Amelia’s Magazine | Latitude Festival 2010: Friday Music Review


David Longshaw, web illustrated by Abigail Wright

David Longshaw is a man of many talents. Aside from designing his own label, sick he is passionate about writing and illustrating not only for various publications but as part of the creative process behind his collections. 

After his passion for fashion lead him to an open day at the famous Central St Martins, pills where all his favourite designers had attended, before even completing his GCSE’s, he decided to go ahead with A Levels at his local Grammar school whilst taking Wednesday afternoons off to study  pattern cutting at an Adult education centre as his first step onto that ladder towards success. It worked.  

Now, with an impressive resume boasting a degree, an MA, various awards, work with designers such as Alberta Ferretti and Max Mara and his own label, he is as motivated as ever and yet to satisfy that inner taste for success in the fashion industry. 


AW10, illustrated by Krister Selin

How did you get from such humble beginnings, attending just one pattern cutting class a week, to working with such big designers and creating your own label? 
During the summer that followed my A Levels, I did a work placement with Adam Entwisle, working on his LFW debut collection. I then studied Art Foundation at Manchester Metropolitan and carried on my pattern cutting, studying the advanced course. Then, during that summer I did work experience at Clements Ribeiro and Hussein Chalayan before starting at St Martins, where I studied BA (Hons) Fashion Design Womenswear. 

The fabric for my graduate collection was given to me by Richard James after doing a work placement there on Savile Row during my second year and the collection won the Colin Barnes Drawing Prize and the Esme Fairburne Award. 

After St Martins I went straight on to the Royal College of Art studying  (MA) Fashion Design Womenswear. I was asked to design for Alberta Ferretti before I finished my graduate collection but said I wanted to finish my MA, so the day after graduating I moved to Italy to design for Alberta. It was great being offered the job before graduating as it meant I could concentrate on my collection and I knew I’d get great experience from designing in Italy. 

My MA collection was selected for the Final of ITS#6 (Trieste) and Le Vif Weekend (Belgium) and I then went on to design for Max Mara in Italy before coming back to start my own label. 

Where do you get inspiration from for your own label?  
I’m inspired by short illustrated stories I create specially for each new season. My last collection was called ‘Escaping Emily’, it was about a puppet who was discovered by a slightly disturbed fashion designer called Emily who had moved to work in Italy.

Some of the illustrations I then turned in to prints for the dresses – and the cogs that were in some prints and sewn on to some garment, came from the section where Emily finds the puppet in a hamper style basket that’s full of camera and watch parts. The colours, shapes and prints all come from the story.  

Are there any designers that you would compare yourself to or that you admire? 
I wouldn’t compare myself to any one really but I really admire a variety of designers such as Karl Lagerfeld, Miuccia Prada and Ricardo Tisci at Givenchy. Kirsty Ward is a really exciting designer who’s launching her own label this September, after working for Alberta Ferretti and doing jewellery for my collections. 

Are there any pieces from your collections that you are particularly fond or proud of? 
I have a few favourites. One of them is a cog print cropped jacket from my last collection that wasn’t actually on the catwalk in the end as I felt there was enough going on with the dresses and it would have detracted from the total look. I also like the pleated dresses from the last collection as they were the trickiest to construct but after a severe lack of sleep, wither out how I wanted. 


Illustration by David Longshaw

What else do you get up to in any spare time that you manage to have? Is there anything other than designing that you like to immerse yourself in? 
I also do some writing and illustrating for different magazines which you can find links to on the press section of my website. There’s also a section called ‘Maudezine’ where I’ve interviewed Holly Fulton and JulieVerhoven. I’ve also written about up and coming designers with fictional character Maude for Disorder magazine which is quite amusing. 

Other than that, I really love going to galleries and the theatre with my girlfriend when we both have the time! I also really like watching rugby and football, especially live.  I’ve not had much time to go since starting working for myself but I get the odd match in with my dad or friends.   


