Amelia’s Magazine | Ohh Deer Illustration Collective: an interview with Co-Founder Jamie Mitchell

Ohh Deer , Jamie Mitchell illustration

Ohh Deer is more than just a site that sells cool graphic tees, it’s a collective of young creatives featuring some of the most talented emerging illustrators out there. Founded in 2011 by Jamie Mitchell and Mark Callaby, Ohh Deer offers everything from greeting cards to homeware. In fact, Amelia ear-marked one of their lovely cushions (designed by William Branton) in her Christmas Gift Ideas 2012 post. More than just a quirky online shop, jam-packed full of juicy illustrated bits ‘n’ bobs, they also function a bit like a creative agency, working on briefs together (for clients like Universal Music) and helping promote each others work.

The band of merry pens that make up this fresh-faced brand have proven than two leads (of the pencil variety) are better than one with their great products and impressive roster of clients. Rather than brave a tough industry alone, Mark and Jamie decided to work together, bringing a whole host of other bright young things they admired on board too. There’s now a whole range of pencils involved, including Nicholas Darby, Alice Potter, Ruben Ireland, Miguel Mansur, Jamie Mills and Kris Tate. The site also stocks products by various other illustrators including Jack Teagle and Emma May to name but a few.

Ohh Deer, Jamie Mitchell illustration

The result is Ohh Deer, the equivalent of a sort of ‘super-freelancer’ with more time, talent, range and skills than one illustrator could muster alone. Fun, fresh, beautiful, honest, scary, relevant, Ohh Deer illustrations cover a lot of bases with their vast range of styles. Complete with a young, contemporary vibe, the company is straight out of the dreams of many a creative-type.

If you don’t already follow Ohh Deer on Facebook then you should, as it quickly becomes obvious that their brand-name gives them an edge for cracking all manner of social media-friendly and meme-happy jokes. This isn’t just a collective that follows visual culture, they’re part of it.

Ohh Deer , Jamie Mitchell illustration

Last year, to give my wardrobe an injection of all things illustration, I took out a subscription to the Ohh Deer T-shirt Club. This, like my Stack Magazines subscription, is one of my monthly indulgences. Whether it’s a design featuring a lemon with adorably bulgy eyes or kitchen utensils with attitude, these staples give my wardrobe, and my creativity, a boost each month. There’s so much stuff on the site I want that it would be impossible for me to list it all here, but currently I’m drooling over some lovely wooden neck-creatures , wishing I could buy ALL the stationery as well as lusting after a whole batch of other penned goodies that make me shiver with creative delight. They even have copies of Wrap in their shop, an illustration magazine which comes with 5 sheets of illustrated wrapping paper each issue.

With all this in mind, I spoke to co-founder Jamie Mitchell about how he came to setup the business and what Ohh Deer has in store for 2013.

Ohh Deer , Jamie Mitchell illustration

What gave you the impetus to start Ohh Deer?
The business was founded as a means to support myself and Mark. After a while we added several Illustrators to our collective and since then it’s blossomed. We’ve realised the potential to help other creatives and we’re determined to create something synonymous with contemporary Illustration.

What philosophy do you think is at the heart of the business?
The business feeds back a direct proportion of profit to the artist who’s work it is, and that’s how we like to do it. Ohh Deer as a business needs enough profit to grow, and be able to launch people to a higher level of recognition but our core aim is to support illustrators, and a lot of support for freelancers comes financially.

Ohh Deer
Ohh Deer
Ohh Deer

What kind of plans do you have for Ohh Deer in the future?
We’re now on the highstreet, and hopefully will be in Topshop and Paperchase nationwide soon. Our next step is to get the brand recognised internationally, and the same process will hopefully be applied to several amazing countries.

How did you go about picking illustrators to collaborate with?
The original selection of Illustrators were picked from people who’s work we admired on Twitter, these were people we were in regular contact with and whose work we would love to own. Since then we’ve added Illustrators and Artists to the roster who embody everything we love about the field. We all have a contemporary feel to our work, and we all work differently.

Ohh Deer, Jamie Mitchell illustration

You started Ohh Deer with Mark Callaby, do you both run the project full-time?
Me and Mark founded the company in 2011, and we run the company from a HQ in Loughborough. Full-time there’s also Laura and soon to be Ricky who will be doing lots of tech related wizardry.

You originally pursued a career in Architecture, is this something you might look back to in future?
I might drift back to Architecture for small projects, I still love to design space, but never for anything permanent, I imagine my career will be very varied, as design can change so much from one project to the next.

Hannah Richards, Ohh Deer

What are the influences of your own personal illustration style?
A childhood diet of David Attenborough.

What other projects are you working on right now?
Ohh Deer is where the majority of my time is spent, I’m completing Album artwork for a very talented Musician at the minute. I’m doing a piece for an exhibition in Oxford about ‘contemporary fairytales’, I’m doing some work for a company called Kigu, who make brilliant onesies. I’ve just started a collection of Dinosaurs (because I love them) but also because I’ve been asked by the Natural History Museum to produce contemporary Dino products. I had an interesting email in my inbox this week about wallpaper design, so that could be happening too soon. Ohh Deer products will soon be on sale in Topshop and Paperchase as well as Scribbler and hopefully some other high street chains – so our mission to create a ‘launchpad’ for the artists is definitely taking shape. Next it will be the world.

