Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Ada Zanditon and ADZ


ADZ, pilule information pills illustrated by Jess Stokes

Whilst eco-couture has always been ahead of the times in terms of sustainability, it’s often been left behind in the style stakes, unable to compete with mainstream, high fashion. Gradually though, a new breed of designer has emerged who is equally concerned with creating a cutting edge aesthetic as they are utilising sustainable and organic materials.

At the forefront of this movement is Ada Zanditon, whose designs experiment with shape and texture in a way that is unsurprising once you learn that she originally interned with Alexander McQueen and Gareth Pugh. After establishing her own eco-luxury womenswear line in March 2008, Ada has gone on to raise awareness of everything from eco fashion to politics through the likes of the Think Act Vote campaign. Ada took the time to answer a few questions for us about the inspiration behind her new range ADZ, and the future of eco fashion. ? 


ADZ S/S 2011

You’ve really established yourself as a pioneer of eco-fashion, giving the movement a younger, sexier image than it had in the past. How did you go about this?  
I think that I had two very strong passions that I was determined to make work together – fashion and sustainability. I enjoy the innovative aspect that comes into every part of the process, my main how-to part of it I think comes from a basic viewpoint that anything is possible. It’s equally possible to make a beautiful fashionable dress from an ecological material as it is from one that is not. It’s equally possible to create fashion that considers its full life span and even decay as it is to create something that does not. It’s a question of awareness, choice and aesthetics. 

Tell us about your new collection, ADZ?  
ADZ by Ada Zanditon is the bridging line to my main collection, it’s contemporary, resort urban wear that combines strikingly unique prints with casual yet sophisticated pieces that are focussed around bold geometric detailing in fluid soft fabrics such as tencel, silk jersey and chiffon. The SS 2011 debut collection of ADZ is titled Nebulayan. My inspiration came from creating illustrations of satellite images of the Himalayas mountain range which I then layered with Hubble telescope imagery of deep space nebulae. We now have achieved the technology to see the Earth from space and also to see deep into outer space. I like the idea of contrasting these perspectives with each other. 


ADZ, illustrated by Aniela Murphy

How do you cope with the volume of work and your nerves in the build up to London Fashion Week? Any trade secrets?
I am always aware that I am so fortunate to be in the position to be running my own label, I don’t really want to complain. Everyday always has its challenges, but I try to see that as opportunity. I think gratitude is vastly underrated these days…. don’t you? 

Absolutely! Amelia’s magazine have always been a big fan of your illustrations, any plans to design your own prints based on your work?
Actually, all my prints are based on my illustration work and photography and as well as that I use watercolour then layer all these elements together. ? 


ADZ, illustrated by Natsuki Otani

Musician Viktoria Modesta is your muse; how did you end up working together? You’ll be contributing to her showcase next month; what will that involve?
Soon after we first met we found we had a good creative rapport. I think Viktoria has incredible elegance and style with a real sense of grace. As for the showcase – I don’t want to give to much away but it will be a great evening. 

How do you think the public can be convinced of the importance of sustainability? Do you think there is more designers, magazine editors and celebrities could be doing to highlight its significance?
I only think the planet can truly convince people of the importance of sustainability. I’m sure most people living on the coast of Bangladesh are highly convinced that we need to live in a more sustainable way as they are effected daily by climate change. However, I think that people can encourage and inspire, and have a really good try at convincing. What worries me, though, is that catastrophic events only really shake people into action. I think everyone in every walk of life can do more, no matter what you do.

To see the entire ADZ S/S 2011 collection, visit Ada’s website.
To read more about Think Act Vote, see our interview with Amisha Ghadiali here.

Categories ,Ada Zanditon, ,ADZ, ,Alexander McQueen, ,Aniela Murphy, ,Bangladesh, ,estethica, ,ethical, ,fashion, ,Gareth Pugh, ,Himalayas, ,interview, ,Jess Stokes, ,London Fashion Week, ,Natsuki Otani, ,Nebulayan, ,S/S 2011, ,sustainability, ,Think Act Vote, ,Viktoria Modesta

Similar Posts:






Amelia’s Magazine | Save Our Souls: Camberwell College of Arts Illustration Degree Show Review Part 1

Camberwell degree show2010 Miriam Elgon
Camberwell degree show2010 Miriam Elgon
Illustration by Miriam Elgon.

Because I don’t always share the same taste with the wonderful Matt Bramford, adiposity here’s a quick double blog review of the Camberwell College of Arts Illustration degree show, seek Save Our Souls, there which I popped down to in the now defunct Nicholls and Clarke head office in Shoreditch a few weeks ago. I wrongly imagined I would be able to whip around it super fast, but as Matt has already said in his round up, there was so much to see I was soon running late for my next appointment….