AW10, illustrated by Krister Selin

So, what’s next for David Longshaw?  
Well short term I’m working on my new collection for September, which I’m planning on exhibiting in London and then Paris. I’m expanding my collection to include some more, simpler pieces using my illustrations as prints so they are more accessible for shops and customers. That will also mean I can have a few more extreme pieces in the collection to balance it all out which should be fun. I’ll also be continuing writing and illustrating. 

Where do you see yourself in the future? 
Hopefully still being as creative as possible – designing , writing and illustrating, just hopefully on a bigger scale with my own larger creative company.




David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford


David Longshaw, case illustrated by Abigail Wright

David Longshaw is a man of many talents. Aside from designing his own label, he is passionate about writing and illustrating not only for various publications but as part of the creative process behind his collections. 

After his passion for fashion lead him to an open day at the famous Central St Martins, where all his favourite designers had attended, before even completing his GCSE’s, he decided to go ahead with A Levels at his local Grammar school whilst taking Wednesday afternoons off to study  pattern cutting at an Adult education centre as his first step onto that ladder towards success. It worked.  

Now, with an impressive resume boasting a degree, an MA, various awards, work with designers such as Alberta Ferretti and Max Mara and his own label, he is as motivated as ever and yet to satisfy that inner taste for success in the fashion industry. 


AW10, illustrated by Krister Selin

How did you get from such humble beginnings, attending just one pattern cutting class a week, to working with such big designers and creating your own label? 
During the summer that followed my A Levels, I did a work placement with Adam Entwisle, working on his LFW debut collection. I then studied Art Foundation at Manchester Metropolitan and carried on my pattern cutting, studying the advanced course. Then, during that summer I did work experience at Clements Ribeiro and Hussein Chalayan before starting at St Martins, where I studied BA (Hons) Fashion Design Womenswear. 

The fabric for my graduate collection was given to me by Richard James after doing a work placement there on Savile Row during my second year and the collection won the Colin Barnes Drawing Prize and the Esme Fairburne Award. 

After St Martins I went straight on to the Royal College of Art studying  (MA) Fashion Design Womenswear. I was asked to design for Alberta Ferretti before I finished my graduate collection but said I wanted to finish my MA, so the day after graduating I moved to Italy to design for Alberta. It was great being offered the job before graduating as it meant I could concentrate on my collection and I knew I’d get great experience from designing in Italy. 

My MA collection was selected for the Final of ITS#6 (Trieste) and Le Vif Weekend (Belgium) and I then went on to design for Max Mara in Italy before coming back to start my own label. 


David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Where do you get inspiration from for your own label?  
I’m inspired by short illustrated stories I create specially for each new season. My last collection was called ‘Escaping Emily’, it was about a puppet who was discovered by a slightly disturbed fashion designer called Emily who had moved to work in Italy.

Some of the illustrations I then turned in to prints for the dresses – and the cogs that were in some prints and sewn on to some garment, came from the section where Emily finds the puppet in a hamper style basket that’s full of camera and watch parts. The colours, shapes and prints all come from the story.  


Illustration from David’s sketchbooks

Are there any designers that you would compare yourself to or that you admire? 
I wouldn’t compare myself to any one really but I really admire a variety of designers such as Karl Lagerfeld, Miuccia Prada and Ricardo Tisci at Givenchy. Kirsty Ward is a really exciting designer who’s launching her own label this September, after working for Alberta Ferretti and doing jewellery for my collections. 

Are there any pieces from your collections that you are particularly fond or proud of? 
I have a few favourites. One of them is a cog print cropped jacket from my last collection that wasn’t actually on the catwalk in the end as I felt there was enough going on with the dresses and it would have detracted from the total look. I also like the pleated dresses from the last collection as they were the trickiest to construct but after a severe lack of sleep, wither out how I wanted. 