Drew Turner, Ohh Deer
Rebecca Potter, Ohh Deer
Kris Tate, Ohh Deer

How often do you put pen to paper?
I don’t get to draw all that often, I don’t have any free time at all, I’m working to be able to do more, by hiring a PA to manage some of the details, but I normally output a single Illustration every two months or so.

What’s the best aspect of starting up your own business?
Being your own boss. I’m unemployable – and by that I don’t mean I’m not professional, I just get restless, bored and disappointed with an unvarying list of jobs to do. I also love the ability to help support and nourish the careers of lots of awesome illustrators – our online following allows us to showcase work and host public facing competitions to see what other brilliant work is out there.

And the worst?
Not having enough hours in the day.

Jaco Haasbroek, Ohh Deer

What advice would you give to budding illustrators?
Say yes to everything – Don’t expect to make any money to begin with, and when you’ve got some projects under your belt, don’t let big companies bully you for cheap labour, you’re a very talented individual and don’t you forget it!

Ruben Ireland, Ohh Deer


The beautiful illustrations in this piece were provided by Jamie Mitchell. The Ohh Deer products are by a range of illustrators and you can find them all on the Ohh Deer website.

Categories ,Alice Potter, ,architecture, ,collective, ,contemporary fairytales, ,cushions, ,David Attenborough, ,dinos, ,draw, ,Emma May, ,Graphic Design, ,greeting cards, ,Homeware, ,illustration, ,illustrators, ,Jack Teagle, ,Jamie Mills, ,Jamie Mitchell, ,Kigu, ,Kris Tate., ,Mark Callaby, ,Miguel Mansur, ,natural history museum, ,Nicholas Darby, ,Ohh Deer, ,onesies, ,Online Shop, ,Paperchase, ,Ruben Ireland, ,Sandra Dieckmann, ,Scribbler, ,shop, ,T shirt Club, ,topshop, ,twitter, ,Universal music, ,William Branton, ,Wrap Magazine

Similar Posts:






Amelia’s Magazine | Illustrators take on Eyjafjallajokul, the naughty volcano.

simonwild_Eyjafjallajokul
Eyjafjallajokul by Simon Wild.

When I first put a callout to illustrators to come up with some lovely pictures to illustrate the explosion of Eyjafjallajokul we were still in the first throes of it’s ashy grip. But then the illustrations arrived, order our air space was opened up again and Eyjafjallajokul miraculously disappeared from the news. Somehow, information pills though, I knew that wouldn’t be for long – I mean, it’s not like volcanoes just shut up and go away is it? Eyjafjallajokul has continued to quietly rumble away there for awhile – getting all lava-ey on our asses – before increased earthquake activity caused it to start erupting at full force again sometime yesterday. A large new plume of ash caused airspace over Ireland and Scotland to close briefly and the ash cloud is currently drifting across the Atlantic. I’m pretty sure that this will not be the last we hear from our Icelandic nemesis.

All of this volcanic activity has got me thinking – is the time ripe for an illustrative book about Volcanoes of the World? I decided to talk to a few of the illustrators who took up the challenge of showing Eyjafjallajokul’s finer side, to find out just what it is about volcanoes that is so darn exciting. Unfortunately Simon Wild was unable to take part: ironically he is currently in New York, on a trip that got postponed thanks to you guessed it, the naughty volcano.

Eyjafjallajokul Abigail Daker
Eyjafjallajokul by Abigail Daker.

What inspired you to draw the volcano?

Aniela: I’m not sure there are many things visually more dramatic than the footage captured of Eyjafjallajokul erupting. The continuous movement of the billowing smoke was something that automatically appealed to my senses, perhaps more than the constant coverage broadcasted on social networking sites informing me that so-and-sos flight to Antigua had been cancelled… What a shame… Along with the obvious aesthetic appeal, it was almost as though nature had got fed up and decided to give us all a little nudge and reminder that we are not in charge of this planet, however sophisticated our species may be. Having had no plans myself, I smugly looked on at the helplessness of the situation. Nature 1 – Air Travel 0.
Amidst the constant current coverage of the General Election, drawing a beautifully dramatic and metaphorical two fingers up from nature seemed wholly more fulfilling than trying my hand at creating an image of a moronic triad of political leaders…. harsh? Perhaps, but they’re just not pretty enough!

Abi: I’ve always been fascinated by volcanoes; when I first learned about them, years and years ago, I remember being alarmed at the thought that the earth could just explode like that and cause such destruction. I had an illustrated science book with a cross section of a volcano in it and it was intriguing to see the structure and how they behave in the way they do. It was mainly the memory of these diagrams which made me want to draw Eyjafjallajokul. I had also just been reading about Yellowstone Park in Bill Bryson’s ‘Short History of Nearly Everything’ and had been planning some science focused illustrations so it seemed like a good time to start one.