Here, then, are my favourites:

Soju Tanaka
As soon as I entered the exhibition I was drawn towards the delicate artwork of Soju Tanaka, which featured lots of strange little creatures cavorting around in trees, or climbing on clouds. Her website is full of slightly blander digital artwork – she should stick to this style IMO. I hope Soju is a she…

Camberwell degree show2010SojuTanaka
Camberwell Degree2010 Soju Tanaka

Polly Philp
In a darkened room behind curtains Polly Philp showed her colour saturated film The Caretaker – a right old romp through all things currently trendy. A mystical looking gentleman with a long beard walks through a cave of stalactites. Encounters all sorts of ethnic and occult objects. Smokes a skull pipe. Finds an eyeball in his mouth. Gazes into a candlelit mirror. Eats an egg. I’ve no idea what the hell it all meant but it was so much fun I watched it three times. It’s a shame then that Polly’s presence on the web is near to zero. The website on her postcard doesn’t work, her blog is set to private (like, duh) and her flickr account tells me very little, apart from she is quite odd. As if I didn’t know that already. Maaaaan, it just makes me so cross. Get online lady! Start promoting your work. Because it’s very good!

Camberwell Degree2010 Polly Philp
Camberwell Degree2010polly philp

Colin Stewart
Former Amelia’s Magazine contributor Luke Best apparently teaches at Camberwell College and his cut and paste painted style has had a marked influence on some of his proteges – particularly Siobhan Sullivan and Colin Stewart, the latter of whom has done some wonderful work for this very website – you can see his pictures of Patch William in my blog about Glastonbury this year.

Colin Stewart

Miriam Elgon
Miriam Elgon has produced some of the most individual work I’ve seen from any recent illustrator – her scratchy overlays creating a rich narrative tapestry that calls to mind the work of impressionist painters. But she has no website. Why oh why oh why?

Camberwell degree show2010Miriam Elgon
Camberwell degree show2010Miriam Elgon

Ella Plevin
Ella Plevin was one of my very favourite Camberwell illustration degree graduates. Her gorgeous combinations of pastel colour-filled line drawing and photocopied montages look deceptively simple and work brilliantly. Plus she has a fabulous and comprehensive website up and running, as all graduates should. Go take a look…

Camberwell Degree2010 Ella Plevin
Ella Plevin Vitalism
Vitalism by Ella Plevin.

Harriet Wakeling
Harriet Wakeling showed a beautiful shell trailer attached to a bike. Some of the work in this show was really pushing the boundaries of what defines illustration and this was mos def one of them. I’m not sure this has anything to do with illustration, but I love all things bike-inspired, so can I have one please?

Camberwell degree show2010HarrietWakeling

Kai Chan
Kai Chan contributed one of her colourful intricate illustrations to the last ever print issue of Amelia’s Magazine, and it’s good to see her very distinct style has developed into something really wonderful. Here’s a detail from a long banner she had wrapped around one of the pillars.

2010Kaichan

Andy Ainger
Rounding a corner at the bottom of the stairs I encountered the work of Andy Ainger, who makes strange paper mache characters. Here The Band (a collaboration with Sean Fitzpatrick) was a collection of nearly life-size (in a munchkin vein) models in bright primary colours. A lot of fun.

Andy Ainger

Oscar Bolton Green
Despite a glaring error in the spelling of Oscar Bolton Green‘s website on the exhibition tag which meant I had to hunt him down via the Save Our Souls website despite taking thorough notes *wrings hands in despair* I loved Oscar explorations of the different types of bird beak – he’s a natural for graphic children’s book design. Lovely stuff.

Bird Beak Book oscar bolton green
Bird Beak Book oscar bolton green

Yana Elkassova
Yana Elkassova is one for all those fans of old Ladybird books – a clear inspiration on this extremely talented illustrator who mixes retro hyperealism with a dash of darkness. She also had some wonderful custom made Russian dolls on show that you can view over on Matt’s blog post. And a beautiful website to boot.

Camberwell Degree2010YanaElkassova
Detail from Yana Elkassova’s work.

Jess Stokes
The lovely Jessica Stokes was a very able editorial intern at Amelia’s Magazine who produced some wonderful articles for us, and since then she has completed her degree, the main body of which centres around the most wonderful intricate architectural line work. She also specialises in some fabulous oddball portraiture.

jess stokes
Jessica Stokes

I’ve rounded up the best of the rest in my next blog post so just click here to read more…

Categories ,Andy Ainger, ,Camberwell College of Arts, ,Colin Stewart, ,Ella Plevin, ,Graduate Show, ,Harriet Wakeling, ,illustration, ,Jess Stokes, ,Kai Chan, ,Ladybird, ,Miriam Elgon, ,Oscar Bolton Green, ,Polly Philp, ,Save Our Souls, ,Soju Tanaka, ,Yana Elkassova

Similar Posts:






Amelia’s Magazine | Save Our Souls: Camberwell College of Arts Illustration Degree Show Review Part 1

Camberwell degree show2010 Miriam Elgon
Illustration by Miriam Elgon.

Because I don’t always share the same taste with the wonderful Matt Bramford, here’s a quick double blog review of the Camberwell College of Arts Illustration degree show, Save Our Souls, which I popped down to in the now defunct Nicholls and Clarke head office in Shoreditch a few weeks ago. I wrongly imagined I would be able to whip around it super fast, but as Matt has already said in his round up, there was so much to see I was soon running late for my next appointment….

