Amelia’s Magazine | London Fashion Week S/S 2011 Presentation Review: Eun Jeung

Illustration by Jo Cheung

The organised chaos of London Fashion Week has begun (NB: at the time of writing, find it was the end of the second day) and apart from the excitement at spotting various London boutique owners, pills mild celebrities and the increasing chances of seeing a model stumble from the heady heights of unstable shoes. The week is of course, about FASHION.

From the stalwarts of John Rocha and Betty Jackson to the increasing number of designers titled as “ones to watch,” it is a (to put it mildly) a frantic dash from venue to queue to venue to queue and back to the BFC for a quick cuppa before starting all over again. London Fashion Week is an incredibly enjoyable dash to get to all the events in time, but a dash none the less.

On Friday (17th September 2010) Amelia’s Magazine had the pleasure of touching base with Eun Jeong’s S/S 11 static presentation in the alcoves of the Russell Chambers in Covent Garden. The designer’s studio presentation was set amidst the odd jumble of relics frequently obtained during the industrious weeks leading up to London Fashion Week.

The press pack moved hapazadly through the three rooms of the exhibition documenting the clothes positioned on mannikins or the exceptionally pretty seated or standing models who occupied the fringes of the space, within and enclosed by the detritus of the design process.

Illustration by Jo Cheung

One of the presentation rooms consisted entirely of props painted white, which rather effectively set off the crystal-embellished shoes. The white dresses saw a return to the draping with which Eun Jeung won the Fashion Fringe award in 2008.

The main room – whose entrance was achieved after a brisk walk up five flights of stairs – where the models were positioned, produced an eye catching jumpsuit, whose beautifully delicate floral pattern was reminiscent of Future Classics.

The third attic room occupied solely by mannikins included a dress which resonated in its simplicity. The tunic was completed by intricate black beading contrasted with delicate drapes across the breadth of the dress.

Looking at the standard of Eon Jeung’s designs for S/S 2011, it is hard to believe that it was only a few years ago Eun Jeong graduated from THAT Central Saint Martin’s MA.

Illustration by Jo Cheung

During the lead up to the S/S 2011 collections, Amelia’s Magazine heard the rather exciting news that Eun Jeong is also an illustrator – Eun we would love to see your drawings!

Categories ,british fashion council, ,draping, ,Eun Jeong, ,Fashion Fringe, ,floral, ,illustrations, ,Jo Cheung, ,lace, ,London Fashion Week, ,S/S 2011, ,Saint Martins MA, ,SS11

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Eun Jeong (by Georgia)


Illustration by Jenny Robins

I remember blogging about Eun Jeong eons ago, drugs enticed by her pretty minimalism with a crisp all-white palette one season. For me, web she most certainly stood out amongst even the top hot-ticketers of London Fashion Week and I had an inkling she wouldn’t be a one-seasoner. I was therefore thrilled and curious upon bagging an invitation to one of her two fashion shows in Covent Garden during fashion week.??


All photography by Georgia Takacs

I sat next to a lovely blogger named Hannah Newton of London Town’s a go go in another clever catwalk invention of a loop around the room, order with audience-members sitting on rows inside and outside of the square. We both shamelessly ruffled through our large goody bags with tiny goodies – cosmetics and a little heart-shaped purse by Kipling. And we didn’t bother with ‘acting the part of a fashionista’ all nonchalant and ‘oh! I get free overpriced make-up on a daily basis, sweetheart. It’s no biggie.’  We’re students and we were blooming happy with our freebies.??


Illustration by Kerri-Ann Hulme

We just knew that the intimate set-up would result in bagging some great up-close shots of the clothes and getting a good look at the detail and fabric. Then, after a long wait sitting by the runway (as is always the way with fashion shows), 1930s music was suddenly bouncing off the walls and the models took to the oddly-shaped catwalk.

It looked to me as if the collection had been inspired by Britain in war-time. Every model wore bronzed make-up with bronzed skin all over their body and the clothes themselves were British in many respects – pleats and wool and ruffles with lady-like cuts all over the joint. There were elegant camel-coloured coats and full-skirts that began at the waist and dropped to the floor in pressed pleats.


Illustration by Madi Illustrates

Bows and lace were everywhere. They both seem to be a common theme this season. Delicate bows were placed on skinny leather waist-belts and thick white lace acted as beautiful underskirts.

It wasn’t all classic tea-party tailoring, however. There were a fair few twists and turns along the way. Pleated skirts bore asymmetric ruffles and tails down one side and a certain set of dresses definitely seemed to stand-out amongst the thick fabrics and classic lady-wear – bright yellow numbers that screamed out an utterly architectural print, resembling the Golden Gate Bridge.

Jeong’s seemingly favourite design ethos of white white white reappeared this season with a fair few outfits almost entirely in creams and white that flowed down in thick luscious fabric – a pure and almost evangelical look that passed off beautifully.

I now know why I was taken with Eun Jeong right from her Fashion Fringe debut. Her clothes are beautiful, classic, unique and, most of all, wearable. I could, for example, most definitely see an strong office woman walking into work every day and turning heads in Eun Jeong’s statement-take on both the classical and the quintessentially British. I loved it.

See more of Jenny Robins’ illustrations in Amelia’s Compendium of Fashion Illustration!

Categories ,1930s, ,A/W 2011, ,british, ,catwalk, ,Covent Garden, ,Eun Jeong, ,Fashion Fringe, ,Golden Gate Bridge, ,Kipling, ,London Fashion Week, ,London Town’s a go go, ,pleats, ,review, ,Ruffles, ,Wartime, ,Womenswear

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