Illustration by David Longshaw

What else do you get up to in any spare time that you manage to have? Is there anything other than designing that you like to immerse yourself in? 
I also do some writing and illustrating for different magazines which you can find links to on the press section of my website. There’s also a section called ‘Maudezine’ where I’ve interviewed Holly Fulton and JulieVerhoven. I’ve also written about up and coming designers with fictional character Maude for Disorder magazine which is quite amusing. 

Other than that, I really love going to galleries and the theatre with my girlfriend when we both have the time! I also really like watching rugby and football, especially live.  I’ve not had much time to go since starting working for myself but I get the odd match in with my dad or friends.   


AW10, illustrated by Krister Selin

So, what’s next for David Longshaw?  
Well short term I’m working on my new collection for September, which I’m planning on exhibiting in London and then Paris. I’m expanding my collection to include some more, simpler pieces using my illustrations as prints so they are more accessible for shops and customers. That will also mean I can have a few more extreme pieces in the collection to balance it all out which should be fun. I’ll also be continuing writing and illustrating. 

Where do you see yourself in the future? 
Hopefully still being as creative as possible – designing , writing and illustrating, just hopefully on a bigger scale with my own larger creative company.



David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Natasha-Thompson-Kissaway-Trail-Latitude-2010
The Kissaway Trail by Natasha Thompson.

The music at Latitude can feel like a bit of a byline given that there are so many other options for entertainment. But that doesn’t stop the calibre being suitably high. All photography by Amelia Gregory.

Latitude 2010-Martin Creed by Amelia Gregory
Paul-Shinn-Martin-Creed
Martin Creed by Paul Shinn.

Our first stop on Friday was a musical performance piece from Turner Prize winner Martin Creed and his merry band of sexy young things. Notably all female. I was initially sceptical – I’ve seen Bob and Roberta Smith perform at the ICA and was less than impressed by the cacophony. But this was actually entertaining, symptoms especially when Martin sang “What’s the point of it” and “If you’re lonely then this is for you” and “I don’t know what I feel, page what I want” against a projection of smashing flower pots, a penis in the process of erecting and a man’s bottom. Combine this with the random movements of a ballet dancer and you pretty much had the ultimate manifestation of middle aged male angst. Brilliant.

Latitude 2010-Kissaway Trail by Amelia gregory
Latitude 2010-Kissaway Trail by Amelia gregory
Natasha-Thompson-Kissaway-Trail-Latitude-2010
The Kissaway Trail by Natasha Thompson.

The Kissaway Trail were a band I’ve not really warmed to on CD, but the live performance was a whole different deal. This unbearably cute bunch of Danish boys smashed the Word Arena with their Scandinavian take on epic indie pop. And they even have their very own version of Bez – a hyper excited braces-wearing tambourine player. A real find.

Latitude 2010-Kominas by Amelia gregory
Latitude 2010-Kominas by Amelia gregory
middle age mosh pit by Matthew Ellero
Middle Age Mosh Pit by Matthew Ellero.

Back in the Film and Music Arena US punk Muslim outfit The Kominas entertained a load of rowdy young men… and a very enthusiastic middle-aged woman, who proceeded to fend off the moshpit with the legs of a chair, before beating the youth to the free t-shirt thrown into the crowd. Thoroughly entertaining.

Abi Daker - The Villagers
Villagers by Abigail Daker.

I recently gave the Villagers’ debut album a glowing review, so I went to check out the imp-like Conor J. O’Brien and his merry band of men – of particular note was Conor’s live rendition of Pieces, his wolf howls given that much more stamina in the flesh. Conor has the air of someone heading for major success.

Andrea Peterson Empire of the Sun
Andrea Peterson Latitude Swordfish
Empire of the Sun by Andrea Peterson.

I was thoroughly miffed to have missed an early promo of the Empire of the Sun album- discovered during a clearout to have made it no further than the interns’ office: if I’d heard the album back then I would definitely have been more on the case of this fabulously over the top retro 90s pop electro… down on the Obelisk Stage lead singer Luke Steele looked resplendent in smeary facepaint and a range of over the top Samurai and Aztec/Inca influenced accessories. No expense was spared on the production of this show, which wasn’t even a headline act. The four dancers went through frequent costume changes, my favourite of which was some very cool blonde swordfish. A lot of fun.

