Amelia’s Magazine | Pick Me Up Contemporary Graphic Art Fair 2011: Mokita Symposium

amos_plastic_workshop_london-portrait
Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, approved where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. It’s a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, information pills when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

James Jarvis lino work
Working with lino print.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself.
He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, page where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. It’s a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, web when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, decease where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, illness where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, website when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit so to keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March. A more in depth article about Mokita will follow shortly!

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, sales where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, about it when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, more about so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit so to keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March. A more in depth article about Mokita will follow shortly!


Mokita by Catherine Askew.

Mokita was billed as a chance to discuss the role of illustration today and specifically what it means to be an illustrator, more about and how that definition is changing. Compared with fine art the applied art discipline of illustration is indeed under-critiqued, side effects so I was keen to take part in the discussion and hear what others have to say. Convened by illustration lecturers Geoff Grandfield, viagra Roderick Mills and Darryl Clifton, from departments at Kingston University, Brighton University and Camberwell College of the Arts, this was destined to have a highly theoretical flavour. We were presented with a lovingly put together booklet on arrival in the bowels of Somerset House, but then, really, would you expect anything less?! Inside it politely asked that shy audience members should text questions to the panel – a nice touch.

Adrian Shaughnessy by Harriet Fox
Adrian Shaughnessy by Harriet Fox.

Proceedings kicked off with an introduction from Adrian Shaughnessy, who describes himself as a self-taught graphic designer. He co-founded Varoom, writes for numerous publications and is now a visiting professor at the RCA. Mokita is a Papua New Guinean word that means “the truth we do not talk about” and as Adrian said, “the subject never gets discussed, it’s as if illustration has a permanent Mokita moment.” How often do illustrators discuss what they actually do? As Darryl would later state, there are no textbooks on the subject: instead you’re more likely to discover books on how to airbrush, or more recently, how to photoshop. Adrian described how graphic designers can hide behind typefaces, layout and rules, whilst illustrators must reveal themselves, appearing naked from the get-go. Interestingly, all of his recent students at the RCA have chosen to work on projects for social good, an area which he believes is becoming increasingly important. We were assured that this would not be a whinging session, though “most commissioners are mean as hell, blind and defective” – I do hope I don’t fall into this category.

Mokita 2011-booklet

Next up Darryl Clifton raised the idea that commerce is not the only context for illustration – a hypothesis that I would have thought was pretty obvious. But I think that what he was really getting at is that where once illustrators relied on relatively expensive technology nowadays it is now possible to disseminate images cheaply without the aid of large corporations – through zines and online for example. Both he and Geoff were keen to emphasise that the discipline of illustration gives a good visual education for life: an illustrator must learn to construct a rich inner world, interpret ideas, experiment and problem solve: all transferable skills even if there is no obvious job market for a graduating illustrator.

James Jarvis gave an intriguing talk about how he sees himself as an illustrator in the context of the commercial world, which included the intriguing fact that he prefers to call himself a graphic artist because it encompasses a wider range of possibility (witness the subtitle of Pick Me Up) You can read a summary of this talk on this blog.

Roderick Mills by Harriet Fox
Roderick Mills by Harriet Fox.

We then moved onto a debate on ‘self-authorship’ between Roderick Mills and Peepshow illustrator and former Amelia’s Magazine contributor Luke Best. I found Illustrator as Author, new paradigm or death of a discipline? a confusing and circuitous conversation. As Luke rightly pointed out, the illustrator as author is not a new concept. Some people seemed particularly riled by the success of the Four Corners Books, which famously works with fine artists rather than illustrators to re-imagine famous texts, including Vanity Fair (my boyfriend has a copy, it is very beautiful) and Dracula.

mokita1-by-catherine-askew
Mokita by Catherine Askew.

I think the main issue is that illustrators would ideally like to be accorded the same amount of responsibility for interpretation of a story or idea – something which is clearly the case in the Four Corners projects. As a member of the audience pointed out, the best thing would be if a dual voice spoke to the reader: an eloquent marriage of equal weight – as is afforded the soundtrack for the movie Taxi Driver.

Vanity Fair published by Four Corners. Illustrations by Donald Urquhart
Vanity Fair published by Four Corners. Illustrations by Donald Urquhart.

Adrian told us that American illustrator Brad Holland was famously asked to illustrate for Playboy, which not only offers an amazing shop window but pays well too – yet he refused to do so unless he had the same brief to work from as the author. Periodically we returned to the theme of illustrator as mediator for ideas about social engagement: and it was pointed out that this has a long long history.

Norman Rockwell - Christmas Homecoming, 1948
Norman Rockwell – Christmas Homecoming, 1948.

Geoff Grandfield then led us on a whistlestop tour of the Theory of Illustration, which was a potted history of its use across the years, from the Egyptian Book of the Dead, via illuminated manuscripts, William Blake’s Line of Beauty and on to the propaganda images of Norman Rockwell. Throughout time the role of illustration has been to act as a visual memory, inform us of abstract ideas and critique personal, social and political relationships across language boundaries. Illustration has an especially important role in the development of children, for whom characters are invented to communicate all sorts of ideas.

Roald_Dahl_Day_Children
Children by Quentin Blake.

In a perfect world there is a symbiotic relationship between author and image maker – just think of Roald Dahl and Quentin Blake – its often hard to separate their visions. The most recent incarnation of illustration rose in popularity alongside the rise of print media from the 1950s onwards. There followed a discussion with Sam Arthur, one of the founding members of Nobrow Press, who was drafted in to replace Simone Lia at the last moment. You can read about this conversation in my separate blog.

Mokita by Catherine Askew
Mokita by Catherine Askew.

We finished off the day with a panel discussion: Do we need a theory of illustration? Again, a bit of a confusing title given that we’d just had a potted guide. For this all six men sat in a row at the front of the room, with Adrian adjudicating from the side. It was postulated that illustration needs a structure to become a transformational experience that will allow illustrators to engage with ideas outside themselves. I think that’s over-complicating the matter – most illustrators work intuitively and that’s the very beauty of their drawings – as Darryl said, the very diffuseness of the topic may be a benefit, allowing the idea of what illustration is to remain malleable.

Mokita 2011-James Jarvis
One of the more minimal pieces by James Jarvis.

After an audience member introduced himself as happy to say he was an illustrator James Jarvis conceded that he might actually be happy to call himself an illustrator again too. “The trouble is that you feel like you are at the bottom of the pile as an illustrator… but it’s not important what I call myself anyway, I change my ideas all the time.” It was mentioned that often an illustration degree is the last place to teach really good drawing skills, but Geoff and Darryl feel that the subject still needs greater structural depth. I think maybe there’s a book that needs to be written, and who better to work on it than these two? Sam counteracted that it shouldn’t really be necessary to know where it comes from… “shouldn’t the work do the talking?” which I have to say is my opinion too. No amount of theoretical framework is going to ensure a good illustration alone, though it may well be helpful in an illustrator understanding their place and method of working within a historical context.

Mokita 2011-sketching

In the past five years the popularity of illustration has grown exponentially, mainly because of the huge amount of self-initiated work now available online – something which worries Roderick Mills. He feels that illustrators should be careful how they represent themselves, self-editing way more before posting work online. Because illustrators are always evolving, even when they graduate, they should ensure there is enough time for self-reflection or we run the risk of being “paralysed by vacuous images with which we have no attachment.” Yes, by all means be careful what you represent in a proper online portfolio and in mailouts but this isn’t an opinion I agree with – I think it’s brilliant that illustrators put their work online, especially on blogs, where it’s possible to see the development of their work over time, a very exciting thing to watch.

Mokita by Catherine Askew
Mokita by Catherine Askew.

As the symposium drew to a close Geofrey Zeel asked why there were no women on the panel. Then, to my absolute delight, two other women commented, saying “maybe because we’re not at the pub with you?” and “it feels like a boys’ club” – both phrases that I had been thinking myself (Geoff admitted that Mokita came about via conversations in the pub) and intended to write in this piece. To disbelieving gasps from the audience Roderick stated that “maybe it’s the male ego, more outward going”. Geoff assured everyone that he had tried his hardest to get more females on the board. This isn’t strictly true – I volunteered to take part but when Simone Lia dropped out they asked Nobrow to join the panel. I love Nobrow’s work but given the lack of women and the fact that most of my work is based on the power of illustration to inspire social change I think that was a pretty weird decision. I do think it’s shocking that more was not done to address what was a totally male representation of a subject that is made up of more than 50% female practitioners.

Mokita by Paper Peggy
Mokita by Paper Peggy.

The first Mokita symposium was an interesting starting place but I feel it could be so much more: the audience was predominantly students (all busily sketching away) and lecturers, and it would have been nice to feel that practitioners too were present and welcome as well as other interested parties, and that more discussions could have been had in smaller groups, especially when it came to some of the more nebulous topics that went around in circles – to which surely the audience (whom were mostly silent apart from a vocal few) would have been able to contribute just as much as those up front.

I also felt that hardly anything was done to address the rise of illustration on the internet – perhaps because some of those running the conference have very narrow profiles online and don’t engage with it much themselves. Here’s hoping that the next Mokita will be bigger, more interactive, more ambitious and open in its scope…. and led in tandem with some inspiring women from the field.

Mokita 2011-Valerie Perezon
Valerie Perezon.

You can read another blog about this event here: by former Amelia’s Magazine art editor Valerie Perezon, who like me was perturbed by the lack of females present.

You can read my review of Pick Me Up here, it’s open until Sunday 27th March.

Categories ,Adrian Shaughnessy, ,Book of the Dead, ,Brad Holland, ,Brighton University, ,Camberwell College of the Arts, ,Catherine Askew, ,Darryl Clifton, ,Donald Urquhart, ,Dracula, ,Four Corners, ,Four Corners Books, ,Geoff Grandfield, ,Geofrey Zeel, ,Harriet Fox, ,illustration, ,James Jarvis, ,Kingston University, ,Line of Beauty, ,Luke Best, ,Mokita, ,Nobrow Press, ,Norman Rockwell, ,Paper Peggy, ,Papua New Guinea, ,Peepshow, ,Pick Me Up, ,Playboy, ,Quentin Blake, ,rca, ,Roald Dahl, ,Roderick Mills, ,Sam Arthur, ,Simone Lia, ,Symposium. Somerset House, ,Taxi, ,Theory, ,Valerie Perezon, ,Valoche Designs, ,Vanity Fair, ,Varoom, ,William Blake, ,Zeel

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Amelia’s Magazine | Pick Me Up Contemporary Graphic Art Fair 2011: Mokita Symposium

amos_plastic_workshop_london-portrait
Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, approved where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. It’s a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, information pills when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

James Jarvis lino work
Working with lino print.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself.
He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, page where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. It’s a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, web when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, decease where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit. To keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March.

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, illness where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, website when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit so to keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March. A more in depth article about Mokita will follow shortly!

Wisdom of Caleb bare leaves

James Jarvis spoke at Mokita, sales where he was asked to address the role of illustration in commerce. The insights below have been put together from comments he made both in his talk and in the following conversation with others on the panel of Mokita.

James Jarvis Degree Show poster
James Jarvis’ Brighton Degree Show poster.

A character artist.
The baggage of being an illustrator is confusing so he prefers to think of himself as a graphic artist. His job is a journey into self awareness. He recently found his old degree graduation poster and realised that you can see his style developing even then, about it when it was all done by hand. He has become very well known for drawing funny characters in depressing situations but he doesn’t like being seen as a character artist only.

Sole Inspector by James Jarvis
Sole Inspector by James Jarvis.

He knew the route.
James’ mother was an art history tutor and he knew he wanted to be an illustrator from an early age. The plan was to make kids’ books but nobody wanted his work and editorial art directors thought he was too kiddy in style, more about so he was stuck in no mans land. But he was accepted within the skateboarding world, where his work was discovered by the forward thinking art directors at The Face. He was lucky in that his images were companions to the articles, and he didn’t really have to answer any briefs. The magazine was a massively influential shop window that gave him credibility in the mainstream.

Caleb toys by James Jarvis for Amos
Caleb toys by James Jarvis for Amos.

ATP Amos concert poster
An Amos collaboration with ATP music festival.

People just want funny characters.
From working with The Face he became involved with clothing brand Silas, and together they created a toy to publicise the brand. It became an object in its own right and soon after he started Amos, his own toy making company; it doesn’t make him much money but he is involved with lots of other projects as a result: he now makes films, t-shirts and curates music festivals. He wants his characters to be more than just toys, avatars for a more substantial world. Even now though, many years later, advertisers still just want to buy into his associations with Streetwear culture and The Face; everyone wants a potato head character. For instance he’s currently working on something to celebrate the 125th anniversary of Coca-Cola. Only the most enlightened art directors ask for something different and new: most just want something he produced a long time ago so it’s up to him to keep pushing ideas forward.

James Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino printJames Jarvis lino print
James Jarvis lino prints.

Self publish for sanity.
Making products is a different world to the one of illustration. He started to make ‘plastic illustrations’ from his toys but soon found that he was getting farther and farther away from his unmoderated link to thought. So much intermediate process meant he was at danger of losing his core spirit so to keep sane he now maintains a practice of self published work, which he publishes online. For example he’s been very disciplined, creating The Wisdom of Caleb, a daily cartoon strip for 150 days (this has now been taken offline). He rejoices if he gets a few hundred hits – but it’s important to build up an audience over time, and if you keep your conviction then the work will find that validity. The comic strips are very basic, with no retouching.

wisdom of caleb worksheetWisdom of Caleb safe squirrelWisdom of Caleb
Cartoons for the Wisdom of Caleb.

Back to basics.
He’s been inspired by Roger Hargreaves to create some very minimal characters. He has also been creating a lino print every week in editions of seven, which provides a grassroots connection with his audience that is direct and democratic. He sells the prints directly and finds there’s an honesty in taking them to the post office himself. He’s aware that he’s “highly involved with filling the world with plastic” and it makes him quite uncomfortable. He likes the simplicity and honesty of making things by hand at home, such as resin figures – and using the web to sell them direct. This kind of work never felt accessible when he was at college.

James Jarvis lino work
Working with lino print.

His greatest hits.
He has sold 10,000 toys over the years and he’s grateful for that because there’s a bond with his audience. He would be stupid not to engage with what people want. But James also concedes admits that he has been massively lucky – tons of people at college were better drawers, and his success has been as much down to circumstance as being clever.

amos_plastic_workshop_london-portrait
James Jarvis hosts the Amos Miniature Plastic Workshop at KK outlet in Hoxton between 6-31 May, 2011.

Pick Me Up runs until Sunday 27th March. A more in depth article about Mokita will follow shortly!


Mokita by Catherine Askew.

Mokita was billed as a chance to discuss the role of illustration today and specifically what it means to be an illustrator, more about and how that definition is changing. Compared with fine art the applied art discipline of illustration is indeed under-critiqued, side effects so I was keen to take part in the discussion and hear what others have to say. Convened by illustration lecturers Geoff Grandfield, viagra Roderick Mills and Darryl Clifton, from departments at Kingston University, Brighton University and Camberwell College of the Arts, this was destined to have a highly theoretical flavour. We were presented with a lovingly put together booklet on arrival in the bowels of Somerset House, but then, really, would you expect anything less?! Inside it politely asked that shy audience members should text questions to the panel – a nice touch.

Adrian Shaughnessy by Harriet Fox
Adrian Shaughnessy by Harriet Fox.

Proceedings kicked off with an introduction from Adrian Shaughnessy, who describes himself as a self-taught graphic designer. He co-founded Varoom, writes for numerous publications and is now a visiting professor at the RCA. Mokita is a Papua New Guinean word that means “the truth we do not talk about” and as Adrian said, “the subject never gets discussed, it’s as if illustration has a permanent Mokita moment.” How often do illustrators discuss what they actually do? As Darryl would later state, there are no textbooks on the subject: instead you’re more likely to discover books on how to airbrush, or more recently, how to photoshop. Adrian described how graphic designers can hide behind typefaces, layout and rules, whilst illustrators must reveal themselves, appearing naked from the get-go. Interestingly, all of his recent students at the RCA have chosen to work on projects for social good, an area which he believes is becoming increasingly important. We were assured that this would not be a whinging session, though “most commissioners are mean as hell, blind and defective” – I do hope I don’t fall into this category.

Mokita 2011-booklet

Next up Darryl Clifton raised the idea that commerce is not the only context for illustration – a hypothesis that I would have thought was pretty obvious. But I think that what he was really getting at is that where once illustrators relied on relatively expensive technology nowadays it is now possible to disseminate images cheaply without the aid of large corporations – through zines and online for example. Both he and Geoff were keen to emphasise that the discipline of illustration gives a good visual education for life: an illustrator must learn to construct a rich inner world, interpret ideas, experiment and problem solve: all transferable skills even if there is no obvious job market for a graduating illustrator.

James Jarvis gave an intriguing talk about how he sees himself as an illustrator in the context of the commercial world, which included the intriguing fact that he prefers to call himself a graphic artist because it encompasses a wider range of possibility (witness the subtitle of Pick Me Up) You can read a summary of this talk on this blog.

Roderick Mills by Harriet Fox
Roderick Mills by Harriet Fox.

We then moved onto a debate on ‘self-authorship’ between Roderick Mills and Peepshow illustrator and former Amelia’s Magazine contributor Luke Best. I found Illustrator as Author, new paradigm or death of a discipline? a confusing and circuitous conversation. As Luke rightly pointed out, the illustrator as author is not a new concept. Some people seemed particularly riled by the success of the Four Corners Books, which famously works with fine artists rather than illustrators to re-imagine famous texts, including Vanity Fair (my boyfriend has a copy, it is very beautiful) and Dracula.

mokita1-by-catherine-askew
Mokita by Catherine Askew.

I think the main issue is that illustrators would ideally like to be accorded the same amount of responsibility for interpretation of a story or idea – something which is clearly the case in the Four Corners projects. As a member of the audience pointed out, the best thing would be if a dual voice spoke to the reader: an eloquent marriage of equal weight – as is afforded the soundtrack for the movie Taxi Driver.

Vanity Fair published by Four Corners. Illustrations by Donald Urquhart
Vanity Fair published by Four Corners. Illustrations by Donald Urquhart.

Adrian told us that American illustrator Brad Holland was famously asked to illustrate for Playboy, which not only offers an amazing shop window but pays well too – yet he refused to do so unless he had the same brief to work from as the author. Periodically we returned to the theme of illustrator as mediator for ideas about social engagement: and it was pointed out that this has a long long history.

Norman Rockwell - Christmas Homecoming, 1948
Norman Rockwell – Christmas Homecoming, 1948.

Geoff Grandfield then led us on a whistlestop tour of the Theory of Illustration, which was a potted history of its use across the years, from the Egyptian Book of the Dead, via illuminated manuscripts, William Blake’s Line of Beauty and on to the propaganda images of Norman Rockwell. Throughout time the role of illustration has been to act as a visual memory, inform us of abstract ideas and critique personal, social and political relationships across language boundaries. Illustration has an especially important role in the development of children, for whom characters are invented to communicate all sorts of ideas.

Roald_Dahl_Day_Children
Children by Quentin Blake.

In a perfect world there is a symbiotic relationship between author and image maker – just think of Roald Dahl and Quentin Blake – its often hard to separate their visions. The most recent incarnation of illustration rose in popularity alongside the rise of print media from the 1950s onwards. There followed a discussion with Sam Arthur, one of the founding members of Nobrow Press, who was drafted in to replace Simone Lia at the last moment. You can read about this conversation in my separate blog.

Mokita by Catherine Askew
Mokita by Catherine Askew.

We finished off the day with a panel discussion: Do we need a theory of illustration? Again, a bit of a confusing title given that we’d just had a potted guide. For this all six men sat in a row at the front of the room, with Adrian adjudicating from the side. It was postulated that illustration needs a structure to become a transformational experience that will allow illustrators to engage with ideas outside themselves. I think that’s over-complicating the matter – most illustrators work intuitively and that’s the very beauty of their drawings – as Darryl said, the very diffuseness of the topic may be a benefit, allowing the idea of what illustration is to remain malleable.

Mokita 2011-James Jarvis
One of the more minimal pieces by James Jarvis.

After an audience member introduced himself as happy to say he was an illustrator James Jarvis conceded that he might actually be happy to call himself an illustrator again too. “The trouble is that you feel like you are at the bottom of the pile as an illustrator… but it’s not important what I call myself anyway, I change my ideas all the time.” It was mentioned that often an illustration degree is the last place to teach really good drawing skills, but Geoff and Darryl feel that the subject still needs greater structural depth. I think maybe there’s a book that needs to be written, and who better to work on it than these two? Sam counteracted that it shouldn’t really be necessary to know where it comes from… “shouldn’t the work do the talking?” which I have to say is my opinion too. No amount of theoretical framework is going to ensure a good illustration alone, though it may well be helpful in an illustrator understanding their place and method of working within a historical context.

Mokita 2011-sketching

In the past five years the popularity of illustration has grown exponentially, mainly because of the huge amount of self-initiated work now available online – something which worries Roderick Mills. He feels that illustrators should be careful how they represent themselves, self-editing way more before posting work online. Because illustrators are always evolving, even when they graduate, they should ensure there is enough time for self-reflection or we run the risk of being “paralysed by vacuous images with which we have no attachment.” Yes, by all means be careful what you represent in a proper online portfolio and in mailouts but this isn’t an opinion I agree with – I think it’s brilliant that illustrators put their work online, especially on blogs, where it’s possible to see the development of their work over time, a very exciting thing to watch.

Mokita by Catherine Askew
Mokita by Catherine Askew.

As the symposium drew to a close Geofrey Zeel asked why there were no women on the panel. Then, to my absolute delight, two other women commented, saying “maybe because we’re not at the pub with you?” and “it feels like a boys’ club” – both phrases that I had been thinking myself (Geoff admitted that Mokita came about via conversations in the pub) and intended to write in this piece. To disbelieving gasps from the audience Roderick stated that “maybe it’s the male ego, more outward going”. Geoff assured everyone that he had tried his hardest to get more females on the board. This isn’t strictly true – I volunteered to take part but when Simone Lia dropped out they asked Nobrow to join the panel. I love Nobrow’s work but given the lack of women and the fact that most of my work is based on the power of illustration to inspire social change I think that was a pretty weird decision. I do think it’s shocking that more was not done to address what was a totally male representation of a subject that is made up of more than 50% female practitioners.

Mokita by Paper Peggy
Mokita by Paper Peggy.

The first Mokita symposium was an interesting starting place but I feel it could be so much more: the audience was predominantly students (all busily sketching away) and lecturers, and it would have been nice to feel that practitioners too were present and welcome as well as other interested parties, and that more discussions could have been had in smaller groups, especially when it came to some of the more nebulous topics that went around in circles – to which surely the audience (whom were mostly silent apart from a vocal few) would have been able to contribute just as much as those up front.

I also felt that hardly anything was done to address the rise of illustration on the internet – perhaps because some of those running the conference have very narrow profiles online and don’t engage with it much themselves. Here’s hoping that the next Mokita will be bigger, more interactive, more ambitious and open in its scope…. and led in tandem with some inspiring women from the field.

Mokita 2011-Valerie Perezon
Valerie Perezon.

You can read another blog about this event here: by former Amelia’s Magazine art editor Valerie Perezon, who like me was perturbed by the lack of females present.

You can read my review of Pick Me Up here, it’s open until Sunday 27th March.

Categories ,Adrian Shaughnessy, ,Book of the Dead, ,Brad Holland, ,Brighton University, ,Camberwell College of the Arts, ,Catherine Askew, ,Darryl Clifton, ,Donald Urquhart, ,Dracula, ,Four Corners, ,Four Corners Books, ,Geoff Grandfield, ,Geofrey Zeel, ,Harriet Fox, ,illustration, ,James Jarvis, ,Kingston University, ,Line of Beauty, ,Luke Best, ,Mokita, ,Nobrow Press, ,Norman Rockwell, ,Paper Peggy, ,Papua New Guinea, ,Peepshow, ,Pick Me Up, ,Playboy, ,Quentin Blake, ,rca, ,Roald Dahl, ,Roderick Mills, ,Sam Arthur, ,Simone Lia, ,Symposium. Somerset House, ,Taxi, ,Theory, ,Valerie Perezon, ,Valoche Designs, ,Vanity Fair, ,Varoom, ,William Blake, ,Zeel

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Amelia’s Magazine | Fifty Years of Illustration: an interview with coauthor Lawrence Zeegen

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The definitive Fifty Years of Illustration by Lawrence Zeegen and Caroline Roberts was published by Laurence King late last year. This beautiful volume charts contemporary illustration’s rich history, starting with the rampant idealism of the 1960s, moving onto the bleak realism of the 1970s, the over-blown consumerism of the 1980s and the digital explosion of the 1990s, followed by the increasing diversification of illustration that represents the discipline in the early twenty-first century.

The book explores the contexts in which the discipline has operated and looks historically, sociologically, politically and culturally at the key factors at play across each decade, whilst artworks by key illustrators bring the decade to life. Contemporary illustration’s impact and influence on design and popular culture are investigated through introductory essays and profiles of leading practitioners, illustrated with examples of their finest work.’

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Lawrence Zeegen is currently Dean of the School of Design at London College of Communication, University of the Arts London, where he leads pre-degree, undergraduate and postgraduate courses and research in animation, book arts, branding and identity, illustration, interface and interaction design, graphic communication design, spatial design and typographic design. In this in depth interview he tells us more the process of making this must have book.

Why did you decide to concentrate on the last 50 years of illustration in this book?
My book Fifty Years of Illustration charts the birth of contemporary illustration at the start of the 1960s to the present day. The sixties was the moment in time when illustrators first had an opportunity to create work away from the restrictions of the commercial client – underground publications sprang up as the counterculture evolved in San Francisco on the West Coast of the US and in London, whilst in New York studios such as Push Pin began to create and publish work that was more expressive and experimental than had previously been seen.

Contemporary illustration was born in the sixties and the discipline has undergone massive flux and a huge transformation during the five decades the book charts. From the energy and idealism of the sixties, the dreamlike escapism and contrasting bleak realism of the seventies, the over-blown consumerism and ‘greed-is-good’ ambitions of the eighties to the digital explosion of the nineties and the increasing diversification of illustration during the early 21st century, Fifty Years of Illustration explores the discipline through the key factors historically, sociologically, politically and culturally that determined each decade.

On a personal note, I turned 50 last year so the book covers illustration’s recent history aligned to my own development too. I’ve been working as an illustrator for 30 years, teaching illustration as an educator for 25 years and writing about illustration for 10 years so the book became a natural extension of my own interests in the subject.

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How did you pick the artists to represent each era?
That’s a good question – it started some years ago with conversations, often over a glass or two of red wine, with Professor John Lord at University of Brighton and with others including Professor George Hardie and Ian Wright. Ultimately though the final long list was one I discussed with the publishers, of course, and with Caroline Roberts, who worked on the book with me. Caroline pointed me in the direction of a few illustrators I hadn’t considered and also helped to source a few from the 1960s and 1970s that weren’t easy to locate.

One consideration, not really visible to the reader, is a few restrictions placed on a project like this for a couple of very valid reasons – the publishers have co-publishers in mind from a variety of other countries so were keen that illustrators from these countries were represented in the book and the other issue that cropped up a few times was the cost in reproducing some of the images. Most illustrators allowed us to reproduce their work without a fee but a few, mainly those from a few decades ago and no longer alive, were represented by picture libraries and agencies and these charged for the rights to reproduce the works; fair enough, of course, but the picture budget was soon eaten up.

There will be those illustrators that weren’t included in the book that my fellow illustrators and academics will think should have been selected and there will, inevitably, be those illustrators that I have chosen that some will wonder what warranted their inclusion – ultimately, it really did come down to personal choice. I had a list for each decade in a notebook that I carried around for a couple of years and would update from time-to-time, scribbling down names and crossing out others. It is a personal selection and most definitely not the list to end all lists – there are a few illustrators that I’d have loved to include but in having to make a tight selection it just wasn’t possible to include everyone. I’ll be interested to see from the most recent decades, which illustrators stand the test of time – and would still make the grade when I revise the book for the 2nd edition in a few years time…

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Do you have any personal favourites, and if so who are they and why?
Of course, it is impossible not to have a few favourites, even though the entire selection has been made up of my choices and ended up being quite subjective really. I guess I have favourites that span each decade. Having been born to young parents in the mid sixties I grew up to the soundtrack of the Beatles, so Klaus Voormann’s cover for Revolver still resonates very strongly for me. I met him recently and he is such a great guy and supremely talented – we’re talking about how to best celebrate the fifty years since Revolver was released next year.

Another favourite from the 1960s has to be Milton Glaser’s portrait of Dylan that ran as a poster inserted into the Bob Dylan’s Greatest Hits album released in 1967. Glaser is another hero I was fortunate enough to meet recently, this time in New York, and I asked him if the urban myth I had heard was true – did he hide the letters to spell out the word in E L V I S in Dylan’s hair, his response? ‘Yeah, I heard that too.’ He gave nothing away, and why should the guy that created one of the most iconic pieces of branding ever – I ♥ NY feel he has to confirm or deny rumours?

From the 1970s I would have to say my favourite images in the book are either Guy Peellaert’s gatefold album sleeve illustration of David Bowie for Diamond Dogs or perhaps Philip Castle’s poster for Stanley Kubrick’s Clockwork Orange, although George Hardie’s images have always been at the top of any of my lists too. From the 1980s Ivan Chermayeff’s graphic images at pretty unbeatable – yet another hero I was fortunate enough to meet last year, and Patrick Nagel’s rather cool expressionless models, as featured on Duran Duran’s Rio, have always been pretty special. Andrzej Klimowski was my tutor at the Royal College of Art at the end of the eighties, as was Dan Fern, and they both created some very iconic and influential work during that period.

