Amelia’s Magazine | The Wonderful World of Prangsta Costumiers

“It was when we were awarded a giant golden penis at the Erotic Awards, pilule that has to be my best moment here so far. It was a fashion show that went really well and everything came to plan.” Holly Jade picked up, cure with grinning pride, a huge, winged and golden figurine of male genitalia. As manager of a successful London business, you might expect a more contained answer from Holly, who sits adorned with silver chains, ripped tights and purple streaked hair. Wait a second. Scrap that.

Prangsta Costumiers is far from conventional. “We don’t try and be something that we’re not.” And quite rightly so. Why play the fashion game when their concept already oozes the type of London decadence, imagination and crisp tailoring that one would expect from the likes of Westwood? Seem like an overstatement? Well, yes. But don’t knock this place until you’ve seen it.

I first came across Prangsta when strolling through the streets of New Cross with my mum (as you do). We stopped outside the barred up, clouded shop window and strained our eyes through the metal, trying to fathom what this place was. Despite my mum’s adamance that it was a brothel, she confidently ducked under the corrugated iron and called out for any possible inhabitants. A French lady emerged. She beckoned us inside, casually wearing a riding helmet (as one also does).

An Aladdin’s cave still is the only way to describe it. Trunks and dressers spilling with jewels, brooches, elaborate belts, crowns and masks; dishevelled bustiers heaped with wigs and mad fabric; a trapeze swinging from the ceiling. There was no order. It was undisputed beautiful chaos.

The best part? Every costume is hand-made and tailored by the tight-nit Prangsta team. “We try to purchase as little material as possible so we go to a lot of vintage markets and also get a lot of materials donated to us. We take apart old costumes and old fabrics and then restore them and make them into our own Prangsta designs.” This kind of eco-awareness has been a core principle of Prangsta ever since Melanie Wilson founded the company in 1998. “She studied fashion at Central Saint Martins and really hated how wasteful the fashion industry was portrayed to her.”

Theatrical and period costume dominates Prangsta’s extensive mish-mash gallery of stunning work. A Victorian suited wolf, a burlesque fox or perhaps a two of diamonds playing card? (The shop does have an astonishingly brilliant Alice in Wonderland collection). Simply enter their hidden world and you could transform into characters you barely knew of. Hell, you could make up your own! Or at least leave the imagination to Holly herself, who styles her clients’ costumes rather than creating the pieces in their 1500 square foot studio in Deptford.

I of course guided the conversation onto that 21st birthday party of one Daisy Lowe. Daisy, her mother Pearl and several members of the star-studded guestlist were dressed by Holly and her talented team. Daisy, in particular, wore floor-skimming jaw-dropping ‘Ice Queen’-esque attire. “It was great… They are rock n’ roll royalty. Daisy is a lovely girl and a pleasure to dress.”  ? ?And their impressive list of clients doesn’t end there. Prangsta have also dressed The Noisettes (Shingai, the lead singer, used to work for the company), the Moulettes, the White Stripes, the BBC2 comedy drama ‘Psychoville’ and, get this, have even dressed Florence & The Machine.

Holly insists, however, that dressing such high-flying stars aren’t considered amongst Prangsta’s greatest achievements. I know. ‘You what?’ was my reaction too. But she continued… “I think it’s more of an achievement that we’ve been going like this for 12 years. We’ve made everything ourselves and we’re a London-based local business. Everyone works really hard. We work long hours, sometimes 12 hour days, and keeping the business running I think is more of an achievement.”

And she’s right. The Prangsta team do seem to work incessantly hard. They don’t just simply lend beautiful costumes to individuals. They tour all different festivals throughout the summer. They organize community nights for local performers and artists. They scour markets and thrift stores for the beautiful trinkets and treasures you’ll see placed around their shop. They even run their own dressmaking classes which take place in their Deptford studio. “Classes are taught by Mel and two of her seamstresses,” she says. I then of course comment on the advantage to the class members by being taught by Melanie, being an ex-Saint Martin’s student and pioneer of this mad palace. Holly even mentioned to me how Melanie began squatting in the building that we were sitting in. “Mel started out completely alone, from nothing.”How’s that for a success story?

I also just HAD to ask about that haunting but quirky shop-front that had my mum so convinced we were about to come across prostitutes. Holly laughed when I told of her of this.  ?“We do what we can. We’re in New Cross, not in Soho. And I guess we’re quite an urban team. We’re quite subversive, eccentric characters. It is quite dilapidated but we’re a small business in a rundown area.” But no excuses were necessary. I really and truly loved the subversive exterior. And, well, the mysterious look of Prangsta is certainly parallel with the mysterious Melanie, who apparently prefers not to do interviews (damn, eh?).  ? ?Prangsta sure has got a good thing going, but they’re not stopping there. They have pretty big plans for future expansion. “One day we will have an online shop. People will be able to click on, say, a little hat and will be able to request one to be made for them. Within the next five years I’d say we’d like to be working on expanding our costume collection and maybe pump out a fashion collection aswell. We’d like to break through this wall to next door so that we can have an exhibition space and put a lot of costumes up on the walls like a bit of a gallery, have some music playing with a DJ, have some chai on the go. Above all, we want to provide a really quality service by restoring and recycling aswell as contributing to the community.”

After seeing the place for the second time, and speaking to Holly, it appears that not only Prangsta’s enchanting costumes, but also it’s intriguing story and extensive achievement is a true example of what those young, fun, London minds are made of.

Prangsta can be found at 304, New Cross Road, London. ?Costumes are between £80-100 to rent for 5 days and are also sold at individual prices. ?Their next dressmaking classes begin on Wednesday 22nd September from 7 – 9.30pm and cost £200. There is a maximum class size of 10 (so get in there quick if you’re interested!).

Categories ,Aladdin, ,Alice in Wonderland, ,BBC2, ,Costume, ,daisy lowe, ,Dress, ,fashion, ,Florence & the Machine, ,Holly Jade, ,london, ,New Cross, ,Pearl Lowe, ,Prangsta, ,the Noisettes, ,Victoriana, ,Vivienne Westwood

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Amelia’s Magazine | University of Central Lancashire: Graduate Fashion Week 2012 Catwalk Review

Hayley Harrison GFW 2012 UCLan by Alice Hair

Hayley Harrison by Alice Hair

Before attending my first Graduate Fashion Week show, I had a little look around the stands to see what would jump out at me without the glitz and glamour of the catwalk. University of Central Lancashire immediately got my attention thanks to full-sized toiles of Xiaoping (Fiona) Hwangs intricately pleated clothing on display. I chatted with UCLan lecturer Kate Ball, who gave me her tips of who to look out for on the catwalk. Xiaoping was on her list, as well as Claire Acton‘s hair-inspired silhouettes with oversized perspex hair clips, Talia Golchin who created silhouettes based on old Victorian brothel imagery and Emma Guilfoyle who experimented with large-scale prints of John Major. “It all sounds a bit mad but it’s done in a really innovative way,” assured Kate, and after flipping through student portfolios and seeing amazing use of colour, pattern and a healthy dose of illustration (always good) I was ready for the catwalk show.

Claire Acton

Claire Acton GFW 2012 UCLan by Alia Gargum
Claire Acton GFW 2012 UCLan by Alia Gargum

Claire Acton opened the show with, well exactly what lecturer Kate Ball described, but much better than I imagined. Fun ideas are great, but fun ideas produced to this standard are amazing. Fabric was turned into strong graphic lines by clever strips cut to look like hair, pinned out of the way of the printed faces peeking underneath. Young, exciting and colourful, Claire was a perfect choice to open the show with, and the use of perspex accessories (which seemed to be everywhere this graduate fashion week) was spot-on. Claire has already been raved about in the press for her impressive collection, as well as a runner-up for the Gold Award. I’m expecting we’ll see more of her brilliantly executed work soon.

Talia Golchin

Talia Golchin GFW 2012 UCLan by Alia Gargum
Talia Golchin GFW 2012 UCLan by Alia Gargum

For Talia’s collection curvy, illustrated female figures balanced on top of oversized masculine boiler suits or floaty dresses printed with lips and moustaches. It may not be to everyone’s taste, but I could appreciate the strength of the concept here: much like something a Vivienne Westwood or Masion Martin Margiela in-the-making would do, it was bold wearable art that challenged what you would expect to see on a catwalk.

Hayley Harrison

Hayley Harrison GFW 2012 UCLan by Alia Gargum

Hayley Harrison‘s collection was full of loud, eye-popping colour, but done in an exceptionally smart way. Strong lines, crisp structured white shirts and plastic draped as if it was silk made me want to look, look, and look again at her workmanship. Lecturer Kate Ball summed up this year’s graduates by commenting on how much they all experimented with surface pattern and print, which was evident in the hazy polka-dot neon pattern used for this collection.

Hayley Harrison GFW 2012 UCLan by Alia Gargum
Hayley Harrison GFW 2012 UCLan by Alia Gargum

I love polka dots- japanese artist Yayoi Kusama, the ‘Princess of Polka Dots‘ uses them in everything, (and has recently collaborated with Louis Vuitton) and while using so many variations in one look could be over-crowded, Hayley Harrison added just enough to each outfit.

Emma Guifoyle

Emma Guilfoyle GFW 2012 UCLan by Alia Gargum

Thatcher-ite style seems to be in big favour recently, and graduate Emma Guilfoyle took it to an incredible level with conceptual fashion. The illustrative John Major print made an appearance with an Andy Warhol-like punch, framed by extended version of 80′s power shoulders. Emma made it beautiful with excellent colour combinations such as mint and white or pink and brown tweed sections, adding little touches such as iridescent pailettes or rosettes emblazoned with ‘Vote!’. I also like that she included a matching bag – a massive part of any female politician’s trademark look.

GFW collection by Emma Guilfoyle
Graduate collection by Emma Guilfoyle

Emma Guilfoyle GFW 2012 UCLan by Alia Gargum
Emma Guilfoyle GFW 2012 UCLan by Alia Gargum

Steph Cunningham

Steph Cunningham GFW 2012 UCLan by Alia Gargum
Steph Cunningham GFW 2012 UCLan by Alia Gargum

Trompe l’oeil digital prints with a hint of 90′s Versace: Steph Cunningham hit the mark with patterned suits, dresses and separates in an array of rich colours. I loved the gilded frame print used as an edging to the bottom and waist of a skirt or as the lapels on a coat (reminiscent of Mary Katrantzou), as well as the jumble of images that reminded me of a tapestry, echoing the feminine silhouettes perfectly.

Graduate Collection by Steph Cunningham
Graduate Collection by Steph Cunningham
Graduate Collection by Steph Cunningham

Xiaoping (Fiona) Huang
For each graduate’s work I saw, I would put a star next to my notes against a few who really impressed me, and Xiaoping Huang was definitely one of them. Already intrigued by the toiles on the UCLan stand and the heads up from a lecturer, I was not prepared for the incredible collection about to come down the catwalk. Incredible – and I mean incredible as Xiaoping has since been awarded the Zandra Rhodes Textiles award for her work – variations of accordion pleats in a ton of primary colours came bounding down the catwalk. Models changed from stiff structures to delicately shrouded forms in Issey Miyake-like softly pleated silks, then to bouncing, walking, jack-in-the boxes.

Xiaoping (Fiona) Huang GFW 2012 UCLan by Alia Gargum
Xiaoping (Fiona) Huang GFW 2012 UCLan by Alia Gargum
Xiaoping (Fiona) Huang GFW 2012 UCLan by Alia Gargum

It was like Xiaoping Huang wasn’t just designing, she was playing with her skills, visually exploring the ways she could stretch her abilities. There was so much to see, and so many details that you could spend forever pouring over. Lecturer Kate Ball told me that Xiaoping is even involved in creating a set of ‘shrinkable furniture‘ and I began to see correlations between her work and Hussein Chalayan‘s famous collapsable, wearable furniture collections.

Graduate Collection by Xiaoping Huang

Seeing how successfully this collection turned out from looking over a teaser toile at the UCLan stand was the perfect end to the show. I cannot wait to see more from Xiaoping Huang, as well as the other graduates from such a talented group. Look out fashion world, there are some super-designers in waiting.

Xiaoping (Fiona) Huang GFW 2012 UCLan by Alia Gargum

Categories ,90s, ,Alice Hair, ,Andy Warhol, ,Claire Acton, ,Earls Court, ,Emma Guilfoyle, ,Gold Award, ,Graduate Fashion Week, ,Hayley Harrison, ,illustration, ,Issey Miyake, ,John Major, ,Kate Ball, ,Louis Vuitton, ,Maison Martin Margiela, ,Mary Kantrantzou, ,shrinkable furniture, ,Steph Cunningham, ,Talia Golchin, ,Textile Award, ,University of Central Lancashire, ,Versace, ,Vivienne Westwood, ,Xiaoping Huang, ,Yayoi Kusama, ,Zandra Rhodes

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Amelia’s Magazine | Vivienne Westwood Shoes, An Exhibition 1973 – 2010, at Selfridges


Naomi Campbell wears Vivienne Westwood (1993), viagra sale illustrated by Krister Selin

It isn’t very often that a specific fashion designer is singularly celebrated for their contributions to fashion; when the V&A presented the Vivienne Westwood retrospective in 2004, medicine fashion fans were delirious at the opportunity to revel amongst the creations of our most fashionable Dame. This month, viagra the team at Selfridges reopen the Westwood archives and present a glorious exhibition devoted entirely to Vivienne Westwood’s revolutionary footwear.


Vivienne Westwood, illustrated by Abi Daker

What began as a calm stroll into central London on a bank holiday Monday soon descended into chaos – it was absolutely heaving (and to those of you shouting OF COURSE IT WAS YOU BLOODY IDIOT at the screen – yeah, I know). A text to remind me I was going to a party at Shoreditch House as early as 6pm didn’t help either, so me and the other half legged it down Oxford Street to catch the exhibition, and thank heavens we did.

Located in the chic Ultralounge on the lower ground floor of Selfridges (where previous exhibitions and pop-ups have occurred, including the brilliant 100 years of Selfridges display), the room features long rows of glass cabinets holding a huge selection of Westwood footwear from over the years. The black walls are sparse, with a few large images from advertising campaigns and of Our Viv herself dotted here and there, and a show reel of some of Westwood’s awe-inspiring catwalk shows at the back of the room, featuring a soundtrack of sexed-up national anthems and punk hits. It is, however, row after row of shoes displayed like the crown jewels that capture the imagination the most.

Ordered chronologically, the exhibition charts the literal rise and rise of Dame Viv’s footwear, from surviving examples from SEX and Seditionaries, (including leopard mules worn by SEX shop assistant Jordan) right through to Propoganda pirate boots (worn mostly by the gays and people from Leeds) and pairs seen at the most recent fashion weeks. The most interesting comparison drawn when you’ve seen every pair is that there isn’t much of a comparison at all – similar shapes and themes are echoed through the ages, shoes that have been consistently daring and innovative.


Illustration by Joana Faria

There must be over 100 pairs on display, all of which are a delight to view, but here are some of my favourites:


Mock Crock Elevated Gillie from Anglomania, AW 1993


Frilly petit-pied sandal (there is a shoe in there somewhere) from Blue Sky, SS 2005


Elevated court shoe in PVC, 1994, illustrated by Dee Andrews


Can shoes, from Ultra Feminity, SS 2003


Biba shoes, from Le flou taillé, AW 2003


MAN coin sandals, from MAN, SS 2005


Swarovski court shoe with Gina, from 56, SS 2008

The exhibition is supported by Melissa, the wonderful Brazilian-born ethical label that champions Melflex®, the recycled plastic phenomenon that uses sustainable and environmentally friendly production processes. Beginning with plastic versions of iconic Vivienne Westwood shoes, the collaboration has grown to include many of the archive styles on display at the exhibition (re-imagined in plastic, of course).

Exhibitions of this calibre, celebrating our fashion designers and presented so brilliantly, don’t come around very often. So if you’re in London and anywhere near Selfridges, do check it out – you won’t be disappointed.


Illustration by Meera Lee

Until 22 September, admission free.

Get all the important details here.

All photography by Matt Bramford

Categories ,1973-2010, ,catwalk, ,Dame Viv, ,exhibition, ,footwear, ,Jordan, ,london, ,Meliflex, ,Melissa, ,Oxford Street, ,Plastic dreams, ,Seditionaries, ,Selfridges, ,SEX, ,shoes, ,Ultralounge, ,va, ,Vivienne Westwood

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Amelia’s Magazine | London Fashion Week S/S 2012 Presentation Review: Kingston MA

Kingston-MA-by-Alia-Gargum
Stephanie Nieuwenhuyse by Alia Gargum

Located in Kingston upon Thames, buy South West London, more about Kingston University London doesn’t seem to have a buzzing reputation for academia. But with art the institution are widely regarded as one of the best in the country, particularly for fashion education. Kingston fashion graduates have gone on to senior posts in a range of leading labels which include Armani, Burberry, Calvin Klein, Vivienne Westwood and Yves Saint Laurent. And it goes without saying that the Fashion Scout presentation at London Fashion Week is a thoroughly unique opportunity to showcase work to the industry’s elite at such an early stage in a designer’s career.

Kingston Fashion Textiles MA SS 2011 review-002

Kingston Fashion Textiles MA SS 2011 review-004

The university has been presenting the best of it’s MA Fashion graduates at Vauxhall Fashion Scout for two years now, and the theme has remained the same – The Body Laboratory. This time, there was an array of interpretations of the theme from full-on brain-like, mouldy textiles (yes, really) to delicate references through elegant style details. My favourites of the presentation were Stefanie Nieuwenhuyse, Fay Gascoigne, Ninela Ivanova and Han Gu.

Stefanie Nieuwenhuyse Kingston MA LFW S/S 2012 by Kirstie Battson
Stefanie Nieuwenhuyse by Kirstie Battson

I saw perhaps the most bustle around Stefanie Nieuwenhuyse, who had a corset and shoe displayed as part of a collection inspired by Biomimicry. The pieces were created from an intricate shell of thin wood that was broken into tiny hexagonal shapes then arranged in the most impressive and fiddly way; it must have taken yonks to put together. Her business cards were also made out of the thin wood she had used in her collection pieces – a great touch!

Fay Gascoigne
Photography courtesy of Fay Gascoigne.

I asked Fay Gascoigne about her pieces and she spoke with such passion and expression that I couldn’t help but admire her work! She displayed a funky, sporty jacket, formed with purple digital printed fabric, gathered in sections to make a volumnous shape. She also had everyone in the room sniffing her giant white plastic necklace that smelt like lavender.

Kingston Fashion Textiles MA SS 2011 review-014

Kingston Fashion Textiles MA SS 2011 review-012

Ninela Ivanova created a somewhat controversial collection that was displayed in the center of the room in all its glory. The collection, titled Moulded Mind was largely made up of lazer-cut velvet encased in silicone (which created a wonderful veiny/brainy effect). These pieces were named Second Skin. What was even more bizarre was the thick mould that were contained in transparent vests and shoulder pads. This was much more of a textile venture than a fashion one but I was intrigued by the concept, as was everyone else in the room as they touched and stared at the pieces and badgered Ninela with questions.

Han Gu Kingston MA S/S 2012 by Aysim Genc
Han Gu by Aysim Genc

Han Gu‘s work stood out beautifully. It was just a shame that there wasn’t more of her collection on display for the presentation. She’d created pieces that were much more wearable but that still showed fantastic textile skill in minute triangular features that seemed to hark back to Japanese origami. It turns out that the collection, titled Triangular Memories, was inspired by memories of her grandma who liked to fold the smallest notes to make little triangles. My favourite feature was the collar, made from tiny transparent plastic triangles; a simple but beautifully constructed piece.

Kingston Fashion Textiles MA SS 2011 review-007q=
All photography by Amelia Gregory.

The Kingston MA Fashion presentation at Vauxhall Fashion Scout continues to show off the university’s ability to stretch their students’ capabilities, give them the creative freedom to push new boundaries and inject something new into the fashion world.

Categories ,Alia Gargum, ,Amelia Gregory, ,Armani, ,Aysim Genc, ,Biomimicry, ,Body Laboratory, ,Burberry, ,Calvin Klein, ,Fay Gascoigne, ,Freemasons’ Hall, ,Georgia Takacs, ,Han Gu, ,Kingston, ,Kingston MA Fashion, ,Kingston University, ,Kingston University London, ,Kingston upon Thames, ,lfw, ,LFW S/S 2012, ,London Fashion Week, ,London Fashion Week S/S 2012, ,Mould, ,Moulded Mind, ,Ninela Ivanova, ,origami, ,Second Skin, ,Silicone, ,Stefanie Nieuwenhuyse, ,The Body Laboratory, ,Triangular Memories, ,Vauxhall Fashion Scout, ,Velvet, ,Vivienne Westwood, ,YSL, ,Yves Saint Laurent

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Amelia’s Magazine | Pre-London Fashion Week S/S 2011 Interview: Eugene Lin

“It was when we were awarded a giant golden penis at the Erotic Awards, prostate malady that has to be my best moment here so far. It was a fashion show that went really well and everything came to plan.” Holly Jade picked up, check with grinning pride, a huge, winged and golden figurine of male genitalia. As manager of a successful London business, you might expect a more contained answer from Holly, who sits adorned with silver chains, ripped tights and purple streaked hair. Wait a second. Scrap that.

Prangsta Costumiers is far from conventional. “We don’t try and be something that we’re not.” And quite rightly so. Why play the fashion game when their concept already oozes the type of London decadence, imagination and crisp tailoring that one would expect from the likes of Westwood? Seem like an overstatement? Well, yes. But don’t knock this place until you’ve seen it.

I first came across Prangsta when strolling through the streets of New Cross with my mum (as you do). We stopped outside the barred up, clouded shop window and strained our eyes through the metal, trying to fathom what this place was. Despite my mum’s adamance that it was a brothel, she confidently ducked under the corrugated iron and called out for any possible inhabitants. A French lady emerged. She beckoned us inside, casually wearing a riding helmet (as one also does).

An Aladdin’s cave still is the only way to describe it. Trunks and dressers spilling with jewels, brooches, elaborate belts, crowns and masks; dishevelled bustiers heaped with wigs and mad fabric; a trapeze swinging from the ceiling. There was no order. It was undisputed beautiful chaos.

The best part? Every costume is hand-made and tailored by the tight-nit Prangsta team. “We try to purchase as little material as possible so we go to a lot of vintage markets and also get a lot of materials donated to us. We take apart old costumes and old fabrics and then restore them and make them into our own Prangsta designs.” This kind of eco-awareness has been a core principle of Prangsta ever since Melanie Wilson founded the company in 1998. “She studied fashion at Central Saint Martins and really hated how wasteful the fashion industry was portrayed to her.”

Theatrical and period costume dominates Prangsta’s extensive mish-mash gallery of stunning work. A Victorian suited wolf, a burlesque fox or perhaps a two of diamonds playing card? (The shop does have an astonishingly brilliant Alice in Wonderland collection). Simply enter their hidden world and you could transform into characters you barely knew of. Hell, you could make up your own! Or at least leave the imagination to Holly herself, who styles her clients’ costumes rather than creating the pieces in their 1500 square foot studio in Deptford.

I of course guided the conversation onto that 21st birthday party of one Daisy Lowe. Daisy, her mother Pearl and several members of the star-studded guestlist were dressed by Holly and her talented team. Daisy, in particular, wore floor-skimming jaw-dropping ‘Ice Queen’-esque attire. “It was great… They are rock n’ roll royalty. Daisy is a lovely girl and a pleasure to dress.”  ? ?And their impressive list of clients doesn’t end there. Prangsta have also dressed The Noisettes (Shingai, the lead singer, used to work for the company), the Moulettes, the White Stripes, the BBC2 comedy drama ‘Psychoville’ and, get this, have even dressed Florence & The Machine.

Holly insists, however, that dressing such high-flying stars aren’t considered amongst Prangsta’s greatest achievements. I know. ‘You what?’ was my reaction too. But she continued… “I think it’s more of an achievement that we’ve been going like this for 12 years. We’ve made everything ourselves and we’re a London-based local business. Everyone works really hard. We work long hours, sometimes 12 hour days, and keeping the business running I think is more of an achievement.”

And she’s right. The Prangsta team do seem to work incessantly hard. They don’t just simply lend beautiful costumes to individuals. They tour all different festivals throughout the summer. They organize community nights for local performers and artists. They scour markets and thrift stores for the beautiful trinkets and treasures you’ll see placed around their shop. They even run their own dressmaking classes which take place in their Deptford studio. “Classes are taught by Mel and two of her seamstresses,” she says. I then of course comment on the advantage to the class members by being taught by Melanie, being an ex-Saint Martin’s student and pioneer of this mad palace. Holly even mentioned to me how Melanie began squatting in the building that we were sitting in. “Mel started out completely alone, from nothing. She now owns this row of shops and rents them out and also has Prangsta.”How’s that for a success story?

I also just HAD to ask about that haunting but quirky shop-front that had my mum so convinced we were about to come across prostitutes. Holly laughed when I told of her of this.  ?“We do what we can. We’re in New Cross, not in Soho. And I guess we’re quite an urban team. We’re quite subversive, eccentric characters. It is quite dilapidated but we’re a small business in a rundown area.” But no excuses were necessary. I really and truly loved the subversive exterior. And, well, the mysterious look of Prangsta is certainly parallel with the mysterious Melanie, who apparently prefers not to do interviews (damn, eh?).  ? ?Prangsta sure has got a good thing going, but they’re not stopping there. They have pretty big plans for future expansion. “One day we will have an online shop. People will be able to click on, say, a little hat and will be able to request one to be made for them. Within the next five years I’d say we’d like to be working on expanding our costume collection and maybe pump out a fashion collection aswell. We’d like to break through this wall to next door so that we can have an exhibition space and put a lot of costumes up on the walls like a bit of a gallery, have some music playing with a DJ, have some chai on the go. Above all, we want to provide a really quality service by restoring and recycling aswell as contributing to the community.”

After seeing the place for the second time, and speaking to Holly, it appears that not only Prangsta’s enchanting costumes, but also it’s intriguing story and extensive achievement is a true example of what those young, fun, London minds are made of.

Prangsta can be found at 304, New Cross Road, London. ?Costumes are between £80-100 to rent for 5 days and are also sold at individual prices. ?Their next dressmaking classes begin on Wednesday 22nd September from 7 – 9.30pm and cost £200. There is a maximum class size of 10 (so get in there quick if you’re interested!).

Eugene Lin, page A/W 2010, stomach illustrated by Abby Wright

It is the impeccable designs of Eugene Lin that have captivated us here at Amelia’s Magazine. The Central Saint Martins graduate’s intricate and feminine designs are a force to be reckoned with in the near future, patient and it is his expertise in pattern cutting that has given him this power. While we wait for Eugene Lin’s ultra-swish designs to bulldoze their way into magazine editorials and on the bodies of celebrities alike, we get to know the designer behind his eponymous label…

Your autumn/winter 2010 collection ‘The Gordian Knot’ and your spring/summer ?2010 collection both have a unique, tailored simplicity that flatteringly ?emphasises the feminine form. Is this a key factor when designing your collections, or do you feel it comes naturally to you? 
In the words of the great Hubert De Givenchy ‘Adding a flower or piling on details is not couture. But make an utterly simple dress, with a simple style line, this is the key to haute couture.’  The legendary Coco Chanel also said, ‘Simplicity is the keynote of all true elegance.’ My clothes are not haute couture, but the essence of what the two aforementioned designers is something I totally agree with and embody in my work. Simplicity should not be confused with plainness; the elegance of my work becomes very evident on closer inspection and that is what the women who buy my pieces appreciate and love. While some of the pieces from both collections are very feminine, there are also large appropriations taken from menswear, right down to the fabrics of the S/S 2010 collection where I used fine menswear shirting for the best-selling dresses. Ultimately, it is a combination of both a feel and a conscious reminder that it is a womenswear line after all. ?


S/S 2010

You’ve spent a lot of time with influential British designers – Preen, Vivienne WestwoodRoksanda Ilincic and Ashley Isham. Do you feel your designs exemplify what British fashion is all about? Would you define your aesthetic as British, or otherwise?
I love British fashion. I always have and always will.  British fashion for me stands for designers who are bold, directional and cutting edge. There is a burning spirit and huge support for new British designers which far surpasses any other city, including the other three fashion capitals. While the catwalks are teeming with unwearable showpieces which often draw flak from the public and other cities, there are also other designers such as myself which push the boundaries in a quieter, unexaggerated way in terms of innovative cut, fabrication and wearability.  Jackie JS Lee and Joana Sykes are examples of this.

I would define my aesthetic as Euro-centric, but not necessarily British. A designer can say all they want about who they think they are or are like, but at the end of the day, the buyers and customers are the ones who ultimately decide because customers never lie with their money. They are the ones who, through the pure forces of economics, decide which market responds the best and whose collections sit alongside yours in the multi-brand boutiques. So far, my work has been described as very chic, very Italian and very Parisian. But I am stocked along other great British designers both in the UK and in Asia, hence I feel the label has a broad European appeal. ?


A/W 2010, illustrated by Gareth A Hopkins

Your spring/summer collection made use of a beautiful royal blue colour, ?whilst your autumn/winter collection visited a flattering and seductive red. Do you find inspiration in the rich colours, or do the rich colours inspire you? Do you feel you must be selective in your colour choices to match ?your aesthetic? 
There is always an accent colour in each of my collections, but the question is finding it and making it work in harmony with the rest of the palette. I choose my colours very carefully, and if I cannot envision a piece in a certain colour, I will re-evaluate the entire palette.  The accent colours are rich, but the rest tend to be muted to balance it. Sometimes, the fabric jumps out at me and I immediately know I will use it, like the rich blue for S/S 2010. For the red in A/W 2010, the inspiration came from the concept; red is the colour of Mars, the Roman God of War. Finding the right shade, weight and texture is very tricky especially for new designers who cannot afford large minimums. The colours have to sit in blocks across the collection, as well as in the order of silhouettes. This process is a constant delicate juggling act, but getting it right really pays off as it makes each collection cohesive – something that all my buyers have really appreciated when visiting my stands and buying into the collections for their stores.


A/W 2010, illustrated by Katherine Tromans

Your intricately made ‘Bella’ top (above) is both draped and unmistakeably tailored to fit the female form. Is your unique tailoring going to be a pleasantly recurring theme in your future work, like a calling card or so to speak?
The key difference between a Eugene Lin piece and many other designer pieces is the amount of attention that is paid to the intelligent cut and detail, both in draped and tailored pieces.  The entire front of Bella is actually draped out of one single piece, being pinched together at the knot. With such a rich experience in pattern cutting, it came as a natural progression to my work, and it’s one of the few things that is incredibly difficult to imitate due to the level of technical difficulty in my work. S/S 2010 had a lot of panels and pieces which were cut from a single piece of fabric – draped or intricately split, while A/W 2010 revolved around the knots and loops.  I have been accused of being a minimalist, but ask any one of my interns or machinists who have worked on my pieces and they will laugh it off. As I mentioned before, my work always reveals something on closer inspection.  I find it incredibly insulting to both customers and other designers who really put in a lot of effort into creating a real designer garment when a pretender slaps a couple of metal studs and rings onto a piece of leather and calls it a designer dress or jacket. I would never insult my customers this way. I will always push my tailoring in different directions each season to give them something new, yet draw them back because of the familiar guarantee of quality of an impeccable fit.   ?



A/W 2010

Speaking of your future work, what do you have in store for the future of the ?Eugene Lin label? Can you divulge any information on future ventures, or even ?Spring/Summer 2011?
I will be exhibiting my third collection, S/S 2011 ‘The Vanishing Twin’, on-schedule at Somerset House this coming London Fashion Week, and for the first time taking the collection to Paris Fashion Week to an even bigger international audience. S/S 2011 was inspired by Stephen King’s novel ‘The Dark Half’ and based on the medical condition foetus in fetu (FIF), commonly known as Vanishing Twin Syndrome, whereby a foetus develops around its twin in the womb. The result, although rare, causes cases where a foot has been found growing in a boy’s brain, and limbs growing in stomachs.  However, for me a concept is only as good as its translation, and I’d like to think I’ve translated all my themes successfully so far. The pieces for S/S 2011 feature tailored trousers with extra ‘grown in’ features like an extra waistband, mutated skirts and dresses and separates which have been draped to resemble muscle and tissue.  Bottom line, I am selling clothes, and even if the customer is not aware of the inspiration or does not buy into the concept, they can always walk away with an incredible designer piece.  The concept becomes a bonus for those interested in more than just a beautifully created garment. ? ?


A/W 2010, illustrated by Jaymie O’Callaghan

Do you prefer sketching designs or actually constructing them?
I prefer constructing them, although I do sketch of course. Seeing the piece come to life is like birthing an idea, and sometimes I discover things on the stand which makes it even more beautiful than the sketch. Anyone can draw a sketch, but a woman is not going to walk into a boutique to buy a sketch to wear to an event now, is she?
 
?What do you like most about designing clothes?
The fulfilment of seeing women buy and wear a piece of their identity based on my aesthetics which originated from a simple thought. It’s like watching a seed grow right to fruitation.

?Describe your personal style in three words.
Clean, precise, elegant. In that order.

What does fashion mean to you in three words?
Love. Life. Light.

What advice would you give to those that would like to get into fashion ?design? 
Haha!! Where do we start on this….It’s really not for everyone, you have got to be really, really tough – it’s not a profession for little farm girls. Ask yourself WHERE exactly you want to be in the industry – a designer of your own label or designing for a house, and WHY you want to do it. For some like myself, I know that I will never be happy working under someone else and I wanted my own career, but for others they enjoy a design team. There is no right or wrong solution, and you should never expect to emulate another designer’s path. Internships are vital, do as many as you can to see the real face of our industry.

Categories ,A/W 2010, ,Abby Wright, ,Ashley Islam, ,Asia, ,Bella, ,british, ,Central Saint Martins, ,Coco Chanel, ,Eugene Lin, ,europe, ,fashion, ,FIF, ,Gareth A Hopkins, ,Hubert De Givenchy, ,Jackie JS Lee, ,Jaymie O’Callaghan, ,Joana Sykes, ,Katherine Tromans, ,London Fashion Week, ,Parisian, ,Preen, ,Roksanda Ilincic, ,S/S 2010, ,S/S 2011, ,Simplicity, ,Somerset House, ,tailoring, ,UK, ,Vanishing Twin Syndrome, ,Vivienne Westwood

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Amelia’s Magazine | London Fashion Week S/S 2011 Catwalk Review: Elliott J Frieze (by Georgia)


Image courtesy of Ascher

On Tuesday I went to see a beautiful collection of scarves from Ascher London, clinic presented in a suite at Number One Aldwych. Marking their first collection of scarves in thirty years, the collection consists of some brand new designs sitting alongside classic designs from the Ascher library, reworked in new colourways.

Ascher was founded as a fabric house in 1947; their fabrics graced the catwalks of an amazing list of couturiers including Dior, Yves Saint Laurent, Givenchy, Schiaparelli, Lanvin and Mary Quant. A husband and wife team, Lida designed and Zika printed the fabrics.


Rose Pom Pom, designed by Ascher studio, was featured prominently in a collection of dresses in Christian Dior’s 1954 collection

Fabric shortages during the Second World War lead to a rise in the popularity of colourful headscarves as an easy way to liven up dull uniforms. During the 1940s Ascher took advantage of this trend, initially reproducing nineteenth-century prints in vivid new colourways.


A selection of scarves from the Ascher archive

Later, they became the first studio to approach and join forces with artists to produce scarves from illustrations and paintings, boasting another impressive list of those involved: Matisse, Derain, Berard, Moore, Cocteau, Nicholson and Sutherland.


Image courtesy of Ascher

Sam Ascher, grandson of Lida and Zika, talked me through the current collection along with some vintage scarves and artwork from the Ascher archive. This included a rare opportunity to see some original and never-used ink illustrations by Cecil Beaton, complete with his handwritten instructions outlining the repeat pattern.

All of the scarves are made in Italy using luxurious silk twill, silk chiffon, cashmere and modal with hand rolled edges and the quality is immediately apparent.

Screen printing (rather than digital printing) allows the designs to be reproduced exactly, so that each design is as perfect as if it had been hand-painted. Some multi tonal scarves are produced using up to ten screens, ensuring each of the artists’ original brushstrokes is retained in perfect detail. There is definitely no cutting of corners where Ascher is concerned.

The collection look book features an illustrated guide of How To Wear Your Ascher Scarf. Names like The Sports Car and The Parisian Loop conjure up images of glamorous femme fatales racing around the Home Counties in classic cars. The whole collection captures the optimistic glamour and elegance of the post-war era.


Images courtesy of Ascher

One of the scarves designed by Henry Moore is described in the look book as Bridging the gap between fashion and fine art, Aschers designs are described as equally at home in a frame or worn on an evening out.

The designs were celebrated with a retrospective at the V&A back in 1987 and they are still held in many museum collections, evident by the two Henry Moore wall hangings on display, which I was told had been unexpectedly sent over by the Tate that morning.

All photography by Naomi Law, unless otherwise stated

For those of us looking for clothes we could really see our butts in next spring, information pills Elliott J Frieze hit the spot. Everything was accessible. Everything was wearable. Minus the blue lipstick.

Looking at the catwalk, more about I saw city-worker-attends-summer-garden-party. It was all laid-back utility workwear with trench coats, order jumpsuits and easy dresses. Luxe-fabric and sexy tailoring were what then brought the elegance and bold femininity to the overall look.

It was a soft attempt to celebrate all that is quintessentially British – tailoring, textiles and all. However, I think a little more Vivienne Westwood Anglo-Oomph would have pulled it all together perfectly. Delicate gingham was used as well as duchess satins and a lot of cotton. But a little more tweed or tartan wouldn’t have gone amiss.

The male models (bless them) were also assigned the blue and white sparkling lipstick. Their wardrobe consisted of quirky, structured waistcoats and embroidered jackets. Everything was tailored well but a care-free feel ran strongly throughout. The clothes were, in a word, fun.

Then, in amongst the funky French house music (which I LOVED) and strange-lipstick action, something very random happened. The lights went down and ‘ooh lala’ beats faded to Doris Day echoing ‘When I Fall in Love’. Her sweet voice silenced the audience until a mysterious lady in head-to-toe satin appeared and sauntered, VERY slowly, up and down the catwalk. Turned out that this strange saunter was none other than actress Anna Popplewell, muse and friend to Frieze. Her smiling blue lips (yes, she too was victimised) appeared for a second time when Frieze stepped onto the catwalk holding her hand to receiving his endless applause. The audience’s reaction was pretty lively. To the point that an excitable man in camel chased Frieze & muse up the catwalk to get a close-up photo.  Now that’s dedication.

I imagine they’d have needed numerous crates of hairspray to prep the models for this show – hair was big. Very big. The towering quiffs and pulled-back tumbling curls added sixties glam and style to a traditional English foundation.

Half of the front row at Elliott J Frieze were occupied by friends and family – a pain to all fashionistas (who were lusting after those front row goodie bags) but, ultimately, a testament to this designer staying true to his roots and his British heritage (with added glamfactor).

I think I could take quite a bit from Frieze for my spring/summer 2011 wardrobe. Powder blues and yellows – definitely. Gingham  – maybe a little. I think I would even try out that ultra-huge hair. But I will never, I repeat, NEVER wear blue lipstick. I think I’ll leave that particular Elliott J Frieze look.

All photography by Jemma Crow

Categories ,Anglomania, ,Anna Popplewell, ,Blue Lips, ,Doris Day, ,Elliott J Frieze, ,London Fashion Week, ,menswear, ,S/S 2011, ,Vauxhall Fashion Scout, ,Vivienne Westwood, ,When I Fall In Love, ,Womenswear

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Amelia’s Magazine | London Fashion Week S/S 2012 Catwalk Review: Corrie Nielsen


Illustration by Joana Faria

The My Beautiful Fashion venue is once again this season at the Old Sorting Office – a cavernous venue with an eery feeling of days gone by. The ethereal atmosphere suited Corrie Nielsen‘s show perfectly. I hadn’t heard of Corrie until last season, try and her sculpted numbers with huge nods to the past really took my breath away, visit web so I was excited to see what she’d come up with this time around.


Illustration by Claire Kearns
 
The Old Sorting Office has been adorned with hundreds of large light bulbs that hang from the ceiling – everybody who came in marvelled at the installation and most of the chit-chat from the front row was lightbulb related. I went with Chief Amelia and we sat at opposite ends to avoid taking the same pictures.


A/W’s latest trend – taking dire photographs on an iPad (!) and getting in the way of people who are actually trying to take good photographs. Anybody with an iPad – don’t do it. You look like a berk, you get in everybody’s way and you know that you will only end up looking on other websites such as this one that publish photographs that don’t look like my 7 year old niece painted them with her feet. Oof!

Goodie bags included yet more hair products (I really should start growing my hair to make use of all these freebies) and a huge slab of Starbucks cake that made me feel ill just looking at it, but which I then spent the entire day longing for and regretting my decision to leave behind.



Illustrations by Joana Faria
 
Sparse music meant the show was to begin. Models appeared from behind the brutalist entrance, walking at a snail’s pace to add even more mystery to this dramatic collection. The lighting, consisting of the bulbs and some harsh studio lights at the end of the runway supplied yet more drama as each of the models was illuminated in a ghostly fashion, giving Corrie Nielsen‘s magical contours even more life.


Photograph by Matt Bramford



Corrie Nielson SS 2011 review-photo by amelia

Corrie Nielson SS 2011 review-photo by amelia
Corrie Nielson SS 2011 review-photo by amelia
Corrie Nielson SS 2011 review-photo by amelia
Corrie Nielson SS 2011 review-photo by amelia

Corrie Nielson SS 2011 review-photo by amelia


Photography by Amelia Gregory

A move towards more commercial pieces appeared first, which was a little surprising after last season’s outing, but not disappointing in the slightest; and by no means commercial in a high-street sense. Crisp shirts and tailored trousers had a marginal hint of Nielsen, a blouson-sleeved shirt with a synched back and huge pleated trousers was one of my favourite looks.


Illustration by Claire Kearns




Photography by Matt Bramford

As the show progressed, so did Nielsen’s bravery and inimitable silhouettes. Flattering trenches wrapped tightly around the models in luxurious gold silks were Westwood-esque, and pussy bow waist ties added a touch of glamour. A lemon sorbet creation with huge puff sleeves and a tulip waistline managed to be both futuristic and neoclassical at the same time. That pretty much somes up Corrie’s appeal – marrying Edwardian hairstyling with futuristic shapes resulted in a unique and exciting collection. Loved it!


Illustration by Kirsty McGill







Photography by Matt Bramford


Corrie Nielsen takes a bow, photography by Amelia Gregory

Categories ,Amelia Gregory, ,catwalk, ,Claire Kearns, ,Contour, ,Corrie Nielsen, ,Edwardian, ,Ethereal, ,fashion, ,Forward PR, ,Futuristic, ,ipad, ,Joana Faria, ,London Fashion Week, ,Matt Bramford, ,My Beautiful Fashion, ,Old Sorting Office, ,review, ,S/S 2012, ,Silhouette, ,Starbucks, ,Vivienne Westwood, ,Womenswear

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Amelia’s Magazine | London Fashion Week A/W 2011 Catwalk Review: Jayne Pierson

Jaeger A/W 2011 by Joana Faria
Jaeger, information pills I’m afraid, diagnosis is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, information pills a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, viagra I’m afraid, sales is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, cure I’m afraid, about it is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger, a traditional fashion brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now, and has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. I think this is what’s known as an autumnal colour range. Blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathered around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality.
Jaeger A/W 2011 by Madi
Jaeger A/W 2011 by Madi.

Jaeger, shop I’m afraid, medications is one of those shows for which I lost the press release several weeks ago. But who needs a blurb anyway? Surely the clothes should be able to do the talking…

Jaeger is a traditional brand that has managed to up the fashion style stakes with in house design team shake ups. The current creative director is Stuart Stockdale, who formerly worked for Pringle of Scotland amongst others. He’s been with Jaeger for several years now and after a prolonged period in the doldrums he has succeeded in reinvigorating the brand. What is it with British heritage fashion brands? They’re just so very good at reinventing themselves.

Jaeger A/W 2011 by Joana FariaJaeger A/W 2011 by Joana Faria
Jaeger A/W 2011 by Joana Faria.

It was under the clean lights of the BFC tent that Jaeger hit the catwalk, itself all clean lines and considered tailoring. Sharp, beautifully crisp well fitting garments ploughed out to meet the photographers. The collection was a delicious mix of autumnal colours: blocks of cinnamon, caramel, fallen leaf orange, paprika, mustard and moss gathering around punctual navy blues and sensible chocolate brown. Capacious leather bags swung or handheld clutches were the accessory of choice and the shoes were simply divine, cleverly styled with stripy woollen socks. Present and correct was the colour du jour – sharp bursts of orange red. Or on dazzling silky blouses a lip-smacking deep fuchsia pink. Yum.

This is what I would wear if I were a different kind of person: one who always looks immaculately turned out, whatever the occasion. And of course one who has a very nice steady stream of income. Working women in a certain type of job would do well to look to Jaeger for fabulous style and quality that won’t go out of fashion in a hurry.
Jayne Pierson A/W 2011 by Ellie Sutton
Jayne Pierson A/W 2011 by Ellie Sutton.

For Jayne Pierson I raced into town alone – yet another early morning show for which we only had one ticket, cheap enticingly printed on pearly grey paper. This despite a very nice mention of our support in the accompanying press release – thankyou whoever thought to mention us, approved it’s appreciated! We did in fact catch up with Jayne just prior to her show, and you can read the interview here. The invite and goodie bag were not, however, an indicator of a colourful show but rather the favoured shade of make-up. Kingdom of Shadows began on a black note and carried on in the same vein, broken up only by a curious grey and beige striped taffeta that is something of a Pierson signature but would not have looked out of place on curtains or a sofa in a certain type of house.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson Kingdom of Shadows by Kerri-Ann Hulme
Jayne Pierson’s Kingdom of Shadows by Kerri-Ann Hulme.

Jayne Pierson formerly worked in the music business and this show felt deeply imbued with the remnants of an 80s rock sensibility. A gothic Victorian kind of rock, with swaggering shoulders and bunched bustle skirts. The models sported messy up dos, pallid faces with lilac lips and pin sharp shapely heels. Black tailored jackets featured inset patent fabric shoulders and cuffs, leather minidresses cowl-necked atop rubberised leggings. The sudden introduction of striped silk was balanced with patent detailing on collar, waist and cuffs – a jaunty pillbox hat set askance.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson by Laura Mullins
Jayne Pierson A/W 2011 by Laura Mullins.

Devore lacy velvet also made an appearance, not to mention a terribly racy see through crop top and leggings. I particularly liked the large but lightly draped silver jewellery by Fiona Paxton, who fuses Indian artisanship with a British punk sensibility and Bauhaus design. A corseted jumpsuit that hit the catwalk in a tipsy fashion was less desirable: the poor dresser must have got a shafting but I blame the model’s lack of boobs. What’s the point of a shaped bodice if there’s nothing to put in it?

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory
Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory.

Jayne took her bow on the catwalk accompanied by a celebrity model – which no one knew. I had to check in with the PR to find out who she was but I can’t for the life of me remember – apparently she was a Welsh singer.

Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia GregoryJayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory
Jayne Pierson A/W 2011 Kingdom of Shadows. Photography by Amelia Gregory.

There were some beautiful ideas in Kingdom of Shadows; especially the strong shoulders and nipped in waists that recalled my fondest decade, the 80s. And I adored the carefully constructed bustle dress that bore the influence of Jayne’s time with Vivienne Westwood. But yet again there was all that pesky black, which will never ever be my favourite fashion colour. Here’s hoping that next season might see the reintroduction of colour again. Go on Jayne, please!

Categories ,80s, ,bauhaus, ,Ellie Sutton, ,Fiona Paxton, ,gothic, ,Indian, ,Jayne Pierson, ,Kerri-Ann Hulme, ,Kingdom of Shadows, ,Laura Mullins, ,onoff, ,punk, ,Victorian, ,Vivienne Westwood

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Amelia’s Magazine | London Fashion Week A/W 2011 Preview: Jayne Pierson


Rachel Freire S/S 2011, order illustrated by Krister Selin

‘I’m terrible at interviews’ I announce shortly after arriving at Rachel Freire‘s East London studio. A bit of a melodramatic introduction, this site maybe; but as I now sit staring at my notes which resemble the scribbles of a toddler I now know why I said it.

My trouble is that I just like to listen to people. I get lost in conversation and forget to write anything down. I refuse to record interviews because I hate the sound of my own voice and I find it a bit of a distraction, so my erratic notes are all I have to record our meeting. Sometimes, if I meet up with somebody and they don’t say much, I can manage it; when I meet people like Rachel Freire – gorgeous, mesmerising, opinionated, articulate – I’m left with nothing.


A/W 2010, illustrated by Abby Wright

Rachel is based at the Dace Road studios, home also to the likes of Christopher Raeburn (featured in ACOFI) and Rui Leonardes. Ex-tennants include Mark Fast and Mary Kantrantzou who’ve now moved to Shacklewell Studios, aka hipster central, but despite her successes, Rachel’s staying put. I meet her on a grey Saturday afternoon, she’s been up for most of the night, but you wouldn’t notice despite her protests.

”Whoever says January is a dead month is LYING!’ Rachel exclaims as she makes the tea. I do find that I get on better with people who drink lots of tea. I just don’t trust people who don’t like it. I know, as she gives them a stir, that we’re going to get along. We sit at a big oak desk in the centre of the studio, Rachel lights a cigarette and we begin our conversation. I ask Rachel how it’s going, and she seems pretty positive. She has an army of interns and creates ‘a sense of family’ in her studio, which is adorned with all sorts of interesting antiquities like skulls and baseball paraphernalia. A sign above the door, Rachel’s mantra, reads ‘IF IN DOUBT, SPRAYPAINT IT GOLD,’ a statement I wholeheartedly agree with.


A/W 2010, illustrated by Naomi Law

Rachel brands herself as a ‘costumier’ who happened to fall into fashion, which explains her unique and innovative approach to dressing. ‘I’ll never lose track of my costumier routes,’ she tells me, ‘I’m pretty anti-fashion. It dictates what we wear and how we feel, and I’ve never subscribed to that.’ Her models ‘need to have an arse’ and she’s conscious of the responsibility a fashion designer must adopt, whether that be ethical or environmental. ‘I am the cheapest person!’ Rachel admits, ‘but I will never shop in Primark. I look at the clothes and think ‘somebody suffered for this’. I want customers to hold things knowing somebody’s crafted it – that something is special.’


S/S 2011, illustrated by Gemma Milly

Rachel won’t compromise. She’s staying true to herself and won’t put her name on anything that she hasn’t rigourously vetted and knows exactly where everything has come from. Rachel is as much an ethical designer as any of the Estethica designers – if not more so. She values the work of other people and believes that you ‘have to be ethical in so many different ways’. How you treat your interns, where you source your fabrics, how you communicate with suppliers – all these things, Rachel believes, are necessary for good business, not just opting for ethical fabrics.

Rachel’s previous collections provide sculptural, architectural pieces with innovative techniques (read all about her glow-in-the-dark S/S 2011 collection here) and it seems A/W 2011 will be even more exciting. As we chat about the boy Rachel’s texting and get mixed up with whose tea is whose (easy mistake – Rachel’s recently got a new mug but the Queen of Fucking Everything option she’s given me still has sentimental value) we’re surrounded by leather nipples. REAL nipples.

Rachel and her team of merry men (and women) have been hard at work in the previous weeks to marry them together to make roses. They’re absolutely beautiful to touch and look at but there’s something rather unsettling about them. ‘That’s my aesthetic!’ Rachel declares.

A sneak peek at some of the fabrics, techniques and colours Rachel’s preparing to show this week:


A/W 2010, illustrated by Joana Faria

Rachel’s also working with Ecco, who are developing processes for leather manufacturing for couture houses. Rachel has devoted a lot of her time visiting the Netherlands tannery working alongside them in their quest to transform how we produce and approach leather goods. ‘I’m obsessed with materials!’ Rachel tells me. ‘It’s much nicer to make a jacket out of something that you’ve had an input in from the start.’ She shows me a new process she’s working on (damned if I can remember the name) which gives leather an ethereal ripple-like pattern that looks as if it’s been photoshopped. I’m speechless, and we both sit caressing it for a while until I can think of something to say.


S/S 2011, illustrated by Yelena Bryksenkova

So what’s up next for Rachel? Well, A/W 2011 looks set to be her bravest collection yet, and I had a sneak peek at some of the fabrics, textures, techniques and cuts she’s working on. On a grander scale, she ‘loves to teach’ and wants to establish a system where the efforts of designers to instil good practises and skills into their army of interns is recognised. She describes mainstay teaching as ‘box ticking’ and, as someone whose never done what she was told to do, feels there’s more to give in a studio-based environment than anything in the classroom. I hear ya, love.

Rachel’s excited about the future. She plans to dazzle once a year at the A/W 2011 shows while maintaining commissions with an ever-expanding roster of clients and other projects during the rest of the year. She also wants to live on a boat and explore costume design in cinema. She references Jean Paul Gaultier‘s work on flicks like The Fifth Element and is excited by the prospect of applying her unique aesthetic to film. It all comes down to financing. ‘Money dictates and creates a standard,’ Rachel tells me. ‘The system to support new designers is very small, but I won’t compromise my values. I’m here to stay.’

I should bloody hope so.

Rachel’s original draqing for her collaboration with Neurotica:

All photography by Matt Bramford
Illustration by Mina Bach

Chad Valley is Hugo Manuel. Oxford born and bred, viagra buy this musician and producer is a member of the recently established Blessing Force Collective and the frontman of alt-folk band Jonquil. As the cold light of the new year dissolved in February, sale Hugo Manuel finished a tour with Twin Shadow and participated in Blessing Force’s recent Warehouse Party at The Old Bookbinders in Oxford. In the days inbetween, Manuel chatted to Amelia’s Magazine about his latest solo venture and what would happen if he ever went for tea with Neil Young…

First things first, how are you finding 2011 so far?

2011 has so far been a blur and feels like its about 10 days old. Its still fresh, and there are lots of plans being hatched.

What’s the story behind the name Chad Valley? I see in previous interviews you’ve mentioned that it’s the name of a toy company begun in the Victorian era?

Chad Valley is actually a place near Birmingham where the toy company was based and it just a wonderful sounding pairing of words. I have no connection with the toy company and when I first knew of the word it wasn’t anything to do with toys. In fact, a friend of mine used it as his stage name when he was in a punk band. Its a kind of generational thing though, because people of my age don’t tend to know about the toy company whereas older generations are like ‘why did you name yourself after Chad Valley!?’ I guess it is a bit like calling myself Argos.


Video for Chad Valley’s Up and Down by Katie Harrison

Which era or decade would you say has inspired your music the most?

For Chad Valley specifically I would have to say the late 80s to very early 90s. Its a kind of end of the decade thing where there is change and new things coming in, a rebellion against what has come before. I think the production values of electronic music had, by then, reached something of a pinnacle and things had got so slick that its almost sickly, but quite amazing at the same time. Outside that though, I think the period of 1969 to 1974 is probably the time I would most love to be making music. The records that came out of that era by Joni Mitchell, Neil Young, Crosby, Still and Nash, Jackson Browne are all some of my favourites of all time.

What’s the musical inspiration behind Chad Valley? Are you still listening to Studio and The Tough Alliance or have you moved on to pastures new?

I still have so much love for those bands, absolutely. And Ceo, which is one of the guys from TA’s new project, is also great. That was definitely the jumping off point for Chad Valley, but things are moving on, for sure. I’m listening to a lot more R&B at the moment, and that is having a big impact on the stuff I’m making right now. I’m delving deep into R Kelly’s back catalogue for inspiration.

Illustration by Maria del Carmen Smith

If Chad Valley were a geographical landscape, what or where would it be? How would you map Jonquil?

It would be New York in the early 70s, just like in Taxi Driver. Jonquil would be LA, in the early 90s. Like in the Ice Cube videos.

What are your thoughts on Up and Down being described in the Guardian as “a slinky Hot Chip on downers, a disco-infused summer “joint” featuring some shimmering synths, padded drum beats and Manuel’s impressive croon”?

That was nice to hear. I like Hot Chip a lot, I think they’ve done pretty amazing things considering how weird a band they are. Also, it’s nice to get press in places like the Guardian because you can show your parents, and they can be very impressed.


Video for Chad Valley’s Portuguese Solid Summer by Katie Harrison

Who is the most inspirational person you have come across? What would a meeting between the two of you be like?

Neil Young, without a shadow of a doubt. I would love to have a cup of tea with him and just talk about writing music. I’m sure I would be 100% intimidated and just drool or something weird like that.

What is the most exciting or scary thing that 2011 will throw at you?

At the moment I’m fairly petrified about writing and producing an album. Because it’s just me and I don’t have other people to bounce ideas off, it can be very quite scary making the big decisions about lyrics, or song titles, artwork… those kind of things. But I’m getting way ahead of myself… I have about 2 and a half tunes for the album I guess.

I really like the ambient atmosphere of the video for Up and Down – how did the idea behind the video develop? How did you come across the footage?

It was actually made by my girlfriend when she had the summer off, and a lot of free time on her hands. It’s all stuff from across the internet, so it’s a pretty amazing patchwork of different people’s home videos, pretty much. I like that idea a lot, and its fairly mind-boggling, the fact that that is at all possible!

Illustration by Alia Gargum

What’s been your favourite gig to play at so far?

There are two that I’ll mention, and they are at opposite ends of the spectrum for live shows. One was at a launderette in Hackney. A working laundrette that had been closed for the night and fixed up with a PA and some projectors. They place was heaving, in the best possible way, and everyone danced. Everyone. So at the other end is the show I did with Foals on New Years Eve at the Kentish Town Forum. I was on first, but being NYE there was excitement in the room, and the vibes were excellent.

What impact does being based in Oxford have on your sound?

The scene we have here… the whole Blessing Force thing, is so supportive and encouraging that I think being from Oxford has had a huge affect on the way I make music, and just simply the fact that I do make music. Being surrounded by other musicians all doing similar bedroom-recorded stuff gives you a huge amount of drive to make shit happen. But the things that make Oxford great are also the things that make Oxford not so great. People are always coming and going from Oxford… its in a constant state of flux and this give it an uneasy feeling sometimes. Like, if you stay here for a long time there must be something wrong with you. I can see myself leaving Oxford in the future for sure, but right now it offers so much to me, that I couldn’t keep away.

Illustration by Mina Bach

Chad Valley is Hugo Manuel. Oxford born and bred, see this musician and producer is a member of the recently established Blessing Force Collective and the frontman of alt-folk band Jonquil. As the cold light of the new year dissolved in February, medicine Hugo Manuel finished a tour with Brooklyn’s acclaimed Twin Shadow and participated in Blessing Force’s recent Warehouse Party at The Old Bookbinders in Oxford. In the days inbetween, approved Manuel chatted to Amelia’s Magazine about his latest solo venture and what would happen if he ever went for tea with Neil Young…

First things first, how are you finding 2011 so far?

2011 has so far been a blur and feels like its about 10 days old. Its still fresh, and there are lots of plans being hatched.

What’s the story behind the name Chad Valley? I see in previous interviews you’ve mentioned that it’s the name of a toy company begun in the Victorian era?

Chad Valley is actually a place near Birmingham where the toy company was based and it just a wonderful sounding pairing of words. I have no connection with the toy company and when I first knew of the word it wasn’t anything to do with toys. In fact, a friend of mine used it as his stage name when he was in a punk band. Its a kind of generational thing though, because people of my age don’t tend to know about the toy company whereas older generations are like ‘why did you name yourself after Chad Valley!?’ I guess it is a bit like calling myself Argos.


Video for Chad Valley’s Up and Down by Katie Harrison

Which era or decade would you say has inspired your music the most?

For Chad Valley specifically I would have to say the late 80s to very early 90s. Its a kind of end of the decade thing where there is change and new things coming in, a rebellion against what has come before. I think the production values of electronic music had, by then, reached something of a pinnacle and things had got so slick that its almost sickly, but quite amazing at the same time. Outside that though, I think the period of 1969 to 1974 is probably the time I would most love to be making music. The records that came out of that era by Joni Mitchell, Neil Young, Crosby, Still and Nash, Jackson Browne are all some of my favourites of all time.

What’s the musical inspiration behind Chad Valley? Are you still listening to Studio and The Tough Alliance or have you moved on to pastures new?

I still have so much love for those bands, absolutely. And Ceo, which is one of the guys from TA’s new project, is also great. That was definitely the jumping off point for Chad Valley, but things are moving on, for sure. I’m listening to a lot more R&B at the moment, and that is having a big impact on the stuff I’m making right now. I’m delving deep into R Kelly’s back catalogue for inspiration.

Illustration by Maria del Carmen Smith

If Chad Valley were a geographical landscape, what or where would it be? How would you map Jonquil?

It would be New York in the early 70s, just like in Taxi Driver. Jonquil would be LA, in the early 90s. Like in the Ice Cube videos.

What are your thoughts on Up and Down being described in the Guardian as “a slinky Hot Chip on downers, a disco-infused summer “joint” featuring some shimmering synths, padded drum beats and Manuel’s impressive croon”?

That was nice to hear. I like Hot Chip a lot, I think they’ve done pretty amazing things considering how weird a band they are. Also, it’s nice to get press in places like the Guardian because you can show your parents, and they can be very impressed.


Video for Chad Valley’s Portuguese Solid Summer by Katie Harrison

Who is the most inspirational person you have come across? What would a meeting between the two of you be like?

Neil Young, without a shadow of a doubt. I would love to have a cup of tea with him and just talk about writing music. I’m sure I would be 100% intimidated and just drool or something weird like that.

What is the most exciting or scary thing that 2011 will throw at you?

At the moment I’m fairly petrified about writing and producing an album. Because it’s just me and I don’t have other people to bounce ideas off, it can be very quite scary making the big decisions about lyrics, or song titles, artwork… those kind of things. But I’m getting way ahead of myself… I have about 2 and a half tunes for the album I guess.

I really like the ambient atmosphere of the video for Up and Down – how did the idea behind the video develop? How did you come across the footage?

It was actually made by my girlfriend when she had the summer off, and a lot of free time on her hands. It’s all stuff from across the internet, so it’s a pretty amazing patchwork of different people’s home videos, pretty much. I like that idea a lot, and its fairly mind-boggling, the fact that that is at all possible!

Illustration by Alia Gargum

What’s been your favourite gig to play at so far?

There are two that I’ll mention, and they are at opposite ends of the spectrum for live shows. One was at a launderette in Hackney. A working laundrette that had been closed for the night and fixed up with a PA and some projectors. They place was heaving, in the best possible way, and everyone danced. Everyone. So at the other end is the show I did with Foals on New Years Eve at the Kentish Town Forum. I was on first, but being NYE there was excitement in the room, and the vibes were excellent.

What impact does being based in Oxford have on your sound?

The scene we have here… the whole Blessing Force thing, is so supportive and encouraging that I think being from Oxford has had a huge affect on the way I make music, and just simply the fact that I do make music. Being surrounded by other musicians all doing similar bedroom-recorded stuff gives you a huge amount of drive to make shit happen. But the things that make Oxford great are also the things that make Oxford not so great. People are always coming and going from Oxford… its in a constant state of flux and this give it an uneasy feeling sometimes. Like, if you stay here for a long time there must be something wrong with you. I can see myself leaving Oxford in the future for sure, but right now it offers so much to me, that I couldn’t keep away.


Illustration by Gareth A Hopkins

Welsh designer Jayne Pierson won the Graduate Fashion Week Ecological Design Award in 2007 and since then has quickly risen up the fashion ranks. Her latest collection, capsule S/S 2011, was a riot of colour and military influences, with luxurious fabrics and bold tailoring.

Jayne’s previous employers include Vivienne Westwood and Alexander McQueen, and their influence is evident in her collections. She debuted solo-stylee in 2009 which saw her featured in Vogue Italia, Vogue and Grazia to name a few.

It’s Jayne’s combination of superior fabrics and innovative design concepts (as well as her extraordinary cutting ability) that makes her a stand-out label in a sea of new designers.

I caught up with Jayne in the run-up to fashion week A/W 2011 to find out how she’s coping and what the rest of the season holds…

Your SS11 collection went down a storm – can you tell us a bit about it?
My Spring/Summer 2011 was based on The Twin Parallel.  The theory of space and time and the existence of gravitational time dilation.  It engages with the notion that one could change the past to recreate the future. I wanted to create a collection that was ultimately timeless.


Illustration by Karolina Burdon

What’s inspiring you for A/W 11?
Black, bondage, gloss and industrial.

What can we expect to see on the catwalk from Jayne Pierson this season?
The silhouette juxtaposes the two opposites of restrained tailoring and freeform drape. The organic shapes and the mystery between the folds represent an unknowing, an uncertainty and an alienation. This inexpicably draws me in.

Have you had any major hurdles or experiences in the run up to this season? 
Not really but I can always do with another few months to schedule a holiday somewhere…??

What techniques/fabrics/patterns are you using?
Opposites of restrained tailoring and freeform drape; leather with taffeta.??

How do you gage the response to each collection? Do you read reviews?
Not really as I usually base it on how well the sales are doing.


Illustration by Rukmunal Hakim

??What kind of woman wears Jayne Pierson? Has this changed? 
I’m developing wearable garments with a high-end finish that retains a knowing irony for women that choose to march to the sound of their own drum. ??

What do you make of the current London Fashion scene?
I don’t really follow it as I’m based in Wales. I think it helps to give me space to reflect.

Which fashionable London hotspots would you reccommend to relax?
Tate, Hakkasan, Whiskey Mist and Spitalfields Market.

What does the rest of 2011 have in store for Jayne Pierson?
Paris Fashion Week and a well needed rest at my mum’s house in Dallas, Texas.

Jayne will show her A/W 2011 collection at On|Off today

Categories ,A/W 2011, ,Alexander McQueen, ,Graduate Fashion Week, ,Hakkasan, ,interview, ,Jayne Pierson, ,leather, ,London Fashion Week, ,preview, ,S/S 2011, ,Spitalfields Market, ,Tate, ,The Twin Parallel, ,Vivienne Westwood, ,wales, ,Whiskey Mist

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Amelia’s Magazine | London Fashion Week A/W 2010 Presentation Review: House of BlueEyes

House of BlueEyes. All photography by Amelia Gregory.
House of BlueEyes. All photography by Amelia Gregory.

Bumbling back towards the Freemasons’ Hall I recognised a familiar face standing out in the street, look looking not unlike a sexy Morris Dancer – that of Faye, order a stripper who featured in issue 01 of Amelia’s Magazine and pole-danced at my first ever launch party at the Seventeen Gallery in Shoreditch High Street.

Faye Marie at London Fashion Week.
Faye Marie at London Fashion Week.

Faye also taught me how to pole-dance at her studio in the Rochelle School in Arnold Circus, back when it was briefly trendy to take it up in the name of exercise. Or at least she tried, I being light in upper body strength and heavy in body weight – but I did enjoy wearing those ridiculously high see-through perspex stripper shoes and pretending to twirl around a pole sexily, usually collapsing in giggles as I failed to spin into the air once again. It’s hard work you know, and Faye always made it look so effortless; I was in awe of her lithe physique. She spoke of entering competitions and winning respect: for her pole-dancing was an art-form that just so happened to take place in front of grosse men in grotty pubs. In this Time Out article from 2006 she is quoted as saying “Pole dancing is an art and women appreciate the effort involved. Men just stare at your crotch and I want to shout ‘What are you looking down there for?? I’m doing GYMNASTICS!!’”

Faye Marie was always very down on men… but I’m thinking that her views may have changed now that she steps out with Joe Corre – making her step mum to none other than Vivienne Westwood‘s pouting (and very pretty) granddaughter. Joe Corre co-founded Agent Provocateur, owns menswear label A Child of the Jago, publishes The Daily Terror and has just become a shareholder in glamourous make up brand Illamasqua. I am guessing Faye no longer strips for pound coins in the White Horse to fulfil her pole-dancing desires. But I do hope she is still dancing because she was a joy to watch.

Cupcakes from Through the Looking Glass.
Cupcakes from Through the Looking Glass.

Turns out Faye was loitering outside because her latest venture is a bookshop cum teashop called Through the Looking Glass in Amwell Street, which thrives on the premise that it’s best to enjoy a good book with a nice cup of tea. (I must pop along there sometime and check it out.) And she had provided the pretty china and cupcakes for the House of BlueEyes presentation, which would shortly take place in the upstairs galleries.

JohnnyBlueEyes
JohnnyBlueEyes.

So I went on up to investigate and I found a man, large of bearing, parading through the corridor in a pink t-shirt, hot pants and thigh-high spray-painted boots, his face and legs smeared with blue paint and glitter. As I watched he stumbled to the floor and caressed a women with butterfly eyes. A cluster of bland-looking fashion week girlies watched from the sidelines, bemused and utterly unable to explain what was going on. I though to myself: this, THIS is why fashion week is so fun! Inside an oddball collection of painted live mannequins posed on windowsills, astride chairs and on a small stage beneath coloured lighting gels and studio lights. An elderly couple looked mildly uncomfortable as they sipped their tea, asking if they were in the way. Was it part of the performance? Who knows.

House of BlueEyes - is it part of the performance? Who knows!
House of BlueEyes – is it part of the performance? Who knows!

As the models pretended to paint, patted a small dog, gazed longingly or amusedly into my lens (pictures below) I smiled, for it was impossible not to, as the blue man, a stylist named JohnnyBlueEyes, intoned some guff about angels, love and revolutions. I cannot tell you a thing about these angels’ outfits other than they were colourful, glittery and totally unwearable – but the makeup was fabulous indeed.

House of BlueEyes. Make LURVE to the camera.
House of BlueEyes. Make LURVE to the camera.

House of BlueEyes. Make LURVE to the camera. Yup, not really working here.
House of BlueEyes. Make LURVE to the camera. Yup, not really working here.

House of BlueEyes.
House of BlueEyes. PEACE and lurve, all over your boobies.

House of BlueEyes.
House of BlueEyes. Check dose earrings!

House of BlueEyes. Angel painting!
House of BlueEyes. It’s an angel doing an artful bit of painting!

House of BlueEyes. Is it a chihuahua? Is it? Surely not at Fashion Week!
House of BlueEyes. Is it a chihuahua? Is it? Surely not. Not at Fashion Week!

House of BlueEyes. *what in god's name am I doing here?*
House of BlueEyes. *What in god’s name am I doing here?*

This was fashion as statement, even in its incoherence – it was fashion as spectacle, fashion for joy and fashion for the sheer fun of dressing up. It reminded me of raiding the dressing up box as a child, and of dressing in drag for our Merrymoot sketch shows on FSC youth camps.
I later encountered this mismatched gaggle marching the streets of Covent Garden, looking slightly more bedraggled and drab, but still calling for a love revolution, as promised. It was all thoroughly silly but it’s this kind of random event that makes London Fashion Week what it is.

Categories ,A Child of the Jago, ,Agent Provocateur, ,cupcakes, ,Faye Marie, ,Freemasons’ Hall, ,FSC, ,House of BlueEyes, ,Joe Corre, ,JohnnyBlueEyes, ,Make-up, ,Merrymoot, ,Pole-dancing, ,Rochelle School, ,Seventeen Gallery, ,Shoreditch High Street, ,The Daily Terror, ,Through the Looking Glass, ,Time Out, ,Vivienne Westwood

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