Latitude 2010-empire of the sun
Latitude 2010-Florence crowd by Amelia gregory

I’ve always had mixed feelings about Florence and the Machine. I sort of think I don’t like her very much and then I realise I’ve been listening to her album on repeat all day. So a little conflicted then. This was the first time I’ve seen her perform live since I first met her as a bolshy unsigned artist doing a solo acoustic performance at a PPQ store party. Which doesn’t actually feel like it was that long ago. Three years?

Natasha-Thompson-Florence-and-the-Machine-Latitude-Festival-2010
Florence and The Machine by Natasha Thompson.

The curtain dropped and there she was: flowing vermillion locks, check, flowing cream dress, check, massive drum, check. Without further ado she launched into a bunch of songs that I could happily hum along to (I’ve never really been one to listen closely and learn lyrics) pausing only to sing happy birthday to her little sister Grace, who was dragged on stage with their brother – both dressed in animal costumes. It was really rather cute. Predictably You’ve Got the Love was the biggest crowd pleaser. Isn’t it funny how the 90s have crept up on us again without us even realising it? One new song got an airing, and sounded, well, typically Florence. That girl has a super powerful pair of lungs but you’ve got to wonder – does all that caterwauling ever render her speechless?

Remember to check out my Saturday and Sunday reviews too.

Categories ,Abigail Daker, ,Andrea Peterson, ,Empire of the Sun, ,Film and Music Arena, ,Florence and The Machine, ,ica, ,Latitude Festival, ,Luke Steele, ,Martin Creed, ,Matthew Ellero, ,Natasha Thompson, ,Obelisk Arena, ,Paul Shinn, ,ppq, ,The Kissaway Trail, ,The Kominas, ,Turner Prize, ,Villagers, ,Word Arena

Similar Posts:






Amelia’s Magazine | Latitude Festival 2010: Friday Music Review


David Longshaw, web illustrated by Abigail Wright

David Longshaw is a man of many talents. Aside from designing his own label, sick he is passionate about writing and illustrating not only for various publications but as part of the creative process behind his collections. 

After his passion for fashion lead him to an open day at the famous Central St Martins, pills where all his favourite designers had attended, before even completing his GCSE’s, he decided to go ahead with A Levels at his local Grammar school whilst taking Wednesday afternoons off to study  pattern cutting at an Adult education centre as his first step onto that ladder towards success. It worked.  

Now, with an impressive resume boasting a degree, an MA, various awards, work with designers such as Alberta Ferretti and Max Mara and his own label, he is as motivated as ever and yet to satisfy that inner taste for success in the fashion industry. 


AW10, illustrated by Krister Selin

How did you get from such humble beginnings, attending just one pattern cutting class a week, to working with such big designers and creating your own label? 
During the summer that followed my A Levels, I did a work placement with Adam Entwisle, working on his LFW debut collection. I then studied Art Foundation at Manchester Metropolitan and carried on my pattern cutting, studying the advanced course. Then, during that summer I did work experience at Clements Ribeiro and Hussein Chalayan before starting at St Martins, where I studied BA (Hons) Fashion Design Womenswear. 

The fabric for my graduate collection was given to me by Richard James after doing a work placement there on Savile Row during my second year and the collection won the Colin Barnes Drawing Prize and the Esme Fairburne Award. 

After St Martins I went straight on to the Royal College of Art studying  (MA) Fashion Design Womenswear. I was asked to design for Alberta Ferretti before I finished my graduate collection but said I wanted to finish my MA, so the day after graduating I moved to Italy to design for Alberta. It was great being offered the job before graduating as it meant I could concentrate on my collection and I knew I’d get great experience from designing in Italy. 

My MA collection was selected for the Final of ITS#6 (Trieste) and Le Vif Weekend (Belgium) and I then went on to design for Max Mara in Italy before coming back to start my own label. 