More recently, during the 1990s, I have always liked the work of Andy Martin and John Hersey – both leading lights of the early digital era, and think illustrators Kam Tang, Brett Ryder and Kate Gibb are rather fantastic. Of the bunch, though, it would have to be MariscalCobi, his character for the Barcelona ’92 Olympics, was simply brilliantly envisaged and Mariscal himself is a character to behold, I met Mariscal at a lecture he gave at Central Saint Martins a few years ago and he knocked me out and again last year at a conference in Toronto I witnessed him entertain a crowd of 2000+ with a magnificently surreal talk and performance.

Bang up to date and through the 2000s and 2010s I would have to say that Jasper Goodall, Marion Deuchars, Airside, Antony Burril, Patrick Thomas, Jason Ford, Roderick Mills, Peepshow, Paul Davis, Adrian Johnson and Ian Wright are all firm favourites, but then I would say that – they’ll all old friends.

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In your own artistic practice what era or style of illustration has been the biggest influence?
I can’t say that other illustrators have really ever influenced my own work – I have admired many but not drawn direct lines or references into my illustration practice, and that’s perhaps why I feel drawn (excuse the pun) to write about the subject. I have written seven or eight books on illustration featuring the work of thousands of illustrators but think I find my inspiration in the work of untrained jobbing graphic artists of yesteryear – I love old clip art, tattoo art, rubber stamp graphics and the images that once adorned the back pages of cheap magazines and comics.

If I had to name the artists that have inspired me – Patrick Caulfield, Warhol, Kurt Schwitters, Julian Opie would be up there but the list goes on, and I think I’ve been just as inspired by music, TV, literature, film and popular culture generally. I grew up listening to the Clash, reading Colin Maccinnes, watching Tomorrow’s World and dancing to soul music – these have all been as a big an influence on my work as any artist I think.

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How long did it take to put this book together?
A good question and if I’m honest – far too long! I originally had the idea over a decade ago but I couldn’t get a publisher interested. Illustration was very much out of favour during the 1990s and it wasn’t until I had written a few other books on contemporary illustration that sold pretty well and illustration itself had come in from the cold, that I managed to persuade a publisher it would be a good idea.

How-to-do illustration books and how-to-work-in illustration books are ten-a-penny nowadays but ten years ago this wasn’t so, and this is what publishers wanted – and I was happy to oblige, of course. Getting a book published on the history of illustration, however, was more of a challenge. It was tricky for a few reasons – publishers weren’t sure that an audience for this type of book existed, but I was convinced that student and professional illustrators, and designers, would be interested. The other reason – books such as Fifty Years of Illustration can be a nightmare to publish is the sheer volume of images that require usage clearance and the coordination and communication with so many illustrators can be daunting and seemingly never-ending.

I have to say that Laurence King Publishing were behind the project from the start and were very supportive – they were also very patient too. It was the publishers that suggested to me that we bring in Caroline to share some of the workload, a good idea. I decided on the structure of the book, made the decisions on the list of illustrators – who should be in to represent each decade, and I wrote the introductory essay and each of the chapter essays and Caroline worked on the profiles – it was a fairly easy process once I’d established the illustrators but certainly the project as a whole was very time-consuming. Books such as this one are very labour intensive, and I had to fit it around the rest of my work. I’m the Dean of the School of Design at London College of Communication and that’s a pretty demanding role – I have 2000 students across a multitude of undergraduate and postgraduate design courses within my remit and even with research as an aspect of my role as the Professor of Illustration for University of the Arts London writing is only an element of what I do.

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Who designed the cover and why did you choose them? (do you feel their style represents the ‘now’ and if so why?)
The cover was always going to be tricky, and we did commission a very internationally known illustrator to create a bespoke cover image and then waited about six months before it was delivered. And it wasn’t right. We, myself and Angus Hyland the Pentagram partner and Creative Director at Laurence King, then decided to ask Jeff Fisher. I knew I wanted a cover that was made up of hand rendered letterforms – with the book packed with illustration it was never going to work to have an illustration on the cover. Jeff did, I think, a magnificent job – the cover fits the book, feels right and has enough gravitas, without being formal or stuffy, to present the subject as both readable and approachable. I always wanted the book to appeal to a wider audience than simply illustrators and designers, and I think it has achieved that and a great cover helps a book increase interest.

What in particular determined inclusion for the artists representing The New Wave, who are working today?
Presenting a new wave of artists is always going to be challenging – it is the biggest section of the book and it is about the here and now, or at least those working that have made most impact onto the illustration scene, as I see it, from the beginning of the 2000s to the present day. I would argue that Jasper Goodall was one of a small elite that had a huge influence across design for his approach to fashion illustration, that Shepard Fairey, whilst a street artist rather than an illustrator, contributed hugely to putting the first black man into the White House with his illustrated poster campaign supporting Obama and that Airside, Marion Deuchars and Alex Trochut, to name but a few, also brought illustration to new audiences because of the appeal, accessibility and the visible platforms for their work.

