Amelia’s Magazine | Ohh Deer Pop-Up Shop at Wolf & Badger: Review

Ohh Deer Pop-Up

The only thing I know about Mayfair is that it’s a pretty good property to buy if you’re playing Monopoly. In reality, this pretty ‘n’ posh street is filled with people wearing suits standing outside clubs in the afternoon sun and, as far as I can tell, looking (or at least trying to look) as though they make lots and lots of dough. The cash kind, not the squishy kind.

It is strange but sort of perfect that the latest Ohh Deer Pop-Up is on Dover Street. As I head to the launch I notice that skinny jeans, hipster glasses, tattoos and dyed hair are dotted amongst the briefcases and Oxford shirts, as people make their way to the opening of this creative hubs latest temporary shop. These arty folks are a stark contrast to the suited up worker bees hanging out for cocktails after a hard day in the office.

Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up

When I get to my destination I am not disappointed. Nestled in a basement shopfront, in independent retailer Wolf & Badger‘s Gallery Room is a wonderful, creative celebration. Although it’s been and gone now, this illustration extravaganza took place between the 21st June and 4th July, with the launch event I popped along to falling on Thursday the 20th June.

I’ve written a lot about online shop and illustration collective Ohh Deer lately. I interviewed Co-Founder Jamie Mitchell a few months ago, I wrote a strange and slightly creepy love letter about them which you can read here. Bearing all this in mind, I was understandably pretty excited to be heading to their pop-up launch.

Ohh Deer Pop-Up Ohh Deer Pop-Up Ohh Deer Pop-Up

The night was filled with the latest contemporary illustration talent and general creative peeps and all sorts of products were on hand, from tee’s to cushions. With free illustrated badges and neon cupcakes on the menu as well as plenty of tipple all ’round, this was a pretty cool pop-up (and my first). Complete with a goodie bag to end the night, and artwork projected onto the wall, this was an illustration spectacular at its best.

Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up

Wearing Rosita Bonita seahorse earrings, I bumbled my way inside with a friend and got myself a drink and some cake. Tired after work, this was the perfect way to get my spirits up as well as meet some creatives and browse some great products. Laura Gee‘s beardy cushions and Jack Teagle‘s comics made a particular impression on me, and I also met Drew Turner and saw his spectacular tattoos. The night was a mesh of bright My So Called Life style dyed locks, quirky outfits and plainly clothed artists and arty types too. My friend having abandoned me for her book club down the road, I spent the second part of the night getting to know the amazing Yasmin Dilekkaya of Yas-Ming Ceramics and her lovely mum as well as getting an eyeful of the latest in contemporary illustration.

Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up
Ohh Deer Pop-Up

One of the especially exciting things about this pop-up was seeing a whole bunch of Ohh Deer products up close and personal. Although I spend a good chunk of my wages buying out their stock and have everything from t-shirts to a notebook myself, there’s something special about seeing it all laid out. As one of those annoying hipster peeps that spends their evenings hanging out in Paperchase until it shuts, I can imagine myself spending my time lingering in permanent Ohh Deer stores one day. Fingers crossed they open one.

Ohh Deer Pop-Up

As an illustration junkie living outside London, this Ohh Deer Pop-up was one of my first real introductions into the illustration world. Meeting some of the collaborators and hearing them talk about the brand was great too. With workshops spread over the pop-up to help build skills and get creative in a flock, there was not much more you could ask for from this young, fresh, determined creative company. Pretty impressively the pop-up also kicked up quite a buzz with Elle, Time Out, The Evening Standard and The Telegraph all giving it a mention, as well as the workshops being completely booked up.

Once all the fun and games was over at the end of the night and and after a long journey home courtesy of National Rail, I realised I had left my cardigan on the train (again). ‘Ohh Deer‘ I said to myself, smiling.

Ohh Deer Pop-Up

To find out more about Ohh Deer and get your hands on their beautiful illustrated products check out their website here www.ohhdeer.com.
Pictures courtesy of Ohh Deer and Yas-Ming Ceramics.

Categories ,Alice Potter, ,art, ,ceramics, ,cupcakes, ,cushions, ,Dover Street, ,Drew Turner, ,Gemma Correll, ,Homeware, ,illustration, ,Jack Teagle, ,Jamie Mitchell, ,Kris Tate., ,Marc Callaby, ,Mayfair, ,Ohh Deer, ,Pop-up, ,Rosita Bonita, ,T-shirts, ,Wold and Badger, ,Wolf & Badger, ,Yas-Ming

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Amelia’s Magazine | Ohh Deer Illustration Collective: an interview with Co-Founder Jamie Mitchell

Ohh Deer , Jamie Mitchell illustration

Ohh Deer is more than just a site that sells cool graphic tees, it’s a collective of young creatives featuring some of the most talented emerging illustrators out there. Founded in 2011 by Jamie Mitchell and Mark Callaby, Ohh Deer offers everything from greeting cards to homeware. In fact, Amelia ear-marked one of their lovely cushions (designed by William Branton) in her Christmas Gift Ideas 2012 post. More than just a quirky online shop, jam-packed full of juicy illustrated bits ‘n’ bobs, they also function a bit like a creative agency, working on briefs together (for clients like Universal Music) and helping promote each others work.

