Amelia’s Magazine | Ohh Deer Illustration Collective: an interview with Co-Founder Jamie Mitchell

Ohh Deer , Jamie Mitchell illustration

Ohh Deer is more than just a site that sells cool graphic tees, it’s a collective of young creatives featuring some of the most talented emerging illustrators out there. Founded in 2011 by Jamie Mitchell and Mark Callaby, Ohh Deer offers everything from greeting cards to homeware. In fact, Amelia ear-marked one of their lovely cushions (designed by William Branton) in her Christmas Gift Ideas 2012 post. More than just a quirky online shop, jam-packed full of juicy illustrated bits ‘n’ bobs, they also function a bit like a creative agency, working on briefs together (for clients like Universal Music) and helping promote each others work.

The band of merry pens that make up this fresh-faced brand have proven than two leads (of the pencil variety) are better than one with their great products and impressive roster of clients. Rather than brave a tough industry alone, Mark and Jamie decided to work together, bringing a whole host of other bright young things they admired on board too. There’s now a whole range of pencils involved, including Nicholas Darby, Alice Potter, Ruben Ireland, Miguel Mansur, Jamie Mills and Kris Tate. The site also stocks products by various other illustrators including Jack Teagle and Emma May to name but a few.

Ohh Deer, Jamie Mitchell illustration

The result is Ohh Deer, the equivalent of a sort of ‘super-freelancer’ with more time, talent, range and skills than one illustrator could muster alone. Fun, fresh, beautiful, honest, scary, relevant, Ohh Deer illustrations cover a lot of bases with their vast range of styles. Complete with a young, contemporary vibe, the company is straight out of the dreams of many a creative-type.

If you don’t already follow Ohh Deer on Facebook then you should, as it quickly becomes obvious that their brand-name gives them an edge for cracking all manner of social media-friendly and meme-happy jokes. This isn’t just a collective that follows visual culture, they’re part of it.

Ohh Deer , Jamie Mitchell illustration

Last year, to give my wardrobe an injection of all things illustration, I took out a subscription to the Ohh Deer T-shirt Club. This, like my Stack Magazines subscription, is one of my monthly indulgences. Whether it’s a design featuring a lemon with adorably bulgy eyes or kitchen utensils with attitude, these staples give my wardrobe, and my creativity, a boost each month. There’s so much stuff on the site I want that it would be impossible for me to list it all here, but currently I’m drooling over some lovely wooden neck-creatures , wishing I could buy ALL the stationery as well as lusting after a whole batch of other penned goodies that make me shiver with creative delight. They even have copies of Wrap in their shop, an illustration magazine which comes with 5 sheets of illustrated wrapping paper each issue.

With all this in mind, I spoke to co-founder Jamie Mitchell about how he came to setup the business and what Ohh Deer has in store for 2013.

Ohh Deer , Jamie Mitchell illustration

What gave you the impetus to start Ohh Deer?
The business was founded as a means to support myself and Mark. After a while we added several Illustrators to our collective and since then it’s blossomed. We’ve realised the potential to help other creatives and we’re determined to create something synonymous with contemporary Illustration.

What philosophy do you think is at the heart of the business?
The business feeds back a direct proportion of profit to the artist who’s work it is, and that’s how we like to do it. Ohh Deer as a business needs enough profit to grow, and be able to launch people to a higher level of recognition but our core aim is to support illustrators, and a lot of support for freelancers comes financially.

Ohh Deer
Ohh Deer
Ohh Deer

What kind of plans do you have for Ohh Deer in the future?
We’re now on the highstreet, and hopefully will be in Topshop and Paperchase nationwide soon. Our next step is to get the brand recognised internationally, and the same process will hopefully be applied to several amazing countries.

How did you go about picking illustrators to collaborate with?
The original selection of Illustrators were picked from people who’s work we admired on Twitter, these were people we were in regular contact with and whose work we would love to own. Since then we’ve added Illustrators and Artists to the roster who embody everything we love about the field. We all have a contemporary feel to our work, and we all work differently.

Ohh Deer, Jamie Mitchell illustration

You started Ohh Deer with Mark Callaby, do you both run the project full-time?
Me and Mark founded the company in 2011, and we run the company from a HQ in Loughborough. Full-time there’s also Laura and soon to be Ricky who will be doing lots of tech related wizardry.

You originally pursued a career in Architecture, is this something you might look back to in future?
I might drift back to Architecture for small projects, I still love to design space, but never for anything permanent, I imagine my career will be very varied, as design can change so much from one project to the next.

Hannah Richards, Ohh Deer

What are the influences of your own personal illustration style?
A childhood diet of David Attenborough.

What other projects are you working on right now?
Ohh Deer is where the majority of my time is spent, I’m completing Album artwork for a very talented Musician at the minute. I’m doing a piece for an exhibition in Oxford about ‘contemporary fairytales’, I’m doing some work for a company called Kigu, who make brilliant onesies. I’ve just started a collection of Dinosaurs (because I love them) but also because I’ve been asked by the Natural History Museum to produce contemporary Dino products. I had an interesting email in my inbox this week about wallpaper design, so that could be happening too soon. Ohh Deer products will soon be on sale in Topshop and Paperchase as well as Scribbler and hopefully some other high street chains – so our mission to create a ‘launchpad’ for the artists is definitely taking shape. Next it will be the world.

Drew Turner, Ohh Deer
Rebecca Potter, Ohh Deer
Kris Tate, Ohh Deer

How often do you put pen to paper?
I don’t get to draw all that often, I don’t have any free time at all, I’m working to be able to do more, by hiring a PA to manage some of the details, but I normally output a single Illustration every two months or so.

What’s the best aspect of starting up your own business?
Being your own boss. I’m unemployable – and by that I don’t mean I’m not professional, I just get restless, bored and disappointed with an unvarying list of jobs to do. I also love the ability to help support and nourish the careers of lots of awesome illustrators – our online following allows us to showcase work and host public facing competitions to see what other brilliant work is out there.

And the worst?
Not having enough hours in the day.

Jaco Haasbroek, Ohh Deer

What advice would you give to budding illustrators?
Say yes to everything – Don’t expect to make any money to begin with, and when you’ve got some projects under your belt, don’t let big companies bully you for cheap labour, you’re a very talented individual and don’t you forget it!

Ruben Ireland, Ohh Deer


The beautiful illustrations in this piece were provided by Jamie Mitchell. The Ohh Deer products are by a range of illustrators and you can find them all on the Ohh Deer website.

Categories ,Alice Potter, ,architecture, ,collective, ,contemporary fairytales, ,cushions, ,David Attenborough, ,dinos, ,draw, ,Emma May, ,Graphic Design, ,greeting cards, ,Homeware, ,illustration, ,illustrators, ,Jack Teagle, ,Jamie Mills, ,Jamie Mitchell, ,Kigu, ,Kris Tate., ,Mark Callaby, ,Miguel Mansur, ,natural history museum, ,Nicholas Darby, ,Ohh Deer, ,onesies, ,Online Shop, ,Paperchase, ,Ruben Ireland, ,Sandra Dieckmann, ,Scribbler, ,shop, ,T shirt Club, ,topshop, ,twitter, ,Universal music, ,William Branton, ,Wrap Magazine

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Amelia’s Magazine | Christmas Guide 2012: Artist & Designer Christmas Cards

Matthew Land Christmas Cards
Christmas card by Matthew Land.

Christmas is nearly upon us, yes really. And to start my lengthy round up of gift recommendations for the entire family I firstly give you a fab selection of artist cards: available to buy (more or less) direct from the artist.

Matthew Land Christmas Cards
First up, it was hard to choose which of Matthew Land‘s cards to include as thy are all so pretty but I settled on this one (and the opener) as the family scene resonates with me these days. Matthew was indeed inspired by ‘the joy, innocence and excitement of the festivities we recall from childhood.‘ In his designs he has ignored the tawdry trappings of a modern Christmas, simplifying things and concentrating on the best bits of Christmas in a traditional way. Here here!

madi illustration bahhumbug
Madi Illustration has gone for a cute yet contemporary look, incorporating hand-created typography. Her Bah Humbug card was created for those who don’t really enjoy Christmas; something that might appeal to them a little more than the usual card, and putting a smile on their face.

Livi Gosling foodie christmas cards
Livi Gosling has created a stunning collection of 6 cards themed around edible Christmas treats.

Nicholas Darby Holly Card
Nicholas Darby combines bold shape and detailed line work with hand produced textures. The cards themselves are then printed using 100% recycled Mohawk stock. I particularly like this dashing set of Holly leaves and berries, but he also does a fine line in the ever popular Matryoshka dolls.

JoanneHawker-RedBirdHouse
Forget santa and his reindeers, send something a little different this Christmas! Joanne Hawker‘s Pack of 6 Bird House Christmas Cards show little birds with perfectly decorated little homes, patiently waiting for their stockings to be filled full of presents! She has also produced a range of line art cards, designed for bespoke kiddie colouring in.

stacie swift xmas cards
Christmas cards by Stacie Swift were inspired by traditional motifs and imagery; hand drawn illustration combined with a simple colour palette give them modern appeal.

elisa mac christmas card
Elisa Mac was inspired by seasonal imagery and festive colour schemes to produce a collection of traditional cards with a contemporary twist.

rebecca rawlings
Rebecca Rawlings‘ bright cards have been finished off by hand with glitter to add a bit of extra Christmas sparkle.

Emma Cowlam Anna at the Rink
Emma Cowlam‘s illustrated Christmas cards are currently stocked at the Rizzoli Bookshop, Somerset House where she is showing her original stitched illustrations as well as prints. The Somerset House Christmas Arcade pop-up shop also stocks her illustrated ceramic tableware which was a result of her successful application to a Handmade in Britain open call out.
 
louise jenkins artic animals
Illustrations of the mystical Arctic Fox and Polar Bear by Louise Jenkins have been hand painted in beautiful decorative style using water colour and Gouache.

Jenny Robins xmas cards
Jenny Robins has created a collection of colourful Christmas cards inspired by Christmas carol lyrics.

Chloe Bonfield christmas cards
Chloe Bonfield is offering a range of tasteful watercolour Christmas cards, and a personalised service for that special someone.

Why not pick your favourite cards and shop straight from your artist of choice this year? Just think how much your friends and family will appreciate such an individual choice.

Categories ,Arctic Fox, ,Bah Humbug, ,birds, ,ceramics, ,Chloe Bonfield, ,Christmas, ,Christmas cards, ,Elisa Mac, ,Elisa MacDougall, ,Emma Cowlam, ,etsy, ,Guide, ,Handmade in Britain, ,Holly, ,illustration, ,Jenny Robins, ,Joanne Hawker, ,Livi Gosling, ,Louise Jenkins, ,Madi Illustration, ,Matryoshka dolls, ,Matthew Land, ,Nicholas Darby, ,polar bear, ,Rebecca Rawlings, ,Rizzoli Bookshop, ,Somerset House, ,Somerset House Christmas Arcade, ,Stacie Swift

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