What are the biggest challenges facing an illustrator working today?
Where to start? Illustrators have it all and yet have nothing at all too. You want great flexibility in your working life, want to work where and when you want then illustration may well be the right career choice for you. But it really isn’t that simple – illustration is a tough industry to break into, tougher still to maintain a presence in and even if you are flavour of the month, and who says it will last any longer, you will still find it hard to call the shots. Illustrators are guns-for-hire and style is king – when you’re style is in vogue you can do no wrong, but when its been seen and done and the art directors, designers and those who commission have moved on, if you’ve not moved on too – then the phone stops ringing and emails stop pinging through. It can be a tough, and brutal existence and can be totally dictated by demand – unless you’re smart enough to have other outlets for your illustration work, of course. For those illustrators that create their own prints, products and paraphernalia there can be life after the commercial commissions, but making a genuine living from this is increasingly difficult I think. There is a reason that most working illustrators are under the age of thirty.

At the risk of sounding far too negative though, I do think that working as an illustrator is great fun; I spent 10 years working out of a studio in Hoxton, Big Orange, that a gang of us set up upon graduation from the Royal College of Art in 1989 and enjoyed every minute of the experience – the studio is still in existence today but with not a single founding member still present, and I guess that does say something of how important younger illustrators constantly coming onto the scene is.

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At the back of the book you state that there is still a lot left to do to record the impact of illustration on art, design and society – why do you think this is the case?
Because illustration has, until now, been treated as a subsection of graphic design, as a footnote in graphic design’s rich history. I believe that there is a vital history that needs to be documented – that illustration has played a major part in defining the 20th and now the 21st centuries and is an aspect of our visual culture that hasn’t been consdiered seriously enough. The first visual communication between humans, before written language, was most likely scratched or drawn in the sand of dirt by a finger or a stick – this wasn’t cave art; it was illustration. Illustration was the earliest form of graphic communication – we encourage young kids to draw, to express themselves through illustration but yet we don’t take the discipline seriously enough, we don’t reflect on how illustration shapes, entertains and informs us. I hope that Fifty Years of Illustration is just one chapter in the recording of illustration’s great history and that others recognize the value of the subject. I’m not done on the subject myself, that’s for sure, I have other opinions, views and ideas about the discipline and will be writing, lecturing and presenting on illustration for a few more years yet, but this is call-to-arms for others to join me in celebrating, and berating illustration (because not everything is perfect) – we have to talk about the good, the bad and the ugly of the discipline and to a wider audience too.

Who do you hope will read this book and why would you recommend it?
As I’ve said really – art and design students and design and illustration professionals as well, but I really hope too that this book is picked up, looked at and read by those with an interest in the subject. Illustration is the ‘people’s art’ so I hope that people will see something of interest in the book – from the children’s illustrated book they loved reading or being read to at bedtime to the record they loved as a teenager, with artwork they stared at for hours whilst listening to the music, illustration has had an impact into our lives in so many ways and is a fascinating subject to read about and look into.

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On a personal level why do you love illustration so much?
I grew up with it, from my first love of illustration through the Ladybird books of my childhood, to the 7-inch single sleeves of my teenage years and life as an art student I always came back to the illustrated image as a means of visual communication. I like being around illustrators too – I like their sense of the world, their desire to tell stories and communicate and the incredible skills many illustrators demonstrate through their work. I also like that illustration is accessible and everyday – you don’t need to go to a gallery to see illustration – pick up a book or newspaper, you don’t need to ‘understand’ illustration – it isn’t complex, it is what it is.

You have said you should “feed your brain, feed your eyes, feed your soul” – where do you go to do this?
Anywhere and everywhere – personally, I read newspapers and magazines, I was once a magazine fiend and every copy of The Face ever published for example, I see movies, I listen to music, I trawl the internet – all the same stuff we all do.

I’ve been fortunate to travel a lot and wherever I am in the world I bring back ideas, references, research – last year I took photographs and inspiration from trips to South Korea, Turkey, Italy, Canada, USA, Hong Kong, China… it is hard not to draw influences from such fascinating places.

I meet many people too, in my line of work, and much of my thinking comes from conversations and meetings with great students, great academics and great practitioners – I am a great believer in surrounding oneself with smart people that challenge you to think smarter, work harder and keep you focused on doing great work – whether it be an illustration, a lecture on illustration, an article or book on illustration. And I am also a great believer in having an opinion, a point of view, and getting it out there.

Buy Fifty Years of Illustration here.

Categories ,Adrian Johnson, ,airside, ,Alex Trochut, ,Andy Martin, ,Antony Burril, ,Big Orange, ,Bob Dylan, ,Brett Ryder, ,Caroline Roberts, ,Clockwork Orange, ,Cobi, ,David Bowie, ,Fifty Years of Illustration, ,George Hardie, ,Guy Peellaert, ,Ian Wright, ,Ivan Chermayeff, ,Jason Ford, ,Jasper Goodall, ,Jeff Fisher, ,John Hersey, ,Julian Opie, ,Kam Tang, ,Kate Gibb, ,Klaus Voormann, ,Kurt Schwitters, ,Laurence King, ,Lawrence Zeegen, ,London College of Communication, ,Marion Deuchars, ,Mariscal, ,Milton Glaser, ,Patrick Caulfield, ,Patrick Nagel, ,Patrick Thomas, ,Paul Davis, ,Peepshow, ,Philip Castle, ,Professor George Hardie, ,Professor John Lord, ,Professor of Illustration, ,Revolver, ,Roderick Mills, ,Royal College of Art, ,The Face, ,University of Brighton, ,University of the Arts London, ,Warhol

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