The band of merry pens that make up this fresh-faced brand have proven than two leads (of the pencil variety) are better than one with their great products and impressive roster of clients. Rather than brave a tough industry alone, Mark and Jamie decided to work together, bringing a whole host of other bright young things they admired on board too. There’s now a whole range of pencils involved, including Nicholas Darby, Alice Potter, Ruben Ireland, Miguel Mansur, Jamie Mills and Kris Tate. The site also stocks products by various other illustrators including Jack Teagle and Emma May to name but a few.

Ohh Deer, Jamie Mitchell illustration

The result is Ohh Deer, the equivalent of a sort of ‘super-freelancer’ with more time, talent, range and skills than one illustrator could muster alone. Fun, fresh, beautiful, honest, scary, relevant, Ohh Deer illustrations cover a lot of bases with their vast range of styles. Complete with a young, contemporary vibe, the company is straight out of the dreams of many a creative-type.

If you don’t already follow Ohh Deer on Facebook then you should, as it quickly becomes obvious that their brand-name gives them an edge for cracking all manner of social media-friendly and meme-happy jokes. This isn’t just a collective that follows visual culture, they’re part of it.

Ohh Deer , Jamie Mitchell illustration

Last year, to give my wardrobe an injection of all things illustration, I took out a subscription to the Ohh Deer T-shirt Club. This, like my Stack Magazines subscription, is one of my monthly indulgences. Whether it’s a design featuring a lemon with adorably bulgy eyes or kitchen utensils with attitude, these staples give my wardrobe, and my creativity, a boost each month. There’s so much stuff on the site I want that it would be impossible for me to list it all here, but currently I’m drooling over some lovely wooden neck-creatures , wishing I could buy ALL the stationery as well as lusting after a whole batch of other penned goodies that make me shiver with creative delight. They even have copies of Wrap in their shop, an illustration magazine which comes with 5 sheets of illustrated wrapping paper each issue.

With all this in mind, I spoke to co-founder Jamie Mitchell about how he came to setup the business and what Ohh Deer has in store for 2013.

Ohh Deer , Jamie Mitchell illustration

What gave you the impetus to start Ohh Deer?
The business was founded as a means to support myself and Mark. After a while we added several Illustrators to our collective and since then it’s blossomed. We’ve realised the potential to help other creatives and we’re determined to create something synonymous with contemporary Illustration.

What philosophy do you think is at the heart of the business?
The business feeds back a direct proportion of profit to the artist who’s work it is, and that’s how we like to do it. Ohh Deer as a business needs enough profit to grow, and be able to launch people to a higher level of recognition but our core aim is to support illustrators, and a lot of support for freelancers comes financially.

Ohh Deer
Ohh Deer
Ohh Deer

What kind of plans do you have for Ohh Deer in the future?
We’re now on the highstreet, and hopefully will be in Topshop and Paperchase nationwide soon. Our next step is to get the brand recognised internationally, and the same process will hopefully be applied to several amazing countries.

How did you go about picking illustrators to collaborate with?
The original selection of Illustrators were picked from people who’s work we admired on Twitter, these were people we were in regular contact with and whose work we would love to own. Since then we’ve added Illustrators and Artists to the roster who embody everything we love about the field. We all have a contemporary feel to our work, and we all work differently.

Ohh Deer, Jamie Mitchell illustration

You started Ohh Deer with Mark Callaby, do you both run the project full-time?
Me and Mark founded the company in 2011, and we run the company from a HQ in Loughborough. Full-time there’s also Laura and soon to be Ricky who will be doing lots of tech related wizardry.

You originally pursued a career in Architecture, is this something you might look back to in future?
I might drift back to Architecture for small projects, I still love to design space, but never for anything permanent, I imagine my career will be very varied, as design can change so much from one project to the next.

Hannah Richards, Ohh Deer

What are the influences of your own personal illustration style?
A childhood diet of David Attenborough.

What other projects are you working on right now?
Ohh Deer is where the majority of my time is spent, I’m completing Album artwork for a very talented Musician at the minute. I’m doing a piece for an exhibition in Oxford about ‘contemporary fairytales’, I’m doing some work for a company called Kigu, who make brilliant onesies. I’ve just started a collection of Dinosaurs (because I love them) but also because I’ve been asked by the Natural History Museum to produce contemporary Dino products. I had an interesting email in my inbox this week about wallpaper design, so that could be happening too soon. Ohh Deer products will soon be on sale in Topshop and Paperchase as well as Scribbler and hopefully some other high street chains – so our mission to create a ‘launchpad’ for the artists is definitely taking shape. Next it will be the world.

Drew Turner, Ohh Deer
Rebecca Potter, Ohh Deer
Kris Tate, Ohh Deer

How often do you put pen to paper?
I don’t get to draw all that often, I don’t have any free time at all, I’m working to be able to do more, by hiring a PA to manage some of the details, but I normally output a single Illustration every two months or so.