Where do you get inspiration from for your own label?  
I’m inspired by short illustrated stories I create specially for each new season. My last collection was called ‘Escaping Emily’, it was about a puppet who was discovered by a slightly disturbed fashion designer called Emily who had moved to work in Italy.

Some of the illustrations I then turned in to prints for the dresses – and the cogs that were in some prints and sewn on to some garment, came from the section where Emily finds the puppet in a hamper style basket that’s full of camera and watch parts. The colours, shapes and prints all come from the story.  

Are there any designers that you would compare yourself to or that you admire? 
I wouldn’t compare myself to any one really but I really admire a variety of designers such as Karl Lagerfeld, Miuccia Prada and Ricardo Tisci at Givenchy. Kirsty Ward is a really exciting designer who’s launching her own label this September, after working for Alberta Ferretti and doing jewellery for my collections. 

Are there any pieces from your collections that you are particularly fond or proud of? 
I have a few favourites. One of them is a cog print cropped jacket from my last collection that wasn’t actually on the catwalk in the end as I felt there was enough going on with the dresses and it would have detracted from the total look. I also like the pleated dresses from the last collection as they were the trickiest to construct but after a severe lack of sleep, wither out how I wanted. 


Illustration by David Longshaw

What else do you get up to in any spare time that you manage to have? Is there anything other than designing that you like to immerse yourself in? 
I also do some writing and illustrating for different magazines which you can find links to on the press section of my website. There’s also a section called ‘Maudezine’ where I’ve interviewed Holly Fulton and JulieVerhoven. I’ve also written about up and coming designers with fictional character Maude for Disorder magazine which is quite amusing. 

Other than that, I really love going to galleries and the theatre with my girlfriend when we both have the time! I also really like watching rugby and football, especially live.  I’ve not had much time to go since starting working for myself but I get the odd match in with my dad or friends.   


AW10, illustrated by Krister Selin

So, what’s next for David Longshaw?  
Well short term I’m working on my new collection for September, which I’m planning on exhibiting in London and then Paris. I’m expanding my collection to include some more, simpler pieces using my illustrations as prints so they are more accessible for shops and customers. That will also mean I can have a few more extreme pieces in the collection to balance it all out which should be fun. I’ll also be continuing writing and illustrating. 

Where do you see yourself in the future? 
Hopefully still being as creative as possible – designing , writing and illustrating, just hopefully on a bigger scale with my own larger creative company.




David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford


David Longshaw, case illustrated by Abigail Wright

David Longshaw is a man of many talents. Aside from designing his own label, he is passionate about writing and illustrating not only for various publications but as part of the creative process behind his collections. 

After his passion for fashion lead him to an open day at the famous Central St Martins, where all his favourite designers had attended, before even completing his GCSE’s, he decided to go ahead with A Levels at his local Grammar school whilst taking Wednesday afternoons off to study  pattern cutting at an Adult education centre as his first step onto that ladder towards success. It worked.  

Now, with an impressive resume boasting a degree, an MA, various awards, work with designers such as Alberta Ferretti and Max Mara and his own label, he is as motivated as ever and yet to satisfy that inner taste for success in the fashion industry. 


AW10, illustrated by Krister Selin

How did you get from such humble beginnings, attending just one pattern cutting class a week, to working with such big designers and creating your own label? 
During the summer that followed my A Levels, I did a work placement with Adam Entwisle, working on his LFW debut collection. I then studied Art Foundation at Manchester Metropolitan and carried on my pattern cutting, studying the advanced course. Then, during that summer I did work experience at Clements Ribeiro and Hussein Chalayan before starting at St Martins, where I studied BA (Hons) Fashion Design Womenswear. 

The fabric for my graduate collection was given to me by Richard James after doing a work placement there on Savile Row during my second year and the collection won the Colin Barnes Drawing Prize and the Esme Fairburne Award. 

