Amelia’s Magazine | Lu Flux introduces Sea and Be Seen A/W 2011 and A-Lu-Ha S/S 2012 collections

Lu-Flux-SS-2012-by-Antonia-Parker
Lu Flux S/S 2012 by Antonia Parker.

This year Lu Flux decided to show in the main exhibition area of London Fashion Week, away from Estethica for the first time. I was delighted to see that her stand was the usual riot of colour, a return to the mix and match patchwork aesthetic from which she strayed a tiny bit last season. Under the desk was a giant cookie, created by Millie’s Cookies as a winning design for their Cookie Couture Collection. It was inspired by her new S/S 2012 A-Lu-Ha collection, with bold swirls based on the design of a Tiki mask. It’s been awhile since I checked in with ACOFI featured eco designer Lu Flux, so it’s definitely time to catch up on the past two seasons.

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux A/W 2011 by Estelle Morris
Lu Flux A/W 2011 by Estelle Morris.

For your A/W 2011 collection you worked with Shetland wool producers Jamieson & Smith – how did this come about and did you learn anything interesting about wool production on your recent trip to the Shetland isles?
I have always appreciated and supported British manufacturers and the use of local produce; I believe that Jamieson & Smith represent the essence of this very well. I am also drawn to the Shetland Islands and was very intrigued to understand the natural and careful processing of the wool, which uses the crofters’ traditional and precious methods from start to finish. 

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux A/W 2011 by SarahJayneDraws
Lu Flux A/W 2011 by Sarah Jayne Morris.   

The collection was inspired by creatures of the deep sea – how did this translate into the full collection, which features some opulent velvets and beautiful bold prints?
The collection takes moments from the deep dark depths of the sea and exaggerates their textures and forms, the embroidery for example references the bioluminescent creatures and the fabric was manipulatated to resemble giant clams and anemones.    

Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux AW 2011 sea and be seen
Lu Flux Sea & Be Seen Autumn Winter 2011 by Sam Parr
Lu Flux Sea & Be Seen A/W 2011 by Sam Parr.

Sea & Be Seen is in the shops now – where can fans of Lu Flux find a piece in the UK?
You can find the new collection in Labour of Love in Islington, London, 69b Broadway Market, East London and Wolf & Badger in West London.


Your videos are always truly wonderful – what were your storyboard ideas for A/W 2011? It has a very decadent esoteric and otherworldly feel.
The A/W 2011 Sea & Be Seen video portrays a group of pleasure seekers tired of each other’s company and so to entice a change of mood the hostess offers a mysterious and magical gift. The gift unleashes the dreamy aquatic motifs of the collection which whirl around the velvet-draped den, sending spirits rocketing. Neil O’Driscoll (the director that I work with) wanted to introduce more animation following on from the S/S 2011 film and so we used the illustrations from the prints (drawn by Dan Arnold) and brought them to life.  

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux S/S 2012 by Amber Grayson
Lu Flux S/S 2012 by Amber Grayson.


You have given the S/S 2012 A-Lu-Ha video a retro feel thanks to the soundtrack and camera work, was this a deliberate attempt to get away from a too heavily Hawaiian feel, and what inspired it? Food also features heavily – what dictated your choice of food?
There was quite a prominent sense of the 60’s in the Hawaiian imagery and research that I looked at during the initial stages of the collection, so the soundtrack for Barbarella seemed quite complimentary. British car boot sales and village fetes combined with an English tea party were the influences for the elements of food in the video, which is why we used things like blancmange, jelly, tea, hundreds and thousands, and even a Victoria sponge cake covered in sand. Blancmange is quite simply disgusting if you haven’t tried it by the way!

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux S/S 2012 by Antonia Parker
Lu Flux S/S 2012 by Antonia Parker.

This season sees a return to your colourful patchwork best… what is it that you love most about creating fashion and which processes can you not live without?
I love that I am able to create fashion every day and I like to think about my garments being found in all four corners of the world, seen by a worldwide audience. I would say patchworking is my inherent process, as it is my signature technique and I include it in all of my collections.    

Lu Flux SS 2012 A-Lu-Ha
Lu Flux SS 2012 A-Lu-Ha
Lu Flux Tiki face by Amber Grayson
Lu Flux Tiki face by Amber Grayson.

What do you think it is in your DNA that makes you so attracted to colourful whimsy? Can you directly relate it back to anything you grew up with or fell in love with as a child?
Ha! I must have been born on a patchwork rug! Well I have learnt a lot from my mum in terms of the methods I use. My first making memory I have is of myself, my mum and my cousin making ragdolls together -mine had long black plaited wool hair in bunches but we never got around to creating the facial features. I still have her, but I have never put a face on her.    

Lu Flux SS 2012 by Megan Turner-Jones
Lu Flux S/S 2012 by Megan Turner-Jones.

Do you ever take notice of wider fashion trends, or indeed other trends in life and do these ever effect the way you design?
I don’t really take any notice of the trends going on around me; I just design and build in my own world.

Lu Flux S/S 2012 by Estelle Morris
Lu Flux S/S 2012 by Estelle Morris.

What started on you the path of design for the current collection – eg tiki masks and aloha style – A-Lu-Ha!
It was a day in the depths of winter and I was listening to Hawaii Hour on Angel radio (an Isle of Wight radio station with the tag line Music for the Mature Listener) and it played brilliant non-stop vintage Hawaii songs. I think that was the seed of inspiration which led me to this collection. 

Lu Flux S/S 2012 by Lesley T Spencer
Lu Flux S/S 2012 by Lesley T Spencer.

I really love the way your champion other designers on your own blog. For example you have friends all over the world such as Judi of Vanguard Works and Studio Tipi – where do you meet these people and will you collaborate with any of them?
Well Judi actually found me; she has a couple of my dresses. I love discovering new artists and illustrators, it opens more doors and by collaborating with them it adds other dynamic elements to my work.    

Lu Flux S/S 2012 by Estelle Morris
Lu Flux S/S 2012 by Estelle Morris.

How do you find out about Lu Flux fans such as the Japanese blogger Chiaki, and who would your ideal Lu Flux wearer be?
I found out about Chiaki through my Japanese agents who are constantly updating me on the goings on in Japanese fashion and press. I like it when people wear outfits which match their character, like Brie Larson for example. She is an American actress who stars in a show called The United States of Tara and she wore my Boo Boo Bear dress. After meeting her I thought they went hand in hand.

You can read more about Lu Flux in Amelia’s Compendium of Fashion Illustration.

Categories ,69b Broadway Market, ,A-Lu-Ha, ,A/W 2011, ,ACOFI, ,Amber Grayson, ,Antonia Parker, ,Barbarella, ,Boo Boo Bear, ,Brie Larson, ,Chiaki, ,crofting, ,Dan Arnold, ,Eco fashion, ,Estelle Morris, ,Hawaii Hour, ,Hawaiian, ,isle of wight, ,Jamieson & Smith, ,japanese, ,Labour of Love, ,Lesley T Spencer, ,London Fashion Week, ,Lu Flux, ,Megan Turner-Jones, ,Millie’s Cookies, ,S/S 2012, ,Sam Parr, ,Sarah Jayne Morris, ,Sea & Be Seen, ,Shetland Islands, ,Shetland Wool, ,Studio Tipi, ,Tiki, ,United States of Tara, ,Vanguard Works, ,Wolf & Badger

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jasper Conran


Illustration by Natasha Thompson

Autumn Winter 2010’s ‘DeCon’ is the second collection Masha Ma has shown at Vauxhall Fashion Scout, order her MA collection was bought by B Store and she has since gone from strength to strength, winning the Mouse Ji Best International Innovation Award at the 2009 CCDC China Contemporary Design Contest.


Illustration by Avril Kelly

Building on her predominantly white and silver ‘Icebreaker’ collection for Spring Summer 2011, Masha Ma used a subtle palette for Autumn Winter, injected with flashes of colour. Patent scarlet thigh high boots and contrast edged exposed zips complemented heavy yet tactile cashmere in a palette of dove grey, eggshell, scarlet, taupe and powder beige.


Illustrations by Maria del Carmen Smith

High-waisted pencil skirts, hourglass silhouettes, bright red lips and victory rolls added a touch of Mad Men, whilst sculpted waterfall folds, leather panelling and Swarovski elements kept the look contemporary and luxurious.

Masha Ma played with the subtle deconstruction and accentuation of the female form, pairing subtly flamboyant cascading shapes with fluid skin-tight elements. The union of contrasting textures and a striking palette created a captivating range of looks that left the audience wanting more.


Illustrations by Maria Papadimitriou

Flashes of scarlet were seen again in the form of cropped high gloss mitts; collars were all high; neatly rolled or delicately starched and geometric.
Figure-hugging skirts were zipped halfway to reveal a flash of pillarbox red; zipped boot sleeves revealed skyscraper spike heels. Hair was slicked back into soft buns and coiffed into twists over the ear.


Illustration by Natasha Thompson

All in all this was a refreshing and original collection, I’m sure I’m not the only one eagerly awaiting Masha Ma’s offering for Spring Summer 2012!

All photography by Naomi Law

You can see more of Natasha Thompson’s illustrations in Amelia’s Compendium of Fashion Illustration.

Illustration by Natasha Thompson

Autumn Winter 2010’s ‘DeCon’ is the second collection Masha Ma has shown at Vauxhall Fashion Scout, salve her MA collection was bought by bStore and she has since gone from strength to strength, winning the Mouse Ji Best International Innovation Award at the 2009 CCDC China Contemporary Design Contest.


Illustration by Avril Kelly

Building on her predominantly white and silver ‘Icebreaker’ collection for Spring Summer 2011, Masha Ma used a subtle palette for Autumn Winter, injected with flashes of colour. Patent scarlet thigh high boots and contrast edged exposed zips complemented heavy yet tactile cashmere in a palette of dove grey, eggshell, scarlet, taupe and powder beige.


Illustrations by Maria del Carmen Smith

High-waisted pencil skirts, hourglass silhouettes, bright red lips and victory rolls added a touch of Mad Men, whilst sculpted waterfall folds, leather panelling and Swarovski elements kept the look contemporary and luxurious.

Masha Ma played with the subtle deconstruction and accentuation of the female form, pairing subtly flamboyant cascading shapes with fluid skin-tight elements. The union of contrasting textures and a striking palette created a captivating range of looks that left the audience wanting more.


Illustrations by Maria Papadimitriou

Flashes of scarlet were seen again in the form of cropped high gloss mitts; collars were all high; neatly rolled or delicately starched and geometric.
Figure-hugging skirts were zipped halfway to reveal a flash of pillarbox red; zipped boot sleeves revealed skyscraper spike heels. Hair was slicked back into soft buns and coiffed into twists over the ear.


Illustration by Natasha Thompson

All in all this was a refreshing and original collection, I’m sure I’m not the only one eagerly awaiting Masha Ma’s offering for Spring Summer 2012!

All photography by Naomi Law

You can see more of Natasha Thompson’s illustrations in Amelia’s Compendium of Fashion Illustration.


Illustration by Natasha Thompson

Autumn Winter 2011’s ‘DeCon’ is the second collection Masha Ma has shown at Vauxhall Fashion Scout; her MA collection was bought by bStore and she has since gone from strength to strength, salve winning the Mouse Ji Best International Innovation Award at the 2009 CCDC China Contemporary Design Contest.


Illustration by Avril Kelly

Building on her predominantly white and silver ‘Icebreaker’ collection for Spring Summer 2011, decease Masha Ma used a subtle palette for Autumn Winter, injected with flashes of colour. Patent scarlet thigh high boots and contrast edged exposed zips complemented heavy yet tactile cashmere in a palette of dove grey, eggshell, scarlet, taupe and powder beige.


Illustrations by Maria del Carmen Smith

High-waisted pencil skirts, hourglass silhouettes, bright red lips and victory rolls added a touch of Mad Men, whilst sculpted waterfall folds, leather panelling and Swarovski elements kept the look contemporary and luxurious.

Masha Ma played with the subtle deconstruction and accentuation of the female form, pairing subtly flamboyant cascading shapes with fluid skin-tight elements. The union of contrasting textures and a striking palette created a captivating range of looks that left the audience wanting more.


Illustrations by Maria Papadimitriou

Flashes of scarlet were seen again in the form of cropped high gloss mitts; collars were all high; neatly rolled or delicately starched and geometric.
Figure-hugging skirts were zipped halfway to reveal a flash of pillarbox red; zipped boot sleeves revealed skyscraper spike heels. Hair was slicked back into soft buns and coiffed into twists over the ear.


Illustration by Natasha Thompson

All in all this was a refreshing and original collection, I’m sure I’m not the only one eagerly awaiting Masha Ma’s offering for Spring Summer 2012!

All photography by Naomi Law

You can see more of Natasha Thompson’s illustrations in Amelia’s Compendium of Fashion Illustration.

Jasper Conran A/W 2011 by Emmi Ojala
Jasper Conran A/W 2011 by Emmi Ojala.

I’ll be honest writing this review has been a massive challenge. Shortly after enjoying the sublime craftsmanship, physician skills and undeniable beauty of Jasper’s show I ran to the On|Off venue and managed to get in to Charlie Le Mindu’s extravaganza. Had I written up Jasper before the manic sprint to Charlie I could have waxed lyrical on every piece. I remember being enthralled and excited by the collection. I even went backstage and saw the clothes up close. But the cold hard fact is that these two designers and as such shows, pills inhabit two very different worlds. After being left reeling and inspired by Charlie Le Mindu, it has been hard to do justice to Jasper Conran. For it was a stunning show.

Jasper Conran A/W 2011 by Kerri-ann Hulme
Jasper Conran A/W 2011 by Kerri-Ann Hulme.

Last year Carnaby Street celebrated its fiftieth anniversary, rejoicing in a time when London was the centre of the trendiest youth movement at the time. Something tells me this has subconsciously filtered into the minds of several designers. The swinging sixties are back and the models at Jasper Conran definitely reflected this. A mix of Bardots, Shrimptons, and gamine girls filled the runway.

At first glance this collection was perhaps a little too literal in its inspiration. Barbarella meets fembot catsuits were there a plenty. However on closer inspection the craftsmanship that went into each piece was of an inordinately high order. Succeeding in simplicity and clean lines is no mean feat. This was no shock and awe show, allowing instead both the playful and sophisticated nature of the girls to shine through. So from a designers perspective seeing the precision binding and, the open seams held together with just the odd bartack here and there was beautiful.

Jasper Conran A/W 2011 by Kerri-Ann Hulme
Jasper Conran A/W 2011 by Kerri-Ann Hulme.

The muted chocolate, copper and aubergine tones balanced out the otherwise monochrome palette, and prevented the collection tipping over into a mere regurgitation of times gone by. Suede was laser cut to give a crocodile effect. Leather was cut into small squares that bounced playfully with model as she walked. The silhouette may have been familiar but the working of the fabric and the surface decoration was right up to date. In particular one minidress matt white sequins were mixed with opalescent ones to create an otherworldly reptilian skin. The final pieces consisted of light flowing chiffon dresses that continued the sixties feel and the playful element of the collection.

It’s been said that when a woman with cheap perfume walks past that’s all you smell, but when woman wearing a beautiful fragrance walks by you smell a beautiful woman. If the same can be said about clothes all you’ll see from this show are beautiful women.

Categories ,Barbarella, ,BFC, ,Brigitte Bardot, ,Carnaby Street, ,Charlie le Mindu, ,Emmi Ojala, ,Jasper Conran, ,Jean Shrimpton, ,Kerri-Ann Hulme, ,lfw, ,London Fashion Week, ,Somerset House

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