What’s the best aspect of starting up your own business?
Being your own boss. I’m unemployable – and by that I don’t mean I’m not professional, I just get restless, bored and disappointed with an unvarying list of jobs to do. I also love the ability to help support and nourish the careers of lots of awesome illustrators – our online following allows us to showcase work and host public facing competitions to see what other brilliant work is out there.

And the worst?
Not having enough hours in the day.

Jaco Haasbroek, Ohh Deer

What advice would you give to budding illustrators?
Say yes to everything – Don’t expect to make any money to begin with, and when you’ve got some projects under your belt, don’t let big companies bully you for cheap labour, you’re a very talented individual and don’t you forget it!

Ruben Ireland, Ohh Deer


The beautiful illustrations in this piece were provided by Jamie Mitchell. The Ohh Deer products are by a range of illustrators and you can find them all on the Ohh Deer website.

Categories ,Alice Potter, ,architecture, ,collective, ,contemporary fairytales, ,cushions, ,David Attenborough, ,dinos, ,draw, ,Emma May, ,Graphic Design, ,greeting cards, ,Homeware, ,illustration, ,illustrators, ,Jack Teagle, ,Jamie Mills, ,Jamie Mitchell, ,Kigu, ,Kris Tate., ,Mark Callaby, ,Miguel Mansur, ,natural history museum, ,Nicholas Darby, ,Ohh Deer, ,onesies, ,Online Shop, ,Paperchase, ,Ruben Ireland, ,Sandra Dieckmann, ,Scribbler, ,shop, ,T shirt Club, ,topshop, ,twitter, ,Universal music, ,William Branton, ,Wrap Magazine

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Amelia’s Magazine | Finding 50 Fridas
: Artist Open Brief from East End Prints

Twitter: @mattbramf
Tumblr: matt.bramf@tumblr.com
Finding 50 fridas flyer
Can you help Find 50 Fridas?

Kris  Tate
Kris Tate

Fiona Watson
Fiona Watson
Fiona Watson

To celebrate Women’s History Month this year, more about East End Prints are hunting down a selection of decorative Frida Kahlos to show in an exhibition at their new location at Fount London near London Fields (London) later this month. A percentage of sales will be donated to womens charity Margaret’s Fund.

Tracie Andrews
Tracie Andrews

Villan art
Villan art

The call for submissions is now open, so if you would like to contribute your version of Frida Kahlo get painting, stitching, printing, drawing etc. Please submit it by post before Friday 11th March 2016. You can see some of the artworks already submitted through this blog!

Studio Cockatoo
Studio Cockatoo

Sal Jones
Sal Jones

About Frida Kahlo:
Considered one of the Mexico’s greatest artist, Frida Kahlo was born on July 6, 1907 in Coyocoan, Mexico City, Mexico. She grew up in the family’s home where was later referred as the Blue House or Casa Azul.
Life experience is a common theme in Kahlo’s approximately 200 paintings, sketches and drawings. Her physical and emotional pain are depicted starkly on canvases, as is her turbulent relationship with her husband, fellow artist Diego Rivera, who she married twice. Of her 143 paintings, 55 are self-portraits.
Frida Kahlo’s fame has been growing after her death. Her Blue House was opened as a museum in the year of 1958. In 1970s the interest on her work and life are renewed due to the feminist movement, since she was viewed as an icon of female creativity.

Siobahn Tarr
Siobahn Tarr
Siobhan Tarr

Important info:
Please send your artwork by post to the address below.
Clearly label your artwork with a name, title, RRP price, medium & size.
Please include a biography.
Artwork must be collected at the end of exhibition.
Join the facebook event here.
Use the hashtag #find50fridas

Orsin Kartt
Orsin Kartt

Chris Wharton
Chris Wharton

For inspiration check out this Frida Kahlo pinterest board, an article: 20 things you didn’t know about Frida and What Would Frida Do?

Kirsty Mckenzie
Kirsty Mckenzie
Kirsty Mckenzie

Cate Haplin
Cate Haplin

Exhibition venue: EAST END PRINTS, Fount London, Arch 359, Westgate St, London E8 3RN.

Private View: Thursday 17th March 6-9pm

The exhibition runs until 3rd April 2016.

Pam Glew
Pam Glew

Lucy Schmidt
Lucy Schmidt

Categories ,#find50fridas, ,Cate Haplin, ,Chris Wharton, ,East End Prints, ,Find 50 Fridas, ,Finding 50 Fridas, ,Fiona Watson, ,Fount London, ,Frida Kahlo, ,Kirsty Mckenzie, ,Kris Tate., ,Lucy Schmidt, ,Margaret’s Fund, ,Open brief, ,Open Call, ,Orsin Kartt, ,Pam Glew, ,Sal Jones, ,Siobhan Tarr, ,Studio Cockatoo, ,Tracie Andrews, ,Villan art, ,Women’s History Month

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