, and opportunity during economic recession. Reality Bites is the archetypal slacker romantic comedy and is concerned with not being a “sell out” and choosing integrity over financial gains and choosing the slacker penniless hot musician Ethan Hawke over the earnest suited TV executive, Ben Stiller. Stylistically, I love Reality Bites, because Ethan Hawke and Winona Ryder are the ultimate nineties pin ups, wearing grunge thrift store clothes and hanging out in dirty bars, driving beat up old cars, working in jobs they hate and smoking cigarettes and feeling misunderstood.
I drew this based on the movie poster but I wanted it to have more of a comic feel. I drew it in pencil and added Indian ink, and a splash of red. I like the starkness of a limited palette and black and white poster art.

Valentines Art_Alison Day
Alison Day Designs
The inspiration for my Valentines Art illustration came to me one evening by chance. I have worked for many years as editor and designer of an expatriate magazine in the Netherlands. In 2013, I decided that it was time to take the plunge and put all my energies into my business: Alison Day Designs. I am inspired by imagery and the world around me, and I enjoy working in my garden studio on personal design and illustration projects.

Florence Zealey
Florence Zealey
My piece is inspired by the french film, Le fabuleux destin d’Amélie Poulain – probably one of my all time favourites. The line “Even artichokes have hearts” immediately sprung to my mind when first approaching the design, appearing within the scene where Amelie confronts the bully of a greengrocer. Although not seemingly the most romantic line, or scene, within the film, I thought that it perfectly captured the charm and romance of the story without being too obvious. The film is simplistic, lighthearted and doesn’t take itself too seriously, so I have tried to keep that theme within my own work. I originally drew out the artichoke and the title by hand and then decided to progress with the design digitally. I have always admired simplistic and graphic posters, such as the work by Saul Bass, and have recently tried to bring this approach back to my own work. There is something incredibly difficult about keeping a design so simple and making it still look good whilst still having a clear meaning. 

helendodsworth
Helen Dodsworth
I’ve never been keen on romantic/soppy declarations and find it all a bit naff to be honest. My friend was eating some love hearts and I noticed that one of them had MINE stamped on it. This struck me as a little too possessive and controlling for my liking, and left me with an image of a little cartoon love heart being told off for being a little too keen. I sketched out a few rough drawings until I had it looking the way I wanted it, then scanned my favourite sketch into Photoshop, blew it up to the right size (as I naturally sketch quite small), then polished it up and added colour in Photoshop, using a photo of love hearts I found online for colour reference.

HollyFarmer-Valentinesart
Holly Farmer
This illustration is a mixed media piece that was originally inspired by the Russian artist duo – The Popovy Sisters and their beautiful artist dolls. I wanted to portray a sense of fragility and melancholy through the form of a slim, breakable doll. Although she has a dolls body, I feel I captured something hauntingly human about her expression and mood. I painted the girl using watercolours in an impasto method by mixing white acrylic paint to the colours. I also hand painted each individual moth in watercolour. Originally during my planning of this work I painted two girls facing each other in a romantic or sisterly way. I wanted to express the way love is universal and mostly, indiscriminate. I erased the second girl and instead drew two red flowers in a vase to simply suggest a romantic aura. I feel I captured the theme of love in a subtle way.

joanna long
Joanna Long
Love is all around, sometimes you just have to look a little bit harder to see it!

laura barrett
Laura Barrett
The design I’ve created is inspired by traditional folk art and takes inspiration from nature. I’ve always been drawn to folk and fairy tales, which is something that runs through most of my work and the illustrations I choose to create. This design is based on floral folk art, in particular ‘Scherenschnitte’, the German art of creating intricate cut paper designs. These need to be designed in a way that every piece is connected so that the whole design is held together- I like this idea of everything being connected, which seems appropriate for such a romantic theme. 

myfanwy tristram
Myfanwy Tristram
Although I work a lot with inks, and prize them for their vibrancy, this piece is super-saturated in colour even by my standards. When I thought of love, I wanted to show it bursting out all over, with flowers springing up spontaneously, trumpets playing triumphant fanfares, and everything – seed heads, rainbows, hearts and flowers – just exploding with the sheer exhilaration of it all.
In retrospect, I suspect the colour theme is influenced by a childhood exposure to Sesame Street and Seventies cartoons, where pink, purple and orange could, and did, co-exist in harmony. For those who didn’t grow up in that decade, I apologise, and hope that your retinas recover soon.
I sketched this piece out in pencil initially, which allowed for some crazy sweeping lines, then coloured it, via a lightbox, onto a new page. It’s barely touched up in Photoshop, hence the uneveness in some of the colouration – hopefully all adding to the general feeling of being swept up in the moment of irrepressible, undeniable, exuberant love.

Rich banks queen of hearts
Rich Banks
Queen of Hearts was created using Staedtdler Fine Liners and Uni Posca marker pens. It is the next in a series of illustrations I am producing on playing cards. 

Sarah Stendel
Sarah Stendel
My inspiration was one of the most romantic movies of all that I know: An Affair to Remember starring lovely Deborah Kerr and Cary Grant as Terry and Nickie, who gently fall in love with each other during their trip on a ferry. Although both are actually involved with someone else, after their journeythey decide  to leave each others’ partners and meet in 6 months time on top of the Empire State Building in New York. After watching the movie again and making some sketches and notes during the film, I started painting a remake of the movieposter. I went for an old poster format, like some french theatres (particularly Folies-Bergère) or events used to have around the 20s/30s. And some british illustrative posters of the 50 inspired me as well.

ScottWMason-VALENTINES-ART
Scott Mason
Illustrated film posters from past romance movies inspired this illustration, with those a single image had to depict a story and intrigue viewers to come and watch the film, so I wanted to include just enough to entice the viewers imagination and curiosity and let their mind run wild with creating a story, situation and relationship for these two. This image started off with a couple of quick layout sketches to try and plan out the colours, but that all went out the window when I started the actual drawing and just coloured it in what I felt looked decent and worked. I wanted the image to have an almost screen printed retro feel to it with the flat bold colours, clashing just enough to get your attention but hopefully not so much you need to pop on a pair of sunglasses mid winter.  

Vicky Bentham-Green
Vicky Bentham-Green
My two greatest passions in Art are line and colour; I grew up on Dartmoor surrounded by a dramatic landscape and hardy livestock and would go out with a sketchbook to draw – I liked the challenge of capturing the ‘essence’ of the animals and the scenery. At secondary school my art teacher recommended I attend life-drawing classes. I enjoyed being able to draw the full human form but found I missed portraying movement. I love location drawing, sketching people going about their business and creating ‘characters’ in just a few lines.
I chose the tale of the Frog Prince as my female figures tend to have a whimsical air and my animals a personality of their own; so when brought together I felt they represented well the ridiculous and yet wonderful sentiment of the tale.
I start my illustrations by drawing subjects from reference or moving image, sometimes I will capture a subject in one drawing, another time it will take dozens of attempts, but I will know when an image is the right one; it feels like a type of magic! I then work over the drawings, and create textured backgrounds, using watercolour or watercolour pencil.

Will Broomfield
Will Broomfield
The valentines theme took me straight towards a heart so I started with a basic outline, white on black. I wanted to make this piece unique with randomness, simply because you never know who you might fall in love with, it’s random. Having added colour to the individual heart, I thought it looked bare by itself, therefore I used the same illustration without colour with different opacity which created a heart series which I think has worked well.

Categories ,2015, ,Alison Day Designs, ,An Affair to Remember, ,art, ,East End Prints, ,Eugenia Tsimiklis, ,Florence Zealey, ,Helen Dodsworth, ,Holly Farmer, ,illustration, ,Joanna Long, ,Laura Barrett, ,Le fabuleux destin d’Amélie Poulain, ,Love, ,Myfanwy Tristram, ,Open brief, ,Queen of Hearts, ,Reality Bites, ,Rich Banks, ,Romance, ,Sarah Stendel, ,Scott Mason, ,True Romance, ,Valentine’s Day, ,Valentines Open Brief, ,Vicky Bentham-Green, ,Will Broomfield

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