Here, then, are my favourites:

Soju Tanaka
As soon as I entered the exhibition I was drawn towards the delicate artwork of Soju Tanaka, which featured lots of strange little creatures cavorting around in trees, or climbing on clouds. Her website is full of slightly blander digital artwork – she should stick to this style IMO. I hope Soju is a she…

Camberwell degree show2010SojuTanaka
Camberwell Degree2010 Soju Tanaka

Polly Philp
In a darkened room behind curtains Polly Philp showed her colour saturated film The Caretaker – a right old romp through all things currently trendy. A mystical looking gentleman with a long beard walks through a cave of stalactites. Encounters all sorts of ethnic and occult objects. Smokes a skull pipe. Finds an eyeball in his mouth. Gazes into a candlelit mirror. Eats an egg. I’ve no idea what the hell it all meant but it was so much fun I watched it three times. It’s a shame then that Polly’s presence on the web is near to zero. The website on her postcard doesn’t work, her blog is set to private (like, duh) and her flickr account tells me very little, apart from she is quite odd. As if I didn’t know that already. Maaaaan, it just makes me so cross. Get online lady! Start promoting your work. Because it’s very good!

Camberwell Degree2010 Polly Philp
Camberwell Degree2010polly philp

Colin Stewart
Former Amelia’s Magazine contributor Luke Best apparently teaches at Camberwell College and his cut and paste painted style has had a marked influence on some of his proteges – particularly Siobhan Sullivan and Colin Stewart, the latter of whom has done some wonderful work for this very website – you can see his pictures of Patch William in my blog about Glastonbury this year.

Colin Stewart

Miriam Elgon
Miriam Elgon has produced some of the most individual work I’ve seen from any recent illustrator – her scratchy overlays creating a rich narrative tapestry that calls to mind the work of impressionist painters. But she has no website. Why oh why oh why?

Camberwell degree show2010Miriam Elgon
Camberwell degree show2010Miriam Elgon

Ella Plevin
Ella Plevin was one of my very favourite Camberwell illustration degree graduates. Her gorgeous combinations of pastel colour-filled line drawing and photocopied montages look deceptively simple and work brilliantly. Plus she has a fabulous and comprehensive website up and running, as all graduates should. Go take a look…

Camberwell Degree2010 Ella Plevin
Ella Plevin Vitalism
Vitalism by Ella Plevin.

Harriet Wakeling
Harriet Wakeling showed a beautiful shell trailer attached to a bike. Some of the work in this show was really pushing the boundaries of what defines illustration and this was mos def one of them. I’m not sure this has anything to do with illustration, but I love all things bike-inspired, so can I have one please?

Camberwell degree show2010HarrietWakeling

Kai Chan
Kai Chan contributed one of her colourful intricate illustrations to the last ever print issue of Amelia’s Magazine, and it’s good to see her very distinct style has developed into something really wonderful. Here’s a detail from a long banner she had wrapped around one of the pillars.

2010Kaichan

Andy Ainger
Rounding a corner at the bottom of the stairs I encountered the work of Andy Ainger, who makes strange paper mache characters. Here The Band (a collaboration with Sean Fitzpatrick) was a collection of nearly life-size (in a munchkin vein) models in bright primary colours. A lot of fun.

Andy Ainger

Oscar Bolton Green
Despite a glaring error in the spelling of Oscar Bolton Green’s website on the exhibition tag which meant I had to hunt him down via the Save Our Souls website despite taking thorough notes *wrings hands in despair* I loved Oscar explorations of the different types of bird beak – he’s a natural for graphic children’s book design. Lovely stuff.

Bird Beak Book oscar bolton green
Bird Beak Book oscar bolton green

Yana Elkassova
Yana Elkassova is one for all those fans of old Ladybird books – a clear inspiration on this extremely talented illustrator who mixes retro hyperealism with a dash of darkness. She also had some wonderful custom made Russian dolls on show that you can view over on Matt’s blog post. And a beautiful website to boot.

Camberwell Degree2010YanaElkassova
Detail from Yana Elkassova’s work.

Jess Stokes
The lovely Jessica Stokes was a very able editorial intern at Amelia’s Magazine who produced some wonderful articles for us, and since then she has completed her degree, the main body of which centres around the most wonderful intricate architectural line work. She also specialises in some fabulous oddball portraiture.

jess stokes
Jessica Stokes

I’ve rounded up the best of the rest in my next blog post so just click here to read more…



Categories ,Andy Ainger, ,Camberwell College of Arts, ,Colin Stewart, ,Ella Plevin, ,Graduate Show, ,Harriet Wakeling, ,illustration, ,Jess Stokes, ,Kai Chan, ,Ladybird, ,Miriam Elgon, ,Oscar Bolton Green, ,Polly Philp, ,Save Our Souls, ,Soju Tanaka, ,Yana Elkassova

Similar Posts:

Bookmark this:
  • Facebook
  • Twitter
  • MySpace
  • del.icio.us
  • StumbleUpon
  • Digg
  • E-mail this story to a friend!
  • Technorati
  • LinkedIn