Amelia’s Magazine | Pre LFW interview: Jacob Kimmie

Louse Goldin

GOLD_SS10_0272The first designer tipped for great things later this week is Louise Goldin, stuff drugs who last month was named as the winner of the illustrious Fashion Forward sponsorship scheme. Renowned for her innovative knitwear designs including; short figure enhancing knitted dresses, pharm separates and swimwear, shop Louise often incorporates both unusual weaving techniques and futuristic patterns earning her the epithet ‘Queen of Knits’.

LouisegoldinWhilst busily producing designs for her eponymous label Louise also finds to work on her esteemed collections for Topshop, with this spring seeing her debut a capsule footwear range of studded court shoes set to put the fierce back into fashion week.
Louise Goldin is showing at LFW at 3:15pm on Sunday 21st Feb in the Topshop space.

Bryce Aime

Bryce1One of my favourite designers of recent seasons has to be Bryce Aime, who launched his self named label back in 2006. A designer who understands the difference between conceptual and commercial design, Bryce’s unique combination offers his customers sexy and understated garments with a twist of edgy and dramatic tailoring.

bryce2Bryce’s current SS10 collection channels 50’s Parisian Chic, combining his classic tailoring techniques with futuristic body con structures to great effect.
Bryce Aime is showing at LFW at 11:30am on Saturday 20th Feb as part of On|Off.

Georgia Hardinge

georgia 1
Another great designer looking to make her stamp on the British fashion industry next season is that of Georgia Hardinge. Best known for her figure enhancing dresses, each garment is specifically designed to ‘map the silhouette and curves of the female line’.
georgia2With a penchant for avant-garde tailoring Georgia produces highly controlled yet progressive pieces which successfully juxtapose the futurism of sculptural design with femininity, empowering the her legion of customers without being overtly sexual.

Belle Sauvage

Belle1A relatively new label, having emerged on the scene in 2008, Belle Sauvage is the brainchild of design duo Virginia Ferreira and Christian Neuman. Best known for their eye-popping digital prints and electric use of colour, this is one brand who look set to achieve the unachievable, having the fashion world eating out of the palm of their hands.

belle_sauvage_ss10_650px_02Fresh for SS10 the enigmatic duo have sampled block colouring in shocking scarlet and electric blues creating a contrast to the clashing primary hues of the geometric graphic prints and trademark lipstick detailing visible throughout. With a subtle nod to futurism referenced throughout the collection you’ll see conical shaped breasts, origami-inspired directional cuts across the hips and the occasional boxy shoulder.
Belle Sauvage is showing at LFW at 5:00pm on Saturday 20th Feb as part of On|Off.

Gemma Slack

slack1The last designer I’m tipping for greatness at LFW is the one and only Gemma Slack. Having graduated last year, SS10 sees Gemma’s second post-graduate collection inspired by fetishised super heroines and metal girls. Never one to toe-the-line with conventional designs this season sees Gemma experimenting with leather, suede, aluminium and steel to produce a highly unique and futuristic collection.

slack2
Looking to empower women across the nation, Gemma’s collections tend to be bold, brash and above all strong. By using biomechanics to combine body and science, Gemma successfully replicates the ideology of transformation through costume.
Gemma Slack is showcasing a presentation at LFW between 5-8pm on Friday 19th Feb.
Louse Goldin

GOLD_SS10_0272The first designer tipped for great things later this week is Louise Goldin, ampoule who last month was named as the winner of the illustrious Fashion Forward sponsorship scheme. Renowned for her innovative knitwear designs including; short figure enhancing knitted dresses, separates and swimwear, Louise often incorporates both unusual weaving techniques and futuristic patterns earning her the epithet ‘Queen of Knits’.

LouisegoldinWhilst busily producing designs for her eponymous label Louise also finds to work on her esteemed collections for Topshop, with this spring seeing her debut a capsule footwear range of studded court shoes set to put the fierce back into fashion week.
Louise Goldin is showing at LFW at 3:15pm on Sunday 21st Feb in the Topshop space.

Bryce Aime

Bryce1One of my favourite designers of recent seasons has to be Bryce Aime, who launched his self named label back in 2006. A designer who understands the difference between conceptual and commercial design, Bryce’s unique combination offers his customers sexy and understated garments with a twist of edgy and dramatic tailoring.

bryce2Bryce’s current SS10 collection channels 50’s Parisian Chic, combining his classic tailoring techniques with futuristic body con structures to great effect.
Bryce Aime is showing at LFW at 11:30am on Saturday 20th Feb as part of On|Off.

Georgia Hardinge

georgia 1
Another great designer looking to make her stamp on the British fashion industry next season is that of Georgia Hardinge. Best known for her figure enhancing dresses, each garment is specifically designed to ‘map the silhouette and curves of the female line’.
georgia2With a penchant for avant-garde tailoring Georgia produces highly controlled yet progressive pieces which successfully juxtapose the futurism of sculptural design with femininity, empowering the her legion of customers without being overtly sexual.

Belle Sauvage

Belle1A relatively new label, having emerged on the scene in 2008, Belle Sauvage is the brainchild of design duo Virginia Ferreira and Christian Neuman. Best known for their eye-popping digital prints and electric use of colour, this is one brand who look set to achieve the unachievable, having the fashion world eating out of the palm of their hands.

belle_sauvage_ss10_650px_02Fresh for SS10 the enigmatic duo have sampled block colouring in shocking scarlet and electric blues creating a contrast to the clashing primary hues of the geometric graphic prints and trademark lipstick detailing visible throughout. With a subtle nod to futurism referenced throughout the collection you’ll see conical shaped breasts, origami-inspired directional cuts across the hips and the occasional boxy shoulder.
Belle Sauvage is showing at LFW at 5:00pm on Saturday 20th Feb as part of On|Off.

Gemma Slack

slack1The last designer I’m tipping for greatness at LFW is the one and only Gemma Slack. Having graduated last year, SS10 sees Gemma’s second post-graduate collection inspired by fetishised super heroines and metal girls. Never one to toe-the-line with conventional designs this season sees Gemma experimenting with leather, suede, aluminium and steel to produce a highly unique and futuristic collection.

slack2
Looking to empower women across the nation, Gemma’s collections tend to be bold, brash and above all strong. By using biomechanics to combine body and science, Gemma successfully replicates the ideology of transformation through costume.
Gemma Slack is showcasing a presentation at LFW between 5-8pm on Friday 19th Feb.
Louse Goldin

GOLD_SS10_0272The first designer tipped for great things later this week is Louise Goldin, visit who last month was named as the winner of the illustrious Fashion Forward sponsorship scheme. Renowned for her innovative knitwear designs including; short figure enhancing knitted dresses, more about separates and swimwear, erectile Louise often incorporates both unusual weaving techniques and futuristic patterns earning her the epithet ‘Queen of Knits’.

LouisegoldinWhilst busily producing designs for her eponymous label Louise also finds to work on her esteemed collections for Topshop, with this spring seeing her debut a capsule footwear range of studded court shoes set to put the fierce back into fashion week.
Louise Goldin is showing at LFW at 3:15pm on Sunday 21st Feb in the Topshop space.

Bryce Aime

Bryce1One of my favourite designers of recent seasons has to be Bryce Aime, who launched his self named label back in 2006. A designer who understands the difference between conceptual and commercial design, Bryce’s unique combination offers his customers sexy and understated garments with a twist of edgy and dramatic tailoring.

bryce2Bryce’s current SS10 collection channels 50’s Parisian Chic, combining his classic tailoring techniques with futuristic body con structures to great effect.
Bryce Aime is showing at LFW at 11:30am on Saturday 20th Feb as part of On|Off.

Georgia Hardinge

georgia 1
Another great designer looking to make her stamp on the British fashion industry next season is that of Georgia Hardinge. Best known for her figure enhancing dresses, each garment is specifically designed to ‘map the silhouette and curves of the female line’.
georgia2With a penchant for avant-garde tailoring Georgia produces highly controlled yet progressive pieces which successfully juxtapose the futurism of sculptural design with femininity, empowering the her legion of customers without being overtly sexual.

Belle Sauvage

Belle1A relatively new label, having emerged on the scene in 2008, Belle Sauvage is the brainchild of design duo Virginia Ferreira and Christian Neuman. Best known for their eye-popping digital prints and electric use of colour, this is one brand who look set to achieve the unachievable, having the fashion world eating out of the palm of their hands.

belle_sauvage_ss10_650px_02Fresh for SS10 the enigmatic duo have sampled block colouring in shocking scarlet and electric blues creating a contrast to the clashing primary hues of the geometric graphic prints and trademark lipstick detailing visible throughout. With a subtle nod to futurism referenced throughout the collection you’ll see conical shaped breasts, origami-inspired directional cuts across the hips and the occasional boxy shoulder.
Belle Sauvage is showing at LFW at 5:00pm on Saturday 20th Feb as part of On|Off.

Gemma Slack

slack1The last designer I’m tipping for greatness at LFW is the one and only Gemma Slack. Having graduated last year, SS10 sees Gemma’s second post-graduate collection inspired by fetishised super heroines and metal girls. Never one to toe-the-line with conventional designs this season sees Gemma experimenting with leather, suede, aluminium and steel to produce a highly unique and futuristic collection.

slack2
Looking to empower women across the nation, Gemma’s collections tend to be bold, brash and above all strong. By using biomechanics to combine body and science, Gemma successfully replicates the ideology of transformation through costume.
Gemma Slack is showcasing a presentation at LFW between 5-8pm on Friday 19th Feb.
Louse Goldin

GOLD_SS10_0272The first designer tipped for great things later this week is Louise Goldin, decease who last month was named as the winner of the illustrious Fashion Forward sponsorship scheme. Renowned for her innovative knitwear designs including; short figure enhancing knitted dresses, separates and swimwear, Louise often incorporates both unusual weaving techniques and futuristic patterns earning her the epithet ‘Queen of Knits’.

LouisegoldinWhilst busily producing designs for her eponymous label Louise also finds to work on her esteemed collections for Topshop, with this spring seeing her debut a capsule footwear range of studded court shoes set to put the fierce back into fashion week.
Louise Goldin is showing at LFW at 3:15pm on Sunday 21st Feb in the Topshop space.

Bryce Aime

Bryce1One of my favourite designers of recent seasons has to be Bryce Aime, who launched his self named label back in 2006. A designer who understands the difference between conceptual and commercial design, Bryce’s unique combination offers his customers sexy and understated garments with a twist of edgy and dramatic tailoring.

bryce2Bryce’s current SS10 collection channels 50’s Parisian Chic, combining his classic tailoring techniques with futuristic body con structures to great effect.
Bryce Aime is showing at LFW at 11:30am on Saturday 20th Feb as part of On|Off.

Georgia Hardinge

georgia 1
Another great designer looking to make her stamp on the British fashion industry next season is that of Georgia Hardinge. Best known for her figure enhancing dresses, each garment is specifically designed to ‘map the silhouette and curves of the female line’.
georgia2With a penchant for avant-garde tailoring Georgia produces highly controlled yet progressive pieces which successfully juxtapose the futurism of sculptural design with femininity, empowering the her legion of customers without being overtly sexual.

Belle Sauvage

Belle1A relatively new label, having emerged on the scene in 2008, Belle Sauvage is the brainchild of design duo Virginia Ferreira and Christian Neuman. Best known for their eye-popping digital prints and electric use of colour, this is one brand who look set to achieve the unachievable, having the fashion world eating out of the palm of their hands.

belle_sauvage_ss10_650px_02Fresh for SS10 the enigmatic duo have sampled block colouring in shocking scarlet and electric blues creating a contrast to the clashing primary hues of the geometric graphic prints and trademark lipstick detailing visible throughout. With a subtle nod to futurism referenced throughout the collection you’ll see conical shaped breasts, origami-inspired directional cuts across the hips and the occasional boxy shoulder.
Belle Sauvage is showing at LFW at 5:00pm on Saturday 20th Feb as part of On|Off.

Gemma Slack

slack1The last designer I’m tipping for greatness at LFW is the one and only Gemma Slack. Having graduated last year, SS10 sees Gemma’s second post-graduate collection inspired by fetishised super heroines and metal girls. Never one to toe-the-line with conventional designs this season sees Gemma experimenting with leather, suede, aluminium and steel to produce a highly unique and futuristic collection.

slack2
Looking to empower women across the nation, Gemma’s collections tend to be bold, brash and above all strong. By using biomechanics to combine body and science, Gemma successfully replicates the ideology of transformation through costume.
Gemma Slack is showcasing a presentation at LFW between 5-8pm on Friday 19th Feb.
I recently came across your designs for the first time at the Felicities press day and was amazed that your SS10 collection, treat ‘La Ville Sauvage’ was themed entirely around orchids. What made you choose this flower as your inspiration?
The “prettiness” of my clothes is a fervent revolt against mainstream ideology, doctor especially when so much in fashion looks same. I recently read Vivienne Westwood’s biography and was particularly taken by the idea that she champions “an outsider” in her work- the hooker, what is ed the dandy, and so on. It struck me how mainstream and boring these archetypes that she, and many others still – like McQueen and Galiano – often use to challenge and revolt the conservative mainstream elite. Unlike anywhere else, British fashion is foremost about being radical. As a foreigner with colonialist roots to Britain, Indonesia, Holland and Cape Malay slaves, it dawned on me that many of the themes that I toy with are about the new challenges to a conservative British society in retreat: globalisation and the encompassing neo-imperialist ideas of “being foreign, the exotic, and the savage”. The orchid is a metaphor for the exotic “otherliness” of my muse; both the contempt and perverted desire for the “savage”. Or, maybe I was just a little curious to see what an exotic English summer landscape would look like.

Jacob Kimmie SS10 La Fille Sauvage Look 14Imagery throughout courtesy of Jacob Kimmie

I read the biography on your website which states that you haven’t had any official fashion training, which is quite remarkable. When did you realise that you already possessed the skills (that others spend a lot of time and money learning) to produce such breathtakingly feminine collections?
I can’t remember the first time I picked up a needle and thread! I grew up in the townships of South Africa during its apartheid hey-day when we used to toyi-toyi (the protest dance you used to see in SA) in the streets to protest against the fascist establishment. It was during this time that, as a child, I used to make clothes for my cousin’s dolls (underneath the table) with the off-cut fabric while my aunts were making dresses for bridesmaids and dancers! They used to work in dress factories and would later buy fabric remnants to re-create the dresses to go dancing in. I guess my love for a type of narrative and decorative mood in fashion developed then alongside a desire to create clothes that celebrates femininity, a hyper-femininity against all odds maybe. You can’t really achieve that without knowing how to fit a dress on somebody, that instinctive way you handle fabric at your finger tips. I can’t design clothes from a self-expression point of view. It’s so self indulgent and boring in context of moving fashion forward! I used to be embarrassed that I didn’t go to university (I couldn’t afford to) to develop the “vocabulary” that seems to be the most important thing in fashion today. I sometimes wonder what I would have been like if I did…
A master’s degree in fashion means nothing to me. If you can make a dress you can eat. Why are so many fashion graduates not in work?

Jacob Kimmie SS10 La Fille Sauvage Look 5a

How did you break into the fashion industry, and do you have any advice for our readers on things they can do to stand out in the industry?
I don’t believe that you can break into fashion in that way. Yet so much of it does. You don’t suddenly realise one morning that you want to be dress maker or tailor, let alone a designer. My look comes across as that of a very established designer. There seems to be this thing in British fashion that when you start, you’ve got to be all angles, tucks and pleats. And hang out with cool fashion people at cool fashion places waiting to be discovered and be included on style.com to be seen as successful. I think this is because I know what my vision is, and what I’m trying to achieve together with a team who “gets” it. Having PR who believes in you is critical. I grew up in SA where you don’t get breaks. You have to work to achieve, let alone have a voice. Having a voice in fashion is pure indulgence. To be asked questions like these are a privilege. I have the good fortune being able to show off-schedule, which I love, because it’s smaller and edgier. I don’t believe in working hard. Work smart! Don’t for once believe that a degree gives you the tools to cut it. Doing fashion without skills is like looking for an extraordinary treasure without a map.

Jacob Kimmie SS10 La Fille Sauvage Look 9

What is your inspiration for FW10, and what can we expect from your upcoming LFW fashion show/presentation?
My studio is notorious for not having any pictures or mood boards up for collections which might seem bizarre for some considering that what I do is almost storybook like. My collections start with a mood, and I always seem to search for that in music. For FW10 I came across a funky remix of “It’s Yours”. It made me think of temples and religion! So I guess I’m going spiritual this season (smiles). I’m also collaborating with Ginta Siceva, a brilliant leather artist who’s designing breath taking accessories for the show and Aspinals Of London who supplies us with awesome leather gloves. And my good mate Steve Martland, the ultra-left wing radical classical composer might be adjusting a score… watch this space!

Jacob Kimmie SS10 La Fille Sauvage Look 8

How do you unwind after the stresses of LFW?
Unwind? What’s that?!

Jacob Kimmie SS10 La Fille Sauvage Look 3

What has been your career’s biggest highlight to date?
My mum flying in the day before my show and seeing my work on an international platform for the first time is my career highlight. In fashion, until you really crack it, it’s not always easy sailing. And even though some things can be overcome by throwing money, time and energy at it, nothing beats the feeling – the soaring delight – of approval from where it really counts. Oh, and seeing Alek Wek in my bullet dress, and then Kaya Scodelario in it and then Ellie Goulding wearing the magenta dress from the orchid collection in Just Jack and…

Jacob Kimmie SS10 La Fille Sauvage Look 1

Is there anything in particular that you are looking forward to accomplishing this decade?
Besides that I’d really like to tie Sarah Mower by the pussy-bow tails of her blouse to Colin McDowell’s trouser belt loops, I’d like to address your question regarding unwinding after the stresses of fashion week.

Categories ,’La Ville Sauvage’, ,Alek Wek, ,Aspinals Of London, ,Ellie Goulding, ,Felicities Designer Showroom, ,Galiano, ,Ginta Siceva, ,Just Jack, ,Kaya Scodelario, ,lfw, ,McQueen, ,Pre LFW interview: Jacob Kimmie, ,Sarah Mower, ,Steve Martland

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Amelia’s Magazine | Alice by Temperley’s 1st Birthday

Akamuti-replenishing rose facial oil
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

I first became enamoured with Akamuti skincare products when I discovered the brand in 2008 and subsequently interviewed them for the last print issue of Amelia’s Magazine. A family run business in Wales that creates gorgeous organic fairtrade products – what’s not to like? Time to find out what founder Lindsey Hedges is up to these days…

Why did you decide to set up business?
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, no rx herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, mixing up tiny amounts of creams and balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Why is being part of a family business so satisfying?
It’s good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

Akamuti skincare by Karina Yarv
Lindsey Hedges, founder of Akamuti. Illustration by Karina Yarv.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too. We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater. 
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world.

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey Hedges by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future.

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one. 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
What do you expect to top your Christmas bestsellers list this year?
At the moment, our Replenishing Rose Face Cream is selling very quickly so we are making lots of it to try to keep up with demand. Over the winter the skin tends to dry out much more (I know mine has!) so your skin will really appreciate a good, rich moisturiser to put back all the goodness which the cold weather takes out of it. Replenishing Rose Face Cream is a welcome treat for tired, hungry skin because it is very rich and softening, combining nourishing raspberry, precious pomegranate and rosehip oils with luxurious Rose Otto oil. I expect all our face creams and exotic butters to be the bestsellers over Christmas because they make lovely, unusual presents that are totally natural and ethical.

***************************

I recently chanced upon a bottle of Kalahari Watermelon Body Oil that had been kicking around in the back of my bathroom, and let me tell you it is a glorious treat after a brief interlude of using a cheap Superdrug moisturiser. It smells utterly heavenly and soaks in really well, leaving a delicate waft of essential oils in its wake. You too can shop with Akamuti on their website and at independent retailers across the country.
Akamuti by Jenny Lloyd
Akamuti by Jenny Lloyd.

I first became enamoured with Akamuti skincare products when I discovered the brand in 2008 and subsequently interviewed them for the last print issue of Amelia’s Magazine. A family run business in Wales that creates gorgeous organic fairtrade products – what’s not to like? Time to find out what founder Lindsey Hedges is up to these days…

Why did you decide to set up business?
Akamuti grew out of my passion for plants! I’ve always been interested in their role in tree medicine, more about herbalism and aromatherapy so it feels very natural to work with all these wonderful ingredients. Akamuti began in 2003 when I was only 20 years old and keen to start my own business. I think that being home schooled from the age of 10 instilled in me a very independent outlook on life and this streak has grown with me! The business started off in a really small way, search mixing up tiny amounts of creams and balms from raw ingredients – always using only the best natural ingredients that we could source. Then I would set off to the local health shops with my little box and try to sell them. It was really exciting to get a positive response and this spurred me on to set up a website so that people could order online. From these humble beginnings the business slowly but surely began to grow. Nowadays the whole family are involved in the business, with five of us working together. Our combined enthusiasm for a holistic way of living, eating and healing keeps our creativity focused, ensuring that our products reflect our ethics.

Akamuti skincare by Karina Yarv
Lindsey Hedges, founder of Akamuti. Illustration by Karina Yarv.

Why is being part of a family business so satisfying?
It’s good to work together because you have people you know that you can rely on in a crisis. We understand each better than anyone else and thankfully we all seem to rub along nicely so we make a good team.

How did you train yourself to make skincare products?
When I was 17 I did a herbal medicine course that taught me how to make balms and macerated oils, which was great fun to do in the kitchen. I loved drying herbs, hanging them from the airer so that they made a mess on the floor. I experimented, researched and got my hands dirty until I found a recipe that I was happy with. I’ve also worked in aromatherapy for many years so I know my ingredients inside out.

Akamuti-rose & marshmallow beauty mask
Akamuti’s Rose & Marshmallow beauty mask.

How is your organic vegetable garden, and do you grow any of your own ingredients?
I really love gardens and I’ve been trying my best to grow veg for years. This year I managed to coax some lovely potatoes out of the ground as well as salads, tomatoes and a million cucumbers. Sadly, my onions and garlic didn’t even get chance to see the sunshine this year (slugs!) but I plant them every year because it feels wrong not too. We have plenty of space so it’s been a dream of mine to grow our own ingredients for a few years now… I just need to find the time. I’m hoping to plant a lavender and rose garden at some point so that I can make a small amount of my own rosewater. 
 
Can you describe the set up in Wales?
We work from our workshop in a beautiful valley in south west Wales overlooking the Brechfa Forest. We have a smallholding so it’s not only home to us but a few unruly animals as well. It’s a truly inspirational place to live, with nature literally on the doorstep and natural beauty around every corner. I love the peace and quiet here, it really nourishes the soul.   

Akamuti-by-Nina-Hunter
Akamuti by Nina Hunter.

When you have visitors where do you take them out?
I would take them to our little town of Llandeilo to shop for organic bread and homemade ice cream, then we would visit Carreg Cennen Castle, dramatically perched on a limestone outcrop. I’d make sure we visited the seaside where there are countless coves to choose from, so we might just do them all. And to finish, we would end up in our local pub which has the best beer garden in the world.

What are the benefits of being in Wales, and the pitfalls?
I love the wild side of Wales most. It’s great to nip out the door and within minutes be in a forest, a meadow, or on a mountain. I love the trees and fields, the castles, the coastline, the views out to the Brecon Beacons, the stunning drive through the Towy Valley. There is a strong craft community here, we have several community run shops, and there is a lot of great food and farm produce about too. The pitfalls… what pitfalls!?
 
lindsey_akamuti_darren fletcher
Lindsey Hedges by Darren Fletcher.

Been anywhere else lately?
I’ve just got back from southern Snowdonia where I stayed at the foot of Cadair Idris. There is a beautiful lake there which I love. It is very cool and quiet – you could be anywhere in the world. I’ve also recently discovered the New Forest – I particularly like all the animals wandering freely through the villages.

How do you source your fairtrade organic ingredients?
Thankfully the internet makes this very easy. We find new suppliers quite quickly and many come by word of mouth. A lot of the time I stumble across people doing amazing things which I note down for the future.

What is the first thing you do when you want to invent a new product?
I make myself a coffee, find a comfy spot, get my notebook out and start writing. I think of what I want to achieve with the product and what I would like to go in it and then I start putting them together. I also brainstorm with everyone else. A bit like planning a garden, the best part is picking the plants! 

Akamuti-buttered rose & almond hand cream
Akamuti’s Buttered Rose & Almond Hand Cream.

What exciting new products are you working on at the moment?
I’m working on a flower based perfume at the moment, so I’m playing around with sandalwood, rose, jasmine and a number of other oils to get the best combination. I’ve decided to keep the perfume as an oil, much like the ancient Attar perfumes, which were based on sandalwood oil. I am a big fan of eastern aromatherapy and I like the way the scents make me drift away to the ancient lands of Persia or Anatolia in my mind.  

What is your favourite ingredient to work with and why?
I’ve got a few favourites but I’ll try and narrow them down. My first love is definitely Rose Otto oil – it works so well for many physical and emotional problems, as well as smelling beautiful. I also love working with Neroli essential oil because it is so uplifting. If an oil could have the quality of kindness then this is the one. 

Why should people buy your products?
Because they are good for the skin and the soul! They are made with 100% natural ingredients from start to finish without any additional rubbish, and we try our best to harness all of the natural goodness of trees, plants and flowers in each product so that our customers get the very best we can make. Our products are people and planet friendly, and they are affordable too.
 
Akamuti-replenishing rose facial oil
Akamuti’s Replenishing Rose Facial Oil.

What do you expect to top your Christmas bestsellers list this year?
At the moment, our Replenishing Rose Face Cream is selling very quickly so we are making lots of it to try to keep up with demand. Over the winter the skin tends to dry out much more (I know mine has!) so your skin will really appreciate a good, rich moisturiser to put back all the goodness which the cold weather takes out of it. Replenishing Rose Face Cream is a welcome treat for tired, hungry skin because it is very rich and softening, combining nourishing raspberry, precious pomegranate and rosehip oils with luxurious Rose Otto oil. I expect all our face creams and exotic butters to be the bestsellers over Christmas because they make lovely, unusual presents that are totally natural and ethical.

***************************

I recently chanced upon a bottle of Kalahari Watermelon Body Oil that had been kicking around in the back of my bathroom, and let me tell you it is a glorious treat after a brief interlude of using a cheap Superdrug moisturiser. It smells utterly heavenly and soaks in really well, leaving a delicate waft of essential oils in its wake. You too can shop with Akamuti on their website and at independent retailers across the country.
Contacts:

For all Press, buy information pills Marketing, Advertising and General Enquiries: Amelia

Please only email me with personal requests, NOT listings or mailouts, which I will simply delete without looking at. I check all accounts so your press releases will be seen and answered if I am interested.

Please note that we only tend to list an event if we think we can also review it, so we’re really quite picky about what we devote our time to promoting.

Fashion editor: Matt Bramford

Art PR mailouts and Listings: use this email please.

Music PR mailouts and Listings: use this email please.

Earth PR mailouts and Listings: use this email please.

Submissions:

If you would like to have something reviewed, write or illustrate for the website, then please contact the relevant email above, more details on this page.

Please note that if you don’t follow the guidelines then your email is likely to be ignored, as we get absolutely inundated with emails.
Contacts:

For all Press, this Marketing, page Advertising and General Enquiries of a PERSONAL NATURE: Amelia

Please only use the email above to contact me with personal requests, stuff NOT listings or mailouts, which I will simply delete without looking at. I check all accounts so your press releases will be seen and answered if I am interested.

Please note that we only tend to list an event if we think we can also review it, so we’re really quite picky about what we devote our time to promoting.

Fashion editor: Matt Bramford

Art PR mailouts and Listings: use this email please.

Music PR mailouts and Listings: use this email please.

Earth PR mailouts and Listings: use this email please.

Submissions:

If you would like to have something reviewed, write or illustrate for the website, then please contact the relevant email above, more details on this page.

Please note that if you don’t follow the guidelines then your email is likely to be ignored, as we get absolutely inundated with emails.

All photographs by Ester Kneen

The Paradise pub in Kensal Green played host last week to the first birthday celebration of fashion label Alice by Temperley.
The ‘English Eccentric’ theme attracted a crowd of fabulously dressed guests who drank Chambord cocktails, page aptly named; ‘Blushing Alice’ and ‘Somerset Breeze’ and ate haute-English-cuisine canapés prepared by head chef Tim Payne, former executive chef on Marco Pierre White’s Hells Kitchen. Some dressed in top hats and coat tails, this whilst others sported symbols of Britishness like Union Jacks and tartans.

Designer, Alice Temperley wore head to toe leopard print including a foot high hat from the Spring/Summer collection.
The star-studded guest list included Daisy Lowe, Ellie Goulding, Nick Grimshaw and Edith Bowman who turned out to celebrate the brand’s recent success.

The sister brand of Temperley London, Alice by Temperley has “it’s own fresh and accessible aesthetic,” and it’s first ever ‘Cruise’ collection, launched this month will be stocked in all leading international stores. The brand also has plans for it’s own London flagship store for 2011.

Since its creation last year the brand has gone from strength to strength, gaining a number of fans such as Beyoncé and Jessica Biel, along the way. The Notting Hill based label encompasses Britishness, making clothes for the ‘London girl’. The brand’s accessibility and affordability will no doubt lead to further success and we’re likely to see the growth of the brand in years to come.

Happy Birthday Alice by Temperley!

Categories ,Alice Temperley, ,british, ,daisy lowe, ,Edith Bowman, ,Ellie Goulding, ,fashion, ,Kensal Green, ,Leopard Print, ,london, ,Nick Grimshaw, ,Notting Hill, ,Paradise, ,party, ,Tim Payne

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Amelia’s Magazine | Lissie’s Star Is On The Ascendant.

Water Kerry Lemon thumb
Water Natasha-Thompson-Water-Umbrella-Editorial

It’s been sticky, viagra sale hasn’t it? The sunshine is all well and good whilst you are within spitting distance of a garden or beer garden (or a patch of pavement if you frequent the majority of London pubs), drug but battling with public transport, malady with people so far in your space that they may as well be inside you is no party. Some trains still seem to have the heating on and we are incessantly reminded to consider carrying a bottle of water with us which, curiously, makes me want to punch the drivers face in. Moving in any way other than a slow glide is ghastly in the heat. As one friend put it yesterday, ‘its like moving through hummus’.

Water Fritha Strickland

Where is this tirade taking us, you wonder? It is taking us to water. Or rather the lack of it. We have all seen the adverts that contain images of people in faraway countries using buckets to scoop putrid, fly-ridden water into canisters to use as drinking and cooking water. But the reality is that these images have become so pervasive in our consciousness that they simply cease to shock us. What’s that got to do with us? Whilst we are nowhere near the poverty of many countries with minimal access to safe drinking water, as the population rises and industrialisation increases, water will become more and more precious in all parts of the world.

WaterNatasha-Thompson-Water-Bath-Editorial

The northern, ironically much wetter, half of the country was aghast last month when the prospect of a hosepipe ban was floated before them. The rule only legislates against the equipment and not the water use, i.e. you could still tip the same amount of water over your garden, as long as you are not using the pipe. Oh, and it’s still ok to top up your swimming pool and wash the caravan. That repeated banging sound is my head hitting the table.

Water Kerry Lemon

With our once or even twice daily showering, long, luxurious bath’s, dishwashers, washing machines and hosepipes; We are a nation addicted to water. The government estimates that we each use about 150 litres of water a day, and rising. And right now? We couldn’t imagine our hot, hummusy lives without easy access to a glass of cold water and a cool shower. It’s a human right, right? The reality is that water is a finite resource. The days of using it with merry abandon are coming to an end, and we need to stop wasting it.

Water Michelle Urvall Nyrén

There are some glaring absurdities in our liberal water use. Whilst almost a billion people on the planet only have access to dirty, unsafe water, we flush our toilets with drinking water. This is bonkers. Most of our homes are un-metered too, meaning water is charged at a set rate. This means there is no financial incentive to reduce water use. Ofwat stats show that metered homes use much less water and save tons of money. (So, water powers that be, and Mr Cameron, please change that.)

Water Michelle Urvall Nyrén

Over the past year I have been trying to do my bit to save water, but I would also be very interested to hear your suggestions too, if you have them.

• Buy a non plastic bottle and refill it before you leave the house.
• If you have a garden, consider putting a water butt somewhere to collect water.
• If you own your house, would you consider harvesting rainwater (or greywater) to water your plants and flush your loo? Do you already do this?
• You don’t always need to flush after you wee. You probably saw this coming a mile off, but, all together now…if it’s yellow, let it mellow, if its brown, flush it down!
• Save any unfinished water dregs and pour them into a watering can or jug near the sink. Next time you need to water the plants you won’t have to fill the jug up as much.
• Instead of running the tap for ages to get cold water, put water straight out of the tap and into big bottles in the fridge.
• If you don’t have a double flush toilet you can get free water bags from Thames Water that fill up and save tons of water. Or you can just stick an old brick into the cistern.

So what’s your take on it? Are you a twice-daily-showerer, or a proud twice-a-weeker? Do you think it’s all pointless unless the government and authorities make changes? Do you already try to preserve water, and, if so, how? Couldn’t give two hoots, or are you a ‘be the change’ kinda person?

P.S. To learn more see Treehugger’s list of the top 5 documentaries to watch to understand the water crisis

Water Natasha-Thompson-Water-Umbrella-Editorial

It’s been sticky, erectile hasn’t it? The sunshine is all well and good whilst you are within spitting distance of a garden or beer garden (or a patch of pavement if you frequent the majority of London pubs), treat but battling with public transport, this with people so far in your space that they may as well be inside you is no party. Some trains still seem to have the heating on and we are incessantly reminded to consider carrying a bottle of water with us which, curiously, makes me want to punch the drivers face in. Moving in any way other than a slow glide is ghastly in the heat. As one friend put it yesterday, ‘its like moving through hummus’.

Water Fritha Strickland

Where is this tirade taking us, you wonder? It is taking us to water. Or rather the lack of it. We have all seen the adverts that contain images of people in faraway countries using buckets to scoop putrid, fly-ridden water into canisters to use as drinking and cooking water. But the reality is that these images have become so pervasive in our consciousness that they simply cease to shock us. What’s that got to do with us? Whilst we are nowhere near the poverty of many countries with minimal access to safe drinking water, as the population rises and industrialisation increases, water will become more and more precious in all parts of the world.

WaterNatasha-Thompson-Water-Bath-Editorial

The northern, ironically much wetter, half of the country was aghast last month when the prospect of a hosepipe ban was floated before them. The rule only legislates against the equipment and not the water use, i.e. you could still tip the same amount of water over your garden, as long as you are not using the pipe. Oh, and it’s still ok to top up your swimming pool and wash the caravan. That repeated banging sound is my head hitting the table.

Water Kerry Lemon

With our once or even twice daily showering, long, luxurious bath’s, dishwashers, washing machines and hosepipes; We are a nation addicted to water. The government estimates that we each use about 150 litres of water a day, and rising. And right now? We couldn’t imagine our hot, hummusy lives without easy access to a glass of cold water and a cool shower. It’s a human right, right? The reality is that water is a finite resource. The days of using it with merry abandon are coming to an end, and we need to stop wasting it.

Water Michelle Urvall Nyrén

There are some glaring absurdities in our liberal water use. Whilst almost a billion people on the planet only have access to dirty, unsafe water, we flush our toilets with drinking water. This is bonkers. Most of our homes are un-metered too, meaning water is charged at a set rate. This means there is no financial incentive to reduce water use. Ofwat stats show that metered homes use much less water and save tons of money. (So, water powers that be, and Mr Cameron, please change that.)

Water Michelle Urvall Nyrén

Over the past year I have been trying to do my bit to save water, but I would also be very interested to hear your suggestions too, if you have them.

• Buy a non plastic bottle and refill it before you leave the house.
• If you have a garden, consider putting a water butt somewhere to collect water.
• If you own your house, would you consider harvesting rainwater (or greywater) to water your plants and flush your loo? Do you already do this?
• You don’t always need to flush after you wee. You probably saw this coming a mile off, but, all together now…if it’s yellow, let it mellow, if its brown, flush it down!
• Save any unfinished water dregs and pour them into a watering can or jug near the sink. Next time you need to water the plants you won’t have to fill the jug up as much.
• Instead of running the tap for ages to get cold water, put water straight out of the tap and into big bottles in the fridge.
• If you don’t have a double flush toilet you can get free water bags from Thames Water that fill up and save tons of water. Or you can just stick an old brick into the cistern.

So what’s your take on it? Are you a twice-daily-showerer, or a proud twice-a-weeker? Do you think it’s all pointless unless the government and authorities make changes? Do you already try to preserve water, and, if so, how? Couldn’t give two hoots, or are you a ‘be the change’ kinda person?

P.S. To learn more see Treehugger’s list of the top 5 documentaries to watch to understand the water crisis

Water Natasha-Thompson-Water-Umbrella-Editorial

It’s been sticky, visit this site hasn’t it? The sunshine is all well and good whilst you are within spitting distance of a garden or beer garden (or a patch of pavement if you frequent the majority of London pubs), seek but battling with public transport, with people so far in your space that they may as well be inside you is no party. Some trains still seem to have the heating on and we are incessantly reminded to consider carrying a bottle of water with us which, curiously, makes me want to punch the drivers face in. Moving in any way other than a slow glide is ghastly in the heat. As one friend put it yesterday, ‘its like moving through hummus’.

Water Fritha Strickland

Where is this tirade taking us, you wonder? It is taking us to water. Or rather the lack of it. We have all seen the adverts that contain images of people in faraway countries using buckets to scoop putrid, fly-ridden water into canisters to use as drinking and cooking water. But the reality is that these images have become so pervasive in our consciousness that they simply cease to shock us. What’s that got to do with us? Whilst we are nowhere near the poverty of many countries with minimal access to safe drinking water, as the population rises and industrialisation increases, water will become more and more precious in all parts of the world.

WaterNatasha-Thompson-Water-Bath-Editorial

The northern, ironically much wetter, half of the country was aghast last month when the prospect of a hosepipe ban was floated before them. The rule only legislates against the equipment and not the water use, i.e. you could still tip the same amount of water over your garden, as long as you are not using the pipe. Oh, and it’s still ok to top up your swimming pool and wash the caravan. That repeated banging sound is my head hitting the table.

Water Kerry Lemon

With our once or even twice daily showering, long, luxurious bath’s, dishwashers, washing machines and hosepipes; We are a nation addicted to water. The government estimates that we each use about 150 litres of water a day, and rising. And right now? We couldn’t imagine our hot, hummusy lives without easy access to a glass of cold water and a cool shower. It’s a human right, right? The reality is that water is a finite resource. The days of using it with merry abandon are coming to an end, and we need to stop wasting it.

Water Michelle Urvall Nyrén

There are some glaring absurdities in our liberal water use. Whilst almost a billion people on the planet only have access to dirty, unsafe water, we flush our toilets with drinking water. This is bonkers. Most of our homes are un-metered too, meaning water is charged at a set rate. This means there is no financial incentive to reduce water use. Ofwat stats show that metered homes use much less water and save tons of money. (So, water powers that be, and Mr Cameron, please change that.)

Water Michelle Urvall Nyrén

Over the past year I have been trying to do my bit to save water, but I would also be very interested to hear your suggestions too, if you have them.

• Buy a non plastic bottle and refill it before you leave the house.
• If you have a garden, consider putting a water butt somewhere to collect water.
• If you own your house, would you consider harvesting rainwater (or greywater) to water your plants and flush your loo? Do you already do this?
• You don’t always need to flush after you wee. You probably saw this coming a mile off, but, all together now…if it’s yellow, let it mellow, if its brown, flush it down!
• Save any unfinished water dregs and pour them into a watering can or jug near the sink. Next time you need to water the plants you won’t have to fill the jug up as much.
• Instead of running the tap for ages to get cold water, put water straight out of the tap and into big bottles in the fridge.
• If you don’t have a double flush toilet you can get free water bags from Thames Water that fill up and save tons of water. Or you can just stick an old brick into the cistern.

So what’s your take on it? Are you a twice-daily-showerer, or a proud twice-a-weeker? Do you think it’s all pointless unless the government and authorities make changes? Do you already try to preserve water, and, if so, how? Couldn’t give two hoots, or are you a ‘be the change’ kinda person?

P.S. To learn more see Treehugger’s list of the top 5 documentaries to watch to understand the water crisis

Water Natasha-Thompson-Water-Umbrella-Editorial

It’s been sticky, recipe hasn’t it? The sunshine is all well and good whilst you are within spitting distance of a garden or beer garden (or a patch of pavement if you frequent the majority of London pubs), this web but battling with public transport, stuff with people so far in your space that they may as well be inside you is no party. Some trains still seem to have the heating on and we are incessantly reminded to consider carrying a bottle of water with us which, curiously, makes me want to punch the drivers face in. Moving in any way other than a slow glide is ghastly in the heat. As one friend put it yesterday, ‘its like moving through hummus’.

Water Fritha Strickland
Illustration by Fritha Strickland

Where is this tirade taking us, you wonder? It is taking us to water. Or rather the lack of it. We have all seen the images of people in faraway countries using buckets to scoop putrid, fly-ridden water into canisters to use as drinking and cooking water. But the reality is that these images have become so pervasive in our consciousness that they simply cease to shock us. What’s that got to do with us? Whilst we are nowhere near the poverty of many countries with minimal access to safe drinking water, as the population rises and industrialisation increases, water will become more and more precious in all parts of the world.

WaterNatasha-Thompson-Water-Bath-Editorial
Illustration by Natasha Thompson

The northern, ironically much wetter, half of the country was aghast last month when the prospect of a hosepipe ban was floated before them. The rule only legislates against the equipment and not the water use, i.e. you could still tip the same amount of water over your garden, as long as you are not using the pipe. Oh, and it’s still ok to top up your swimming pool and wash the caravan. That repeated banging sound is my head hitting the table.

Water Kerry Lemon
Illustration by Kerry Lemon

With our once or even twice daily showering, long, luxurious bath’s, dishwashers, washing machines and hosepipes; We are a nation addicted to water. The government estimates that we each use about 150 litres of water a day, and rising. And right now? We couldn’t imagine our hot, hummusy lives without easy access to a glass of cold water and a cool shower. It’s a human right, right? The reality is that water is a finite resource. The days of using it with merry abandon are coming to an end, and we need to stop wasting it.

Water Michelle Urvall Nyrén
Illustration by Michelle Urvall Nyrén

There are some glaring absurdities in our liberal water use. Whilst almost a billion people on the planet only have access to dirty, unsafe water, we flush our toilets with drinking water. This is bonkers. Most of our homes are un-metered too, meaning water is charged at a set rate. This means there is no financial incentive to reduce water use. Ofwat stats show that metered homes use much less water and save tons of money. (So, water powers that be, and Mr Cameron, please change that.)

Water Michelle Urvall Nyrén
Illustration by Michelle Urvall Nyrén

Over the past year I have been trying to do my bit to save water, but I would also be very interested to hear your suggestions too, if you have them.

• Buy a non plastic bottle and refill it before you leave the house.
• If you have a garden, consider putting a water butt somewhere to collect water.
• If you own your house, would you consider harvesting rainwater (or greywater) to water your plants and flush your loo? Do you already do this?
• You don’t always need to flush after you wee. You probably saw this coming a mile off, but, all together now…if it’s yellow, let it mellow, if its brown, flush it down!
• Save any unfinished water dregs and pour them into a watering can or jug near the sink. Next time you need to water the plants you won’t have to fill the jug up as much.
• Instead of running the tap for ages to get cold water, put water straight out of the tap and into big bottles in the fridge.
• If you don’t have a double flush toilet you can get free water bags from Thames Water that fill up and save tons of water. Or you can just stick an old brick into the cistern.

So what’s your take on it? Are you a twice-daily-showerer, or a proud twice-a-weeker? Do you think it’s all pointless unless the government and authorities make changes? Do you already try to preserve water, and, if so, how? Couldn’t give two hoots, or are you a ‘be the change’ kinda person?

P.S. To learn more see Treehugger’s list of the top 5 documentaries to watch to understand the water crisis

Water Natasha-Thompson-Water-Umbrella-Editorial
Illustration by Natasha Thompson

It’s been sticky, approved hasn’t it? The sunshine is all well and good whilst you are within spitting distance of a garden or beer garden (or a patch of pavement if you frequent the majority of London pubs), cure but battling with public transport, page with people so far in your space that they may as well be inside you is no party. Some trains still seem to have the heating on and we are incessantly reminded to consider carrying a bottle of water with us which, curiously, makes me want to punch the drivers face in. Moving in any way other than a slow glide is ghastly in the heat. As one friend put it yesterday, ‘its like moving through hummus’.

Water Fritha Strickland
Illustration by Fritha Strickland

Where is this tirade taking us, you wonder? It is taking us to water. Or rather the lack of it. We have all seen the images of people in faraway countries using buckets to scoop putrid, fly-ridden water into canisters to use as drinking and cooking water. But the reality is that these images have become so pervasive in our consciousness that they simply cease to shock us. What’s that got to do with us? Whilst we are nowhere near the poverty of many countries with minimal access to safe drinking water, as the population rises and industrialisation increases, water will become more and more precious in all parts of the world.

WaterNatasha-Thompson-Water-Bath-Editorial
Illustration by Natasha Thompson

The northern, ironically much wetter, half of the country was aghast last month when the prospect of a hosepipe ban was floated before them. The rule only legislates against the equipment and not the water use, i.e. you could still tip the same amount of water over your garden, as long as you are not using the pipe. Oh, and it’s still ok to top up your swimming pool and wash the caravan. That repeated banging sound is my head hitting the table.

Water Kerry Lemon
Illustration by Kerry Lemon

With our once or even twice daily showering, long, luxurious bath’s, dishwashers, washing machines and hosepipes; We are a nation addicted to water. The government estimates that we each use about 150 litres of water a day, and rising. And right now? We couldn’t imagine our hot, hummusy lives without easy access to a glass of cold water and a cool shower. It’s a human right, right? The reality is that water is a finite resource. The days of using it with merry abandon are coming to an end, and we need to stop wasting it.

Water Michelle Urvall Nyrén
Illustration by Michelle Urvall Nyrén

There are some glaring absurdities in our liberal water use. Whilst almost a billion people on the planet only have access to dirty, unsafe water, we flush our toilets with drinking water. This is bonkers. Most of our homes are un-metered too, meaning water is charged at a set rate. This means there is no financial incentive to reduce water use. Ofwat stats show that metered homes use much less water and save tons of money. (So, water powers that be, and Mr Cameron, please change that.)

Water Michelle Urvall Nyrén
Illustration by Michelle Urvall Nyrén

Over the past year I have been trying to do my bit to save water, but I would also be very interested to hear your suggestions too, if you have them.

• Buy a non plastic bottle and refill it before you leave the house.
• If you have a garden, consider putting a water butt somewhere to collect water.
• If you own your house, would you consider harvesting rainwater (or greywater) to water your plants and flush your loo? Do you already do this?
• You don’t always need to flush after you wee. You probably saw this coming a mile off, but, all together now…if it’s yellow, let it mellow, if its brown, flush it down!
• Save any unfinished water dregs and pour them into a watering can or jug near the sink. Next time you need to water the plants you won’t have to fill the jug up as much.
• Instead of running the tap for ages to get cold water, put water straight out of the tap and into big bottles in the fridge.
• If you don’t have a double flush toilet you can get free water bags from Thames Water that fill up and save tons of water. Or you can just stick an old brick into the cistern.

So what’s your take on it? Are you a twice-daily-showerer, or a proud twice-a-weeker? Do you think it’s all pointless unless the government and authorities make changes? Do you already try to preserve water, and, if so, how? Couldn’t give two hoots, or are you a ‘be the change’ kinda person?

P.S. To learn more see Treehugger’s list of the top 5 documentaries to watch to understand the water crisis


Illustration by Abi Daker

A while back I happened to catch a performance by Lissie at the Old Queens Head in Angel. I hadn’t planned on watching her – truth be told, viagra 40mg I was there to check out the band before her; but my curiosity was piqued as I watched the room fill up with an expectant and excited audience, view all craning their necks and standing on their tippy toes to get a better view of the girl serenading us. It’s been a while since I saw someone so captivating. Golden haired, freckled and just a slip of a thing, Lissie entranced the room who in turn treated her to a hushed and reverential silence, punctuated only by bursts of spirited applause and cheers. I watched the audience watching her. Everyone seemed transported out of their location; away from the top room of a pub on grimy old Essex Road and into the world that Midwestern native come Californian girl Lissie inhabits, laced with the scent of orange blossom, filled with wide open skies, winding rivers and smokey mountains, and night-times spent on porches with nothing but a guitar, a couple of beers and a pack of Marlboro Reds . No wonder we were all enchanted.

A couple of weeks later, I got to meet the busy Lissie. In the time between, Lissie had appeared on Jools Holland, toured around Europe, duetted with Ellie Goulding at The Great Escape, and graced the airwaves, all in the name of the hectic promotion of her debut album, Catching a Tiger (hot on the heels of the release of last years Why You Runnin’ EP). The phrase ‘riding a juggernaut’ comes to mind with Lissie; bursting into our consciousness with the brightest of starts. The day we met was a rare moment of down time; her touring schedule is in a constant state of flux – stretching to accommodate gigs that are being added on a daily basis, and Lissie had only just made it back from the previous nights gigs in Manchester and Newcastle. Curled up wearing her newest acquisition – a red jacket with white piping brought from a charity shop up North which made her look, she remarked cheerily, like “Santa Claus”, she lamented the ever decreasing amount of free time but was laughingly quick to note that it’s “a quality problem- it’s only busy because it’s going well, if no-one liked the music then there wouldn’t be things for me to do!” As Amelia’s Magazine is nothing if not versatile in its roles, I was happy to take on the guise of English Tourist Board representative, and suggest a list of places to visit when she finally gets a day off; though when that day will be, we will never know! ( FYI, Lissie was especially keen on the visit to Hampton Court Palace idea). As she munched on a healthy beetroot salad – my lunch advice was a visit to Jerk City in Soho for some fattening salt fish patties; probably best that not all of my suggestions get listened to) – I decided to find out just where this free-spirited songbird got her start in life.

“I always loved to sing, I was a pretty outspoken, strong willed little kid! I got a little shyer and more introverted when I got older but as a kid I used to stomp my feet when I walked (swings arms in a very determined manner), I was always talkin’… My family were really sweet and encouraging, but at school I would get into a lot of trouble because I would talk back, I always knew what was best for me, and when other people used to tell me what was best for me, I would be like “uh oh! Not gonna do it!” (laughs) I loved to sing, so becoming a songwriter was a great way for me to express my feelings, you know. I wasn’t always great at talking about things, and so I could write these little melodies…. even as a little kid, I would sing my feelings. I sang to my sister; I do recall tape recording this mean song about her, and leaving a tape recorder about her under her bedroom door and then pressing play and running away! (laughs) And then in high school I went through my phase of being more introverted – I pierced my nose, got a tattoo, started smoking,….I did my own thing cause I didn’t really fit in to any particular group. I started writing music, taught myself guitar and then started working at this coffee shop where I could play.”

What type of music were you listening to then?
Music wise, when I was younger I was into folk, Americana, musical theatre, and then in high school I was into country and gangsta rap

Those are two very different genres!
You wouldn’t think that these are similar in any way, but when you listen to either country or rap, it’s people telling their story. Indie rock can be more obtuse or obscure. Country and rap is some one speaking in the first person, you know? It’s more like, “this is my story, this is my experience.”

Do you respond to music that is more heartfelt and honest?
Totally, but I like all kinds of stuff. Although I don’t really listen to music to get inspired for my own music.

Did you move to California immediately after high school?
First I went to Colorado, to go to study at Colorado State. I was playing music and sang with a DJ there, and he ended up getting our song placed on tv shows. That was a catalyst for me; I realised that I could make a living making music, maybe eventually a good living! And then I went and did a semester of school (our version of uni) in Paris. I was singing there as well; I met a woman who helped me get shows in bars, and I also got some stuff played on college radio. After that I dropped out of school, and moved to LA – only cause I figured that that’s where you go when you want to be a singer!


Illustration by Abi Daker

Comparisons have been made to the hazy and bohemian rock n’ roll that came out of Laurel Canyon in the 70′s (think Joni Mitchell, The Doors, and Stevie Nicks). Lissie’s 2010 version is honed from living in an area not more than a mile or two away; Beachwood Canyon, a creative hub of artists and musicians and a world away from the plastic glamour and sheen of Beverly Hills. Los Angeles is known for chewing up and spitting up many a wide eyed starlet and ingenue, but strong-willed Lissie was never going to be one of the victims….
I don’t know if it’s me being stubborn, or being from the Mid West, but….I’m not bullshit, I don’t want bullshit in my life. I’m still nice, you know? I was never tempted by (the LA madness.) I always knew what I wanted to do. And I wasn’t immediately successful… I had figured that by 22 I was gonna make a record, and I didn’t make one till I was 26. But I was never like “I’m never going to be successful, maybe I need to be skinnier, or prettier, or I need to start doing drugs!

A year ago (while dealing with the messy end of a relationship) Lissie made a decision – part gut instinct, part cosmic order – to leave LA and head north to the tranquil town of Ojai, a place that she had never even stepped foot in…

Do you get inspired by the peace of Ojai?
Unfortunately I was more inspired to write when I was in Hollywood, because there was more to get worked up about. (sighs) There was this guy that I dated…… we broke up and our breakup process was drawn out and painful, which gave me a lot of material (laughs). Part of the reason why I moved was because it felt like my family was broken, and I needed a change. I put it out there; I was on a plane coming back from Tennessee and…. sometimes I just say what I want, and try to have faith that it will happen, and this is the weird thing; I found myself sitting next to two people who lived in Ojai, and I told them that I was heading back to LA, and they suggested I visit Ojai. So I got back to LA and instantly knew that I couldn’t be there; there was something in me that said “you have to move to Ojai, even though I had never been there before!” I went online, and found this house that cost less than my apartment in LA . I put down a deposit and moved, gone! And it was the best thing for me. I totally healed my heart there, and got myself in a position where I could really focus on myself, and what I need to do. I live alone, with my dog, I go for walks – it’s so peaceful.

While you’re here, you have a summer of touring in England?
Yeah, every day we get a revised schedule. We’re (Lissie and her band) doing festivals for the next few months, and in October, November and December there will be at least one thing a month going on in England, so it’s unclear whether we will just stay here or start our momentum in the States, ’cause I still have to go promote my album over there. I don’t exactly know what’s going to be happening, but it’s all good.

Categories ,album, ,americana, ,blues, ,california, ,Ellie Goulding, ,folk, ,glastonbury, ,Joni Mitchell, ,Jools Holland, ,Lissie, ,The Great Escape Festival, ,tour

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Amelia’s Magazine | Festival Preview: Dot-to-Dot


Illustration by Naomi Law

For the last day of  the Sketchbook Pop-Up Shop, case Susie Bubble of Style Bubble fame gave a lecture on Newburgh St, bookending an event that celebrated the creative arts in a social and relaxed atmosphere complete with illustrations all over the walls. As one of the more prolific bloggers out there, Susie Bubble is someone I have ‘followed’ for a long time owing to her quality of photos and copy as well as her evidently well-researched posts. The Style Bubble blog started in 2006 as an outlet for Susie’s opinions, naturally developing a huge following with mentions in i-D magazine, The Financial Times and numerous awards within the blogging world in a relatively short space of time (that’s the online world for you!).
 
Susie has already written an excellent post on the ‘pop up social space’, and as the last speaker at the event ties things up quite nicely – she even featured on the cover of their very first issue. Teaching herself web coding at the age of 13, Susie was always destined to make a foray into the online world. Her blog has grown quickly over the last four years and rather than a ‘what to wear now’ site endorsing celebrity-led trends, Style Bubble is full of Susie’s musings and ideas of what she really thinks. ‘I would only stop blogging if ideas run out’, she said. Not much chance of that in London…
 
Following a few questions from the audience on branding, sponsorship and advertising it was very refreshing to hear Susie’s responses reflecting the idea that a blog should be a personal passion rather than a way to increase traffic and generate sales, as an all encompassing business or brand. ‘I don’t see what a Style Bubble app would bring to the iPad’ she reveals, and equally she doesn’t see a future or market for paid blogs. If they are controlled by the brand themselves she can see the merits, though – ‘if a brand have a blog, especially some of the more secretive design houses, it is a good idea as long as the content is interesting’.   
 
Content is key, and she advises that in order to make a mark in the blogosphere, a blog must bring something new to the table. If you are in need of some more inspiration, Susie uses The Guardian fashion pages, The Coveted, and Jak&Jil for fashion news.

She understands that fashion, especially luxury fashion, is not always ethically sound, and where ‘it is impossible to investigate every choice’ we make on clothing we must be aware of the sources of our purchases. Broad generalisations can confuse consumers; for example, not everything made in China needs to be avoided. When choosing items, Susie goes for what feels right. ‘Buying luxury clothes is selfish. I ask myself if it feels nice or looks good on me’. On her own style, she made it very clear that it’s a personal choice, but in terms of A/W10 predicitons, its ‘texture, texture, texture’! Mix it up and make it your own – for S/S go for pastels and embroidery.
 
One of the nicest elements to Susie’s character is the honesty and modesty in with which she answered the questions. The London-based blogger loves the constantly developing creativity in our city, and how there are opportunities to turn your hand to whatever you want, describing herself as a ‘fraud’ with no formal training! At the moment Susie is unsure how to progress with the blog. Now in a ‘pondering phase’, she doesn’t see herself working with a ‘team’ as it is such a personal project – just her and her handy boyfriend for the photos!
 
3 facts you might like to know:
 
1. She voted Lib Dem
2. She wears her hair up when its windy
3. She was incredibly flattered when Daphne Guinness wrote about her in the FT (who wouldn’t be?!)

 
As well as some consulting work, she has some mysterious up and coming projects, so keep an eye out…


Illustration by Naomi Law

For the last day of  the Sketchbook Pop-Up Shop, price Susie Bubble of Style Bubble fame gave a lecture, purchase bookending an event that celebrated the creative arts in a social and relaxed atmosphere complete with illustrations all over the walls. As one of the more prolific bloggers out there, stomach Susie Bubble is someone I have ‘followed’ for a long time owing to her quality of photos and copy as well as her evidently well-researched posts. The Style Bubble blog started in 2006 as an outlet for Susie’s opinions, naturally developing a huge following with mentions in i-D magazine, The Financial Times and numerous awards within the blogging world in a relatively short space of time (that’s the online world for you!).
 
Susie has already written an excellent post on the ‘pop up social space’, and as the last speaker at the event ties things up quite nicely – she even featured on the cover of their very first issue. Teaching herself web coding at the age of 13, Susie was always destined to make a foray into the online world. Her blog has grown quickly over the last four years and rather than a ‘what to wear now’ site endorsing celebrity-led trends, Style Bubble is full of Susie’s musings and ideas of what she really thinks. ‘I would only stop blogging if ideas run out’, she said. Not much chance of that in London…
 
Following a few questions from the audience on branding, sponsorship and advertising it was very refreshing to hear Susie’s responses reflecting the idea that a blog should be a personal passion rather than a way to increase traffic and generate sales, as an all encompassing business or brand. ‘I don’t see what a Style Bubble app would bring to the iPad’ she reveals, and equally she doesn’t see a future or market for paid blogs. If they are controlled by the brand themselves she can see the merits, though – ‘if a brand have a blog, especially some of the more secretive design houses, it is a good idea as long as the content is interesting’.   


Illustration by Naomi Law
 
Content is key, and she advises that in order to make a mark in the blogosphere, a blog must bring something new to the table. If you are in need of some more inspiration, Susie uses The Guardian fashion pages, The Coveted, and Jak&Jil for fashion news.

She understands that fashion, especially luxury fashion, is not always ethically sound, and where ‘it is impossible to investigate every choice’ we make on clothing we must be aware of the sources of our purchases. Broad generalisations can confuse consumers; for example, not everything made in China needs to be avoided. When choosing items, Susie goes for what feels right. ‘Buying luxury clothes is selfish. I ask myself if it feels nice or looks good on me’. On her own style, she made it very clear that it’s a personal choice, but in terms of A/W10 predicitons, its ‘texture, texture, texture’! Mix it up and make it your own – for S/S go for pastels and embroidery.
 
One of the nicest elements to Susie’s character is the honesty and modesty in with which she answered the questions. The London-based blogger loves the constantly developing creativity in our city, and how there are opportunities to turn your hand to whatever you want, describing herself as a ‘fraud’ with no formal training! At the moment Susie is unsure how to progress with the blog. Now in a ‘pondering phase’, she doesn’t see herself working with a ‘team’ as it is such a personal project – just her and her handy boyfriend for the photos!
 
3 facts you might like to know:
 
1. She voted Lib Dem
2. She wears her hair up when its windy
3. She was incredibly flattered when Daphne Guinness wrote about her in the FT (who wouldn’t be?!)

 
As well as some consulting work, she has some mysterious up and coming projects, so keep an eye out…


Illustration by Naomi Law

For the last day of  the Sketchbook Pop-Up Shop, cialis 40mg Susie Bubble of Style Bubble fame gave a lecture, symptoms bookending an event that celebrated the creative arts in a social and relaxed atmosphere complete with illustrations all over the walls. As one of the more prolific bloggers out there, sildenafil Susie Bubble is someone I have ‘followed’ for a long time owing to her quality of photos and copy as well as her evidently well-researched posts. The Style Bubble blog started in 2006 as an outlet for Susie’s opinions, naturally developing a huge following with mentions in i-D magazine, The Financial Times and numerous awards within the blogging world in a relatively short space of time (that’s the online world for you!).
 
Susie has already written an excellent post on the ‘pop up social space’, and as the last speaker at the event ties things up quite nicely – she even featured on the cover of their very first issue. Teaching herself web coding at the age of 13, Susie was always destined to make a foray into the online world. Her blog has grown quickly over the last four years and rather than a ‘what to wear now’ site endorsing celebrity-led trends, Style Bubble is full of Susie’s musings and ideas of what she really thinks. ‘I would only stop blogging if ideas run out’, she said. Not much chance of that in London…
 
Following a few questions from the audience on branding, sponsorship and advertising it was very refreshing to hear Susie’s responses reflecting the idea that a blog should be a personal passion rather than a way to increase traffic and generate sales, as an all encompassing business or brand. ‘I don’t see what a Style Bubble app would bring to the iPad’ she reveals, and equally she doesn’t see a future or market for paid blogs. If they are controlled by the brand themselves she can see the merits, though – ‘if a brand have a blog, especially some of the more secretive design houses, it is a good idea as long as the content is interesting’.   


Illustration by Naomi Law
 
Content is key, and she advises that in order to make a mark in the blogosphere, a blog must bring something new to the table. If you are in need of some more inspiration, Susie uses The Guardian fashion pages, The Coveted, and Jak&Jil for fashion news.

She understands that fashion, especially luxury fashion, is not always ethically sound, and where ‘it is impossible to investigate every choice’ we make on clothing we must be aware of the sources of our purchases. Broad generalisations can confuse consumers; for example, not everything made in China needs to be avoided. When choosing items, Susie goes for what feels right. ‘Buying luxury clothes is selfish. I ask myself if it feels nice or looks good on me’. On her own style, she made it very clear that it’s a personal choice, but in terms of A/W10 predicitons, its ‘texture, texture, texture’! Mix it up and make it your own – for S/S go for pastels and embroidery.
 
One of the nicest elements to Susie’s character is the honesty and modesty in with which she answered the questions. The London-based blogger loves the constantly developing creativity in our city, and how there are opportunities to turn your hand to whatever you want, describing herself as a ‘fraud’ with no formal training! At the moment Susie is unsure how to progress with the blog. Now in a ‘pondering phase’, she doesn’t see herself working with a ‘team’ as it is such a personal project – just her and her handy boyfriend for the photos!
 
3 facts you might like to know:
 
1. She voted Lib Dem
2. She wears her hair up when its windy
3. She was incredibly flattered when Daphne Guinness wrote about her in the FT (who wouldn’t be?!)

 
As well as some consulting work, she has some mysterious up and coming projects, so keep an eye out…

Now in its sixth year, health the annual Dot-to-Dot Festival has evolved from a small one-day festival similar to London’s Camden Crawl into a sprawling beast that takes over three British cities at the end of every May. Headlined this year by the Mystery Jets and Ellie Goulding, information pills it’s become something of a rite of passage for many bands trying to break the UK’s music scene – charting the rise up and fall down the lineups from year to year is as good a barometer as any for assessing the success of recent indie bands, and many a time I’ve seen a group go from playing an empty venue at the festival only to come back to the same venue a month later for the same band’s first headlining tour and, on the back of hype, the place will be bulging. In many ways it’s similar to festivals like Brighton’s Great Escape, which showcase new bands as much as put on ones that have existing fanbases.

The festival is the pet project of DHP, the long-established gig promoter from Nottingham. As well as promoting tours they found themselves, in the early years of the last decade, in the position of owning all of the city’s main live music venues (meaning, in order of size from smallest to biggest, the Bodega, Rescue Rooms, Stealth, and the venerable Rock City). Using their monopoly they established the first Dot-to-Dot in 2005, with the event, staged across all their venues plus the large Students’ Union of Nottingham Trent University, proving a massive success with headliners like Ladytron and Radio 4. The size and prestige of the festival rapidly expanded – the next year saw headlining sets from British Sea Power and Buck 65 (notably, 2008′s headliner Get Cape. Wear Cape. Fly. was present at the very bottom of the lineup), and an increase in capacity.

After DHP purchased Bristol’s Thekla venue they expanded the festival to the city in 2007, with the entire festival taking place on one day and then shifting over to the other city on the next. 2008 had the festival spread out over the whole weekend, with the lineups swapping between the cities over the weekend. Whilst widely seen as a huge success by attendees (it’s got something of a legendary reputation amongst people lucky enough to have been there, that year), the sheer size and ambition of the thing meant that DHP had to drop the idea for 2009, returning to two cities with one day each. This year’s innovation, however, sees the festival spread out to three cities with one day each, with Manchester joining the fun. Will it cause organisational meltdown? Born Ruffians‘ 2009 set was cut short by their getting stuck on the motorway on the way back from Bristol, and I know they weren’t the only ones, but knowing that not every band is guaranteed to show up somehow makes the thing more interesting, not less.

Last year’s lineup was heavily focused on the burgeoning no-wave revival (shitgaze, if you will), with bands like Vivian Girls and Crystal Stilts gathering most of the crowds. This year’ selection avoids any such thematic bunching – Los Campesinos! take their place on the posters alongside Beach House, whilst there’s also a rare chance to catch the legendary Liars live.

Top tips for smaller bands to look out for, though: O.Children (whom we interviewed not long ago), Yuck (whom I saw live and thought were AWESOME), Team Ghost (like M83, but more so), Washed Out, and Goldheart Assembly. It’s never failed to be fun day in the sun (or rain), and chances are you’ll be returning to the same venues later in the year to see some of the same bands play to much larger audiences once everyone else catches up.

Categories ,2010, ,Beach House, ,bristol, ,Crystal Stilts, ,DHP, ,Dot to Dot, ,Ellie Goulding, ,festival, ,Get Cape. Wear Cape. Fly., ,girls, ,Goldheart Assembly, ,ian steadman, ,Indie, ,liars, ,Los Campesinos, ,manchester, ,Mystery Jets, ,New, ,nottingham, ,O Children, ,Showcase, ,Team Ghost, ,Vivian Girls, ,Washed Out, ,yuck

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