Jamie: I think the volcano is an interesting reminder that we don’t have the control of our lives that we’d like to think we do. Without meaning to sound clichéd, it’s easy to become preoccupied with things like jobs and your day-to-day life and to forget that things like volcanoes actually exist, it kind of seems like ‘they’ (y’know, scientists and stuff) probably should have dealt with that kind of issue by now. It’s definitely terrifying but also amazing. In a guilty kind of way I quite enjoy that it happened – I say guilty, as a few of my friends were stuck places because of it, including an accidental (and a little bit illegal) trip to Beijing.

Did you have personal reasons for wanting to be involved and if so what?

Abi: The main reason I got involved is because two clients were delayed at airports due to the volcano and so the two main projects I was supposed to be working on that week were held up and I thought it would be good to get a slightly different piece of work done while I waited. Other than that, it only had a limited effect on me at the time, a few people I knew had flights to or from the UK delayed as a result, but I was pleased that air travel has undergone a reassessment as a result of the volcano. When we initially moved out to Cyprus, we considered driving over for a number of reasons, but found it difficult to even get started planning the journey, many people dismissing the idea as ‘stupid’ and saying ‘just fly, it’s easier’. So it was good for people to be forced to consider the alternatives.

Eyjafjallajökull Aniela Murphy
Eyjafjallajökull by Neltonmandelton/Aniela Murphy.

Why do you think that the volcano fired the imagination of illustrators? For example there was an open brief to all stranded illustrators posted as the first eruption happened.
 
Abi: The volcano is an excellent reminder that we are a species living on this planet. The Earth is older than we are and more powerful; it has wiped out communities & species in the past and could do so again, no matter how powerful the human race considers itself to be. It caught my imagination because I am interested in the world and the way it works and volcanoes are a characteristic of this planet. From the point of view of the above article, I remember seeing a number of tweets from stranded artists and I think drawing the volcano was for them, a way of turning a frustrating situation into a positive one. They may have had their week messed up but they did produce a piece of work whilst hanging about, that’s certainly how I felt, anyway. Drawing the volcano in response to your brief really pleased me and stopped me feeling frustrated at the delays to my other work.

Jamie: I think it’s fairly natural for people’s imaginations to be sparked by such a huge event, illustrators tend to draw in this situation but it’s really interesting to see the other ways that people approach it as well.

I loved this article in the Guardian by Simon Winchester: Should we know more about natural disasters such as these, and if so do you think that illustration can play a part in bringing about awareness and if so in what way?
 
Aniela: I think we should absolutely know more about natural disasters! It may be my inner regret at having given up on Geography pre-GCSE, but I really didn’t feel there was quite enough information (aside from how this volcano tampered with our travel plans) on the news. Illustration does not just portray a literal picture of an event or thing. It acts as a tool, through style and application, that can conjure up and document an emotional representation of the world surrounding the illustrator at the time of execution. I may sound like I’m babbling (which is precisely why I don’t make a habit of writing), but I think current illustrators will be able to convey our contemporary ignorance and naivety of the world in which we live and of situations involving natural disasters to future generations! If we’re thinking about illustration and bringing about awareness of natural disasters right now… well pretty and interesting pictures make everything better and more appealing to pick up, don’t they?

Abi: I think illustration can attract an audience in a way in which words sometimes can’t – however well-written an article might be. Images provoke an immediate response which can sometimes influence someone to read the article alongside it.

Jamie: It would be nice to know more about natural disasters, but I also like to think that there are some good people looking into it on my behalf. I do also feel that the fact that there’s not a lot that we could do about it anyway means that there’s not a huge need for people to live their lives in fear. Illustration can definitely help bring awareness if needed, as people are always more likely to engage with something visual than they are with a big block of information and statistics.

Eyjafjallajokul jamie mills
Eyjafjallajokul by Jamie Mills.

Do you think that a book about Volcanos of the World, which included science, folklore, history and illustrations would be a good thing to do?
 
Aniela: Absolutely. Brilliant. Idea.

Abi: I think it would be great; they are fascinating natural disasters and are intriguing from a number of different angles. I think any book about volcanoes which gathered together facts, fictions teamed with a lot of images would do very well. Science is absolutely riveting but it needs to be presented well and images and folklore help with this. Actually, just from answering this brief, I learnt a lot about volcanoes, there’s a range of different types and structures and there’s a lot of scope in a book about volcanoes. Children would love it too I think.
 
Jamie: Are you planning a book about volcanoes? It sounds very good…

So, I’m putting the idea out there to you, the readers of my blog. What do you think? Should my next book tackle volcanoes, in all their magnificence?

Categories ,Abigail Daker, ,Aniela Murphy, ,Eyjafjallajokul, ,illustration, ,Jamie Mills, ,Natural Disasters, ,science, ,Simon Wild, ,Volcano, ,Volcanoes of the World

Similar Posts: