Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Jena.Theo ‘Bandoliers’

The best things about fashion week are, health in order of importance:

1. The shows. Of course, cheap otherwise we wouldn’t be here. I mean, remedy the good ones. Sometimes you want to explain to a designer that just because something can be designed, it doesn’t mean it should be. George Mallory said he wanted to climb Mount Everest “because it’s there” and look what happened to him. I’m pleased to report I’ve liked everything I’ve seen so far though.
2. Free pastries.
3. Looking at people’s crazy crazy outfits. Gorgeous girls are ten a penny at fashion week, so what everyone really wants to see is cone-shaped hairdos, dresses that are basically just a bra sellotaped to climbing apparatus and interesting hats.

The press room is also pretty great. It has benches and foliage:

Cool laptops I’ve seen around Somerset House.

Superior snacks I have seen and eaten:

I did also try to take sneaky pictures of the good-looking men who were providing help in the registration room but I bottled it when one of them looked at me, so I’m afraid you’ll just have to use your imagination.

The best things about fashion week are, pharmacy in order of importance:
1. The shows. Of course, for sale otherwise we wouldn’t be here. I mean, more about the good ones. Sometimes you want to explain to a designer that just because something can be designed, it doesn’t mean it should be. George Mallory said he wanted to climb Mount Everest “because it’s there” and look what happened to him. I’m pleased to report I’ve liked everything I’ve seen so far though.
2. Free pastries.
3. Looking at people’s crazy crazy outfits. Gorgeous girls are ten a penny at fashion week, so what everyone really wants to see is cone-shaped hairdos, dresses that are basically just a bra sellotaped to climbing apparatus and interesting hats.

The press room is also pretty great. It has benches and foliage:

Cool laptops I’ve seen around Somerset House.

Superior snacks I have seen and eaten:


The best things about fashion week are, stuff in order of importance:
1. The shows. Of course, online otherwise we wouldn’t be here. I mean, the good ones. Sometimes you want to explain to a designer that just because something can be designed, it doesn’t mean it should be. George Mallory said he wanted to climb Mount Everest “because it’s there” and look what happened to him. I’m pleased to report I’ve liked everything I’ve seen so far though.
2. Free pastries.
3. Looking at people’s crazy crazy outfits. Gorgeous girls are ten a penny at fashion week, so what everyone really wants to see is cone-shaped hairdos, dresses that are basically just a bra sellotaped to climbing apparatus and interesting hats.

The press room is also pretty great. It has benches and foliage:

Cool laptops I’ve seen around Somerset House.

Superior snacks I have seen and eaten:


The best things about fashion week are, order in order of importance:
1. The shows. Of course, otherwise we wouldn’t be here. I mean, the good ones. Sometimes you want to explain to a designer that just because something can be designed, it doesn’t mean it should be. George Mallory said he wanted to climb Mount Everest “because it’s there” and look what happened to him. I’m pleased to report I’ve liked everything I’ve seen so far though.
2. Free pastries.
3. Looking at people’s crazy crazy outfits. Gorgeous girls are ten a penny at fashion week, so what everyone really wants to see is cone-shaped hairdos, dresses that are basically just a bra sellotaped to climbing apparatus and interesting hats.

The press room is also pretty great. It has benches and foliage:

Cool laptops I’ve seen around Somerset House.

Superior snacks I have seen and eaten:

I did also try to take sneaky pictures of the good-looking men who were providing help in the registration room but I bottled it when one of them looked at me, so I’m afraid you’ll just have to use your imagination.

Illustration by Andrea Peterson

It wasn’t until the Jena.Theo show that I got my first hit of fashion adrenaline this LFW. The design duo Jenny Holmes and Dimitris Theocharidis have created a Spring Summer 2011 collection that combines both the theatrical and the wearable in draped layers of silk and jersey, viagra shot through with the Midas Touch. Gold leaf was applied not only to models’ eyelids and nails, stuff but also to wrists, ankles, collarbones and occasionally a breast or belly button that happened to be exposed.

Though this would undoubtedly not go down well in the Muslim world today, culturally the show was a mix of the old Arabian Nights- or Prince of Persia to the computer game generation- meets 19th century British colonialism; models’ heads swathed in oversized turbans or hair backcombed into huge Victorian updos.


Illustration by Andrea Peterson

The winners of Fashion Fringe 2009 struck a perfect balance between catwalk creativity and clothes with the potential to actually be worn in real life; with a wonderful take on a Victorian hoop skirt to finish the show. This is what I want from an LFW show; something fun and inventive as well as wearable clothes.

I sat with the team behind the new Young British Designers website, which champions the likes of Jena.Theo; keep an eye out on Amelia’s for an interview with them coming soon. Adriana was in fact loyally wearing an outfit by the design duo.

We were in the second row but got bumped forward into the front row when there were a few spaces at the last minute; which meant I managed to get a really good, close up look at the raw painted gold leaf stiletto platform shoes.

It also of course, meant goody bag ahoy!Ironically, for a fashion gift, this included one of the best brownies I’ve ever eaten; in fact many of the stalls in the LFW exhibitions have sweets or cakes on their stands, though you never see anyone eating them. Except me.Which is why you won’t see me bearing my gilded navel in an Aladdin-esque ensemble anytime soon.


Illustration by Andrea Peterson

Categories ,Andrea Peterson, ,arabian nights, ,Jena.theo, ,lfw, ,S/S 2011, ,Somerset House, ,young british designers

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Jena.Theo

Jena Theo 1 by Phoebe Kirk London Fashion Week S/S 2012
Jena.Theo S/S 2012 by Phoebe Kirk

Amongst eight shows that made up a usual manic Friday for Amelia’s Magazine at London Fashion Week, find Jena.Theo was my undisputed fave.

Jena Theo SS12 London Fashion Week by Sam Parr
Jena.Theo S/S 2012 by Sam Parr

London Fashion Week has once again gone all Shoreditch-chic with it’s disused warehouse fashioned venue, My Beautiful City. Giant faintly-lit lightbulbs filled the ceiling directly above the catwalk, their glow fading in and out, and the large, dark airy space boasted distressed stone floors and walls. The catwalk set-up felt surprisingly intimate too, a rarity for an on-schedule venue, which I loved.

Jena Theo 1 S/S 2012 London Fashion Week

Jena Theo 4 S/S 2012 London Fashion Week

Jena Theo 3 S/S 2012 London Fashion Week

With such a laid-back sultry setting, Jena.Theo had chosen just the right venue for their S/S 2012 collection. The colour palette consisted of black, smoky grey, white and cream and brighter colours were restricted to pastel hues to create a more calm un-garish look. Colours also bled into one another on a canvas of fluid silks and satin that billowed behind models as they walked. Inspired by the leading ladies of film noir, masses of draped and tapered fabric created each sexy garment, taking Jena.Theo away from their usual more structural silohette and elevating the collection to it’s “lounge-wear for the seductress” self-definement.

Jena Theo 2 S/S 2012 London Fashion Week

Jena Theo FINAL 6 London Fashion Week S/S 2012

Jena Theo 2 - Illustration by Phoebe Kirk - London Fashion Week S/S 2012
Jena.Theo S/S 2012 by Phoebe Kirk

The collection’s casual element took form in oversized boyfriend-esque shirts, parkas exposing bare chest (boob-flashing seems to be a hot trend this season! – see Shao Yen) grey jersey tees with a twist, a-symmetric shirt dresses and silky drop-crotch trousers.

Jena Theo 7 S/S 2012 London Fashion Week

Jena Theo 8 S/S 2012 London Fashion Week
I was with the The Fash Pack‘s Naomi Mdudu after the show when she commented on the ‘overdone drop-crotch trousers by Jena.Theo. Maybe they have been overdone by the brand in the past, but – with a lounge-luxe look to die for – I sure felt they fit into this collection. And, for those that urge to show off those sexy pins, contrasting black hot-knickers and ultra-tight jeans also made an appearance.

Jena Theo 9 S/S 2012 London Fashion Week

Jena Theo 10 S/S 2012 London Fashion Week

Jena Theo 11 S/S 2012 London Fashion Week

Model beautifying included very appropriate bouncy back-combed curls AKA. sexy slept-in bed hair and, unfortunately, some very caked-on, messy make up that even showed up on the professional photographs post-show. Bad move.

Jena Theo 12 S/S 2012 London Fashion Week

Jena Theo 13 S/S 2012 London Fashion Week

Jena Theo 15 S/S 2012 London Fashion Week

The stunning hand-painted silks, which utterly won my heart up-close, turns out to be the work of Jena.Theo‘s collaboration with London-based artist O.Two. He initially worked with aerosol on walls and vertical surfaces and has now applied his style to canvas and fabric, creating a misty, ambient effect. Bold but fluid shapes across fluttering fabric flowed from one look to the next, as an AMAZING playlist consisting of Austra and Trent Razor/Atticus Ross pumped from the sound-system (possibly the best fashion show soundtrack I have ever experienced).

Jena Theo 16 S/S 2012 London Fashion Week

Jena Theo 17 S/S 2012 London Fashion Week
All photography by Duilio Marconi

From harem to hot pants, cinched-in waists to flowing kaftans, the Jena.Theo design duo managed to grasp the essence of the perfect wardrobe for the ultimate femme fatale with both taut and loose silohettes. Now, if only I could actually afford to lounge around the boudoir looking this good. *sigh*

Categories ,Duilio Marconi, ,Femme Fatale, ,Film Noir, ,Georgia Takacs, ,Jena.theo, ,lfw, ,LFW S/S2012, ,London Fashion Week S/S 2012, ,My Beautiful City, ,Naomi Mdudu, ,New Oxford Street, ,Phoebe Kirk, ,Sam Parr, ,The Fash Pack

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Helen)


The bearded lady by Genie Espinosa

It’s a bunch of freaks, generic shop really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, information pills really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, site really, visit this that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

Rachel Freire S/S 2011, and illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, recipe maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, prostate so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


A/W 2010, illustrated by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


A/W 2010, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.


S/S 2011, illustrated by Bex Glover

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples.

Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.

A sneak peek at some of the fabrics, techniques and colours Rachel’s preparing to show this week:


A/W 2010, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

Rachel’s original draqing for her collaboration with Neurotica:

All photography by Matt Bramford
Karina Yarv
Jena.Theo LFW A/W 2011, visit Illustration by Karina Yarv

I was ushered in through the door by a geezer of a Londoner chap, straight through to a high heeled officious lady. Then again to the very highest heels clinking their way to the front row to show me my seat. The FRONT ROW. This was pleasing to say the least. And there were bags on my seat. Bags filled with goodies. Splendid. The lady next to me was bouncing her baby on her knee, as said baby was knawing on a pain au chocolat. “Nice earmuffs” I said to the tiny fashionista, pointing towards the penguin earmuffs on her head. “To protect her from the sound. It can get very loud. But she does love it here. Loves the shows.” How much do I want a chilled out, cute baby like her? Also, cool mother! I know mothers who wouldn’t take their child to Tescos for fear of its screaming the flourescently lit shed down. I looked around properly, and saw straight backed women before me. Unsmiling, with notepads on their laps and twitter at their fingertips. No one was without a smart phone. Comfortingly others were holding cameras possibly at the same level as mine, not everyone had the enormous lensed beasts. This made me feel infinitely better about my black device with sand trapped in the lens from every holiday in the last three years and glitter from an explosion at a festival last year. It makes me slightly sad to see it sprinkle on my lap when I take the lens cap off. Nostalgic particles… To the left, I felt like I was getting an immense tan however from the mad, bright white, highly lit, flashing, mini bulb, sensation. It was just INTENSE; magic eye, transfixing, blinding… The lady next to me shielded the left hand side of her face for a bit. We briefly discussed the perils of giant screens of mini light bulbs. SUCH a drag. Then it all went dark and we were treated to intro music as the anticipation was allowed to be built. Dum, dum, dum….dum… dum. EXCITED. Most of the opposite front row remained attached to the twit or without expression.

Jena Theo Matilde SazioJena.Theo LFW A/W 2011, Illustration by Matilde Sazio

The darkness remained for a while, and I felt my heart start to beat harder. You know when as a child (/adult), at a theme park, you have just queued to get onto a ride that begins in the dark? You’re kind of scared but excited, not really sure how it will turn out? Yes, that. That was what it felt like. I was half expecting for the floor to drop and to experience a heart in my mouth sensation, as gravity stole my nerves. Child next door was heckling, all ready for the experience to begin. She’s not worried her mother assures me, as a seasoned show-goer why would she be? Well, indeed. This does not compare to my 80s Sussex upbringing. I spent being three and four devoted to my pink bomber jacket and all in one waterproof jumpsuit number. Was it the 80s? Was it me? Is there any hope? I apoligise, enough pondering! The show began.

Jena.Theo_LFW_MattBramford_006 Jena.Theo_LFW_MattBramford_007Jena.Theo_LFW_MattBramford_008Jena.Theo_LFW_MattBramford_004Jena.Theo_LFW_MattBramford_003
Photography by Matt Bramford

I was pleased to see that what was being presented was completely wearable. Definitely in London. Perhaps less so in Bristol – it was slightly ‘too’ urban for the West Country. However, if I had a choice (and el cash), some of those pieces would be getting worn in Falfael King and that secret bar we’ve been meaning to go to for a while… at least supper club. Or – ah see, I kind of want to move to London again. Don’t get the wrong impression of Briz, I beg you. Anyway digressing again- the show was very charcoal, black and cream orientated. The models all had black stripes across their eyes and otherwise bare faces. This made them look like mysterious, moody superheros. I liked it, as it really set of the simple coloured, pieces; the models all expressionless (course), their masks and the movement of the light or dark pieces worked together perfectly. It felt like we were on the sea, with norwegian heroines. Swishing slowly about, their heels never falter, their gaze exact, the path has been set and the grey skies are dappled with stars, as the storm takes hold. These strong warriors will take us with their capes flowing behind them, their hair dancing in the wind.

Jena.Theo Valkyrie by Matilde Sazio
Jena.Theo LFW A/W 2011, Illustration by Matilde Sazio

My favourite piece was one with an almost bustling at the back, flowing down to the ground, in one swipe. The front was a mini, the back was the drama, the fantasy. I would love to wear this one standing at the front of a ship. Not a ferry, a ship. The collection; Valkyrie, refers to a band of celestial female figures who decide to die in the field of battle. So 300, in a sense, but with women. Strong, ethereal women.

Jena.Theo_LFW_MattBramford_002Jena.Theo_LFW_MattBramford_001 Jena.Theo_LFW_MattBramford_005
Photography by Matt Bramford

Jena.Theo have managged to combine the mythology with the urban reality. Fantasy has been embraced, with opulence in mind, the designs are sumptuous, yet strong. Fit for women going into battle with the ice of Scandinavia and the luxuriousness of a cashmere bustle behind them. And why not mix up the hemlines, paint black across our eyes and march like amazonian creations girls. We are women. Watch us gracefully, cooly and quietly move, like we believe we are mighty. We are. For designs that were indeed simple, they were deserving of their sparkling lights.

Categories ,bristol, ,Ethereal, ,fashion, ,Front Row, ,Helen Martin, ,hero, ,Jena.theo, ,Karina Yarv, ,Lights, ,london, ,London Fashion Week A/W 2011, ,Matilde Sazio, ,Matt Bramford, ,Norway, ,scandinavia, ,Ship, ,twitter, ,urban, ,Valkyrie

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Jemma)


Illustration by Sandra Contreras

Jena.Theo, drug made up of Jenny Holmes and Dimitris Theocharidis, viagra order who met at the London College of Fashion, this web clearly want to be rock-chic at heart, and the show was like a highly anticipated gig with fashion editors literally fighting for seats (I’m not kidding it was crazy). So a bit of a manic start then!


Illustration by Gareth A Hopkins

The models sashayed down the catwalk whilst the clothes beautifully draped and flowed behind them and nothing was structured; it was very much a free-loving collection. A possible clanger came from the denim bubble coat (not as horrific as it sounds but still bad) and the look was slightly undone; maybe even unfinished but then maybe that’s what was intended.

The venue itself was pretty hardcore for 11am too with flashing coloured lasers spraying from the ceiling and a giant board lit up behind the models leaving us in no doubt as to what show we were at. They might as well have told us to get our rave on whilst referencing Valkyrie as the collection was aptly known.


Illustration by Gareth A Hopkins

Something always gets me though at these shows and it’s when the designers decide that ‘normal’ make up isn’t enough for their show, they need something a little kooky. Jena Theo decided that each model needed a black ‘Michael Stipe’ esque stripe across their eyes and to me it just wasn’t needed. Not that it particularly distracted from the clothes but it didn’t necessarily add anything either.


Illustration by Sandra Contreras

I’ll give them their due, after all it is their first on-schedule show this year but maybe next year the theatrical make up needs to be left out. Surely there’s enough of that in fashion!

You can saw more of Gareth A Hopkins’ illustrations in Amelia’s Compendium of Fashion Illustration.

Categories ,A/W 2011, ,Catwalk review, ,Covent Garden, ,Gareth A Hopkins, ,Jena.theo, ,London Fashion Week, ,Michael Stipe, ,onoff, ,Sandra Contreras, ,Valkyrie

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Matt)

Les Chiffoniers by Abby Wright

Slinky t-shirts, and seriously sprayed on leggings and rocky accessories have defined Les Chiffoniers for the last four years. With a winning formula, they like to stick to a very tight remit when it comes to their designs and style. Famed for their perfect fit leather leggings, they exploded into fashion consciousness when icon Kate Moss was snapped stumbling round Glastonbury in a shiny PVC pair. Their SS11 collection features the classic black version with double air zippers in PVC and matte, as well as new stone washed suede versions which had a softer appeal. The label, owned by Leena Similu tend to produce a core collection of beautiful leggings, together with chiffon tops and dresses so expect more variations on this selection this season.

Holly Fulton by Avril Kelly

I have loved Holly Fulton’s designs for years and for me, she seems to get it right every time. This year, once again, she is part of the Newgen showcase for LFW. Her SS11 was an absolute triumph: a collection referencing decadent and luxury cruise lining days, it hinted at a myriad of exotic, far flung locations yet her signature geometric, stylised pattering was still key to the look. Over the last four collections she has produced, Fulton has referenced a vast range of inspirations: from Joan Collins to New York skyscrapers, she cleverly transforms each idea into a consistent, and wearable style. A recent collaboration with online retail giant Asos has cemented her status as one of Britain’s top young designers.

David Koma by Gareth Hopkins

I don’t even need to write that David Koma is one to watch. Since his debut, his status has risen so much so that celebrities including Lady Gaga and Rihanna are clamouring to get into his dresses. At the astonishingly young age of 24, he has already achieved the holy grail of young designer aspirations – a collaboration with Topshop, and was also awarded NEWGEN sponsorship last season. Koma’s style is bold, blocky and futuristic. Using interesting adornments such as bent or tubular pieces of metal and reflective pieces of Perspex, his body conscious designs are edgy and confident.

Last season we enjoyed his refined show of grown up and elegant pieces, but were surprised at the use of python skin in a number of the dresses – Amelia had the chance to ask him about it and you can read the interview here. It will be interesting to see which materials he uses for AW, watch this space (until Monday, that is!)

Eudon Choi by Karolina Burdon

Eudon Choi started his eponymous label 2 years ago after stints at Twenty8Twelve and All Saints. With clothes that reflect these experiences, his pieces are utilitarian in character, featuring masculine detailing and reworked vintage garments. Last year he received both the VFS Merit Award and the BFC/Elle Talent Pad. His collection will show on Friday, the first day of LFW; read our review of his SS11 collection here.

One of our faves, knit fanatic Craig Lawrence will be showing his new collection in the Portico rooms this February, the same as last season – read Matt’s review of his SS11 collection here.

Craig Lawrence by Rukmunal Hakim

Simplistic and assured, Lawrence is a pro when it comes to seeking out and appropriately using the best wool yarns (my sister is a textile designer and I know how hard this actually is). The movement within the pieces sets him apart as having an in-depth knowledge of the materials he’s working with and the ability to use them in an ethically minded way. We Like. A Lot.

MariaFrancescaPepe by Sandra Contreras

‘The underworld, amulets and Salvador Dali’ provide inspiration for MariaFrancescaPepe’s new collection. Pioneering the concept that jewellery should be the focal point of an outfit, Jewellery-Wear is her brainchild and has produced the iconic MFP tubular – a signature necklace which appears in every collection in different variations.

Christopher Raeburn by Gemma Smith

Christopher Raeburn’s designs differed from the majority of SS11’s collections, gone were floaty dresses in florals and pastel, and not a chino in sight. Instead he produced a number of festival-worthy parkers and jackets made from old parachutes and featuring cute dotty patterns. The effect was visually impressive as the lightweight material was slightly transparent so all the seams and joins were exposed. As an exciting and inventive designer, I am looking forward to see how he uses these qualities to create a warmer, AW collection.

Illustration by Maria Papadimitriou

I’ll never say a bad word about Mr Paul Costelloe. His was the first on-schedule show I ever saw, treatment back in 2008. It was a disaster – you can read my review here (my have we come a long way with our fashion week reviews). Despite that particular experience being pretty traumatic, I always look forward to what he’ll present us each season, and I genuinely believe he’s the most underrated designer on the schedule – AND he always gets that hideous graveyard 9.30am opening slot. Anyway, enough of the pity, I’m sure he gets along just fine.


Paul Costelloe chatting outside the tent, post-show. All photography by Matt Bramford

Of course, this wouldn’t be fashion week without a cycling trauma, and it was on Friday morning that my back brake completely went so I was left only with the front one, guaranteed to send me flying over the handlebars should I actually need to stop. A quick trip into miserable Evans Cycles soon sorted this but meant I had to dash like a lunatic to Somerset House and just managed to leg it inside before the show started.


Illustration by Lesley Barnes

I was disappointed not to be saddled up against those two lovely old dears I met last time – this time I endured a rather unforgiving fashion blogger. I tend to stand at the top of one of the aisles to secure good pictures, but said fashion blogger deemed it acceptable to stand in front of me. I politely explained that I had chosen that spot on purpose, and I would really appreciate it if she’d take her enormous Mulberry bag and ridiculously large coat somewhere else. She moved an inch to the left. Cheers, then!

God I’m going on a bit, aren’t I? Well, the show itself was brilliant. This season saw Costelloe move in a more sophisticated direction. The catwalk was awash with luxurious tweeds and tartans in vibrant colours. Structured twin-sets with a contemporary edge stood side-by-side a-line dresses in unusual materials; delicious floral prints were teamed with cropped blazers, while hints of military on more a-line dresses were complimented with a roaring forties/fabulous fifties soundtrack of Bobby Darin and The Andrews Sisters (maybe). Poker-straight red wigs added a sexy, playful edge to what is a more mature range of womenswear.

Last season I wasn’t that struck on the menswear, but this year I am ALL OVER IT. Again, taking a more sophisticated direction, sharp suits (in similar tartans and tweeds to those seen on the girls) were aplenty. Floor length coats and double-breasted blazers really complimented the womenswear. Contrasting trousers in really bright colours were paired with tame blazers, allowing Costelloe’s men to be quirky but smart at the same time.


Illustration by Maria Papadimitriou

It was a massive collection – the biggest I saw during the day – but each piece had been carefully selected to compliment the next and never was it boring. The only way I could have enjoyed the show more was if Unforgiving Fashion Blogger hadn’t been such a knob. Hilariously she was fighting for my prime photographer’s spot to take pictures with her Blackberry! Well, I ask you.

Another great outing for PC, though. Long may he reign – in a sea of often miserable A/W 2011 dark collections, his whimsical approach and playful colours are a ray of sunshine.

All photography by Matt Bramford


Illustration by Antonia Parker

The On|Off venue this year isn’t the best, cialis 40mg I have to say. Located at Mercer Street Studios, it’s absolutely tiny, roasting hot and there are fewer seats than usual. Having been awarded an invitation with an orange sticker on, mind, I was ushered to the front and glamourously made my way inside. I don’t know if I’m just getting on a bit, but there seems to be a helluva lot of people at fashion week this season. For this, the Jena.Theo show, the room was full to bursting (I’m not sure what the HSE would have to say about some of the goings on in these pokey venues) but this design duo thoroughly deserve the mass attention they are getting.

‘Hilary’s here! Hilary’s here!’ began the whispers, and a gap on the front row, directly across the aisle from me, was created. At fashion week it could only be one Hilary they were so frantically trying to seat – our Hilary Alexander, who looked gorgeous in a feather-trimmed top. As the show was about to start, a tiny photographer with a lens the length of my arm positioned himself on the floor, right in my shot, between me and Hils. I was livid. I asked him politely to move the hell out of my way (another trend this season…) but he failed to take any notice. Sigh.

Look, here he is:

Despite moaning about the venue being tiny, I do adore the addition of an enormous screen at the back of the catwalk, which made for stark and interesting photographs and emphasised the pieces – a wondrous addition here with Jena.Theo’s exaggerated silhouettes.

On with the show, and extremely tall models emerged wearing all sorts of sculptural shapes. I really like Jena.Theo’s aesthetic – it’s contemporary (futuristic, even) but also wearable for the fashion-forward woman. The models really stood out in-front of the blinding LED screen; curved silhouettes had a Japanese influence with enormous sleeves and garments that gave out at the waist.

There was a definite unfinished aesthetic at play – ma, maybe, like the great Japanese couturiers. Hems were raw and luxurious silks were layered on top of each other. There wasn’t much in the way of colour – a splash of denim for an over-sized cape was a welcome break from this pretty much all black collection, but I guess that’s Jena.Theo’s style.


Illustration by Antonia Parker

I especially enjoyed the additions of leather, particularly on one patchwork piece that I’ve since deemed my fave. Black stripes across models faces added a sinister twist, but flattering shapes that emphasised curves and bare flesh allowed this collection to remain sexy and sophisticated. Capes were like sexed-up graduation gowns, while a huge padded jacket would sit happily in a Yohji Yamamoto exhibition.

A fantastic outing for this twosome, I can’t wait to see what direction they take all this in. I’m now off to drink the Chambord from the goody bag and smother myself in Elemis for ladies (I’m actually not, I’m off to another show, I just wanted to give them a plug).

Also got slightly distracted by what Dame Hilary might have been scribbling, so took a few cheeky shots of her notebook…

All photography by Matt Bramford

See more of Antonia Parker’s illustrations in Amelia’s Compendium of Fashion Illustration.

Categories ,A/W 2011, ,Capes, ,Catwalk review, ,Chambord, ,Dimitris Theocharidis, ,Elemis, ,Essence Communications, ,fashion, ,Hilary Alexander, ,Jena.theo, ,Jenny Holmes, ,London Fashion Week, ,Mercer Street Studios, ,onoff, ,Silk, ,The Telegraph

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jena.Theo (by Helen)


The bearded lady by Genie Espinosa

It’s a bunch of freaks, generic shop really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, information pills really, that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

The bearded lady by Genie Espinosa

It’s a bunch of freaks, site really, visit this that are lining the walls of ‘The Social’ venue right now. The big mustaches, the hairy backs, the bushy nipples (eugh) and some folks with no discernable flaw but are still just … weird. Artist Jason Butler has drawn them all quite small, so you have to lean in to take in the details. Get in there for a good gawk, and back off again half wishing you hadn’t seen that, half keen to see more.


Jason Butler


Circus troupe by Avril Kelly

‘They take on a life of their own,’ says Jason Butler, the man responsible for these oddities. The Jersey-based artist has drawn 300 of them over seven years, but over time, he says, it has become less about the characters and more about the audience: ‘People have very different reactions. Some people think they are funny, and some can’t bear to be in the same room as them. So now it’s more about the viewers, and how we see them’


Jason Butler


Fortuneteller by Antonia Parker

On show alongside Butler’s art is poetry by Will Burnsx – rich with imagery and storytelling tradition. ‘The images suggested characters to me,’ says Burns, who enjoyed the digression from his usual nature themes. ‘These little vignettes came partially from having grown up in the country, hearing snippets of lives seemingly connected to these images.’

“She thought she had forgotten
his greased-back, curly hair,
the filthy greatcoat and the prematurely rotten
teeth. He said he owned the bear,

and joked that her bark
was not as bad as his bite.”
(The Barker by Will Burns)


Twins by Avril Kelly

The Butler and Burns collaboration was dreamt up by their mutual friend and the show’s curator, Nina Hervé. ‘I don’t think they are that freaky,’ she says, before conceding, ‘Well I suppose some of them are. But the thing with sideshows is they were often con-artists, or had small deformities they extenuated in order to get cash.’ We get talking about modern day versions of sideshows, such as tabloid magazines and those people making fools of themselves on X Factor and how people love watching it. ‘It’s curiosity I guess,’ says Nina.


Sideshow by Mina Bach

So while it’s probably a good thing we don’t have sideshows anymore, the hunger to study the freaky, exotic, or sexually divergent, is still there. Maybe we like seeing the grotesque because it takes us out of ourselves for a moment, or it could be we just like feeling shudders down our backs. Or maybe it’s because in the midst of the strangeness, strong or subtle, there is something almost beautiful.


Jason Butler


Tattooed woman by Antonia Parker

Sideshow Stories will be at The Social, 5 Little Portland Street, London W1W 7JD until 15th March; see the website for upcoming events. Sideshow Stories is part of storytelling festival Yarn Fest, which runs 19-23 February at various locations in East London. For more information see our listing.

Rachel Freire S/S 2011, and illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, recipe maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, prostate so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


A/W 2010, illustrated by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


A/W 2010, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.


S/S 2011, illustrated by Bex Glover

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples.

Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.

A sneak peek at some of the fabrics, techniques and colours Rachel’s preparing to show this week:


A/W 2010, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

Rachel’s original draqing for her collaboration with Neurotica:

All photography by Matt Bramford
Karina Yarv
Jena.Theo LFW A/W 2011, visit Illustration by Karina Yarv

I was ushered in through the door by a geezer of a Londoner chap, straight through to a high heeled officious lady. Then again to the very highest heels clinking their way to the front row to show me my seat. The FRONT ROW. This was pleasing to say the least. And there were bags on my seat. Bags filled with goodies. Splendid. The lady next to me was bouncing her baby on her knee, as said baby was knawing on a pain au chocolat. “Nice earmuffs” I said to the tiny fashionista, pointing towards the penguin earmuffs on her head. “To protect her from the sound. It can get very loud. But she does love it here. Loves the shows.” How much do I want a chilled out, cute baby like her? Also, cool mother! I know mothers who wouldn’t take their child to Tescos for fear of its screaming the flourescently lit shed down. I looked around properly, and saw straight backed women before me. Unsmiling, with notepads on their laps and twitter at their fingertips. No one was without a smart phone. Comfortingly others were holding cameras possibly at the same level as mine, not everyone had the enormous lensed beasts. This made me feel infinitely better about my black device with sand trapped in the lens from every holiday in the last three years and glitter from an explosion at a festival last year. It makes me slightly sad to see it sprinkle on my lap when I take the lens cap off. Nostalgic particles… To the left, I felt like I was getting an immense tan however from the mad, bright white, highly lit, flashing, mini bulb, sensation. It was just INTENSE; magic eye, transfixing, blinding… The lady next to me shielded the left hand side of her face for a bit. We briefly discussed the perils of giant screens of mini light bulbs. SUCH a drag. Then it all went dark and we were treated to intro music as the anticipation was allowed to be built. Dum, dum, dum….dum… dum. EXCITED. Most of the opposite front row remained attached to the twit or without expression.

Jena Theo Matilde SazioJena.Theo LFW A/W 2011, Illustration by Matilde Sazio

The darkness remained for a while, and I felt my heart start to beat harder. You know when as a child (/adult), at a theme park, you have just queued to get onto a ride that begins in the dark? You’re kind of scared but excited, not really sure how it will turn out? Yes, that. That was what it felt like. I was half expecting for the floor to drop and to experience a heart in my mouth sensation, as gravity stole my nerves. Child next door was heckling, all ready for the experience to begin. She’s not worried her mother assures me, as a seasoned show-goer why would she be? Well, indeed. This does not compare to my 80s Sussex upbringing. I spent being three and four devoted to my pink bomber jacket and all in one waterproof jumpsuit number. Was it the 80s? Was it me? Is there any hope? I apoligise, enough pondering! The show began.

Jena.Theo_LFW_MattBramford_006 Jena.Theo_LFW_MattBramford_007Jena.Theo_LFW_MattBramford_008Jena.Theo_LFW_MattBramford_004Jena.Theo_LFW_MattBramford_003
Photography by Matt Bramford

I was pleased to see that what was being presented was completely wearable. Definitely in London. Perhaps less so in Bristol – it was slightly ‘too’ urban for the West Country. However, if I had a choice (and el cash), some of those pieces would be getting worn in Falfael King and that secret bar we’ve been meaning to go to for a while… at least supper club. Or – ah see, I kind of want to move to London again. Don’t get the wrong impression of Briz, I beg you. Anyway digressing again- the show was very charcoal, black and cream orientated. The models all had black stripes across their eyes and otherwise bare faces. This made them look like mysterious, moody superheros. I liked it, as it really set of the simple coloured, pieces; the models all expressionless (course), their masks and the movement of the light or dark pieces worked together perfectly. It felt like we were on the sea, with norwegian heroines. Swishing slowly about, their heels never falter, their gaze exact, the path has been set and the grey skies are dappled with stars, as the storm takes hold. These strong warriors will take us with their capes flowing behind them, their hair dancing in the wind.

Jena.Theo Valkyrie by Matilde Sazio
Jena.Theo LFW A/W 2011, Illustration by Matilde Sazio

My favourite piece was one with an almost bustling at the back, flowing down to the ground, in one swipe. The front was a mini, the back was the drama, the fantasy. I would love to wear this one standing at the front of a ship. Not a ferry, a ship. The collection; Valkyrie, refers to a band of celestial female figures who decide to die in the field of battle. So 300, in a sense, but with women. Strong, ethereal women.

Jena.Theo_LFW_MattBramford_002Jena.Theo_LFW_MattBramford_001 Jena.Theo_LFW_MattBramford_005
Photography by Matt Bramford

Jena.Theo have managged to combine the mythology with the urban reality. Fantasy has been embraced, with opulence in mind, the designs are sumptuous, yet strong. Fit for women going into battle with the ice of Scandinavia and the luxuriousness of a cashmere bustle behind them. And why not mix up the hemlines, paint black across our eyes and march like amazonian creations girls. We are women. Watch us gracefully, cooly and quietly move, like we believe we are mighty. We are. For designs that were indeed simple, they were deserving of their sparkling lights.

Categories ,bristol, ,Ethereal, ,fashion, ,Front Row, ,Helen Martin, ,hero, ,Jena.theo, ,Karina Yarv, ,Lights, ,london, ,London Fashion Week A/W 2011, ,Matilde Sazio, ,Matt Bramford, ,Norway, ,scandinavia, ,Ship, ,twitter, ,urban, ,Valkyrie

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Amelia’s Magazine | Jena.Theo: London Fashion Week A/W 2013 Catwalk Review

Jena Theo AW13 LFW by Charlotte Edey
Jena Theo A/W 2013 by Charlotte Edey

The Smiley faces dripping with acid plastered across the walls and Aphex Twin’s Window Licker as soundtrack set the tone for a trippy Jena.Theo show in the Portico Rooms at Somerset House.

Jena Theo A/W 13
Each model stepped out with matching tangelo lips and patent platform booties to stand together, sullenly cool and untouchable like the mean girls at school; which meant that of course I immediately wanted to be their best friend.

Jena Theo AW13 by Sarah Bogott
Jena Theo A/W 2013 by Sarah Bogott

The Jena.Theo colour palette was brave, with acidic pops of fuchsia, green, yellow and orange juxtaposed against black and gold. The textures provided another contrast; stiff denim and leather merging with soft silk and suede. The silhouette of this collection was voluminous; with tops worn several sizes too big and skirts dramatically flared or bubbled in various lengths.

Jena Theo A/W13

Favourites were the suede fuchsia drop-shoulder sweater paired with silky harem trousers and the over-sized fold over t-shirt dress in colourful graphic print with a giant orange smiley face sprayed across the front, worn with a bad-ass choker.

Jena Theo by Angelica Moreno
Jena Theo A/W 2013 by Angelica Moreno

There was reference to Hunter S. Thompson’s book Hell’s Angels, with this quote as the show inspiration: “The girls stood in a group, wearing bright lipstick and the black, wary expressions of half bright souls turned mean and nervous from too much bitter wisdom in too few years.” You would not funk with these girls, but my goodness did I want their clothes.

Jena Theo A/W13
All photography by Alex Kessler

Categories ,90s, ,Angelica Moreno, ,Aphex Twin, ,Charlotte Edey, ,çv, ,Hell’s Angels, ,Hunter S. Thompson, ,Jena.theo, ,London Fashion Week, ,Portico Rooms, ,rave, ,Sarah Bogott, ,Smiley faces, ,Somerset House, ,Window Licker

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Amelia’s Magazine | An interview with Young British Designers


Illustration by Annejkh Carson

I have absolutely no idea why I’ve struggled so much with this one. It’s no secret that I love Carolyn Massey, no rx so I was ecstatic as I dashed up the Portico Rooms’ stairs again to see what S/S 2011 had in store. Massey, viagra of course, malady didn’t disappoint and this was by far my favourite outing on menswear day.

This season saw Carolyn draw inspiration from picture books, notably – Tibor Kalman’s (un)Fashion and Jackie Nickerson’s Farm. The influence of the stark images in these two publications was clear and Massey had taken the visual culture of these opposing landscapes and fused them together.

Entering the room, Massey’s army of models stood in an arrow-facing shape. At first, attendees bunched together in front of the models, unsure as to what exactly to do, but the show was predictably oversubscribed and they soon started to spill all over the place. I quickly dashed around trying to take photographs so that I wouldn’t have a million people in the background, which was stressful I tell ya. I love taking pictures in the static shows. You can probably tell. I took my eyes off the collection for a while (subconsciously, I think, to prevent myself from de-robing these boys and legging it with a handful of coats) and got a little obsessed with taking photographs of the models’ heads. Ah, well.

This collection was by far Carolyn Massey’s most sophisticated yet. Her unique approach to contemporary tailoring keeps journos guessing season after season as to what each new collection will hold. Moving on from her utilitarian collection for A/W 2010, which featured a muted colour palette, lots of heavy fabrics and military blazers, this time around Carolyn presented a softer, more wearable array: more English, more practical, more fun.

Massey’s sophisticated eye for colour was omnipresent with a gorgeous selection of petrol blue, sand, rust, navy and a burst of bright orange. This dreamy colour palette was applied accross the entire collection; on drawstring sports-luxe trenches, tailored jackets and rolled-up trousers. The onset of stripes used on tailored shirts managed to dilute a generally smooth collection. The influence of Eastern military and battle is evident, too.

Each piece in the collection radiated a timeless feel – and while Massey’s collections couldn’t ever be described as anything less than super contemporary, they also avoid being trend-led and instead focus on more connected, enduring style.


Illustration by Annejkh Carson

This season, to my unashamed glee, also sees Carolyn introduce accessories. Suede desert boots in tonal colours similar to the collection are featured, as are the most desirable black leather cases, which come in varying sizes and are modelled on vintage doctors’ cases.

I’ve been mesmerised by fashion film this season, with many designers producing films to show alongside their static presentations (Craig Lawrence, Sibling and Ziad Ghanem have been my faves). This was no exception – a film directed by Chris Brooks played discretely in the corner, featuring a gent making his way through a green landscape. Beautifully shot and edited, it really enhanced the hour we had to enjoy the collection:

When I discovered that Massey would be hosting a presentation this season rather than a catwalk show, like many other designers, I couldn’t help but feel a little disappointed; my general feeling after seeing so many, though, is that they’re far more preferable. Catwalk shows are over in a flash; you have literally seconds to view an outfit, photograph it and digest it. With a presentation, though, particularly one with so much style like Massey’s, you have a really good chance to absorb everything. There’s also something quite haunting about stock-still models who avoid eye contact and barely move, and allowing press and buyers to see your work and craftsmanship in so much detail opens you up to a broader range of criticism. With Carolyn Massey, though, it simply allowed us to see exactly what she’s capable of.

Keep an eye out for an interview with Carolyn in the coming weeks, if I can ever pin her down…!


Illustration by Annejkh Carson

I have absolutely no idea why I’ve struggled so much with this one. It’s no secret that I love Carolyn Massey, viagra 100mg so I was ecstatic as I dashed up the Portico Rooms’ stairs again to see what S/S 2011 had in store. Massey, capsule of course, didn’t disappoint and this was by far my favourite outing on menswear day.

This season saw Carolyn draw inspiration from picture books, notably – Tibor Kalman’s (un)Fashion and Jackie Nickerson’s Farm. The influence of the stark images in these two publications was clear and Massey had taken the visual culture of these opposing landscapes and fused them together.

Entering the room, Massey’s army of models stood in an arrow-facing shape. At first, attendees bunched together in front of the models, unsure as to what exactly to do, but the show was predictably oversubscribed and they soon started to spill all over the place. I quickly dashed around trying to take photographs so that I wouldn’t have a million people in the background, which was stressful I tell ya. I love taking pictures in the static shows. You can probably tell. I took my eyes off the collection for a while (subconsciously, I think, to prevent myself from de-robing these boys and legging it with a handful of coats) and got a little obsessed with taking photographs of the models’ heads.

This collection was by far Carolyn Massey’s most sophisticated yet. Her unique approach to contemporary tailoring keeps journos guessing season after season as to what each new collection will hold. Moving on from her utilitarian collection for A/W 2010, which featured a muted colour palette, lots of heavy fabrics and military blazers, this time around Carolyn presented a softer, more wearable array: more English, more practical, more fun.

Massey’s sophisticated eye for colour was omnipresent with a gorgeous selection of petrol blue, sand, rust, navy and a burst of bright orange. This dreamy colour palette was applied accross the entire collection; on drawstring sports-luxe trenches, tailored jackets and rolled-up trousers. The onset of stripes used on tailored shirts managed to dilute a generally smooth collection. The influence of Eastern military and battle is evident, too.

Each piece in the collection radiated a timeless feel – and while Massey’s collections couldn’t ever be described as anything less than super contemporary, they also avoid being trend-led and instead focus on more connected, enduring style.


Illustration by Annejkh Carson

This season, to my unashamed glee, also sees Carolyn introduce accessories. Suede desert boots in tonal colours similar to the collection are featured, as are the most desirable black leather cases, which come in varying sizes and are modelled on vintage doctors’ cases.

I’ve been mesmerised by fashion film this season, with many designers producing films to show alongside their static presentations (Craig Lawrence, Sibling and Ziad Ghanem have been my faves). This was no exception – a film directed by Chris Brooks played discretely in the corner, featuring a gent making his way through a green landscape. Beautifully shot and edited, it really enhanced the hour we had to enjoy the collection. See it here.

When I discovered that Massey would be hosting a presentation this season rather than a catwalk show, like many other designers, I couldn’t help but feel a little disappointed; my general feeling after seeing so many, though, is that they’re far more preferable. Catwalk shows are over in a flash; you have literally seconds to view an outfit, photograph it and digest it. With a presentation, though, particularly one with so much style like Massey’s, you have a really good chance to absorb everything. There’s also something quite haunting about stock-still models who avoid eye contact and barely move, and allowing press and buyers to see your work and craftsmanship in so much detail opens you up to a broader range of criticism. With Carolyn Massey, though, it simply allowed us to see exactly what she’s capable of.

Keep an eye out for an interview with Carolyn in the coming weeks, if I can ever pin her down…!

All photography by Matt Bramford


Illustration by Annejkh Carson

I have absolutely no idea why I’ve struggled so much with this one. It’s no secret that I love Carolyn Massey, sale so I was ecstatic as I dashed up the Portico Rooms’ stairs again to see what S/S 2011 had in store. Massey, visit this site of course, didn’t disappoint and this was by far my favourite outing on menswear day.

This season saw Carolyn draw inspiration from picture books, notably – Tibor Kalman’s (un)Fashion and Jackie Nickerson’s Farm. The influence of the stark images in these two publications was clear and Massey had taken the visual culture of these opposing landscapes and fused them together.

Entering the room, Massey’s army of models stood in an arrow-facing shape. At first, attendees bunched together in front of the models, unsure as to what exactly to do, but the show was predictably oversubscribed and they soon started to spill all over the place. I quickly dashed around trying to take photographs so that I wouldn’t have a million people in the background, which was stressful I tell ya. I love taking pictures in the static shows. You can probably tell. I took my eyes off the collection for a while (subconsciously, I think, to prevent myself from de-robing these boys and legging it with a handful of coats) and got a little obsessed with taking photographs of the models’ heads.

This collection was by far Carolyn Massey’s most sophisticated yet. Her unique approach to contemporary tailoring keeps journos guessing season after season as to what each new collection will hold. Moving on from her utilitarian collection for A/W 2010, which featured a muted colour palette, lots of heavy fabrics and military blazers, this time around Carolyn presented a softer, more wearable array: more English, more practical, more fun.

Massey’s sophisticated eye for colour was omnipresent with a gorgeous selection of petrol blue, sand, rust, navy and a burst of bright orange. This dreamy colour palette was applied accross the entire collection; on drawstring sports-luxe trenches, tailored jackets and rolled-up trousers. The onset of stripes used on tailored shirts managed to dilute a generally smooth collection. The influence of Eastern military and battle is evident, too.

Each piece in the collection radiated a timeless feel – and while Massey’s collections couldn’t ever be described as anything less than super contemporary, they also avoid being trend-led and instead focus on more connected, enduring style.


Illustration by Annejkh Carson

This season, to my unashamed glee, also sees Carolyn introduce accessories. Suede desert boots in tonal colours similar to the collection are featured, as are the most desirable black leather cases, which come in varying sizes and are modelled on vintage doctors’ cases.

I’ve been mesmerised by fashion film this season, with many designers producing films to show alongside their static presentations (Craig Lawrence, Sibling and Ziad Ghanem have been my faves). This was no exception – a film directed by Chris Brooks played discretely in the corner, featuring a gent making his way through a green landscape. Beautifully shot and edited, it really enhanced the hour we had to enjoy the collection. See it here.

When I discovered that Massey would be hosting a presentation this season rather than a catwalk show, like many other designers, I couldn’t help but feel a little disappointed; my general feeling after seeing so many, though, is that they’re far more preferable. Catwalk shows are over in a flash; you have literally seconds to view an outfit, photograph it and digest it. With a presentation, though, particularly one with so much style like Massey’s, you have a really good chance to absorb everything. There’s also something quite haunting about stock-still models who avoid eye contact and barely move, and allowing press and buyers to see your work and craftsmanship in so much detail opens you up to a broader range of criticism. With Carolyn Massey, though, it simply allowed us to see exactly what she’s capable of.

Keep an eye out for an interview with Carolyn in the coming weeks, if I can ever pin her down…!

All photography by Matt Bramford


Illustration by Annejkh Carson

I have absolutely no idea why I’ve struggled so much with this one. It’s no secret that I love Carolyn Massey, help so I was ecstatic as I dashed up the Portico Rooms’ stairs again to see what S/S 2011 had in store. Massey, of course, didn’t disappoint and this was by far my favourite outing on menswear day.

This season saw Carolyn draw inspiration from picture books, notably – Tibor Kalman’s (un)Fashion and Jackie Nickerson’s Farm. The influence of the stark images in these two publications was clear and Massey had taken the visual culture of these opposing landscapes and fused them together.

Entering the room, Massey’s army of models stood in an arrow-facing shape. At first, attendees bunched together in front of the models, unsure as to what exactly to do, but the show was predictably oversubscribed and they soon started to spill all over the place. I quickly dashed around trying to take photographs so that I wouldn’t have a million people in the background, which was stressful I tell ya. I love taking pictures in the static shows. You can probably tell. I took my eyes off the collection for a while (subconsciously, I think, to prevent myself from de-robing these boys and legging it with a handful of coats) and got a little obsessed with taking photographs of the models’ heads.

This collection was by far Carolyn Massey’s most sophisticated yet. Her unique approach to contemporary tailoring keeps journos guessing season after season as to what each new collection will hold. Moving on from her utilitarian collection for A/W 2010, which featured a muted colour palette, lots of heavy fabrics and military blazers, this time around Carolyn presented a softer, more wearable array: more English, more practical, more fun.

Massey’s sophisticated eye for colour was omnipresent with a gorgeous selection of petrol blue, sand, rust, navy and a burst of bright orange. This dreamy colour palette was applied accross the entire collection; on drawstring sports-luxe trenches, tailored jackets and rolled-up trousers. The onset of stripes used on tailored shirts managed to dilute a generally smooth collection. The influence of Eastern military and battle is evident, too.

Each piece in the collection radiated a timeless feel – and while Massey’s collections couldn’t ever be described as anything less than super contemporary, they also avoid being trend-led and instead focus on more connected, enduring style.


Illustration by Annejkh Carson

This season, to my unashamed glee, also sees Carolyn introduce accessories. Suede desert boots in tonal colours similar to the collection are featured, as are the most desirable black leather cases, which come in varying sizes and are modelled on vintage doctors’ cases.

I’ve been mesmerised by fashion film this season, with many designers producing films to show alongside their static presentations (Craig Lawrence, Sibling and Ziad Ghanem have been my faves). This was no exception – a film directed by Chris Brooks played discretely in the corner, featuring a gent making his way through a green landscape. Beautifully shot and edited, it really enhanced the hour we had to enjoy the collection. See it here.

When I discovered that Massey would be hosting a presentation this season rather than a catwalk show, like many other designers, I couldn’t help but feel a little disappointed; my general feeling after seeing so many, though, is that they’re far more preferable. Catwalk shows are over in a flash; you have literally seconds to view an outfit, photograph it and digest it. With a presentation, though, particularly one with so much style like Massey’s, you have a really good chance to absorb everything. There’s also something quite haunting about stock-still models who avoid eye contact and barely move, and allowing press and buyers to see your work and craftsmanship in so much detail opens you up to a broader range of criticism. With Carolyn Massey, though, it simply allowed us to see exactly what she’s capable of.

Keep an eye out for an interview with Carolyn in the coming weeks, if I can ever pin her down…!

All photography by Matt Bramford


Illustration by Annejkh Carson

I have absolutely no idea why I’ve struggled so much with this one. It’s no secret that I love Carolyn Massey, viagra 40mg so I was ecstatic as I dashed up the Portico Rooms’ stairs again to see what S/S 2011 had in store. Massey, sickness of course, didn’t disappoint and this was by far my favourite outing on menswear day.

This season saw Carolyn draw inspiration from picture books, notably – Tibor Kalman’s (un)Fashion and Jackie Nickerson’s Farm. The influence of the stark images in these two publications was clear and Massey had taken the visual culture of these opposing landscapes and fused them together.

Entering the room, Massey’s army of models stood in an arrow-facing shape. At first, attendees bunched together in front of the models, unsure as to what exactly to do, but the show was predictably oversubscribed and they soon started to spill all over the place. I quickly dashed around trying to take photographs so that I wouldn’t have a million people in the background, which was stressful I tell ya. I love taking pictures in the static shows. You can probably tell. I took my eyes off the collection for a while (subconsciously, I think, to prevent myself from de-robing these boys and legging it with a handful of coats) and got a little obsessed with taking photographs of the models’ heads.

This collection was by far Carolyn Massey’s most sophisticated yet. Her unique approach to contemporary tailoring keeps journos guessing season after season as to what each new collection will hold. Moving on from her utilitarian collection for A/W 2010, which featured a muted colour palette, lots of heavy fabrics and military blazers, this time around Carolyn presented a softer, more wearable array: more English, more practical, more fun.

Massey’s sophisticated eye for colour was omnipresent with a gorgeous selection of petrol blue, sand, rust, navy and a burst of bright orange. This dreamy colour palette was applied accross the entire collection; on drawstring sports-luxe trenches, tailored jackets and rolled-up trousers. The onset of stripes used on tailored shirts managed to dilute a generally smooth collection. The influence of Eastern military and battle is evident, too.

Each piece in the collection radiated a timeless feel – and while Massey’s collections couldn’t ever be described as anything less than super contemporary, they also avoid being trend-led and instead focus on more connected, enduring style.


Illustration by Annejkh Carson

This season, to my unashamed glee, also sees Carolyn introduce accessories. Suede desert boots in tonal colours similar to the collection are featured, as are the most desirable black leather cases, which come in varying sizes and are modelled on vintage doctors’ cases.

I’ve been mesmerised by fashion film this season, with many designers producing films to show alongside their static presentations (Craig Lawrence, Sibling and Ziad Ghanem have been my faves). This was no exception – a film directed by Chris Brooks played discretely in the corner, featuring a gent making his way through a green landscape. Beautifully shot and edited, it really enhanced the hour we had to enjoy the collection. See it here.

When I discovered that Massey would be hosting a presentation this season rather than a catwalk show, like many other designers, I couldn’t help but feel a little disappointed; my general feeling after seeing so many, though, is that they’re far more preferable. Catwalk shows are over in a flash; you have literally seconds to view an outfit, photograph it and digest it. With a presentation, though, particularly one with so much style like Massey’s, you have a really good chance to absorb everything. There’s also something quite haunting about stock-still models who avoid eye contact and barely move, and allowing press and buyers to see your work and craftsmanship in so much detail opens you up to a broader range of criticism. With Carolyn Massey, though, it simply allowed us to see exactly what she’s capable of.

Keep an eye out for an interview with Carolyn in the coming weeks, if I can ever pin her down…!

All photography by Matt Bramford


Felicity Brown Gabrielle dress, help illustrated by Kate Copeland

Amidst the commotion of catwalks and exhibitions at London Fashion Week, one website had everyone talking; Young British Designers. Grabbing attention with their eye-catching launch video, the team behind YBD are providing a platform for the fashion conscious everywhere to buy designs by the next generation of British greats. Ada Zanditon, Jena.Theo, Jasper Garvida, Eudon Choi and Felicity Brown are just a few of fashion’s bright young things being championed by the site, where you can read about the designers themselves as well as investing in their clothes, shoes and accessories. But who is behind the venture? Though they are prolific on Twitter and becoming a household name amongst bloggers and press, little has been revealed about the individuals behind Young British Designers; until now.  


Left-right: Ada Zanditon, Charlotte Taylor, David Longshaw

Tell us about the people behind Young British Designers; how did you end up working together? 
YBD comprises four people, Adriana, Stuart, Debra and Julian – two couples. Adriana and Stuart had a great idea to champion developing British design talent and approached Deb and Julian to enable the idea to fly; all four were totally taken with the concept, it seemed such an obvious thing to do, none of us could really believe that nobody had thought of it before. Then came London Fashion Week in February 2010 – the breadth of new, naïve British talent was clear for us to see and the thought of bringing it all together ‘under one roof’ (so to speak) became an increasingly enthralling prospect. But every idea needs its seminal moment, for us it was Adriana and Debra entering the hall at Vauxhall Fashion Scout that cold and windy Monday afternoon; the room was empty – and the utterly beautiful Felicity Brown dresses called across the room. For us, that moment encapsulated the sheer joy of finding new talent – and in knowing that we could bring our own talents and experience to introduce them to an emerging global market. 


Eudon Choi Grey Lace Up Military Shoe Boot, Rae Jones Scarlett Leather Brogues, illustrated by Kate Copeland

We ended up working together because of a shared passion, but it was more than that – our skills were compatible: design, marketing, business, sustainability and communications. We also wanted to take a risk – a risk on a new venture, to do something really significant in our own way. We like each other too.  

It’s a difficult time for young British designers starting out today; what inspired you to champion them in this way?  
No one focuses purely on the promotion of new British talent – a handful of designers make it through to retailers each year, but it’s not many and even those that do are a small part of massive collections made up primarily of well known, established names. We believe that many more of our designers deserve to be showcased and that our designers’ stories be more thoroughly told and their developing brands be enhanced. We also believe that this is absolutely in keeping with the developing trend for highly individual style statements amongst increasingly discerning consumers. ? 


Clockwise from top left: Bionda Castara, Cabinet, Sophie Gittins, Simeon Farrar, Issi

Your launch video is impeccably styled and really captures the timelessness of British style. What do you think distinguishes British fashion designers from the rest of the world? 
We hope the video captures the passion we all have for British fashion, the cues from the past, the energy, the excitement, the ready to risk all and have a go idealism. The sheer bloody eccentricity and quintessentially quirkiness only to be found on this island. Wonderful. 


Illustration by Kate Copeland

How do you go about selecting which designers to feature? 
We are really emotional and subjective in our approach to selecting the designers for our collections – does the design make our heart sing? The hairs on the back of our neck stand on end? Can we imagine that our customers will love it as much as we do?    

You feature a number of ethical designers on YBD; do you think more designers will start taking sustainability into consideration as the ethical fashion industry grows? 
Great design is at the heart of solving the problems of natural resource depletion and global warming. Our wish is to promote the talents of the best British designers and to encourage them to see the beauty in an ethical heart to their designs … and we will promote the beauty they create to our customers. Delivering sustainable and ethical solutions take on many forms, we’re delighted to promote the recycled materials in Issi’s bags, the employment of impoverished Hungarian workers in making Emesha’s beautiful clothes and in encouraging the continued employment of local manufacturing in the UK.  


JW Anderson Saint Circle Ring, Lucy Hutchings Zelda Necklace, illustrated by Kate Copeland

Lots of your designers are showing at LFW, which presentations moved you most? 
Jena.Theo – because they so successfully retained their original style signature yet moved forward to embrace both a new season and a new confidence. Eudon Choi for showing all the assurance of a brand that is well established and all the freshness and energy of a designer who is still exploring the limits of his talent. 

What are your hopes for the future of YBD? 
That leading retailers come together online and off to enthusiastically support the best interests of our developing talent by promoting them generously and not seeking to put their own interests first by insisting on exclusivity of supply. This in turn limits a growing brand and can stifle it and its demand at its most crucial fledgling stage.

All products are available now over at Young British Designers!

Categories ,Ada Zanditon, ,british, ,Eudon Choi, ,fashion, ,interview, ,Jena.theo, ,JW Anderson, ,platform, ,website, ,young british designers

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Amelia’s Magazine | An unoriginal Tee

Whilst researching a new label founded by two LA socialites Lauren Alexander and April Leight, appropriately called LnA, I started thinking about the ever fading line separating men’s and women’s clothes. The pair’s debut ‘Boyfriend Tee Collection’, launched in Spring/Summer 2007, is described on their website as “a colourful, flattering and wearable take on the men’s under tee” and is made up of lots of different designs of plain, basic tees, all 100% cotton and all comfortable.


lna_web%5B2%5D%20%282%29.jpg

I’m kind of missing the link between their masculine inspiration and the final product. Correct me if I’m wrong, but these look like plain women’s Tees to me. What’s so special about these designs? Upon reading of the website I discovered; “The duo’s designs are wholly inspired by their lifestyles, sharing an affinity for wearing their boyfriend’s Tees out to LA’s hotspots.” Surely more inspiration can be found living in sunny LA, surrounded by movie star history and going to all those crazy ‘hotspots’?

As well as a love for wearing boyfriend tees, the website says that the partners originally bonded over their fashion backgrounds. High fashion aspirations might explain the high prices, but the less than high fashion designs lead me to wonder whether their ‘fashion backgrounds’ amount to much more than that they both love a good shopping sesh. Then again, maybe I’ve been too harsh. I mean, these t-shirts do come in at least FIVE different colours. 
 
 


lna_yellow%20tshirt.jpg

lna_blue%20tshirt.jpg

As can be expected, the celebrity following of the brand is huge. Nicole Richie, Rachel Bilson, Paris Hilton – they’re all wearing it. Lauren Alexander and April Leight evidently have some good contacts. This celebrity interest has no doubt affected the popularity of the brand (as these things do.) One review I found was from a massive fan of the ‘Deep V T-shirt’ (all the items are named after their cut – another injection of creativity from LnA) as seen on Mary-Kate Olsen. The fan boasts having the garment in seven different colours. I worked this out and, if my calculations are correct, she spent $392 (that’s around £196) on seven plain T-shirts. Either the tops are lined with gold or that’s one major Olsen fan.

In case you didn’t pick up on it, I’m not much of a fan. LnA ask for a lot of money for something so simple (which they claim to be the product of an individual idea). Yes, ok, they are 100% cotton, but you would think that for $50 you would be, I don’t know, helping the environment or half the cost would be donated to charity? Unfortunately no, you’re not. Although I’m all for basic, classically cut clothes with no prints or fancy bits, the way in which they seem to claim the ownership of the popular T-shirt design annoys me. Because of this I can’t get the idea of money grabbing attachment to this brand out of my mind.



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