After St Martins I went straight on to the Royal College of Art studying  (MA) Fashion Design Womenswear. I was asked to design for Alberta Ferretti before I finished my graduate collection but said I wanted to finish my MA, so the day after graduating I moved to Italy to design for Alberta. It was great being offered the job before graduating as it meant I could concentrate on my collection and I knew I’d get great experience from designing in Italy. 

My MA collection was selected for the Final of ITS#6 (Trieste) and Le Vif Weekend (Belgium) and I then went on to design for Max Mara in Italy before coming back to start my own label. 


David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Where do you get inspiration from for your own label?  
I’m inspired by short illustrated stories I create specially for each new season. My last collection was called ‘Escaping Emily’, it was about a puppet who was discovered by a slightly disturbed fashion designer called Emily who had moved to work in Italy.

Some of the illustrations I then turned in to prints for the dresses – and the cogs that were in some prints and sewn on to some garment, came from the section where Emily finds the puppet in a hamper style basket that’s full of camera and watch parts. The colours, shapes and prints all come from the story.  


Illustration from David’s sketchbooks

Are there any designers that you would compare yourself to or that you admire? 
I wouldn’t compare myself to any one really but I really admire a variety of designers such as Karl Lagerfeld, Miuccia Prada and Ricardo Tisci at Givenchy. Kirsty Ward is a really exciting designer who’s launching her own label this September, after working for Alberta Ferretti and doing jewellery for my collections. 

Are there any pieces from your collections that you are particularly fond or proud of? 
I have a few favourites. One of them is a cog print cropped jacket from my last collection that wasn’t actually on the catwalk in the end as I felt there was enough going on with the dresses and it would have detracted from the total look. I also like the pleated dresses from the last collection as they were the trickiest to construct but after a severe lack of sleep, wither out how I wanted. 


Illustration by David Longshaw

What else do you get up to in any spare time that you manage to have? Is there anything other than designing that you like to immerse yourself in? 
I also do some writing and illustrating for different magazines which you can find links to on the press section of my website. There’s also a section called ‘Maudezine’ where I’ve interviewed Holly Fulton and JulieVerhoven. I’ve also written about up and coming designers with fictional character Maude for Disorder magazine which is quite amusing. 

Other than that, I really love going to galleries and the theatre with my girlfriend when we both have the time! I also really like watching rugby and football, especially live.  I’ve not had much time to go since starting working for myself but I get the odd match in with my dad or friends.   


AW10, illustrated by Krister Selin

So, what’s next for David Longshaw?  
Well short term I’m working on my new collection for September, which I’m planning on exhibiting in London and then Paris. I’m expanding my collection to include some more, simpler pieces using my illustrations as prints so they are more accessible for shops and customers. That will also mean I can have a few more extreme pieces in the collection to balance it all out which should be fun. I’ll also be continuing writing and illustrating. 

Where do you see yourself in the future? 
Hopefully still being as creative as possible – designing , writing and illustrating, just hopefully on a bigger scale with my own larger creative company.



David Longshaw at Ones to Watch, AW10, photographed by Matt Bramford

Natasha-Thompson-Kissaway-Trail-Latitude-2010
The Kissaway Trail by Natasha Thompson.

The music at Latitude can feel like a bit of a byline given that there are so many other options for entertainment. But that doesn’t stop the calibre being suitably high. All photography by Amelia Gregory.

Latitude 2010-Martin Creed by Amelia Gregory
Paul-Shinn-Martin-Creed
Martin Creed by Paul Shinn.

Our first stop on Friday was a musical performance piece from Turner Prize winner Martin Creed and his merry band of sexy young things. Notably all female. I was initially sceptical – I’ve seen Bob and Roberta Smith perform at the ICA and was less than impressed by the cacophony. But this was actually entertaining, symptoms especially when Martin sang “What’s the point of it” and “If you’re lonely then this is for you” and “I don’t know what I feel, page what I want” against a projection of smashing flower pots, a penis in the process of erecting and a man’s bottom. Combine this with the random movements of a ballet dancer and you pretty much had the ultimate manifestation of middle aged male angst. Brilliant.

Latitude 2010-Kissaway Trail by Amelia gregory
Latitude 2010-Kissaway Trail by Amelia gregory
Natasha-Thompson-Kissaway-Trail-Latitude-2010
The Kissaway Trail by Natasha Thompson.

The Kissaway Trail were a band I’ve not really warmed to on CD, but the live performance was a whole different deal. This unbearably cute bunch of Danish boys smashed the Word Arena with their Scandinavian take on epic indie pop. And they even have their very own version of Bez – a hyper excited braces-wearing tambourine player. A real find.

Latitude 2010-Kominas by Amelia gregory
Latitude 2010-Kominas by Amelia gregory
middle age mosh pit by Matthew Ellero
Middle Age Mosh Pit by Matthew Ellero.

Back in the Film and Music Arena US punk Muslim outfit The Kominas entertained a load of rowdy young men… and a very enthusiastic middle-aged woman, who proceeded to fend off the moshpit with the legs of a chair, before beating the youth to the free t-shirt thrown into the crowd. Thoroughly entertaining.

Abi Daker - The Villagers
Villagers by Abigail Daker.

I recently gave the Villagers’ debut album a glowing review, so I went to check out the imp-like Conor J. O’Brien and his merry band of men – of particular note was Conor’s live rendition of Pieces, his wolf howls given that much more stamina in the flesh. Conor has the air of someone heading for major success.

Andrea Peterson Empire of the Sun
Andrea Peterson Latitude Swordfish
Empire of the Sun by Andrea Peterson.

I was thoroughly miffed to have missed an early promo of the Empire of the Sun album- discovered during a clearout to have made it no further than the interns’ office: if I’d heard the album back then I would definitely have been more on the case of this fabulously over the top retro 90s pop electro… down on the Obelisk Stage lead singer Luke Steele looked resplendent in smeary facepaint and a range of over the top Samurai and Aztec/Inca influenced accessories. No expense was spared on the production of this show, which wasn’t even a headline act. The four dancers went through frequent costume changes, my favourite of which was some very cool blonde swordfish. A lot of fun.

Latitude 2010-empire of the sun
Latitude 2010-Florence crowd by Amelia gregory

I’ve always had mixed feelings about Florence and the Machine. I sort of think I don’t like her very much and then I realise I’ve been listening to her album on repeat all day. So a little conflicted then. This was the first time I’ve seen her perform live since I first met her as a bolshy unsigned artist doing a solo acoustic performance at a PPQ store party. Which doesn’t actually feel like it was that long ago. Three years?

Natasha-Thompson-Florence-and-the-Machine-Latitude-Festival-2010
Florence and The Machine by Natasha Thompson.

The curtain dropped and there she was: flowing vermillion locks, check, flowing cream dress, check, massive drum, check. Without further ado she launched into a bunch of songs that I could happily hum along to (I’ve never really been one to listen closely and learn lyrics) pausing only to sing happy birthday to her little sister Grace, who was dragged on stage with their brother – both dressed in animal costumes. It was really rather cute. Predictably You’ve Got the Love was the biggest crowd pleaser. Isn’t it funny how the 90s have crept up on us again without us even realising it? One new song got an airing, and sounded, well, typically Florence. That girl has a super powerful pair of lungs but you’ve got to wonder – does all that caterwauling ever render her speechless?

Remember to check out my Saturday and Sunday reviews too.

Categories ,Abigail Daker, ,Andrea Peterson, ,Empire of the Sun, ,Film and Music Arena, ,Florence and The Machine, ,ica, ,Latitude Festival, ,Luke Steele, ,Martin Creed, ,Matthew Ellero, ,Natasha Thompson, ,Obelisk Arena, ,Paul Shinn, ,ppq, ,The Kissaway Trail, ,The Kominas, ,Turner Prize, ,Villagers, ,Word Arena

Similar Posts: